HPE All-Flash Storage vs Hitachi VSP E Series comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #9 with an average rating of 8.5, while Hewlett Packard Enterprise is ranked #14 with an average rating of 8.7. Hitachi Vantara holds a 2.5% mindshare in N, compared to Hewlett Packard Enterprise’s 1.7% mindshare. Additionally, 83% of Hitachi Vantara users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi VSP E Series and HPE All-Flash Storage are direct competitors in the high-performance data storage solutions segment, aimed at enterprise technology buyers. HPE All-Flash Storage has a competitive edge over Hitachi VSP E Series due to its comprehensive features and perceived value for the price.

Features: Hitachi VSP E Series is known for scalability, robust data protection capabilities, and unified storage management. HPE All-Flash Storage offers superior speed, workload efficiency, and intelligent data reduction technologies. HPE stands out with optimization for high-speed operations, advantageous for enterprises seeking faster performance.

Ease of Deployment and Customer Service: Hitachi VSP E Series offers simple deployment with flexible architecture support and reliable customer service. HPE All-Flash Storage provides advanced deployment tools and exceptional support services that simplify implementation, with a more responsive support compared to Hitachi.

Pricing and ROI: Hitachi VSP E Series involves a more accessible initial cost, offering solid ROI through consistent performance and low operational expenses. HPE All-Flash Storage, despite higher initial costs, justifies the investment with increased efficiency and long-term savings due to reduced maintenance and advanced capabilities, presenting a long-term value with its higher upfront expense.

To learn more, read our detailed HPE All-Flash Storage vs. Hitachi VSP E Series Report (Updated: December 2025).

Buyer's Guide

HPE All-Flash Storage vs. Hitachi VSP E Series

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.5%, up from 2.3% compared to the previous year. The mindshare of HPE All-Flash Storage is 1.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	4.0%
Hitachi VSP E Series	2.5%
HPE All-Flash Storage	1.7%
Other	91.8%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bilal Munir

Technical Architect at ASG Group

Enhanced speed and integration benefit hybrid environments but cost remains a concern

The Hitachi VSP E Series is all-flash storage, so it is fast. It is quite good for databases, and clients who are familiar with Hitachi prefer to use it. Clients with hybrid environments generally look for something like a single glass view, where they can integrate all their different systems and view everything on one screen or desktop.

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Carlos Hoepes

IT Infrastructure Senior SAP BASIS Administrator at Embraco

Solution provides high availability and seamless integration for virtual environments

HPE All-Flash Storage offers flexibility for management, networking, storage for servers, and ease of integration, all of which are valuable. There is a good facility to increase more space. The storage has been very simple to use and offers high availability. I have never had any problems with it. Additionally, HPE support is very good with high knowledge and accessibility.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The latency is good."

"One of the best features is the support, which is excellent."

"The solution uses newer technology for deduplication and compression."

"The most valuable feature of this solution is reliability."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"We are using the Hitachi VSP E Series for high IOPS."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"It offers good file sharing."

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"Hitachi VSP handles large volumes of transactions with ease, and we often support customers in this direction when we have Oracle in the middle."

"The most valuable features of Hitachi VSP series include its high performance and availability."

"The product is generally quite stable."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"The solution is easily manageable."

"The storage has been very simple to use and offers high availability."

"The initial setup is easy compared to other vendors."

"HPE is excellent, at least in this part of the world in Kuwait."

Cons

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"In terms of what needs improvement, the dashboard and management could be simplified."

"The tool's pricing is higher than competitors."

"Adding some functions to the product would be beneficial."

"I would like to see replication and DR features in the next release of this solution."

"There are some challenges with data encryption and reduction."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"We need better data deduplication."

More Pure FlashArray X NVMe cons

"Hitachi should work on unified storage platforms."

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"The solution's support duration or end-of-support life is very short."

"There is room for improvement in simplifying the overall complexity of the environment."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"It might be expensive."

"The product is expensive. I rate the pricing a nine out of ten."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The product’s ability to recover information and generate reports needs enhancement."

"The support, visibility, and reporting features must be improved."

Pricing and Cost Advice

"The licensing is on a yearly basis."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"We pay approximately $50,000 USD per year in licensing fees."

"Given its price, Pure is not the first option."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi VSP E Series is an expensive solution."

"The pricing is fair, with additional costs for support services."

"The product is not cheap."

"The product is more expensive than one of its competitors."

"The product is expensive. I rate the pricing a nine out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Insurance Company

15%

Computer Software Company

11%

Financial Services Firm

Educational Organization

Music Company

14%

Government

12%

Manufacturing Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what th...

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

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What needs improvement with HPE All-Flash Storage?

There are some areas that could be improved in HPE All-Flash Storage. The performance could be enhanced, as it is cur...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 28% of the time

Dell PowerStore vs Hitachi VSP E Series

Compared 24% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 16% of the time

Dell PowerMax vs Hitachi VSP E Series

Compared 13% of the time

Hitachi VSP 5000 Series vs Hitachi VSP E Series

Compared 10% of the time

More Hitachi VSP E Series Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 62% of the time

Hitachi VSP 5000 Series vs HPE All-Flash Storage

Compared 26% of the time

NetApp AFF vs HPE All-Flash Storage

Compared 12% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

December 2025

Download Hitachi VSP E Series product report

Buyer's Guide

NVMe All-Flash Storage Arrays

December 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE All-Flash Storage vs. Hitachi VSP E Series

December 2025

Free Report: HPE All-Flash Storage vs. Hitachi VSP E Series

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