Google Vertex AI vs Hugging Face comparison

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Google Vertex AI

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Executive SummaryUpdated on Jul 27, 2025

Google Vertex AI and Hugging Face are both major players in the AI and machine learning sector. Google Vertex AI has the upper hand in corporate settings due to its streamlined integration with Google Cloud, while Hugging Face stands out for its extensive open-source library and adaptability in natural language processing.

Features: Google Vertex AI excels with its strong Google Cloud integration, scalable infrastructure, and comprehensive MLOps tools. It is highly flexible, offering low-code and no-code options for ease of use and features like AutoML for streamlined workflows. Hugging Face is valued for its Transformer library, intuitive model customization, and expansive open-source model collection, which simplifies model testing and deployment.

Room for Improvement: Google Vertex AI could enhance its usability for non-Google environment deployments and improve cost-effectiveness for smaller enterprises. Hugging Face can benefit from stronger enterprise-level support and greater scalability options for larger applications. Both platforms might enhance user experience by further simplifying initial setup procedures and offering richer troubleshooting resources.

Ease of Deployment and Customer Service: Google Vertex AI provides seamless deployment within the Google ecosystem, making it ideal for enterprises using Google Cloud, along with strong customer support. Hugging Face offers a straightforward deployment model focusing on flexibility, backed by an active community rather than traditional support, beneficial for rapid development cycles and community-driven projects.

Pricing and ROI: Google Vertex AI offers competitive pricing suited for businesses already invested in Google services, potentially providing higher ROI through its integrated cloud solutions. Hugging Face is attractive to startups and smaller businesses with its flexible pricing and free-tier options that offer cost efficiency and scalability. Google's pricing is tailored for comprehensive service packages, while Hugging Face focuses on offering accessible and affordable model experimentation options.

To learn more, read our detailed Google Vertex AI vs. Hugging Face Report (Updated: July 2025).

Google Vertex AI vs. Hugging Face

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Vertex AI

Ranking in AI Development Platforms

2nd

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

AI Infrastructure (1st)

Hugging Face

Ranking in AI Development Platforms

3rd

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the AI Development Platforms category, the mindshare of Google Vertex AI is 10.6%, down from 20.5% compared to the previous year. The mindshare of Hugging Face is 12.1%, up from 10.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AI Development Platforms Market Share Distribution
Product	Market Share (%)
Google Vertex AI	10.6%
Hugging Face	12.1%
Other	77.3%

AI Development Platforms

Featured Reviews

Hamada Farag

Technology Consultant at Beta Information Technology

Customization and integration empower diverse AI applications

We are familiar with most Google Cloud services, particularly infrastructure services, storage, compute, AI tools, containerization, GCP containerization, and cloud SQL. We are familiar with approximately eighty percent of Google's services, primarily related to infrastructure, AI, containers, backup, storage, and compute. We are familiar with Gemini AI and Google Vertex AI, and we have completed some exercises and cases with our customers for Google AI. We use automation in machine learning. I work with a team where everyone has specific responsibilities. We have design and development processes in place. Based on my experience, I would rate Google Vertex AI a 9 out of 10.

Read full review

SwaminathanSubramanian

Director/Enterprise Solutions Architect, Technology Advisor at Kyndryl

Versatility empowers AI concept development despite the multi-GPU challenge

Regarding scalability, I'm finding the multi-GPU aspect of it challenging. Training the model is another hurdle, although I'm only getting into that aspect currently. Organizations are apprehensive about investing in multi-GPU setups. Additionally, data cleanup is a challenge that needs to be resolved, as data must be mature and pristine.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It provides the most valuable external analytics."

"The integration of AutoML features streamlines our machine-learning workflows."

"We extensively utilize Google Cloud's Vertex AI platform for our machine learning workflows. Specifically, we leverage the IO branch for EDA data in Suresh Live Virtual, employing Forte IT for training machine learning models. The AI model registry in Vertex AI is crucial for cataloging and managing various versions of the models we develop. When it comes to deploying models, we rely on Google Cloud's AI Prediction service, seamlessly integrating it into our workflow for real-time predictions or streaming. For monitoring and tracking the outcomes of model development, we employ Vertex AI Monitoring, ensuring a comprehensive understanding of the model's performance and results. This integrated approach within Vertex AI provides a unified platform for managing, deploying, and monitoring machine learning models efficiently."

"The most valuable feature we've found is the model garden, which allows us to deploy and use various models through the provided endpoints easily."

"The support is perfect and fantastic."

"The monitoring feature is a true life-saver for data scientists. I give it a ten out of ten."

"Vertex AI possesses multiple libraries, so it eliminates the need for extensive coding."

"The most valuable features of the solution are that it is quite flexible, and some of the services are almost low-code, with no-code services, so it gives agents flexibility to build the use cases according to the operational needs."

More Google Vertex AI pros

"There are numerous libraries available, and the documentation is rich and step-by-step, helping us understand which model to use in particular conditions."

"The most valuable features are the inference APIs as it takes me a long time to run inferences on my local machine."

"The product is reliable."

"The tool's most valuable feature is that it's open-source and has hundreds of packages already available. This makes it quite helpful for creating our LLMs."

"My preferred aspects are natural language processing and question-answering."

"Hugging Face provides open-source models, making it the best open-source and reliable solution."

"I like that Hugging Face is versatile in the way it has been developed."

"The tool's most valuable feature is that it shows trending models. All the new models, even Google's demo models, appear at the top. You can find all the open-source models in one place. You can use them directly and easily find their documentation. It's very simple to find documentation and write code. If you want to work with AI and machine learning, Hugging Face is a perfect place to start."

More Hugging Face pros

Cons

"I believe that Vertex AI is a robust platform, but its effectiveness depends significantly on the domain knowledge of the developer using it. While Vertex AI does offer support through the console UI in the Google Cloud environment, it is better suited for technical members who have a deeper understanding of machine learning concepts. The platform may be challenging for business process developers (BPDUs) who lack extensive technical knowledge, as it involves intricate customization and handling numerous parameters. Effectively utilizing Vertex AI requires not only familiarity with machine learning frameworks like TensorFlow or PyTorch but also a proficiency in Python programming. The complexity of these requirements might pose challenges for less technically oriented users, making it crucial to have a solid foundation in both machine learning principles and Python coding to extract the full value from Vertex AI. It would be beneficial to have a streamlined process where we can leverage the capabilities of Vertex AI directly through the BigQuery UI. This could involve functionalities such as creating machine learning models within the BigQuery UI, providing a more user-friendly and integrated experience. This would allow users to access and analyze data from BigQuery while simultaneously utilizing Vertex AI to build machine learning models, fostering a more cohesive and efficient workflow."

"I've noticed that using chat activity often presents a broader range of options and insights for a well-constructed question. Improving the knowledge base could be a key aspect for enhancement—expanding the information sources to enhance the generation process."

"The solution is stable, but it is quite slow. Maybe my data is too large, but I think that Google could improve Vertex AI's training time."

"It is not completely mature and needs some features and functions. The interface needs to be more user-friendly."

"The tool's documentation is not good. It is hard."

"I'm not sure if I have suggestions for improvement."

"I think the technical documentation is not readily available in the tool."

"It would be beneficial to have certain features included in the future, such as image generators and text-to-speech solutions."

More Google Vertex AI cons

"Most people upload their pre-trained models on Hugging Face, but more details should be added about the models."

"It can incorporate AI into its services."

"Initially, I faced issues with the solution's configuration."

"Implementing a cloud system to showcase historical data would be beneficial."

"I believe Hugging Face has some room for improvement. There are some security issues. They provide code, but API tokens aren't indicated. Also, the documentation for particular models could use more explanation. But I think these things are improving daily. The main change I'd like to see is making the deployment of inference endpoints more customizable for users."

"Regarding scalability, I'm finding the multi-GPU aspect of it challenging."

"Access to the models and datasets could be improved."

"The solution must provide an efficient LLM."

More Hugging Face cons

Pricing and Cost Advice

"The Versa AI offers attractive pricing. With this pricing structure, I can leverage various opportunities to bring value to my business. It's a positive aspect worth considering."

"I think almost every tool offers a decent discount. In terms of credits or other stuff, every cloud provider provides a good number of incentives to onboard new clients."

"The solution's pricing is moderate."

"The price structure is very clear"

"So, it's requires expensive machines to open services or open LLM models."

"Hugging Face is an open-source solution."

"The tool is open-source. The cost depends on what task you're doing. If you're using a large language model with around 12 million parameters, it will cost more. On average, Hugging Face is open source so you can download models to your local machine for free. For deployment, you can use any cloud service."

"I recall seeing a fee of nine dollars, and there's also an enterprise option priced at twenty dollars per month."

"We do not have to pay for the product."

"The solution is open source."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Educational Organization

Computer Software Company

11%

University

10%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What do you like most about Google Vertex AI?

We extensively utilize Google Cloud's Vertex AI platform for our machine learning workflows. Specifically, we leverage the IO branch for EDA data in Suresh Live Virtual, employing Forte IT for trai...

What is your experience regarding pricing and costs for Google Vertex AI?

They have different pricing models like pay-as-you-go or subscription model, and total cost of ownership. It is comparatively cheaper than Azure.

What needs improvement with Google Vertex AI?

Google Vertex AI is one of the best in the market, followed by Azure AI. It can be rated at eight or nine out of ten. It is not completely mature and needs some features and functions. The interfac...

What do you like most about Hugging Face?

My preferred aspects are natural language processing and question-answering.

What needs improvement with Hugging Face?

It is challenging to suggest specific improvements for Hugging Face, as their platform is already very well-organized and efficient. However, they could focus on cleaning up outdated models if they...

What is your primary use case for Hugging Face?

I am working on AI with various large language models for different purposes such as medicine and law, where they are fine-tuned with specific requirements. I download LLMs from Hugging Face for th...

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Product Reports

Download Google Vertex AI product report

Google Vertex AI

September 2025

Download Hugging Face product report

September 2025

Overview

Build, deploy, and scale ML models faster, with pre-trained and custom tooling within a unified artificial intelligence platform.

Google

Hugging Face offers a platform hosting a wide range of models with efficient natural language processing tools. Known for its open-source nature, comprehensive documentation, and a variety of embedding models, it reduces costs and facilitates easy adoption.

Valued in the tech community for its ability to host diverse models, Hugging Face simplifies tasks in machine learning and artificial intelligence. Users find it easy to fine-tune large language models like LLaMA for custom data training, access a library of open-source models for tailored applications, and utilize options like the Inference API. The platform impresses with its free usage, popularity of trending models, and effective program management, although improvements could be made in security and documentation for more customizable deployments. Collaboration with ecosystem library providers and better model description details could boost its utility.

What are the key features of Hugging Face?

Wide model hosting: Offers a vast array of models for diverse applications.
Inference API: Provides efficient and seamless deployment of models.
Open-source access: Encourages community collaboration and model sharing.
Embedding models: Supports various formats and packages.
Simple platform: User-friendly and cost-effective for businesses.

What benefits can users expect from Hugging Face?

Cost reduction: Access to free or lower-cost tools compared to proprietary software.
Customization: Easy adaptation of pre-trained models to fit specific needs.
Efficiency: Quick deployment and fine-tuning of models for business use.
Community support: Comprehensive documentation and open-source collaboration.

Hugging Face is widely used across industries requiring machine learning solutions, such as creating SQL chatbots or data extraction tools. Organizations focus on fine-tuning language models to enhance business processes and remove reliance on proprietary systems. The platform supports innovative applications, including business-specific AI solutions, demonstrating its flexibility and adaptability.