No more typing reviews! Try our Samantha, our new voice AI agent.

Data Cloud vs OneSignal comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.9
Data Cloud offers enhanced visibility and decision-making, unifying data efficiently, but its substantial cost requires good budget management.
Sentiment score
9.0
OneSignal improved ROI by boosting subscribers, reducing costs, enhancing engagement, and streamlining communication for better sales and conversions.
Data Cloud is the product I can use for data unification, and while many ETL tools exist, none achieve the same level of unification as Data Cloud.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
OneSignal has reduced the customer acquisition cost by 40 percent and increased the conversion rate to 27 percent.
Software Engineer at Medtronic
We have seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
Dotnet Developer at AT&T
We are able to send our news and offers instantly to our clients and subscribers, which drives more traffic to our website and increases our sales engagement and sales campaigns.
Marketing Director at UPS
 

Customer Service

Sentiment score
6.8
Data Cloud's support varies, with some praising quick responses and functionality, but others face issues with Salesforce's assistance.
Sentiment score
9.5
OneSignal's customer support is proactive, responsive, available 24/7, with a high satisfaction rating and efficient issue resolution.
It is not easy and not quick to have some answers directly from Salesforce.
Head of International Sales at a comms service provider with 51-200 employees
Salesforce support is sometimes not sure how to approach a problem, what the exact problem is, or how to solve it.
Senior Consultant at a tech vendor with 10,001+ employees
My clients are very satisfied with the functionality, and it is brilliant.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Their customer support has been excellent, as they are able to assist with any problem that arises and respond in a very timely manner.
Account Manager at Samsung
They are lightning-fast to respond to our queries and are solution-oriented.
Marketing Director at UPS
The customer support has been very responsive, proactive, and solution-oriented.
Dotnet Developer at AT&T
 

Scalability Issues

Sentiment score
6.2
Users praise Data Cloud's scalability and adaptability, noting costs may rise with real-time workloads and integration challenges.
Sentiment score
8.7
OneSignal is praised for its scalability, efficiently supporting growth and accommodating diverse organizational needs and sizes.
We made a first implementation for a small environment, and it is very easy to grow and work.
Head of International Sales at a comms service provider with 51-200 employees
In my opinion, scalability is good, and I would rate it around 8, 9, or even 10.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Data Cloud is scalable, but at the same time, with scalability, my cost can go up, and real-time workloads can also be expensive.
Senior Consultant at a tech vendor with 10,001+ employees
OneSignal is highly scalable and grows with my organization’s needs, being able to handle large data.
Marketing Director at UPS
 

Stability Issues

Sentiment score
6.5
Data Cloud is highly stable with 80-90% satisfaction, reliable but offering room for improvement as per user feedback.
Sentiment score
9.2
Users consistently praise OneSignal's stability and reliability, noting no downtime or lag, highlighting excellent performance.
In my experience, OneSignal is very stable, with no downtime or lagging, and I have noticed no issues.
Customer Service Specialist at KPMG USA
I have not noticed any downtime, and it has performed well so far.
Software Engineer at Medtronic
OneSignal is very stable; I have not experienced any lagging or downtime.
Dotnet Developer at AT&T
 

Room For Improvement

Data Cloud needs improved customization, user interface, and better documentation to address integration and decision-making challenges.
OneSignal needs faster feature development, improved design options, better analytics, user-friendly interface, simpler payment, and enhanced targeting.
While it provides a suitable solution with many pieces to integrate, it also adds complexity.
Regional Business Director at a tech services company with 51-200 employees
I had a project that required changing the views that I need from my team, and it took two to three months to make the change.
Head of International Sales at a comms service provider with 51-200 employees
They have very poor documentation on Data Cloud.
Senior Consultant at a tech vendor with 10,001+ employees
We have to do separate notifications for the app and website, which is time-consuming.
Customer Service Specialist at KPMG USA
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
Account Manager at Samsung
An inbuilt and easy-to-use segmentation should also be included.
Software Engineer at Medtronic
 

Setup Cost

Enterprise buyers find Data Cloud's features justify its cost, with setup at $1,500 monthly per seat for advanced capabilities.
OneSignal is praised for its affordability, ease of setup, and supportive customer service, making it a preferred budget-friendly tool.
I understand that it is a high-end solution with high cost but with many features that justify the price.
Head of International Sales at a comms service provider with 51-200 employees
OneSignal is one of the most cost-effective tools available and is very affordable in terms of pricing, setup cost, and licensing.
Software Engineer at Medtronic
The licensing is very cost-effective, making its affordability very high.
Digital Marketing Manager at Unilever
the cost is very effective compared to other mediums
Customer Service Specialist at KPMG USA
 

Valuable Features

Data Cloud enhances marketing and revenue with unified data, machine learning, real-time analytics, and streamlined Salesforce integrations.
OneSignal offers efficient, cost-effective messaging with real-time notifications, seamless integration, and robust features enhancing engagement and conversion rates.
If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification.
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
We unify data from different product lines to achieve synergy KPIs.
Regional Business Director at a tech services company with 51-200 employees
Some of the most valuable features of Salesforce are the integrations it has with our internal systems.
Account Executive - Cloud & AI at a tech vendor with 10,001+ employees
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
Customer Service Specialist at KPMG USA
The segmentation feature makes the biggest difference for my team, as it is very effective in allowing easy targeting based on various criteria such as geographical area, engagement levels, and specific transactions.
Software Engineer at Medtronic
OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
Marketing Director at UPS
 

Categories and Ranking

Data Cloud
Ranking in CRM
21st
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
6
Ranking in other categories
No ranking in other categories
OneSignal
Ranking in CRM
18th
Average Rating
8.8
Reviews Sentiment
8.2
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Data Cloud is 0.4%, up from 0.0% compared to the previous year. The mindshare of OneSignal is 0.4%. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.4%
Data Cloud0.4%
Other99.2%
CRM
 

Featured Reviews

PravinNagawade - PeerSpot reviewer
Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees
Unified customer insights have reduced redundant communications and improved campaign targeting
Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
894,738 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Construction Company
41%
Financial Services Firm
10%
Comms Service Provider
9%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Large Enterprise17
 

Questions from the Community

What needs improvement with Data Cloud?
The Salesforce team can make Data Cloud more user-friendly and a bit more open. The documentation should be improved. That is the first thing. They have very poor documentation on Data Cloud. For m...
What is your primary use case for Data Cloud?
We are mainly using Data Cloud to harmonize our Marketing Cloud personalization data and the customer data from our database. Whatever data is coming from Marketing Cloud personalization is streami...
What advice do you have for others considering Data Cloud?
The only good thing about Data Cloud is that it is easily integratable with different Salesforce systems or products. My overall rating for Data Cloud is six out of ten.
What is your experience regarding pricing and costs for OneSignal?
OneSignal's pricing, setup cost, and licensing model is very cost-effective.
What needs improvement with OneSignal?
OneSignal can be improved by making it easier to create more automations and flows.I wish it were easier to create more automations and flows, and I believe they should develop features a bit faste...
What is your primary use case for OneSignal?
OneSignal is well suited for mobile app owners who want to maintain stronger connections with their user base by sending push notifications and in-app messages.We needed to send push notifications ...
 

Comparisons

 

Overview

Find out what your peers are saying about Data Cloud vs. OneSignal and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.