Dell PowerMax vs NetApp AFF A-Series comparison

Dell Technologies and NetApp are both solutions in the All-Flash Storage category. Dell Technologies is ranked #7 with an average rating of 8.8, while NetApp is ranked #19 with an average rating of 8.7. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on May 18, 2025

Dell PowerMax and NetApp AFF A-Series compete in the enterprise storage market. Dell PowerMax leads in support and pricing, whereas NetApp AFF A-Series is superior in features, focusing on performance and scalability.

Features: Dell PowerMax offers data reduction, high security, and availability. NetApp AFF A-Series stands out with advanced data management, seamless cloud integration, and flexible data infrastructure.

Room for Improvement: Dell PowerMax could improve its feature set by enhancing data management capabilities and cloud integration. NetApp AFF A-Series needs improvements in pricing structures and straightforward support services, which might be less flexible for small enterprises.

Ease of Deployment and Customer Service: Dell PowerMax provides a straightforward deployment with comprehensive customer service, ensuring reliability. NetApp AFF A-Series offers scalable deployment with proactive support, focusing more on adaptability.

Pricing and ROI: Dell PowerMax is cost-effective with a strong ROI due to resource efficiency and lower entry costs. NetApp AFF A-Series demands a higher initial investment but offers a high ROI through its scalable architecture. The primary difference lies in NetApp's long-term value perspective versus Dell's more accessible entry-level pricing.

To learn more, read our detailed Dell PowerMax vs. NetApp AFF A-Series Report (Updated: June 2025).

Buyer's Guide

Dell PowerMax vs. NetApp AFF A-Series

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

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Raymond Ciscon

Senior Systems Engineer at MacLean-Fogg Company

Gives us the foundation to grow efficiently

We're a manufacturer. All of our ERP software is dependent upon fast performance and connection to this hardware. So when there was an issue years ago when something was wrong or slow, that prompted us to say, "Can we check storage? Can we check the network?" Ever since we've gone up to all-flash FAS systems, there's never any questions about performance when it comes to storage. There's been a huge leap from spinning disks to SSDs. I'm hoping with the next update, we'll go to NVMe and we'll have similar experiences. Last year, we refreshed the SAN at our headquarters. We signed a Keystone agreement with the ability to pay for storage as a service at an excellent price point yet still have the hardware on-prem. I manage the hardware, and, for me, it's the best of both worlds. We've just come up with a situation where, finally, after some time, we're going to need to buy some additional storage. In previous situations like this, it usually meant the purchase of an additional shelf at a large price. Now we have Keystone, and we're locked in at that price per tebibyte. We just have to say that we want to add 25 tebibytes and they take care of it. It's worked out really well. We work ISO 27001 certified. Since I manage the enterprise storage, we use SnapMirror, and we're currently using Veeam for backups. Thanks to what this tool provides, we are able to get through that portion of our certification without a problem. No changes, no rectifying. It's very slick. Our company's goals include maintaining a level of consistency. We're never going to be on the bleeding edge. We're never going to have the super fastest abilities. We want something that works, is easier for us to manage, and has a better growth path. For us, in the past, in the need for additional disk space, if we didn't do the sizing right in the first place, buying additional disks was incredibly expensive. Now, with Keystone, that's no longer an issue, and that's what we like.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"One of the best features is the support, which is excellent."

"The most valuable features of this solution are its ease of use and performance."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"What I really like about this program, is that it is easy to use and easy to configurate."

More Pure FlashArray X NVMe pros

"The response time, compared to XtremIO, is far better."

"The SRDF replication piece is probably the best feature. It's useful for maintaining recoverability in the event of a disaster."

"The features I find most valuable about Dell PowerMax are its stability and flexibility."

"We are happy with the monitoring that Dell EMC is doing for us. They have helped us to identify many issues during the routine checks, issues which we were not aware of."

"The upgradability and extendibility for the size of the storage unit are noteworthy."

"The compression and deduplication are the most valuable features because of the cost savings."

"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."

"The UI is very easy to use. We can add volumes and manage them easily."

More Dell PowerMax pros

"MetroCluster is the best product on the market. It synchronizes the storage. NetApp's update packages are a huge advantage because the firmware and server updates are in one package."

"NetApp's inline deduplication and compression are unmatched compared to other vendors."

"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."

"NetApp support is fantastic."

"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."

"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."

"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."

"NetApp helps us get the fastest output."

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"The tool's pricing is higher than competitors."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"We need better data deduplication."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"Adding some functions to the product would be beneficial."

"They could add more support for file storage and different types of storage."

More Pure FlashArray X NVMe cons

"There are so many configurations in the tool that cannot be done by anyone who is not a Dell personnel."

"I would like the scalability to improve, as it requires additional footprints."

"Setting up PowerMax with VMAX is always complex."

"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep. One improvement could be to enable a self-maintenance option. The requirements that we go through to get Dell EMC onsite to replace failed drives, power supplies, and other small redundant parts can be unnecessarily complex. If simplified, they could send us the parts, then we could replace them much faster, more easily, and truly within the SLA parameters."

"Dell can improve the Service Level Agreement (SLA) compliance. Sometimes, when we need to replace a component, the SLA says four hours, but for some reason, the technician doesn't arrive until the next business day or even six to eight hours later before the case is placed. So, focusing on respecting the SLA is where Dell could improve."

"We had challenges again with the initial setup. I don't know if there was a gap during the requirement-collection phase, but the box was partially delivered to us with missing parts and it delayed the implementation by about 60 days. It was not as smooth as I would have hoped."

"The NVMe integration could be improved."

"My understanding is that Dell PowerMax is very expensive."

More Dell PowerMax cons

"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."

"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."

"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."

"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."

"The solution's ransomware protection could be improved."

"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."

"Pricing could always be lower."

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

"The product is expensive."

"We pay approximately $50,000 USD per year in licensing fees."

"With VMware, we pay $300,000 annually."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Given its price, Pure is not the first option."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."

"I rate Dell PowerMax NVMe a five out of ten for pricing."

"It scales enormously, but it's expensive to do so."

"The pricing for this solution is good compared to other products in the market."

"The tool is very expensive."

"The price is really high."

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."

More Dell PowerMax pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

10%

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

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What needs improvement with NetApp AFF A-Series?

NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordabl...

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What advice do you have for others considering NetApp AFF A-Series?

The review rating for the overall solution is 9.

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What is your experience regarding pricing and costs for NetApp AFF A-Series?

With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 26% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 9% of the time

Dell Unity XT vs Dell PowerMax

Compared 5% of the time

More Dell PowerMax Competitors

Dell PowerStore vs NetApp AFF A-Series

Compared 37% of the time

NetApp AFF C-Series vs NetApp AFF A-Series

Compared 31% of the time

NetApp ASA vs NetApp AFF A-Series

Compared 19% of the time

Fujitsu Eternus AF Series vs NetApp AFF A-Series

Compared 13% of the time

More NetApp AFF A-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

June 2025

Download Dell PowerMax product report

Buyer's Guide

All-Flash Storage

June 2025

Download NetApp AFF A-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

NetApp AFF A-Series is ideal for high-performance storage in enterprise environments. It efficiently handles large-scale data and provides reliable storage for virtual machines, databases, and critical applications.

NetApp AFF A-Series stands out for its speed, reliability, and robust data protection features. Users find its management easy and appreciate the efficiency in handling large workloads. Its seamless integration with cloud services and high data transfer speeds with reduced latency enhance its appeal. Scalability and support for various applications make it a top choice for enterprises. However, there is room for improvement in documentation, technical support response time, and third-party application integration.

What are the standout features of NetApp AFF A-Series?

High Performance: Delivers fast data transfer speeds and reduces latency.
Data Protection: Robust features ensure data integrity and security.
Ease of Management: Simplified administration enhances efficiency.
Cloud Integration: Seamless integration with cloud services.
Scalability: Easily handles growing data and application demands.

What benefits should users look for?

Enhanced Efficiency: Streamlined management processes save time.
Increased Reliability: High reliability ensures continuous operation.
Improved Data Security: Advanced data protection features safeguard information.
Cost-Effective Scaling: Efficiently scales to meet growing storage needs.
Better Cloud Utilization: Leverages cloud capabilities for more flexibility.

NetApp AFF A-Series is implemented across industries to support virtual machines, large databases, and critical applications. It's particularly valuable in financial services for fast transaction processing, in healthcare for managing extensive patient records and imaging data, and in tech companies for supporting development environments and big data analytics.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. NetApp AFF A-Series

June 2025

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