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IBM Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omni-channel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.
IBM Campaign enables you to:
Build a targeted, ongoing dialogue with customers and prospects using available data from local, cloud and third-party repositories including previous interactions and responses, current behaviors and events, big data and more.
Manage your full campaign logic and campaign delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the ability to directly execute delivery of email, mobile push and SMS campaigns.
Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.
Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.
Choose an on-premise or cloud deployment model of preference.
Pitney Bowes Portrait is a specialized platform that empowers your organization to develop and execute the provisioning and fulfillment processes that result from marketing and CRM activity. Now, you can automate, extend and evolve your existing environment for newfound levels of closed loop automation and efficiency Ð all in just a fraction of the time and effort of other CRM systems.
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