HPE All-Flash Storage vs Hitachi VSP E Series comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #14 with an average rating of 6.8, while Hewlett Packard Enterprise is ranked #13 with an average rating of 8.8. Hitachi Vantara holds a 2.1% mindshare in N, compared to Hewlett Packard Enterprise’s 0.8% mindshare. Additionally, 80% of Hitachi Vantara users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi VSP E Series and HPE All-Flash Storage are direct competitors in the high-performance data storage solutions segment, aimed at enterprise technology buyers. HPE All-Flash Storage has a competitive edge over Hitachi VSP E Series due to its comprehensive features and perceived value for the price.

Features: Hitachi VSP E Series is known for scalability, robust data protection capabilities, and unified storage management. HPE All-Flash Storage offers superior speed, workload efficiency, and intelligent data reduction technologies. HPE stands out with optimization for high-speed operations, advantageous for enterprises seeking faster performance.

Ease of Deployment and Customer Service: Hitachi VSP E Series offers simple deployment with flexible architecture support and reliable customer service. HPE All-Flash Storage provides advanced deployment tools and exceptional support services that simplify implementation, with a more responsive support compared to Hitachi.

Pricing and ROI: Hitachi VSP E Series involves a more accessible initial cost, offering solid ROI through consistent performance and low operational expenses. HPE All-Flash Storage, despite higher initial costs, justifies the investment with increased efficiency and long-term savings due to reduced maintenance and advanced capabilities, presenting a long-term value with its higher upfront expense.

To learn more, read our detailed HPE All-Flash Storage vs. Hitachi VSP E Series Report (Updated: June 2025).

Buyer's Guide

HPE All-Flash Storage vs. Hitachi VSP E Series

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.7%, down from 2.7% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.1%, up from 1.8% compared to the previous year. The mindshare of HPE All-Flash Storage is 0.8%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Achieves high performance and availability with a reliable and flexible storage solution

The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.

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Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."

"The database workloads are pretty fast because I frequently move data from here to there."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Technical support has been helpful and responsive."

"I appreciate the performance."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The latency is good."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

More Pure FlashArray X NVMe pros

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"The product is generally quite stable."

"The most valuable features of Hitachi VSP series include its high performance and availability."

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"It offers good file sharing."

"We are using the Hitachi VSP E Series for high IOPS."

"HPE is excellent, at least in this part of the world in Kuwait."

"The initial setup is easy compared to other vendors."

"The storage has been very simple to use and offers high availability."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"The solution is easily manageable."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

Cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"The UI for this solution needs to be improved."

"There are some challenges with data encryption and reduction."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"We need better data deduplication."

More Pure FlashArray X NVMe cons

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"There is room for improvement in simplifying the overall complexity of the environment."

"Hitachi should work on unified storage platforms."

"The solution's support duration or end-of-support life is very short."

"Hitachi should work on unified storage platforms."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The product is expensive. I rate the pricing a nine out of ten."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"The support, visibility, and reporting features must be improved."

"The product’s ability to recover information and generate reports needs enhancement."

"It might be expensive."

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"Given its price, Pure is not the first option."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The product is expensive."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi VSP E Series is an expensive solution."

"The pricing is fair, with additional costs for support services."

"The product is expensive. I rate the pricing a nine out of ten."

"The product is not cheap."

"The product is more expensive than one of its competitors."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Everything has room for improvement. Hitachi is quite expensive, and small to medium-sized organizations usually do n...

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

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What needs improvement with HPE All-Flash Storage?

HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor i...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

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Dell PowerStore vs Hitachi VSP E Series

Compared 39% of the time

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 36% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 14% of the time

IBM FlashSystem 9100 NVMe vs Hitachi VSP E Series

Compared 11% of the time

More Hitachi VSP E Series Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 100% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

June 2025

Download Hitachi VSP E Series product report

Buyer's Guide

NVMe All-Flash Storage Arrays

June 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE All-Flash Storage vs. Hitachi VSP E Series

June 2025

Free Report: HPE All-Flash Storage vs. Hitachi VSP E Series

Find out what your peers are saying about HPE All-Flash Storage vs. Hitachi VSP E Series and other solutions. Updated: June 2025.

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