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Gupshup vs SuccessKPI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Customer Experience Personalization
6th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (4th), AI Sales & Marketing (6th)
SuccessKPI
Ranking in AI Customer Experience Personalization
23rd
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
AI Quality Assurance (1st)
 

Mindshare comparison

As of July 2026, in the AI Customer Experience Personalization category, the mindshare of Gupshup is 0.9%. The mindshare of SuccessKPI is 0.8%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
SuccessKPI0.8%
Other98.3%
AI Customer Experience Personalization
 

Featured Reviews

Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.
Terry Lang - PeerSpot reviewer
Director of Customer Experience at Edcor Data Services LLC
Balanced scorecards have transformed daily agent self-management and improved quality bonuses
The best features of SuccessKPI are being able to use your base call center data and import other data from other sources easily to combine all of those into the business analytics tool, and it surfaces these in basic reports, dashboards, dossiers, graphs, and charts; there are dozens of different ways that you can surface that data. SuccessKPI has impacted my organization positively by allowing my agents to guide their own quality and manage their quality on a daily basis based upon the feedback that the system is giving them, and we have become so reliant on it that we actually use that report as the foundation for the quarterly quality bonus that my agents have, so they are able to manage and monitor their progress towards their quarterly quality bonus based on the statistics that we surface. One of the key things that we have seen is that our agents, especially our newer agents, are able to monitor their progress as they become more proficient with the different policies, procedures, and processes that our clients require on the telephone, and they can see that as it is surfaced in their balanced scorecard on a daily basis.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"SuccessKPI has impacted my organization positively by allowing my agents to guide their own quality and manage their quality on a daily basis based upon the feedback that the system is giving them, and we have become so reliant on it that we actually use that report as the foundation for the quarterly quality bonus that my agents have, so they are able to manage and monitor their progress towards their quarterly quality bonus based on the statistics that we surface."
"SuccessKPI offers strong performance capabilities, eliminating the need for manual tracking as it provides appropriate and errorless analytics, which helps us to understand what improvements are necessary in our products based on customer preferences."
 

Cons

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Gupshup could be improved by adding more selection of templates."
"If I suggest an improvement, I would desire to see deeper analytics."
"The ability to use the data and analytics tool with SuccessKPI can be a bit cumbersome to learn at first if you do not have a background in using any business intelligence tools, but once you learn it, it is a very robust tool."
"As I previously stated, since I am a fresher, I initially struggle to understand how everything works, so making it more user-friendly for beginners to facilitate easy understanding would be beneficial."
report
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Top Industries

By visitors reading reviews
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
Construction Company
36%
Insurance Company
19%
Outsourcing Company
11%
Educational Organization
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
What needs improvement with SuccessKPI?
As I previously stated, since I am a fresher, I initially struggle to understand how everything works, so making it more user-friendly for beginners to facilitate easy understanding would be benefi...
What is your primary use case for SuccessKPI?
My main use case for SuccessKPI involves our company having six products, but the main products are four. Our company requires every employee to give their KPI every three months. For customers, we...
What advice do you have for others considering SuccessKPI?
I am working on a product with many modules, including client, contact, job, task, and legal modules, which makes it quite large. In my four months of work, I have not had a chance to go through al...
 

Comparisons

 

Overview

Find out what your peers are saying about Gupshup vs. SuccessKPI and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.