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Dell VMAX All Flash vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
232
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
30th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
18th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
16
Ranking in other categories
Software Defined Storage (SDS) (10th), Compute Service (8th), Public Cloud Storage Services (12th), File and Object Storage (13th)
 

Mindshare comparison

As of October 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.6%, up from 6.4% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.8% compared to the previous year. The mindshare of Zadara is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.6%
Zadara0.7%
Dell VMAX All Flash0.7%
Other92.0%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
AA
Arquiteto De Cloud at Claro Brasil
Hybrid data migration has reduced costs and now needs stronger security and database integration
I would like to share something that I believe could improve Zadara's process, which is the issue of communication with databases. Today we have MongoDB as a cloud service, so integration with databases in Zadara would bring better performance in connection in SaaS models and in dynamic models that could bring a platform and a solution that could increase Zadara's usage in the market and in its business scope. Zadara can improve in the database integration area as I mentioned. Zadara can have better dynamism such as MongoDB in SaaS and bring this better dynamism by connecting and offering it within the clouds as a possibility of block storage within that partner cloud, such as AWS EBS, Google's cloud storage, or something within Azure. Creating a stronger partnership where this block storage can become an API connectable across various clouds but native to those clouds would be beneficial. I noticed simplicity in the security part during the time I used Zadara, so I believe Zadara's security needs to improve to provide more and deliver more security visibility to the end customer so that they feel more secure with data encryption and attack protection. A WAF on the API connection that goes through greater protection, something along those lines, could help guarantee that the data is protected by Zadara.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We saw a vast improvement when we switched over to using the Pure Storage model over the XtremIO."
"One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table."
"The experience has been very good so far for the company."
"It does efficient work of storing data while still delivering the performance that you would normally expect from a higher priced solution."
"The stability of Pure Storage is very very good."
"The solution offers amazing performance."
"I am exceptionally happy with the product and the way it works."
"Pure gives us better compression, it's easier to manage, a lot less hands-on, and the biggest selling point for me was the replacement of the hardware, the controllers, without any major expense to the clinic."
"It works very well."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The product's initial setup phase was good."
"The most valuable features of VMAX are its performance and GUI interface."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"Zadara was a key enabler for us to be able to enter the cloud business because if it wasn't for them, it would have taken us a lot longer."
"One of the most useful features is that they provide iSCSI as a service."
"Zadara offered better cost and better cost-benefit regarding cloud compatibility and also data traffic over the internet."
"Being able to scale on demand, and being able to get out of our security operation center, and not having to purchase hardware upfront, has drastically reduced the overhead that was required to maintain our information. We have also gained additional capabilities in terms of speed of replicating that information."
"The most valuable feature is the flexibility in terms of deployment options."
"Zadara offers competitive services that are among the best options available for storage services and cloud computing."
"Zadara is a key underpinning of that because, without that common storage layer and the services running on top of that, we wouldn't have a business to run."
"We have seen a return on our investment with Zadara storage, and it's because it has enabled us to deliver almost limitless capacity."
 

Cons

"I would rate this solution an eight because we have had outages. The commit times went very high in the database. The whole array went down so our customers were down for around eight hours. This was a very big outage which could have been our fault because we didn't do the upgrade in time."
"FlashArray's capacity for forecasting should be improved because it needs to be a bit more current."
"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"Enhanced documentation and beginner-friendly guidelines would benefit users with less configuration experience."
"I would like some form of QoS implemented. As a service provider, it would be beneficial to have it."
"I think the pricing for Pure Storage FlashArray is the major issue because all the great things come with the price, and a lot of customers simply are not willing to accept it."
"Data reduction is an area that needs improvement. There is a garbage collection service that runs but during that time, system utilization increases."
"We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array."
"There is room for improvement in the centralized administration."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"Improvements are needed in both partition recovery and scalability."
"When I had experience with Zadara, the team in Brazil was in a very early stage, so support was not that efficient."
"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."
"The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs."
"Having iSCSI over the internet using a VPN, the IPSec tunnel is really the only thing that I find missing from this product."
"There are still some storage features that they lack. For example, other vendors implemented the auto-tiering feature a long time ago, while Zadara Storage Cloud is just coming out with this feature today. So, they are a little bit late compared to the market."
"The management interface is more geared towards end-users rather than a service partner like ourselves, and there are improvements that can be made around that."
"I wouldn't say that it's very stable. It can recover from outages, however, there's still room for improvement on the stability."
"In the next release, there can be some improvements to the web console by adding more features because the console is simple. Additionally, the calculator could improve."
 

Pricing and Cost Advice

"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"Our licensing is on a yearly basis. So, every year, we renew. We could do a three-year contract, but right now, we only do a one-year."
"I would rate it a seven out of ten for pricing. It could be improved."
"The pricing of Pure Storage FlashArray is reasonable."
"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"Pure came in at a better price point than EMC and performed better than Compellent."
"Our costs are around $100,000."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
9%
Construction Company
9%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
10%
Construction Company
8%
Comms Service Provider
12%
Construction Company
12%
Outsourcing Company
11%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise160
No data available
By reviewers
Company SizeCount
Small Business13
Large Enterprise8
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What needs improvement with Zadara?
Zadara can be improved by making their interfaces more attractive. They currently look like simple PHP interfaces, bu...
What is your primary use case for Zadara?
My main use case for Zadara is to build and validate the GPU as a Service and the AI sovereignty that they're working...
What advice do you have for others considering Zadara?
Regarding Zadara's AI capabilities, I think it depends on the MSPs that they are performing collaborations with, and ...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Dell VMAX All Flash vs. Zadara and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.