Dell VMAX All Flash vs Pure FlashArray X NVMe comparison

Dell Technologies and Pure Storage are both solutions in the All-Flash Storage category. Dell Technologies is ranked #24 with an average rating of 8.2, while Pure Storage is ranked #14 with an average rating of 8.8. Dell Technologies holds a 0.8% mindshare in AFS, compared to Pure Storage’s 1.0% mindshare. Additionally, 100% of Dell Technologies users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

Dell VMAX All Flash

Read 5 Dell VMAX All Flash reviews

695 Views
660 Comparison Views

100% willing to recommend

Pure FlashArray X NVMe

Read 36 Pure FlashArray X NVMe reviews

1,805 Views
1,480 Comparison Views

100% willing to recommend

Dell VMAX All Flash

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Pure FlashArray X NVMe and Dell VMAX All Flash are competing products in the all-flash storage market. Pure FlashArray X NVMe has the upper hand in pricing and deployment ease while Dell VMAX All Flash is favored for its extensive enterprise features and robust support.

Features: Pure FlashArray X NVMe offers simplicity, consistent performance, and rapid data access speeds. Dell VMAX All Flash provides extensive enterprise features, reliability, and effective data protection.

Room for Improvement: Pure FlashArray X NVMe needs better integration with certain legacy systems, enhanced predictive maintenance, and improved scalability. Dell VMAX All Flash can benefit from better scalability, more intuitive management, and faster deployment processes.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe offers quick and straightforward deployment with exceptional technical support. Dell VMAX All Flash has a more complex deployment process but benefits from comprehensive implementation support and robust customer service.

Pricing and ROI: Pure FlashArray X NVMe is favored for competitive pricing and strong ROI with lower initial setup costs and ongoing expenses. Dell VMAX All Flash, while more expensive, is considered valuable for its extensive capabilities and reliability.

To learn more, read our detailed Dell VMAX All Flash vs. Pure FlashArray X NVMe Report (Updated: September 2025).

Buyer's Guide

Dell VMAX All Flash vs. Pure FlashArray X NVMe

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Dell VMAX All Flash

Ranking in All-Flash Storage

24th

Average Rating

8.2

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in All-Flash Storage

14th

Average Rating

9.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

NVMe All-Flash Storage Arrays (6th)

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Dell VMAX All Flash is 0.8%, up from 0.5% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Pure FlashArray X NVMe	1.0%
Dell VMAX All Flash	0.8%
Other	98.2%

All-Flash Storage

Featured Reviews

BrijeshKumar

Technical Lead at L&T Technology Services

With an easy initial setup phase, the tool is useful for multi-site replication and DR

The configuration part of the product is an area with certain shortcomings where improvements are required. If the product is up and running after, if it goes down, my company has observed that there are multiple failures that occur in the tool, so it needs to be reinstalled from scratch. The tool should have an automated feature or an automated option to handle the aforementioned scenario, which one can simply go and reset, after which the tool should be reinstalled with the same configuration.

Read full review

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."

"It works very well."

"The product's initial setup phase was good."

"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."

"The most valuable features of VMAX are its performance and GUI interface."

"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"Everything, especially the VMs inside, is pretty fast."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"The solution is scalable."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"It has benefited my organization because it has reduced time to insights."

More Pure FlashArray X NVMe pros

Cons

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."

"We encountered some challenges during large data migrations that could be addressed for smoother transitions."

"Improvements are needed in both partition recovery and scalability."

"There is room for improvement in the centralized administration."

"The configuration part of the product is an area with certain shortcomings where improvements are required."

"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"We need better data deduplication."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"The software layer has to improve."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"The tool's pricing is higher than competitors."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"It is not a cheap product."

"The price falls within the mid-range, neither inexpensive nor high-priced."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"Our licensing fees are $500,000+ USD."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Given its price, Pure is not the first option."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

21%

Financial Services Firm

16%

Retailer

Government

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

Questions from the Community

What do you like most about Dell EMC VMax?

The product's initial setup phase was good.

See all answers

What is your experience regarding pricing and costs for Dell EMC VMax?

The pricing provided by EMC is reasonable.

See all answers

What needs improvement with Dell EMC VMax?

The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation. The configuration is also complex and requ...

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...

See all answers

What needs improvement with Pure FlashArray X NVMe?

See all answers

Comparisons

Dell PowerMax vs Dell VMAX All Flash

Compared 71% of the time

Dell PowerStore vs Dell VMAX All Flash

Compared 15% of the time

Dell Unity XT vs Dell VMAX All Flash

Compared 7% of the time

NetApp AFF vs Dell VMAX All Flash

Compared 7% of the time

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Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

All-Flash Storage

September 2025

Download Dell VMAX All Flash product report

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Also Known As

No data available

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

Dell VMAX All Flash is utilized in hyper-converged solutions like VxRail deployments, critical for Data Domain in backup tasks. It supports multi-site replication, disaster recovery, banking IT operations, and high-performance applications.

Dell VMAX All Flash plays a key role in data-intensive environments due to its robust capabilities in storage, data protection, and high throughput tasks. It is crucial in hyper-converged solutions and VxRail deployments, facilitating multi-site replication and disaster recovery. Its applications span across banking and other critical IT operations requiring high performance. The system's ability to support efficient data compression and provide ransomware protection addresses significant security concerns. Multi-site replication and redundancy safeguard data even during power outages or hardware failures, while the snapshot feature aids in testing, application development, and environment management.

What are the key features of Dell VMAX All Flash?

Compression: Efficient data compression capabilities.
Ransomware Protection: Tackles ransomware threats effectively.
Multi-site Replication and Redundancy: Ensures data safety during power outages or hardware issues.
Snapshots: Aids in testing, application development, and environment management.

What benefits should users look for in Dell VMAX All Flash reviews?

Data Protection: Enhanced data security with ransomware protection.
Performance: High throughput for demanding applications.
Reliability: Multi-site replication and redundancy for critical operations continuity.
Support: Adheres to IP strategies with excellent customer support.

Dell VMAX All Flash is critical in industries like banking, where it supports IT operations requiring high performance, and in environments demanding stringent data protection measures. Its role in multi-site replication and disaster recovery makes it invaluable for business continuity and critical data security across sectors.

Dell Technologies

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

Dell VMAX All Flash vs. Pure FlashArray X NVMe

September 2025

Free Report: Dell VMAX All Flash vs. Pure FlashArray X NVMe

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