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Dell VMAX All Flash vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell VMAX All Flash
Ranking in All-Flash Storage
24th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Zadara
Ranking in All-Flash Storage
33rd
Average Rating
8.6
Reviews Sentiment
7.6
Number of Reviews
12
Ranking in other categories
Software Defined Storage (SDS) (18th), Compute Service (10th), Public Cloud Storage Services (15th), File and Object Storage (20th)
 

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. The mindshare of Zadara is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
BrijeshKumar - PeerSpot reviewer
With an easy initial setup phase, the tool is useful for multi-site replication and DR
The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.
Kirubel Behailu - PeerSpot reviewer
Enhancing storage management efficiency with user-friendly experience
Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage.  I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"Overall stability is very good. It is a very stable solution."
"The solution uses newer technology for deduplication and compression."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"One of the best features is the support, which is excellent."
"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"Technical support has been helpful and responsive."
"It works very well."
"The product's initial setup phase was good."
"The most valuable features of VMAX are its performance and GUI interface."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The most valuable features of Zadara are its visibility and simplicity to use."
"One of the most useful features is that they provide iSCSI as a service."
"It provides very satisfactory storage performance."
"The most valuable feature is the flexibility in terms of deployment options."
"The most valuable feature of Zadara is its ease of use and safety. Overall the solution is a complete package, it has all the features needed."
"One of the most valuable features is its integration with other cloud solutions. We have a presence within Amazon EC2 and we leverage compute instances in there. Being able to integrate with compute, both locally within Zadara, as well as with other cloud vendors such as Amazon, is very helpful, while also being able to maintain extremely low latency between those connections."
"Zadara Storage Cloud having 24/7 management saves me support and engineering costs because the storage and computing are managed by a third-party. We are able to focus more attention on the customer, which is truly our core business. Even at 1:00 AM or 2:00 AM at night, someone will answer, which is important."
"It's very easy to expand and compared to other storage systems that we've used, it's a lot more expandable and a lot more flexible in how it's deployed."
 

Cons

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"In the future, I would like to see integration with enterprise backup systems."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"There are some challenges with data encryption and reduction."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"There is room for improvement in the centralized administration."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"Improvements are needed in both partition recovery and scalability."
"There are still some storage features that they lack. For example, other vendors implemented the auto-tiering feature a long time ago, while Zadara Storage Cloud is just coming out with this feature today. So, they are a little bit late compared to the market."
"I would like to see them be a little bit more proactive in terms of the patches and updates that are available. I would like to see more disclosure and information around what fixes or what enhancements are available within a patch, and help in coordinating and scheduling that. Right now, it's driven more by the customer in reaching out via a support ticket."
"The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs."
"Having iSCSI over the internet using a VPN, the IPSec tunnel is really the only thing that I find missing from this product."
"The cost is not favorable as Zadara does not provide competitive rates for regions like South Africa and Ethiopia."
"The initial setup of the solution is complex."
"The management interface is more geared towards end-users rather than a service partner like ourselves, and there are improvements that can be made around that."
"Some of the features are a little bit slow to come to market."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The licensing is on a yearly basis."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The support cost per array is about $20,000 a year for 24/7 support."
"Given its price, Pure is not the first option."
"As far as the licensing costs, everything is included in the license."
"The product is expensive."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."
"The price of Zadara is very good and it covers everything. There is no subscription needed."
"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."
"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."
"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."
"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."
"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
Computer Software Company
23%
Financial Services Firm
16%
Government
7%
Healthcare Company
5%
Computer Software Company
21%
Manufacturing Company
16%
Government
5%
Comms Service Provider
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about Dell EMC VMax?
The product's initial setup phase was good.
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What needs improvement with Zadara?
The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...
What is your primary use case for Zadara?
I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...
What advice do you have for others considering Zadara?
As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Dell VMAX All Flash vs. Zadara and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.