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Dynamics 365 Sales vs LeadSquared comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
13th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
LeadSquared
Ranking in CRM
35th
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
Marketing Automation (10th)
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.4%, up from 0.3% compared to the previous year. The mindshare of LeadSquared is 0.5%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Dynamics 365 Sales0.4%
LeadSquared0.5%
Other99.1%
CRM
 

Featured Reviews

IlyasAhmad - PeerSpot reviewer
A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms
The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.
Kauhslendra  Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Dynamics 365 Sales offers robust integration capabilities with third-party tools, complemented by our in-house developed applications. We've tailored our pricing within Dynamics 365 to suit our specific needs, collaborating closely with our teams for its development. Leveraging Azure and Microsoft Office 365 integration, Dynamics 365 becomes even more powerful."
"Dynamics 365 Sales assists in streamlining the sales cycle by reducing it by 30%."
"It stands out as an exceptional choice for businesses seeking a comprehensive ERP solution that offers a range of features, including finance, payroll, and HR modules, making it more than just a retail tool."
"What makes Dynamics 365 Sales interesting is the new AI capabilities through CoPilot, which can help write in NLP and look through what's happening on the opportunities without getting into the details."
"The most valuable features of Dynamics 365 Sales for us are the standard functional power platform applications for business processes."
"It allows effective management of the follow-ups of leads and potential opportunities."
"The solution is fast."
"Microsoft 365, in its entirety, provides a collaborative environment that allows me to connect to multiple tools, including email, drive, and cloud hosting folders."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The most valuable feature of LeadSquared is the customization."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The initial setup is very easy."
 

Cons

"The pricing must be improved."
"There's room for improvement in the pricing models."
"They could improve the product's integration with Teams for seamless collaboration and enhanced administrative functionalities to reduce manual tasks."
"I have not noticed anything that I would recommend for improvement so far."
"An area for improvement is the integration with WhatsApp. Currently, it is available only through a third party, which incurs additional costs."
"The solution needs to include accurate and free online tutorials."
"Reducing feature bloat would be beneficial, especially considering different organizational needs."
"I found it significantly complex and not user-friendly."
"The solution's report section is not very capable and could be improved."
"The solution can get quite expensive, especially as you add more users."
"The solution’s UI could be more user-friendly."
"The notifications and workflow management can be improved in LeadSquared."
 

Pricing and Cost Advice

"Dynamics 365 Sales' pricing is in the middle. It's not expensive like SAP and Oracle."
"The cost of the solution is very similar to that of other solutions like Salesforce CRM."
"Dynamics 365 Sales operates on an annual licensing basis."
"The platform is expensive."
"The pricing is challenging, which is particularly relevant for countries like Pakistan and others with limited budgets."
"We have an annual renewable license for LeadSquared."
"LeadSquared is not as costly as other CRM solutions."
"The license is paid yearly, and it is about 30 euros per month per user."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
12%
Media Company
12%
Comms Service Provider
10%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
What needs improvement with Dynamics 365 Sales?
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The produ...
What is your primary use case for Dynamics 365 Sales?
Our organization uses Dynamics 365 Sales for global sales collaboration. Previously, CRM was being treated as Outlook, with everyone in the organization receiving it by default regardless of necess...
What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
 

Overview

 

Sample Customers

Information Not Available
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Find out what your peers are saying about Dynamics 365 Sales vs. LeadSquared and other solutions. Updated: September 2025.
867,445 professionals have used our research since 2012.