HPE All-Flash Storage vs Hitachi VSP E Series comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #14 with an average rating of 6.8, while Hewlett Packard Enterprise is ranked #13 with an average rating of 8.8. Hitachi Vantara holds a 2.0% mindshare in N, compared to Hewlett Packard Enterprise’s 0.6% mindshare. Additionally, 80% of Hitachi Vantara users are willing to recommend the solution, compared to 75% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi VSP E Series and HPE All-Flash Storage are direct competitors in the high-performance data storage solutions segment, aimed at enterprise technology buyers. HPE All-Flash Storage has a competitive edge over Hitachi VSP E Series due to its comprehensive features and perceived value for the price.

Features: Hitachi VSP E Series is known for scalability, robust data protection capabilities, and unified storage management. HPE All-Flash Storage offers superior speed, workload efficiency, and intelligent data reduction technologies. HPE stands out with optimization for high-speed operations, advantageous for enterprises seeking faster performance.

Ease of Deployment and Customer Service: Hitachi VSP E Series offers simple deployment with flexible architecture support and reliable customer service. HPE All-Flash Storage provides advanced deployment tools and exceptional support services that simplify implementation, with a more responsive support compared to Hitachi.

Pricing and ROI: Hitachi VSP E Series involves a more accessible initial cost, offering solid ROI through consistent performance and low operational expenses. HPE All-Flash Storage, despite higher initial costs, justifies the investment with increased efficiency and long-term savings due to reduced maintenance and advanced capabilities, presenting a long-term value with its higher upfront expense.

To learn more, read our detailed HPE All-Flash Storage vs. Hitachi VSP E Series Report (Updated: April 2025).

Buyer's Guide

HPE All-Flash Storage vs. Hitachi VSP E Series

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.8% compared to the previous year. The mindshare of Hitachi VSP E Series is 2.0%, up from 1.5% compared to the previous year. The mindshare of HPE All-Flash Storage is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Achieves high performance and availability with a reliable and flexible storage solution

The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.

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Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I really like about this program, is that it is easy to use and easy to configurate."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"It has benefited my organization because it has reduced time to insights."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

More Pure FlashArray X NVMe pros

"The product is generally quite stable."

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"The most valuable features of Hitachi VSP series include its high performance and availability."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"We are using the Hitachi VSP E Series for high IOPS."

"It offers good file sharing."

"The solution is easily manageable."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"HPE is excellent, at least in this part of the world in Kuwait."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"The storage has been very simple to use and offers high availability."

"The initial setup is easy compared to other vendors."

Cons

"The tool's pricing is higher than competitors."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"There is room for improvement in the pricing of the product."

"Maybe the price can be reduced since the solution is very expensive."

"The UI for this solution needs to be improved."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

More Pure FlashArray X NVMe cons

"Hitachi should work on unified storage platforms."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"Hitachi should work on unified storage platforms."

"There is room for improvement in simplifying the overall complexity of the environment."

"The solution's support duration or end-of-support life is very short."

"It might be expensive."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The support, visibility, and reporting features must be improved."

"The product’s ability to recover information and generate reports needs enhancement."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"The product is expensive. I rate the pricing a nine out of ten."

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"Hitachi VSP E Series is an expensive solution."

"The pricing is fair, with additional costs for support services."

"The product is not cheap."

"The product is more expensive than one of its competitors."

"The product is expensive. I rate the pricing a nine out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and ...

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

Hitachi is generally expensive, providing products designed for enterprise customers like banks with transactional wo...

See all answers

What needs improvement with Hitachi VSP E Series?

Hitachi should work on unified storage platforms. Currently, they provide separate block, file, and cloud storage. I ...

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What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

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What needs improvement with HPE All-Flash Storage?

HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor i...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi VSP E Series

Compared 50% of the time

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 38% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 13% of the time

More Hitachi VSP E Series Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 100% of the time

More HPE All-Flash Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

NVMe All-Flash Storage Arrays

April 2025

Download Hitachi VSP E Series product report

Buyer's Guide

NVMe All-Flash Storage Arrays

April 2025

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

HPE All-Flash Storage vs. Hitachi VSP E Series

April 2025

Free Report: HPE All-Flash Storage vs. Hitachi VSP E Series

Find out what your peers are saying about HPE All-Flash Storage vs. Hitachi VSP E Series and other solutions. Updated: April 2025.

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