Dell VMAX All Flash vs Pure FlashArray X NVMe comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #24 with an average rating of 8.2, while Pure Storage is ranked #14 with an average rating of 8.8. Dell Technologies holds a 0.7% mindshare in AFS, compared to Pure Storage’s 0.9% mindshare. Additionally, 100% of Dell Technologies users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

Dell VMAX All Flash

Read 5 Dell VMAX All Flash reviews

679 Views
638 Comparison Views

100% willing to recommend

Pure FlashArray X NVMe

Read 36 Pure FlashArray X NVMe reviews

1,736 Views
1,406 Comparison Views

100% willing to recommend

Dell VMAX All Flash

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure FlashArray X NVMe and Dell VMAX All Flash are competing products in the all-flash storage market. Pure FlashArray X NVMe has the upper hand in pricing and deployment ease while Dell VMAX All Flash is favored for its extensive enterprise features and robust support.

Features: Pure FlashArray X NVMe offers simplicity, consistent performance, and rapid data access speeds. Dell VMAX All Flash provides extensive enterprise features, reliability, and effective data protection.

Room for Improvement: Pure FlashArray X NVMe needs better integration with certain legacy systems, enhanced predictive maintenance, and improved scalability. Dell VMAX All Flash can benefit from better scalability, more intuitive management, and faster deployment processes.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe offers quick and straightforward deployment with exceptional technical support. Dell VMAX All Flash has a more complex deployment process but benefits from comprehensive implementation support and robust customer service.

Pricing and ROI: Pure FlashArray X NVMe is favored for competitive pricing and strong ROI with lower initial setup costs and ongoing expenses. Dell VMAX All Flash, while more expensive, is considered valuable for its extensive capabilities and reliability.

To learn more, read our detailed Dell VMAX All Flash vs. Pure FlashArray X NVMe Report (Updated: July 2025).

Buyer's Guide

Dell VMAX All Flash vs. Pure FlashArray X NVMe

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Dell VMAX All Flash

Ranking in All-Flash Storage

24th

Average Rating

8.2

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

14th

Average Rating

9.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Dell VMAX All Flash is 0.7%, up from 0.4% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

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Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"The most valuable features of VMAX are its performance and GUI interface."

"The product's initial setup phase was good."

"It works very well."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"The solution uses newer technology for deduplication and compression."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The solution is scalable."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Everything, especially the VMs inside, is pretty fast."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

More Pure FlashArray X NVMe pros

Cons

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"Improvements are needed in both partition recovery and scalability."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"There is room for improvement in the centralized administration."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"It is on the expensive side."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"It is not a cheap product."

"The price falls within the mid-range, neither inexpensive nor high-priced."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

23%

Financial Services Firm

16%

Government

Healthcare Company

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

See all answers

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

See all answers

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation. The configuration is also complex and requ...

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...

See all answers

What needs improvement with Pure FlashArray X NVMe?

See all answers

Comparisons

Dell PowerMax vs Dell VMAX All Flash

Compared 67% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 19% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 8% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 7% of the time

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Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

All-Flash Storage

July 2025

Download Dell VMAX All Flash product report

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Also Known As

No data available

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

Dell VMAX All Flash vs. Pure FlashArray X NVMe

July 2025

Free Report: Dell VMAX All Flash vs. Pure FlashArray X NVMe

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