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Gupshup vs Writer comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Sales & Marketing
6th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (6th), AI Customer Support (4th)
Writer
Ranking in AI Sales & Marketing
9th
Average Rating
8.4
Reviews Sentiment
5.4
Number of Reviews
5
Ranking in other categories
AI Writing Tools (7th), Large Language Models (LLMs) (7th), AI Proofreading Tools (6th), AI Content Creation (6th)
 

Mindshare comparison

As of July 2026, in the AI Sales & Marketing category, the mindshare of Gupshup is 1.0%. The mindshare of Writer is 0.8%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Gupshup1.0%
Writer0.8%
Other98.2%
AI Sales & Marketing
 

Featured Reviews

Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.
Sai  - PeerSpot reviewer
Ai/Data Analyst at CSD
Improves team writing clarity and consistency but has needed more context-aware and faster support
From my experience working with the CST, where communication needs to be clear, accurate, and timely, a tool such as Writer could definitely be helpful, but there are a few areas where it could be better. One thing is that sometimes AI suggestions from Writer can feel a bit too generic or not fully context-aware, especially when dealing with sensitive communication or student-specific situations. In those cases, I would still need to manually adjust the tone to make sure it's appropriate and empathetic. Another thing is that in a fast-paced environment such as CST, where I'm managing scheduling and coordinating with students and faculty, I would want Writer to be very quick and seamless. If it slows down the workflow or requires too much interaction, it can be frustrating. It would also be helpful if Writer could better adapt to institution-specific language or policies, since a lot of our communication follows certain guidelines. Overall, Writer is useful for improving clarity, but I would appreciate seeing it become more context-aware, faster, and better aligned with real-world workflows, especially in environments such as student services.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"Overall, Writer is mainly used to polish content, maintain consistency, and make writing more professional, especially in work or team settings."
"I think they should actually consider using Writer because it has helped me over the years to shape my words, help me with grammatical structure, and word construction."
"Writer has positively impacted my organization and my work by helping to reduce the daily manual effort of creating reports through the use of AI, allowing us to invest more time in other important activities."
"I estimate that Writer has led to a sixty percent increase in time savings in communication."
"Writer is the best choice and can help in formatting, editing, and converting files into any format."
 

Cons

"Gupshup can be improved in terms of the UI and the design of the particular model."
"Gupshup could be improved by adding more selection of templates."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"My experience with Writer's pricing, setup cost, and licensing is actually very challenging."
"Some advanced features of Writer take time to learn, and occasionally, AI suggestions need manual editing to blend with the context because the AI does not know the context of what I am going to present, so I think more integrations would be beneficial."
"One thing is that sometimes AI suggestions from Writer can feel a bit too generic or not fully context-aware, especially when dealing with sensitive communication or student-specific situations."
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Top Industries

By visitors reading reviews
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
Construction Company
17%
Outsourcing Company
14%
University
11%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
What is your experience regarding pricing and costs for Writer?
Regarding pricing, if I ever had a chance where I want to update or use multiple features, I would like to go to the pro version, but currently, I do not need that. I think the pricing is good as I...
What needs improvement with Writer?
To improve Writer, it would be great to see even deeper customization for workflows and better flexibility in some AI outputs for niche use cases, such as improving response consistency in longer c...
What is your primary use case for Writer?
My main use case for Writer is for automation. I can provide a quick, specific example of how I use Writer for automation: we can make our team, HubSpot, and form submissions work together. I have ...
 

Comparisons

 

Overview

Find out what your peers are saying about Gupshup vs. Writer and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.