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Dell VMAX All Flash vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
23rd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
15
Ranking in other categories
Software Defined Storage (SDS) (11th), Compute Service (9th), Public Cloud Storage Services (13th), File and Object Storage (13th)
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.7% compared to the previous year. The mindshare of Zadara is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
Zadara0.7%
Dell VMAX All Flash0.7%
Other91.7%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
AA
Arquiteto De Cloud at Claro Brasil
Hybrid data migration has reduced costs and now needs stronger security and database integration
I would like to share something that I believe could improve Zadara's process, which is the issue of communication with databases. Today we have MongoDB as a cloud service, so integration with databases in Zadara would bring better performance in connection in SaaS models and in dynamic models that could bring a platform and a solution that could increase Zadara's usage in the market and in its business scope. Zadara can improve in the database integration area as I mentioned. Zadara can have better dynamism such as MongoDB in SaaS and bring this better dynamism by connecting and offering it within the clouds as a possibility of block storage within that partner cloud, such as AWS EBS, Google's cloud storage, or something within Azure. Creating a stronger partnership where this block storage can become an API connectable across various clouds but native to those clouds would be beneficial. I noticed simplicity in the security part during the time I used Zadara, so I believe Zadara's security needs to improve to provide more and deliver more security visibility to the end customer so that they feel more secure with data encryption and attack protection. A WAF on the API connection that goes through greater protection, something along those lines, could help guarantee that the data is protected by Zadara.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is its upgradeability."
"Deduplication is an excellent feature. I also like the NAS and support."
"Because of the encryption, we have different storage and the encryption can go over both, therefore we are NCA compliant."
"We also use VMware integrations developed by Pure, their plugins in our vCenter environment. They help by allowing our non-technical operations teams to deploy new data stores and resize data stores without me having to involve myself all the time to do those simple tasks."
"It is an easy to use product for all of my team members."
"Once we solved the data reduction and what Pure does we were hooked."
"The simplicity of it. The performance is good, but the simplicity is the best thing. Storage management is quite complex, but Pure Storage is easy to manage."
"Pure Storage FlashArray provides immediate benefits to our customers with its easy setup process, allowing for instant use and rapid realization of advantages."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The most valuable features of VMAX are its performance and GUI interface."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"It works very well."
"The product's initial setup phase was good."
"The most valuable feature is the flexibility in terms of deployment options."
"With Zadara Storage Cloud, you simplify the management, which is absolutely true."
"The most valuable features of Zadara are its visibility and simplicity to use."
"One of the most useful features is that they provide iSCSI as a service."
"Overall Zadara is a useful solution that provides good services."
"One of the most valuable features is its integration with other cloud solutions. We have a presence within Amazon EC2 and we leverage compute instances in there. Being able to integrate with compute, both locally within Zadara, as well as with other cloud vendors such as Amazon, is very helpful, while also being able to maintain extremely low latency between those connections."
"Zadara saves both time and money."
"Zadara offered better cost and better cost-benefit regarding cloud compatibility and also data traffic over the internet."
 

Cons

"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"Technical support needs improvement. With respect to them being able to respond, they're more marketing people, less technical."
"I think the pricing for Pure Storage FlashArray is the major issue because all the great things come with the price, and a lot of customers simply are not willing to accept it."
"As partners, we should have the option to download the software, rather than have to go back through Pure to obtain it."
"Pure Storage FlashArray has not helped to decrease the total cost of ownership, and I believe our total cost has probably gone up, but that's balanced by our increased amount of data and number of use cases."
"In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. There are feature sets where I've done a lot of automation work. So, I am always looking forward to extensions of their API. They're also talking about a phone home centralized analytics database being used as a centralized management console with a list of new cloud features, but this doesn't seem finalized."
"We had one instance with an eight-hour outage in our primary data center because the upgrade to the controller failed, and the controller redundancy didn't work."
"Improvements are needed in both partition recovery and scalability."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"There is room for improvement in the centralized administration."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"In the next release, there can be some improvements to the web console by adding more features because the console is simple. Additionally, the calculator could improve."
"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."
"There is room for improvement in pricing as it is currently quite expensive."
"The initial setup of the solution is complex."
"The cost is not favorable as Zadara does not provide competitive rates for regions like South Africa and Ethiopia."
"There are still some storage features that they lack. For example, other vendors implemented the auto-tiering feature a long time ago, while Zadara Storage Cloud is just coming out with this feature today. So, they are a little bit late compared to the market."
"I would like to see them be a little bit more proactive in terms of the patches and updates that are available."
"We had a lot of issues with the Zadara recently regarding performance, reports, and offloads, the customers could not send backups to Zadara."
 

Pricing and Cost Advice

"Pure Storage has not helped us to reduce our licensing costs."
"For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
"You get what you pay for. It is expensive, but it really works."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"The solution is expensive."
"I have had a couple of customers who have complained about the cost. It can be a little more expensive than some of the other platforms. After it has been installed, I have never had a customer say, "I wish we wouldn't have spent all that extra money." They have always been happy with the product after it has been installed. They might be on the fence about it because of the price, but everybody who I have ever seen install it, they are always happy with it."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
10%
Construction Company
8%
Comms Service Provider
13%
Construction Company
12%
Computer Software Company
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business13
Large Enterprise7
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What needs improvement with Zadara?
Zadara can be improved by making their interfaces more attractive. They currently look like simple PHP interfaces, bu...
What is your primary use case for Zadara?
My main use case for Zadara is to build and validate the GPU as a Service and the AI sovereignty that they're working...
What advice do you have for others considering Zadara?
Regarding Zadara's AI capabilities, I think it depends on the MSPs that they are performing collaborations with, and ...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Dell VMAX All Flash vs. Zadara and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.