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DataMasque vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
30th
Average Rating
9.6
Reviews Sentiment
3.7
Number of Reviews
4
Ranking in other categories
Data Masking (9th)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of DataMasque is 0.4%. The mindshare of Microsoft Purview Data Governance is 9.2%, down from 20.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance9.2%
DataMasque0.4%
Other90.4%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"DataMasque has positively impacted our organization by absolutely allowing us to more rigorously test our products within a safe environment without leaking personally identifiable information."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"The time to onboard is pretty short."
"Purview has a pretty good interface and I'm satisfied with what the solution does and the price it's being sold at."
"Purview helped us automate and control our data without having to rely on people to manually tag documents with specific retention periods."
 

Cons

"UUID generation could be improved."
"I think it would be great if the user experience was upgraded because it can be quite technical at times."
"It supports only a limited number of tools and technologies that pertain to Microsoft products. If you want to leverage other solutions such as Workday or Oracle Fusion, features will be coming up, but as of now, it is for the Microsoft suite."
"I rate Microsoft support six out of 10. The standard support is acceptable, but sometimes it doesn't respond fast enough. Overall, it doesn't meet our expectations."
"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."
"One drawback of Microsoft Purview, though it's beneficial and easy to use, is that when you start plugging in connectors for third-party sources when setting the solution up for data collection, it becomes a bit more tricky."
"Purview's data loss prevention for macOS endpoints has some limitations, and the end-user experience of recovering from a failure is lacking."
"We've had a few issues with the scanner. It runs perfectly one day, and on another day, it will run the whole night. It's probably related to the rules. If I set some compliance rules and apply the rules to any column, I can't delete it. I have to disable it and reactivate it."
"I try to avoid opening tickets with Microsoft due to long response times, which is frustrating."
"It is lacking a bit because I've opened some tickets, and it's taken months to resolve, or I've never even had them resolved."
 

Pricing and Cost Advice

Information not available
"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"Purview's price is pretty high when you factor in storage costs."
"The pricing depends on the client's requirements and the number of applications."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"We pay $15,000 per end user for the E5 license."
"The solution is extremely affordable for the K-12 space."
"It's not cheap. I'm not exactly sure how much our license costs, but it is very expensive."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
26%
Construction Company
21%
Comms Service Provider
11%
Outsourcing Company
8%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about DataMasque vs. Microsoft Purview Data Governance and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.