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DataMasque vs Microsoft Purview Data Governance comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

DataMasque
Ranking in Data Governance
29th
Average Rating
10.0
Reviews Sentiment
3.4
Number of Reviews
4
Ranking in other categories
Data Masking (8th)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (13th)
 

Mindshare comparison

As of October 2026, in the Data Governance category, the mindshare of DataMasque is 0.4%. The mindshare of Microsoft Purview Data Governance is 8.1%, down from 20.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.1%
DataMasque0.4%
Other91.5%
Data Governance
 

Featured Reviews

Nierojan Pushparajan - PeerSpot reviewer
Director of Software Engineering at TelliHealth
Masking sensitive test data has improved compliance and now enables safe, realistic debugging
The best features DataMasque offers that stand out to me are the flexibility to create rule sets and mask UUIDs, which have been really beneficial. Additionally, their customer service and technical support have been very helpful in getting this set up. The flexibility in creating rule sets has helped my team specifically because we have lots of dependencies on different databases and different database types. We have an RDS instance and an OpenSearch instance. Having those rule sets really allowed us to connect data between the two because the same data can be across multiple datasets. Creating these rules enabled us to not think too much about which ones need to be unique or which ones need to be the same across different tables. Whenever we run into issues or questions, we are able to talk to the DataMasque team, and they give us a reasonable technical response within a good timeframe that allows us to solve our issues pretty quickly. We have not had huge delays or blockers because of the communication between us and DataMasque. I appreciate the consistency to continue to improve the application, and there are new features coming out this year that will be tools we use. DataMasque is doing a great job of adding new features, and we will definitely be using them in the future. DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent. It will allow our developers to troubleshoot issues easily without the risk of viewing PHI or anything similar. We are seeing the benefits already of that, but we still need to complete the full integration and incorporate it into our workflows to see the full benefits, which we are currently in the process of. So far, it has been really good. By just masking production data, we can go into this masked database set to understand edge cases and issues as they come up from support without the developers having to look at any production data. They can go into this masked dataset and see the problem firsthand, something we would not have caught with our dev dataset because it is such a smaller amount of data, whereas production has a vast amount of data that we can look through.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We were able to profile all 400+ databases in our environment, identify compliance data that was not known or identified previously and allow the teams a self-service option to restore to lower environments."
"Being able to generate the masking rules directly from the tool based on what it finds during the data discovery helps ensure that all sensitive fields are identified and masked."
"We can now have a staging environment very much like a production environment, which improves our testing and product quality."
"DataMasque has positively impacted our organization by already showing visible benefits in security and reduced risks for compliance, even though we are still in the process of setting up production and using it to the full extent."
"Microsoft Purview's most valuable feature is its ability to identify content across a number of prescribed regulatory frameworks, including Microsoft, GDPR, PII, and UCC Financial."
"The best part is that I can create classifications per my requirements. I use it to classify multiple platforms like AWS, GCP, Azure, and different file sharing systems."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"Overall, Purview is quite good for helping you stay on top of compliance."
"MIP also provides strong information rights management settings, such as the ability to specify who has access to content and at what time."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"From my experience and customer feedback, one of the most valuable features of Microsoft Purview is ease of use, especially for content hosted within Microsoft 365 and Azure. I also like that the pricing model for the solution is reasonable."
"Microsoft Purview stands out for its automatic data recovery system, which prioritizes critical data for the fastest restoration."
 

Cons

"UUID generation could be improved."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."
"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."
"The current event-based retention management is very poor."
"One of the challenges is that Microsoft changes things so quickly that sometimes you're just playing catch-up, and sometimes these changes aren't communicated effectively."
"We have had a lot of issues since we moved to Unified Support. There have been work gaps there, and we believe they fixed them, but we need to make sure that they are going to be sustainable. It is to be seen."
"Because Purview is not a 100 percent data governance solution, it would help if we could pick some of the good capabilities of other products."
 

Pricing and Cost Advice

Information not available
"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."
"I consider it cost-efficient because of the metrics it provides."
"The solution is extremely affordable for the K-12 space."
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
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Top Industries

By visitors reading reviews
Energy/Utilities Company
24%
Construction Company
18%
Outsourcing Company
14%
Comms Service Provider
11%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What is your experience regarding pricing and costs for DataMasque?
As we are still in the early stages, I can't say anything definitive about pricing yet, but I believe it will be usage-based, which should work well.
What needs improvement with DataMasque?
UUID generation could be improved. Although UUIDs were masked correctly, some validation rules were not supported, requiring a switch from validators to pattern matching. Expanding native UUID vali...
What is your primary use case for DataMasque?
I created a staging environment with production-like data.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about DataMasque vs. Microsoft Purview Data Governance and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.