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Gupshup vs PeerSpot comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gupshup
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (8th), AI Customer Support (6th)
PeerSpot
Ranking in AI Sales & Marketing
15th
Average Rating
9.0
Number of Reviews
14
Ranking in other categories
No ranking in other categories
 

Featured Reviews

Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.
Gene Yazgur - PeerSpot reviewer
Virtualization team lead / VMware SME at a retailer with 10,001+ employees
Peer reviews have guided our decisions and now highlight gaps in product coverage
Regarding PeerSpot's AI capabilities, I cannot answer that as I don't have the context. I cannot answer how different departments within my organization leverage the insights and content generated by PeerSpot. The distinct insights that PeerSpot's detailed customer reviews offer my team are the same as information gleaned from star ratings, badges, or condensed review formats; they are another source of information. The presence of my validated PeerSpot reviews within AWS Marketplace or Google Cloud Marketplace affects buyer consideration for my products as another point of reference. The present significance for my organization of having customer reviews and insights discoverable by AI tools and LLMs during vendor evaluations is that it's another point of reference for the mentioned product. My advice to others looking into using PeerSpot is to do your homework and research and look for independent sources of information before making a decision.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"The return on investment has been tremendous."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"PeerSpot has positively impacted my organization, and I believe it has influenced our product strategy, our product development efforts and resources."
"PeerSpot has materially improved our ability to scale trusted customer validation."
"We have seen a great return on investment with PeerSpot, as we are able to provide a lot of value-added information to potential new customers, giving us a leg up and authority within our space."
"PeerSpot has positively impacted my organization by bringing in more customer validation in our marketing narratives, which is great because it makes it not just marketers and salespeople telling the story, but customer words, which is really important and resonates well in the market."
"As a result of using PeerSpot, I have seen specific outcomes such as more qualified MQLs and more qualified leads, and I would love to continue to explore how we can improve what we are doing now in the future."
"We have absolutely seen a return on investment, recalling a former employer where PeerSpot intent leads were the highest performing leads we had in our arsenal."
"The most powerful thing that PeerSpot does, in comparison with other peer platforms, is their mindfulness of the content they capture, ensuring it is of the best value."
"I say to those looking to create awareness for their products and services, PeerSpot is a must-have in their arsenal."
 

Cons

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"Gupshup could be improved by adding more selection of templates."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"Currently, the dashboards are useful and good, but there is room for improvement, especially with the ability to process data using AI."
"Because we're still fairly new to PeerSpot or I am new to owning the PeerSpot program, we have not seen quantifiable ROI yet, but that is definitely something that we're looking into for the future."
"I would focus a bit on the vendor dashboard to make it more intuitive."
"PeerSpot would be good to have more products because I don't see everything in there."
"I would like to see multiple options to create links to track campaign success across multiple marketing opportunities."
"I wish we would dive a little deeper into the lead generation portion and how we can collaborate with our sales teams to improve that experience and reach out to those individuals a little sooner."
"PeerSpot can be improved in that the leads or the intent leads that we have received do not really fit our customer ICP very well, so we have not gotten a lot of value from those."
"Despite having generated a lot of reviews, it has been hard to change our ranking or positioning."
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Top Industries

By visitors reading reviews
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
Wholesaler/Distributor
26%
Outsourcing Company
19%
Retailer
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise9
 

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
What is your experience regarding pricing and costs for PeerSpot?
The account team worked with me to create a package that would work within my budget but also deliver above and beyond in terms of the impact of the contracts.
What needs improvement with PeerSpot?
PeerSpot can be improved in that the leads or the intent leads that we have received do not really fit our customer ICP very well, so we have not gotten a lot of value from those.
What is your primary use case for PeerSpot?
My main use case for PeerSpot is to generate insights about our customers and the market we serve to create awareness of our company and our products and how they help the individuals who use our s...
 

Comparisons

 

Overview

Find out what your peers are saying about Gupshup vs. PeerSpot and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.