Gupshup vs Writer comparison

Why PeerSpot?

Gupshup and Writer are both solutions in the AI Sales & Marketing category. Gupshup is ranked #6 with an average rating of 8.4, while Writer is ranked #11 with an average rating of 8.4. Gupshup holds a 0.8% mindshare in ASM, compared to Writer’s 0.8% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 100% of Writer users who would recommend it.

Gupshup

Read 14 Gupshup reviews

1,843 Views
590 Comparison Views

100% willing to recommend

Writer

Read 5 Writer reviews

1,809 Views
543 Comparison Views

100% willing to recommend

Gupshup

Writer

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 29, 2026

Writer and Gupshup are competing in content creation and automated conversational solutions. Gupshup might be more appealing due to its extensive feature offerings, while Writer seems favorable for its deployment and customer service.

Features: Writer offers advanced editing, collaboration tools, and content enhancement capabilities. Gupshup provides powerful chatbot functionalities, automation features, and integration with various messaging platforms.

Ease of Deployment and Customer Service: Writer integrates seamlessly with numerous platforms and has responsive customer support, making deployment smoother. Gupshup may require more technical expertise for deployment but also provides strong technical support.

Pricing and ROI: Writer offers competitive initial costs, potentially increasing ROI through productivity gains. Gupshup's higher initial costs are justified by its extensive features, offering significant ROI for enterprises seeking advanced conversational tools.

To learn more, read our detailed Gupshup vs. Writer Report (Updated: September 2026).

Buyer's Guide

Gupshup vs. Writer

September 2026

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Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in AI Sales & Marketing

6th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th), AI Customer Support (6th)

Writer

Ranking in AI Sales & Marketing

11th

Average Rating

8.4

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

AI Writing Tools (7th), Large Language Models (LLMs) (8th), AI Proofreading Tools (6th), AI Content Creation (5th)

Mindshare comparison

As of October 2026, in the AI Sales & Marketing category, the mindshare of Gupshup is 0.8%, down from 5.6% compared to the previous year. The mindshare of Writer is 0.8%. It is calculated based on PeerSpot user engagement data.

AI Sales & Marketing Mindshare Distribution
Product	Mindshare (%)
Gupshup	0.8%
Writer	0.8%
Other	98.4%

AI Sales & Marketing

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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Sai

Ai/Data Analyst at CSD

Improves team writing clarity and consistency but has needed more context-aware and faster support

From my experience working with the CST, where communication needs to be clear, accurate, and timely, a tool such as Writer could definitely be helpful, but there are a few areas where it could be better. One thing is that sometimes AI suggestions from Writer can feel a bit too generic or not fully context-aware, especially when dealing with sensitive communication or student-specific situations. In those cases, I would still need to manually adjust the tone to make sure it's appropriate and empathetic. Another thing is that in a fast-paced environment such as CST, where I'm managing scheduling and coordinating with students and faculty, I would want Writer to be very quick and seamless. If it slows down the workflow or requires too much interaction, it can be frustrating. It would also be helpful if Writer could better adapt to institution-specific language or policies, since a lot of our communication follows certain guidelines. Overall, Writer is useful for improving clarity, but I would appreciate seeing it become more context-aware, faster, and better aligned with real-world workflows, especially in environments such as student services.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."

"The return on investment has been tremendous."

"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."

"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."

"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."

More Gupshup pros

"Writer has positively impacted my organization and my work by helping to reduce the daily manual effort of creating reports through the use of AI, allowing us to invest more time in other important activities."

"I think they should actually consider using Writer because it has helped me over the years to shape my words, help me with grammatical structure, and word construction."

"I estimate that Writer has led to a sixty percent increase in time savings in communication."

"Writer is the best choice and can help in formatting, editing, and converting files into any format."

"Overall, Writer is mainly used to polish content, maintain consistency, and make writing more professional, especially in work or team settings."

Cons

"If I suggest an improvement, I would desire to see deeper analytics."

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

"Gupshup could be improved by adding more selection of templates."

"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

More Gupshup cons

"Some advanced features of Writer take time to learn, and occasionally, AI suggestions need manual editing to blend with the context because the AI does not know the context of what I am going to present, so I think more integrations would be beneficial."

"My experience with Writer's pricing, setup cost, and licensing is actually very challenging."

"One thing is that sometimes AI suggestions from Writer can feel a bit too generic or not fully context-aware, especially when dealing with sensitive communication or student-specific situations."

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Top Industries

By visitors reading reviews

Manufacturing Company

20%

Construction Company

13%

Comms Service Provider

12%

University

10%

Outsourcing Company

16%

Construction Company

14%

Comms Service Provider

13%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	7

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.

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What needs improvement with Gupshup?

One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...

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What is your primary use case for Gupshup?

I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...

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What is your experience regarding pricing and costs for Writer?

Regarding pricing, if I ever had a chance where I want to update or use multiple features, I would like to go to the pro version, but currently, I do not need that. I think the pricing is good as I...

See all answers

What needs improvement with Writer?

Some advanced features of Writer take time to learn, and occasionally, AI suggestions need manual editing to blend with the context because the AI does not know the context of what I am going to pr...

See all answers

What is your primary use case for Writer?

I use Writer to maintain consistent writing style and branding items while ensuring grammar and clarity. When writing technical documentation, I use Writer to implement suggestive grammar improveme...

See all answers

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Compared 11% of the time

You.com vs Writer

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Product Reports

Buyer's Guide

Gupshup

September 2026

Download Gupshup product report

Buyer's Guide

Writer

September 2026

Download Writer product report

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

Writer is a powerful tool designed to enhance written content creation, catering primarily to businesses seeking efficiency and quality in their marketing and communication strategies.

Writer leverages AI technology to assist users in crafting clear, compelling text. Designed for teams, it ensures consistent brand voice and messaging. The platform offers analytics for performance tracking, making it a choice for businesses aiming for impactful communication.

What are the key features of Writer?

AI-Powered Assistance: Provides smart suggestions for content improvement.
Brand Voice Consistency: Ensures adherence to brand guidelines across all writings.
Performance Analytics: Offers insights into content efficiency and impact.
Collaboration Tools: Facilitates teamwork with real-time editing features.

What benefits can users expect from Writer?

Improved Productivity: Streamlines content creation process with AI assistance.
Enhanced Consistency: Maintains brand voice across all communications.
Data-Driven Insights: Uses analytics for actionable insights to improve future content.
Scalable Collaboration: Supports collaboration among teams, enhancing workflow.

In industries like marketing, advertising, and customer service, Writer is implemented to unify brand messaging and optimize content strategies. It assists teams in creating persuasive and targeted communications that drive engagement and growth.

Free Report: Gupshup vs. Writer

Find out what your peers are saying about Gupshup vs. Writer and other solutions. Updated: September 2026.

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