Gong vs Impartner PRM comparison

Gong and Impartner Software are both solutions in the AI Sales & Marketing category. Gong is ranked #2 with an average rating of 8.9, while Impartner Software is ranked #45 with an average rating of 9.0. Gong holds a 1.7% mindshare in ASM, compared to Impartner Software’s 0.5% mindshare. Additionally, 100% of Gong users are willing to recommend the solution, compared to 100% of Impartner Software users who would recommend it.

Gong

Read 12 Gong reviews

1,909 Views
592 Comparison Views

100% willing to recommend

Impartner PRM

Read 3 Impartner PRM reviews

1,680 Views
185 Comparison Views

100% willing to recommend

Gong

Impartner PRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Apr 15, 2026

Impartner PRM and Gong offer distinct solutions in the partner relationship management and revenue intelligence domains. Gong is generally considered more valuable due to its advanced analytical capabilities and comprehensive insights.

Features: Impartner PRM supports partner onboarding, partner workflows, and lead distribution efficiency. Gong provides conversation analysis, deal intelligence, and sales performance insights with significant analytical depth and actionable data.

Ease of Deployment and Customer Service: Impartner PRM is known for straightforward deployment and reliable customer support, ensuring stability. Gong involves a more intricate setup but offers exceptional support and guidance, minimizing operational disruptions.

Pricing and ROI: Impartner PRM has a moderate setup cost with consistent ROI centered on partner relationships. Gong incurs a higher initial cost, leading to substantial ROI through enhanced revenue operations and sales optimization.

To learn more, read our detailed Gong vs. Impartner PRM Report (Updated: June 2026).

Buyer's Guide

Gong vs. Impartner PRM

June 2026

Download the complete report

Helped 902,894 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gong

Ranking in AI Sales & Marketing

2nd

Average Rating

9.0

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Customer Experience Personalization (3rd)

Impartner PRM

Ranking in AI Sales & Marketing

45th

Average Rating

8.6

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Channel Marketing Automation Software (2nd), Partner Relationship Management (PRM) (1st), AI Software Development (214th), AI Customer Support (87th)

Mindshare comparison

As of July 2026, in the AI Sales & Marketing category, the mindshare of Gong is 1.7%. The mindshare of Impartner PRM is 0.5%, down from 28.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AI Sales & Marketing Mindshare Distribution
Product	Mindshare (%)
Gong	1.7%
Impartner PRM	0.5%
Other	97.8%

AI Sales & Marketing

Featured Reviews

Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

Read full review

JennieFinlayson

Head of Partner programs at OXBOTICA LIMITED

End-to-end partner management, quick partner onboarding and deep understanding of partner relationships

I like Impartner PRM's deep understanding of partnering; the tool understands and the tool enables you to sign up partners very quickly and give them the tools and the access they require to do what they need to do. So it can take a partner all the way from forming an interest with an organization all the way through to selling, then reselling, and then managing their partners. It's very easy for you to introduce new products. It's a complete solution - it manages and gives access to the partners so that they can see and work with the internal sales teams for the organizations as well as the customers. So, as you're moving it through the pipeline, both the salesperson from the company and also the partner can see where it is in the pipeline, when it's likely to close, and any issues or problems. So, it enables the partnering organization and the technology company to work together very well. It's a very good communication tool. So, it's through the Impartner portal of this tool. I have seen some improvements in communication with the partners. But it is heavily dependent on how it's set up, but it's very easy and quick to set up. However, it's very much dependent on the person setting it up knowing what they're doing. It certainly has analytics. It can analyze training, for instance, whether or not the training is successful. Often, working with a CRM tool like Salesforce will analyze how long it takes partners to start to become successful and how long it takes to sign them up. Then, it can start looking at which products are being sold and where there are issues with products. So, the reporting part is very straightforward. But, the reporting is only as good as the system's setup and the discipline of partners who input data into it.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."

"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."

"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."

"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."

"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."

"The call recording feature is beneficial because it allows me to remember everything from a call, including slides shared, topics discussed, and next steps."

"Gong has positively impacted my organization by allowing anyone to be able to look into processes, learn more about what our customers are saying, learn from each other, and share things throughout the organization."

More Gong pros

"I like Impartner PRM's deep understanding of partnering; the tool understands and the tool enables you to sign up partners very quickly and give them the tools and the access they require to do what they need to do."

"The solution has helped us improve all across the board. Everything that we did before PRM was a one-off. We shared the content back and forth through emails. Whenever there was a scope for training or enablement, a mail would be sent on the same. The solution has helped us scale where partners could use opportunities to get trained on our services and products."

"I would recommend that others interested in the solution use it because it provides a user-friendly setup process. It's easy to navigate through the setup process."

Cons

"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."

"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

"Gong can be improved with the follow-up email feature."

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

"I would improve the interface for searching themes or words in the history of calls and emails."

More Gong cons

"The business using the tool must be well-prepared in terms of partner strategy."

"It would be helpful to have an improved reporting tool in the solution."

"I would like to see some easy ways in retrieving reports, data analytics, etc. The solution needs to be more specific from the data reporting perspective. It would make it easier to drill down by specific partners. It would be interesting to see some integrations and partnerships for the solution where they could make use of the account mapping tools."

Pricing and Cost Advice

Information not available

"The solution’s pricing is higher compared to other competitor products."

See which vendors are best for you

Use our free recommendation engine to learn which AI Sales & Marketing solutions are best for your needs.

See recommendations

902,894 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Manufacturing Company

11%

Financial Services Firm

Construction Company

Computer Software Company

Manufacturing Company

12%

University

Retailer

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

No data available

Questions from the Community

What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

See all answers

What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

See all answers

What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

See all answers

What is your experience regarding pricing and costs for Impartner PRM?

It was very inexpensive. It's in the cloud. You get the first 100 user licenses, and you can set that up. This was about 18 months to 2 years ago, for around $22,000 to $23,000. So, there are no up...

See all answers

What needs improvement with Impartner PRM?

The business using the tool must be well-prepared in terms of partner strategy.

See all answers

What advice do you have for others considering Impartner PRM?

Overall, I would rate the solution a nine out of ten. I really liked using it because I had a sense that they understood the business.

See all answers

Comparisons

Salesforce Sales Cloud vs Gong

Compared 12% of the time

Attention vs Gong

Compared 12% of the time

Granola vs Gong

Compared 10% of the time

Gupshup vs Gong

Compared 10% of the time

Gainsight vs Gong

Compared 9% of the time

More Gong Competitors

ZINFI Unified Partner Management (UPM) vs Impartner PRM

Compared 19% of the time

PartnerStack vs Impartner PRM

Compared 12% of the time

Channelscaler vs Impartner PRM

Compared 12% of the time

Mindmatrix vs Impartner PRM

Compared 12% of the time

Salesforce PRM vs Impartner PRM

Compared 11% of the time

More Impartner PRM Competitors

Product Reports

Buyer's Guide

Gong

June 2026

Download Gong product report

Buyer's Guide

Impartner PRM

June 2026

Download Impartner PRM product report

Also Known As

No data available

TreeHouse Interactive, Impartner, Impartner Reseller Demo Partner Management and Deal Registration Free Trial, Impartner ISV Demo Impartner PRM SaaS

Overview

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Impartner PRM is a leading partner relationship management platform designed to streamline partner interactions, boost channel performance, and enhance partner engagement through powerful tools and features.

Impartner PRM delivers a dynamic solution to optimize the partner lifecycle. It offers seamless integration, automation, and an intuitive dashboard that facilitates business growth. The platform supports channel marketing, communications, and analytics to enhance decision-making and align partner strategies with business goals. Impartner PRM is recognized for fostering collaboration, improving partner communication, driving sales effectiveness, and supporting custom workflows tailored to specific business needs.

What are the most important features of Impartner PRM?

Automated Partner Onboarding: Simplifies the partner induction process with customizable workflows.
In-depth Analytics: Provides real-time insights and analyses for better strategic decisions.
Content Syndication: Distributes high-quality marketing content easily to partners.
Partner Locator: Helps customers find the best partners for their needs through geo-location services.

What benefits should users look for in reviews?

Increased Revenue: Enhanced engagement and streamlined processes drive sales growth.
Improved Partner Satisfaction: Better tools improve partner relationships and satisfaction.
Efficiency Gains: Automation reduces manual workload, optimizing resource allocation.

Impartner PRM is notably utilized in industries like technology, telecommunications, and manufacturing, among others. These sectors benefit from the platform’s ability to drive channel engagement and align partner activities with strategic goals, creating a cohesive ecosystem that promotes business scalability and operational efficiency.

Impartner Software

Sample Customers

Information Not Available

ViaWest, Workfront, National Instruments, Asigra, Sungard Availability Services, SGI, TECHT Paintball Products

Buyer's Guide

Gong vs. Impartner PRM

June 2026

Free Report: Gong vs. Impartner PRM

Find out what your peers are saying about Gong vs. Impartner PRM and other solutions. Updated: June 2026.

DOWNLOAD NOW

902,894 professionals have used our research since 2012.

See our Gong vs. Impartner PRM report.

See our list of best AI Sales & Marketing vendors.

We monitor all AI Sales & Marketing reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.