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Dynamics 365 Sales vs LeadSquared comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
16th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
14
Ranking in other categories
No ranking in other categories
LeadSquared
Ranking in CRM
33rd
Average Rating
7.6
Reviews Sentiment
7.0
Number of Reviews
4
Ranking in other categories
Marketing Automation (9th)
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Dynamics 365 Sales is 0.5%, up from 0.4% compared to the previous year. The mindshare of LeadSquared is 0.7%, down from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Dynamics 365 Sales0.5%
LeadSquared0.7%
Other98.8%
CRM
 

Featured Reviews

reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
Efficient and intuitive experience facilitates global sales collaboration and optimizes user engagement
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The product has launched numerous features, including AI capabilities, though I haven't found use for many of them. Reducing feature bloat would be beneficial, especially considering different organizational needs. In a federated B2B company, CRM usage is limited to fundamental fields. Performance improvements, such as reducing field loading time from three seconds to one second, don't significantly impact average users. In our B2B organization, which consists of numerous companies each generating several million dollars in revenue, teams only need 5-10 strong features. Additional features are primarily useful for central sales revenue operations teams handling reports and analysis. For average users in a B2B services organization, the current feature set is sufficient. Over the last few months, we have received many AI features and co-pilot integration into Teams. However, additional CRM features are not necessary for our usage.
Kauhslendra  Singh - PeerSpot reviewer
Business Development Manager at Drishti IAs
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Dynamics 365 Sales has a sales feature that is easy to use. It is easy to understand and use."
"The most valuable features of Dynamics 365 Sales for us are the standard functional power platform applications for business processes."
"Dynamics 365 Sales assists in streamlining the sales cycle by reducing it by 30%."
"SAP was very complicated, while Dynamics 365 Sales became simple for senior leaders to use, reducing time spent from 2-3 hours per week in SAP to 15-20 minutes in Microsoft Dynamics when done properly."
"Microsoft 365, in its entirety, provides a collaborative environment that allows me to connect to multiple tools, including email, drive, and cloud hosting folders."
"The solution is fast."
"It integrates well with other Microsoft products, enhancing sales workflow."
"It stands out as an exceptional choice for businesses seeking a comprehensive ERP solution that offers a range of features, including finance, payroll, and HR modules, making it more than just a retail tool."
"The initial setup is very easy."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The most valuable feature of LeadSquared is the customization."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
 

Cons

"At the start of the project, we made this mistake by relying on Power Automate. We discovered latency issues and problems related to the limits exist."
"I have not noticed anything that I would recommend for improvement so far."
"The product's pricing needs improvement."
"An area for improvement is the integration with WhatsApp. Currently, it is available only through a third party, which incurs additional costs."
"It's very structured, and the out-of-the-box functionality is very limited, meaning you have to do a lot of customizations."
"I found it significantly complex and not user-friendly."
"The pricing must be improved."
"However, having more dashboards and customizable templates, specifically tailored for sales in Dynamics 365, would enhance its usability even further. Being able to create custom dashboards would be particularly beneficial."
"The solution's report section is not very capable and could be improved."
"The solution can get quite expensive, especially as you add more users."
"The notifications and workflow management can be improved in LeadSquared."
"The solution’s UI could be more user-friendly."
 

Pricing and Cost Advice

"The platform is expensive."
"The cost of the solution is very similar to that of other solutions like Salesforce CRM."
"The pricing is challenging, which is particularly relevant for countries like Pakistan and others with limited budgets."
"Dynamics 365 Sales' pricing is in the middle. It's not expensive like SAP and Oracle."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"LeadSquared is not as costly as other CRM solutions."
"The license is paid yearly, and it is about 30 euros per month per user."
"We have an annual renewable license for LeadSquared."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise4
No data available
 

Questions from the Community

What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
What needs improvement with Dynamics 365 Sales?
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The produ...
What is your primary use case for Dynamics 365 Sales?
Our organization uses Dynamics 365 Sales for global sales collaboration. Previously, CRM was being treated as Outlook, with everyone in the organization receiving it by default regardless of necess...
What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
 

Overview

 

Sample Customers

Information Not Available
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Find out what your peers are saying about Dynamics 365 Sales vs. LeadSquared and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.