Google Cloud Data Loss Prevention vs Netwrix Endpoint Protector comparison

Google Cloud Data Loss Prevention vs. Netwrix Endpoint Protector

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Cloudflare One

Mindshare comparison

As of March 2026, in the Data Loss Prevention (DLP) category, the mindshare of Cloudflare One is 1.7%, up from 1.3% compared to the previous year. The mindshare of Google Cloud Data Loss Prevention is 0.9%, up from 0.8% compared to the previous year. The mindshare of Netwrix Endpoint Protector is 2.0%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Loss Prevention (DLP) Mindshare Distribution
Product	Mindshare (%)
Netwrix Endpoint Protector	2.0%
Cloudflare One	1.7%
Google Cloud Data Loss Prevention	0.9%
Other	95.4%

Data Loss Prevention (DLP)

Featured Reviews

Cobe Van Coller

Network Architect at IP Dimension

Cloud security has improved remote access and has reduced costs for smaller client sites

I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.

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RaviUpadhyay

Security Consultant at HCLSoftware

Automated scans have classified sensitive data and protect privacy in complex environments

When someone asks where sensitive data is located and to classify it, they would start working manually and would take four or five months to detect only that sensitive data. Google Cloud Data Loss Prevention helps significantly. They have a predefined template, and whatever category comes under sensitive data has been researched with almost 99% accuracy and included in the template. A person needs to attach the template and scan their data. Once initiated, it will take time, such as 24 hours or 48 hours, depending on the data size. Once the template is applied and the system scans it, a tagging report of the sensitive data locations is returned. A report is available, and what previously would have taken a month can now be achieved by Google Cloud Data Loss Prevention services in detecting sensitive PII data within 48 hours maximum, even if the data size is larger. Once the report is available, the person would know where the sensitive data is located. Dealing with sensitive data is the next question. If data is not to be shared, it has to be hidden, masked, or changed. All kinds of things can be applied to dealing with that data. Google Cloud Data Loss Prevention has another feature available called de-identification services, which deals with sensitive data in applications or production environments.

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Sivakumar Mahathevan

Head of Sales and Technical - Malaysia at Halodata

Provides robust compliance with advanced threat protection and user-friendly interfaces

The features of Netwrix Endpoint Protector that I have found most valuable so far are the two main key modules which are Content Aware Protection (CAP) and Device Control (DC), which is the hottest selling item from my perspective as a consultant. I find CAP and DC valuable because they are very granular in nature and it's easily understood and easily configured. That's why it's easy for us to actually position this product to any organizations with no complications. My impression on the multi-layered protection features of this solution is quite positive because now they've expanded to more things in the DLP itself, that are as good as an enterprise DLP solution. Therefore, I feel that in terms of its pricing values and so on, it is very competitive. I assess the value of the comprehensive reporting and auditing capabilities provided by Netwrix Endpoint Protector as very good because I am a user myself prior to this, before becoming a reseller and now a distributor. I am actually a walking dictionary for this particular product. The comprehensive reporting and auditing capabilities are quite granular in terms of gaining insights. We can actually deep dive into quite a lot of things and find a lot of information that they already have. Assuming if there's a breach, we will be able to know exactly where the breach has occurred and what has occurred, and they are quite granular in how they report their information, including their logs. Therefore, they conform to all compliance regulatory bodies too. My impression of the centralized management console feature of Netwrix Endpoint Protector is that it is one of the simplest centralized monitoring features that even a kid would understand, which is what we need in today's world—nothing complicated. My impression of the data encryption and control over portable storage devices features of this solution is that they are very good, especially the device controls, which I really enjoy using, particularly when it comes to portable devices USBs and the encryption tools that they have, which is another module called E-lock, or enforce encryption, that they do have. They are well-protected along those lines.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It will take the blow rather than our applications should an attack occur."

"What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection."

"It is a stable solution."

"Cloudflare, in my opinion, was easy to implement."

"This solution is easy to understand and easy to configure."

"I'm very satisfied with the environment and the dashboard."

"Cloudflare Access is part of the Zero Trust philosophy."

"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."

More Cloudflare One pros

"It is user- friendly and has a easy integration."

"These tasks can be achieved by Google Cloud Data Loss Prevention services in a programmatic way, very quickly and very efficiently."

"The console is friendly and it supports Mac."

"The most valuable feature is device control."

"The key point is that it allowed us to meet a complex cybersecurity requirement mandated by the government, and it was cost-effective."

"It is fantastic in terms of the granularity of the policies. It has many built-in policies, and we can add or create more policies as well. It is perfect, and it gives us more options. We have some users who go outside and then come inside. With EPP, we can even control those users who are outside. If they need to access the media that we are using right now, we can provide OTP messages so that they can access the media even when they are outside of their organization. With our previous solution, we were facing some issues in doing this."

"The role-based access features for the teams that administer it is good."

"When the implementation occurred, we were functional within a month, with no need for follow-up support."

"The most valuable features are the ability to prevent access to external devices, and also site blocking."

"There are many vendors out there who do protection access of external devices, however, I haven't found any vendors other than Endpoint Protector who let you enable or disable the device without being on WiFi or Internet, just by giving a code, which is a very good option for our workforce in remote locations with extremely weak Internet connections."

More Netwrix Endpoint Protector pros

Cons

"The software has automated alerts, but the automated alerts are not available in the mobile app."

"The initial onboarding was causing us some confusion."

"Feedback could be enhanced. While I work efficiently with Clover as a partner in Mexico City, sometimes the information and requests are easier to manage with more concrete solutions."

"For the topic of improvement, providing some training material is one of my suggestions."

"From a logging perspective, it is still a bit difficult to see exactly what users are being blocked with the current views."

"Cloudflare DDoS has poor technical support."

"They don't have a person to provide support for customers using the solution under their free plan."

"The tool should provide on-premise versions. Currently, all versions are cloud-based."

More Cloudflare One cons

"Improvement are made as per client requirement."

"Google Cloud Data Loss Prevention has a system, but it is not very mature."

"Frankly speaking, I'm not happy with the product."

"One of the areas where there is room for improvement is support. It takes time for them to respond."

"When we are installing a new agent, we have to install EPP manually on a device. It would be great if the installations can be done from the server instead of me going to each PC or device to implement EPP or using a policy."

"If CoSoSys comes up with a suite of Host DLP, along with Network DLP and SaaS DLP, it will cover all of the aspects of a DLP solution."

"The policy engine could use a bit of work. They're definitely going in the right direction. We've been working with them over the last few weeks to try and optimize that. But it's reasonably clear that they're just not putting as much effort into the policy engine as into other things, like content discovery."

"The only aspect that prevents it from being a perfect solution is the occasional slower response time."

"We are currently facing an issue where it is blocking the Winman software, which is something that we don't want to happen because we use it in our accounts department to pay taxes."

"I would rate the role-based access features for administrators a six out of ten. There's work to be done on the granularity of roles that can be assigned to an administrator but there is role-based administrator access present. That's why it's not a zero rating."

More Netwrix Endpoint Protector cons

Pricing and Cost Advice

"Cloudflare Zero Trust Platform's pricing is good."

"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."

"The solution's pricing lacks transparency."

"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."

"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."

"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."

"The prices are slightly expensive."

"The solution is not that expensive."

Information not available

"Pricing is quite reasonable. For smaller organizations, it lets them get into the product domain, whereas a lot of vendors won't even talk to them. CoSoSys is just about at that sweet spot of being serious enough that you have to budget for it, but at the same time, affordable enough that the value is well worth it."

"This solution was not too cheap or too expensive. But for the amount of features that they are offering, it was reasonable."

"We have a limited budget for our media section. When we purchased it last year, we migrated from a different solution to this solution, and at that time, they told us that the cost will remain the same, but this year, they increased the price by 20% or something like that. I am not sure about the exact price, but let's say from 8,000, it increased to 10,000. It was a huge gap, and we couldn't bear this cost because we have a limited budget. When we spoke to them, they understood our problem and reduced it to the same price that we had last year."

"It has a fair price. They just changed recently from perpetual licensing. When I bought it, I bought it on perpetual license, then they changed the whole company policy to go to subscription. It was a bit of a shock to us because we haven't upgraded it that many times. However, after speaking to CoSoSys directly, they gave us a very good renewal price."

"For what it's doing, the cost is somewhat high for us, but it's the cost of doing business with the clients that we have."

"[The pricing] is reasonable compared to what's out there."

"The minimum number of licenses they sell is 50 or 150 users."

"The pricing depends on the customers."

More Netwrix Endpoint Protector pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Data Loss Prevention (DLP) solutions are best for your needs.

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885,311 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Construction Company

21%

Comms Service Provider

Computer Software Company

Financial Services Firm

Comms Service Provider

13%

University

10%

Media Company

Financial Services Firm

11%

University

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	11

No data available

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	9
Large Enterprise	6

Questions from the Community

What needs improvement with Cloudflare Access?

Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...

What is your primary use case for Cloudflare Access?

Cloudflare Access provides secure access to internal applications for employees, external members of the organization...

What advice do you have for others considering Cloudflare Access?

Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...

What needs improvement with Google Cloud Data Loss Prevention?

When someone asks where sensitive data is located and to classify it, they would start working manually and would tak...

What advice do you have for others considering Google Cloud Data Loss Prevention?

Further strategies can be defined based on specific use cases. For example, in an R&D company where doctors are d...

What is your experience regarding pricing and costs for Google Cloud Data Loss Prevention?

Pricing is based on data size. Google offers different pricing models, and they provide good discounts when someone c...

What is your experience regarding pricing and costs for Endpoint Protector?

When we started, the price was reasonable, but it has been increasing over time. I rate the price as four, indicating...

What needs improvement with Endpoint Protector?

The licensing issue was eventually resolved by the team, but the Linux client issue persisted. Not all the policies a...

What is your primary use case for Endpoint Protector?

Our main use case involved compliance requirements stating that we wanted to have DLP functionality on our endpoint d...

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Product Reports

Cloudflare One

Download Cloudflare One product report

Data Loss Prevention (DLP)

February 2026

Google Cloud Data Loss Prevention report

Download Google Cloud Data Loss Prevention product report

Netwrix Endpoint Protector

Download Netwrix Endpoint Protector product report

Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform

No data available

CoSoSys Endpoint Protector

Overview

Cloudflare One is a comprehensive platform for security, performance, and connectivity. It provides features like rate limiting, DDoS protection, and application access, tailored to enhance user experience while securing internet access and accelerating communications.

Designed to integrate security measures with ease of use and scalability, Cloudflare One offers a secure web gateway and zero trust network access. These features ensure seamless setup and operation, making connectivity reliable and protected. Users appreciate its integrated console, intuitive interface, and the ability to manage risk effectively. It offers straightforward deployment, improves latency, and boasts cost-effectiveness. While its onboarding process and documentation need enhancement, its value in content delivery and application shielding is notable. Despite challenges in integrating Cloudflare Access with existing VPNs and the need for better automation and support, it remains vital for DNS and infrastructure protection.

What features make Cloudflare One stand out?

Rate Limiting: Controls the traffic rate to prevent abuse.
DDoS Protection: Shields applications from distributed denial-of-service attacks.
Secure Web Gateway: Provides secure internet access with seamless operation.
Zero Trust Network Access: Ensures secure, application-based connectivity without relying on traditional VPNs.
Access for Connectivity: Facilitates access to internal applications securely.

What benefits should users look for in reviews?

Security: Robust measures for DNS and browsing protection.
Performance: Enhanced site accessibility and communication speed.
Cost-Effectiveness: Offers competitive pricing for its features.
Ease of Deployment: Straightforward and efficient setup process.

In industries like finance, retail, and technology, Cloudflare One is crucial for enabling secure remote access and protecting web applications against dynamic threats. It supports compliance access policies and enhances content delivery, playing a key role in safeguarding digital infrastructure.

Cloudflare

Google Cloud Data Loss Prevention offers a comprehensive approach to safeguarding sensitive data through advanced data scanning and classification.

Designed for data security experts, it focuses on detecting, classifying, and protecting sensitive data across cloud environments. With robust reporting and monitoring capabilities, it helps identify potential data breaches and compliance violations while facilitating management of critical information.

What are the valuable features of Google Cloud Data Loss Prevention?

Data Classification: Automatically classifies sensitive data for easy management and compliance adherence.
Customizable Detection: Tailors detection rules to meet specific privacy protection needs.
Real-time Monitoring: Provides real-time alerts for suspicious data activity.

What benefits or ROI can users expect when evaluating Google Cloud Data Loss Prevention?

Enhanced Security: Strengthens overall data protection strategies by identifying sensitive data in real-time.
Compliance Assurance: Helps meet regulatory requirements efficiently with automatic data classification.
Cost-effective Scalability: Easily scales with business growth without excessive resource expenditure.

Google Cloud Data Loss Prevention is widely implemented in healthcare and finance industries, where protecting sensitive information such as patient records or financial transactions is crucial. Its adaptability allows it to serve effectively in environments where data privacy is a paramount concern.

Google

Netwrix Endpoint Protector is a multi-OS endpoint data loss prevention solution that protects sensitive data across Windows, macOS, and Linux devices, including when those devices are offline. It gives security teams direct control over how data moves on and off endpoints, reducing the risk of data loss caused by shadow IT, remote work, and unsanctioned tools.

Netwrix Endpoint Protector enforces policies directly at the device level, even when devices are offline. It combines content-aware inspection with contextual controls to detect sensitive data in motion and apply granular controls based on user, device, application, or transfer channel.

Key use cases

• Prevent data exfiltration through personal email, browser uploads, messaging apps, and cloud services

• Control and restrict USB storage, removable media, and peripheral devices

• Enforce data protection policies even when devices are offline or outside the corporate network

• Detect and block transfers of sensitive data using content-aware inspection

• Reduce risk introduced by shadow IT and unsanctioned applications on endpoints

• Apply granular controls based on user, device, application, or transfer channel

• Support compliance with regulations such as GDPR, HIPAA, and PCI DSS through centralized policy enforcement, reporting, and audit trails

• Strengthen protection across hybrid and cross-platform environments Netwrix Endpoint Protector is licensed per endpoint and is typically selected by organizations that require strong device-level enforcement in distributed and multi-OS environments

Netwrix

Sample Customers

23andMe

Information Not Available

Samsung, Toyota, Philips, Zeppelin, Western Union, eBay

Google Cloud Data Loss Prevention vs. Netwrix Endpoint Protector