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Cube vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cube
Ranking in AI Data Analysis
19th
Average Rating
8.4
Reviews Sentiment
6.2
Number of Reviews
5
Ranking in other categories
Embedded BI (10th)
ZoomInfo
Ranking in AI Data Analysis
15th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of August 2026, in the AI Data Analysis category, the mindshare of Cube is 0.3%. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
ZoomInfo0.4%
Cube0.3%
Other99.3%
AI Data Analysis
 

Featured Reviews

Amir Hassan - PeerSpot reviewer
Data Scientist / Data Analytics Consultant at Fiverr International Ltd
Managing complex data hierarchies has improved analytics but still needs richer hierarchy types
To evaluate Cube's efficiency in handling large data volumes, I use metrics including F1 scores, AUC (Area Under the Curve), and RMC (Root Mean Squares), along with RSE (Root Square Errors). These factors help me gauge the efficiency of the algorithms clearly. Regarding improving Cube, I believe that when we are building hierarchies, I should enhance the type of hierarchies. For instance, in a few countries lacking state systems, there could be a hierarchy without proper categorization—such as continent, country, and city. Therefore, it would be beneficial if I could improve the hierarchies to retrieve data as quickly as possible from Cube.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cube's caching mechanism impacts my database query loads and response times significantly."
"Cube completes my tasks very easily and takes less time, allowing me to deliver any project in a timely manner to our clients."
"NPS improved to approximately eight out of ten for our feature, and internally ticket handling times decreased, allowing reallocation of resources to higher-impact projects."
"Implementation was super smooth, and within two weeks we were up and running and the metrics were exposed in our app."
"ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"ZoomInfo has positively impacted my organization by enabling us to easily get the correct buyer persona and correct buyer details, so it saves us a lot of time."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"The solution saves us time and money."
"The data provided is really rich and the email and phone number effectiveness rate have been astonishing."
 

Cons

"There is no way to create a real template that is not exposed directly in the UI."
"Cube can be improved by enhancing data refresh over multiple tabs."
"Cube's interface can be challenging for non-technical users, needing clearer use-case examples to ease integration into workflows."
"When it comes to the initial setup of Cube, I faced some challenges, including server issues when uploading data from local sources to the Unipi servers."
"I did not see any return on investment from Cube."
"The pricing is way too high."
"A data cleanup feature within the admin tool would be helpful."
"I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics."
"Most of the time the information is old."
"The implementation process must be improved."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"ZoomInfo can be improved as listing management can be more intuitive."
"The product's setup process could be easy to understand for new users."
 

Pricing and Cost Advice

Information not available
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Construction Company
16%
Outsourcing Company
11%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Cube?
The cost is around $1,500 per month. The exact number is not coming to my mind, but it is approximately $1,500 or $200 per month.
What needs improvement with Cube?
To evaluate Cube's efficiency in handling large data volumes, I use metrics including F1 scores, AUC (Area Under the Curve), and RMC (Root Mean Squares), along with RSE (Root Square Errors). These ...
What is your primary use case for Cube?
In my recent projects with Cube, I was tasked with finding crashes and the reasons behind them using three datasets: people, crash, and vehicles. I had to merge them and preprocess them, clean and ...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...
 

Comparisons

 

Also Known As

No data available
RingLead
 

Overview

 

Sample Customers

Information Not Available
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Cube vs. ZoomInfo and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.