

LeadSquared and Dynamics 365 Sales are competing CRM products. LeadSquared is favored for its straightforward implementation and budget-friendly pricing, while Dynamics 365 Sales attracts enterprises with its extensive feature set, despite higher costs.
Features: LeadSquared offers automation capabilities, lead management features, and an easy-to-understand user interface ideal for streamlining sales processes. Dynamics 365 Sales provides AI-driven insights, seamless integration with Microsoft products, and robust integration with third-party tools, catering to enterprises seeking a comprehensive CRM platform.
Room for Improvement: LeadSquared could benefit from enhanced integration capabilities and more flexible customization options. Dynamics 365 Sales, on the other hand, could improve its user interface simplicity, ease complex integrations for smaller businesses, and offer more competitive pricing models for mid-sized companies.
Ease of Deployment and Customer Service: LeadSquared facilitates a smooth deployment process with accessible customer support, aiding a quick adoption. Dynamics 365 Sales, while providing detailed deployment options, may pose challenges due to its complexity. LeadSquared is renowned for an easier onboarding experience and reliable support, whereas Dynamics 365 demands a more detailed but possibly more demanding deployment path.
Pricing and ROI: LeadSquared is known for a cost-effective setup with immediate ROI, making it attractive for budget-conscious businesses. Dynamics 365 Sales, with its higher pricing, justifies the cost through its rich feature set and potential for long-term ROI for businesses leveraging its advanced capabilities. The choice depends on whether an immediate return or a longer-term investment is preferred.
Our company reached the return on investment in just one and a half years after implementation, with improvements in productivity, efficiency, and overall outcomes.
Every solution claims to save time, money, and provide productivity savings.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
With LeadSquared implementation and the reach it allows through automations, click-to-call, and other built-in features, connectivity rate with leads has increased.
They prioritize serious issues and try to resolve them as quickly as possible.
The overall technical support of Microsoft deserves a rating of 10 out of 10.
They provide an account manager in addition to customer support that helps to build new automations or different processes or new integrations.
The customer support for LeadSquared is great; they call on time and respond quickly to our inquiries.
Initially, my experience with customer support was quite poor, with long wait times, fuzzy responses, and the right person not being assigned to handle specific questions, often leading to time lost transferring chats.
Dynamics 365 Sales is highly scalable, with a rating of ten out of ten.
Because of the API limits, the throughput is not good.
We have a global deployment across our organization in approximately 180 countries through Microsoft Azure cloud.
Reducing the headache and costs of integration involved when using services provided by the main service provider itself.
If you are working on a private cloud, then that is the best thing LeadSquared offers.
Regarding scalability, I feel LeadSquared has enough potential, having already helped the organization.
I usually do not face any bugs and would give it a high rating.
Its stability rate is 99.9998%, which is crucial as any instability could disrupt access to vital information.
It is definitely stable and scalable.
LeadSquared is quite stable.
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
LeadSquared is stable, though I have experienced some downtime while downloading reports and creating workflow automation, but those issues are resolved quickly.
If Microsoft could provide direct integration, it would better support customers, especially in the Indian market.
They advise about using Power Automate, but it is not suitable for large scale operations.
The biggest challenge that people had was the simplicity that something like Salesforce offers, which Dynamics 365 Sales didn't really have.
Deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively.
If LeadSquared had an inbuilt third-party integration such as Ameyo or Exotel for calling, or if LeadSquared improved the calling mechanism within the platform itself instead of relying on a third party, that would be an improvement.
Governance is one of its strengths, especially for regulated industries.
The list price is $150 per user per month, though my company pays $105 per user per month for 20 users.
It is affordable, and what I've seen is a lot of SME customers, small and medium enterprises, tend to go with Dynamics 365 Sales over anything else, which indicates that it's more affordable than some other solutions in the market.
The licenses cost is also very less as compared to other CRM platforms.
LeadSquared provides significant ROI in tight budget scenarios as it balances functionality with ease of use.
Compared to other top-niche products, they are less, and it is good.
This CRM system is more scalable than Salesforce, and its stability rate is 99.9998%.
In SAP, filling 20 fields required visiting 10 different pages sequentially, whereas now everything can be done on a single page.
It is well-connected, with integration capabilities that work well with other systems.
When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.
Previously, the sales lead conversion rate was about 3,000 to 4,000 monthly, but now it has increased to 5,000, 6,000, or even 7,000 monthly conversion rates, significantly boosting our sales.
Lead scoring and prioritization stand out because they automatically score leads based on engagement and behavior, helping the sales team focus on conversion-ready prospects.
| Product | Mindshare (%) |
|---|---|
| LeadSquared | 0.9% |
| Dynamics 365 Sales | 0.5% |
| Other | 98.6% |

| Company Size | Count |
|---|---|
| Small Business | 9 |
| Midsize Enterprise | 2 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 4 |
| Large Enterprise | 21 |
Dynamics 365 Sales empowers teams with capabilities in lead management, scheduling, and workflow organization. Its Office 365 integration and comprehensive ERP features enhance productivity and control.
Dynamics 365 Sales offers powerful tools for managing leads and customer interactions. Its integration with third-party apps and REST APIs simplifies workflows, providing comprehensive visibility and reliable performance. Teams benefit from its robust documentation and Power Platform compatibility, enhancing productivity with flexible pricing and a user-friendly interface. Despite some complexities, improvements in Outlook integration, AI features, and affordability are areas for enhancement.
What are the key features of Dynamics 365 Sales?Companies in industries like retail and sales management implement Dynamics 365 Sales to track opportunities and manage customer interactions. It helps in generating customized offers, managing orders, and supports sales reporting and CRM capabilities. Teams utilize it for sales management, lead follow-ups, and aligning targets with objectives, making it essential for daily operations.
LeadSquared offers customizable CRM features that integrate seamlessly with existing systems, making it a valuable tool for automation and lead management with varied pricing options. It efficiently supports tasks, enhancing workflow through automation and integration with apps like Shopify and telephony systems.
LeadSquared's capabilities in lead conversion and efficiency improvement are recognized through its comprehensive CRM functionalities, providing insights into sales performance with call and email tracking alongside intuitive dashboards. While users experience efficiency gains and growth in their customer base, some areas require enhancement, including workflow automation, telephony integration, and stability in handling large campaigns. Addressing these stability issues with potential improvements in customer service response times and expanding functionalities like chatbots would significantly enhance user satisfaction.
What are the key features of LeadSquared?Industries such as real estate, education, and finance leverage LeadSquared as a central CRM system to capture and handle leads efficiently. It facilitates B2B and B2C sales processes by automating lead management and integrating essential communication tools like telephony and WhatsApp, resulting in improved sales efficiency and optimized customer interactions.
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