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D&B Hoovers vs ZoomInfo vs sales-i comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Sales and Market Intelligence category, the mindshare of D&B Hoovers is 6.2%, down from 7.9% compared to the previous year. The mindshare of sales-i is 1.9%, up from 1.3% compared to the previous year. The mindshare of ZoomInfo is 11.4%, down from 29.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Sales and Market Intelligence Mindshare Distribution
ProductMindshare (%)
ZoomInfo11.4%
D&B Hoovers6.2%
sales-i1.9%
Other80.5%
Sales and Market Intelligence
 

Featured Reviews

it_user841146 - PeerSpot reviewer
Senior Database Specialist (SFDC & Marketo) at a tech vendor with 501-1,000 employees
Conceptual Search for key words helps us focus on very targeted accounts
Standardization in our database We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot. They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool,…
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VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.
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Top Industries

By visitors reading reviews
No data available
No data available
Construction Company
19%
Financial Services Firm
15%
Outsourcing Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was ea...
What needs improvement with ZoomInfo?
I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdat...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads. For prospecting wit...
 

Comparisons

 

Product Reports

 

Also Known As

Hoovers
No data available
RingLead
 

Overview

 

Sample Customers

ADP, Aon, Denali Group, GE Capital, Kerridge Commercial Systems, Savills
Maxxis, Auto-Wares, Global Brands, Bosal, Mainman, North West Tools, Timco, Howarth Timber, Sykes-Pickavant, San Jamar, Workplace, Essentials, Purity, JVL, CTD Tiles
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv