Crownpeak Digital Experience Management vs Optimizely comparison

Crownpeak and Optimizely are both solutions in the Digital Experience Platforms (DXP) category. Crownpeak is ranked #16 with an average rating of 9.0, while Optimizely is ranked #13. Crownpeak holds a 1.2% mindshare in DEPD, compared to Optimizely’s 3.8% mindshare. Additionally, 100% of Crownpeak users are willing to recommend the solution, compared to 100% of Optimizely users who would recommend it.

Crownpeak Digital Experienc...

Read 1 Crownpeak Digital Experience Management review

127 Views
127 Comparison Views

100% willing to recommend

Optimizely

Read 7 Optimizely reviews

677 Views
230 Comparison Views

100% willing to recommend

Crownpeak Digital Experienc...

Optimizely

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Executive Summary

We performed a comparison between Crownpeak Digital Experience Management and Optimizely based on real PeerSpot user reviews.

Find out what your peers are saying about Adobe, Liferay, Sprinklr and others in Digital Experience Platforms (DXP).

To learn more, read our detailed Digital Experience Platforms (DXP) Report (Updated: March 2026).

Buyer's Guide

Digital Experience Platforms (DXP)

March 2026

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Helped 885,728 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Crownpeak Digital Experienc...

Ranking in Digital Experience Platforms (DXP)

16th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Optimizely

Ranking in Digital Experience Platforms (DXP)

13th

Average Rating

9.2

Number of Reviews

Ranking in other categories

Web Analytics (12th), Feature Management (4th)

Mindshare comparison

As of April 2026, in the Digital Experience Platforms (DXP) category, the mindshare of Crownpeak Digital Experience Management is 1.2%, down from 1.5% compared to the previous year. The mindshare of Optimizely is 3.8%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Digital Experience Platforms (DXP) Mindshare Distribution
Product	Mindshare (%)
Optimizely	3.8%
Crownpeak Digital Experience Management	1.2%
Other	95.0%

Digital Experience Platforms (DXP)

Featured Reviews

Linnea Bak

Seo Consultant at comspace GmbH & Co. KG

Platform has empowered customized, accessible multi-site experiences and supports versatile rollouts

I have found complete customization and very good integration with other systems on the periphery to be the most valuable and useful features of Crownpeak Digital Experience Management. Crownpeak Digital Experience Management's headless CMS architecture is extremely versatile, and we can really do anything with it, with no limitations. The compliance tools of Crownpeak Digital Experience Management include accessibility compliance tools and SEO features, and I would say the accessibility is pretty good. It is also completely customizable to the individual website, helping to configure out-of-the-box automatic checks adjusted to the specific programming on your website, going beyond what you might expect from a browser extension.

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it_user623373

AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees

It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.

Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Crownpeak Digital Experience Management's headless CMS architecture is extremely versatile, and we can really do anything with it, with no limitations."

"Dead simple A/B testing with no code knoweldge needed."

"Customer service is the best in the testing industry; transparent support along with a very strong community."

"ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)"

"Optimizely is a great product that has inspired a great community and is the standard for A/B testing."

"Customer service is wonderful."

"Optimizely can work for a lot more things than only testing; it is a pretty easy yet powerful tool."

"Customer service is excellent!"

Cons

"Customer support is very responsive, but migration could use more work, although they are actually doing a lot with that right now to automate website migration."

"Exporting statistics provide more statistical data."

"Better communication with 3rd party implementation"

"Does not allow multipage variants (i.e. allows only variants in elements inside one page)."

"When testing images or anything involving JavaScript or more than text, they can really slow down the load performance of a page."

"There were previously issues with experiments saving as expected in Classic."

"Verifying goals could be easier."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

11%

Outsourcing Company

10%

Comms Service Provider

10%

Construction Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	3
Large Enterprise	5

Questions from the Community

What needs improvement with Crownpeak Digital Experience Management?

Customer support is very responsive, but migration could use more work, although they are actually doing a lot with that right now to automate website migration. Migration is a new area, and of cou...

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What is your primary use case for Crownpeak Digital Experience Management?

The usual use cases for Crownpeak Digital Experience Management that I work with mostly include enterprise websites, multi-site, and international roll-out, as well as personalization and accessibi...

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What advice do you have for others considering Crownpeak Digital Experience Management?

I work with Crownpeak Digital Experience Management FirstSpirit SM CMS, and it is basically a DQM tool also. Regarding Crownpeak Digital Experience Management's visual workflow tools, I know they h...

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Product Reports

Buyer's Guide

Digital Experience Platforms (DXP)

March 2026

Crownpeak Digital Experience Management report

Download Crownpeak Digital Experience Management product report

Buyer's Guide

Digital Experience Platforms (DXP)

March 2026

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Also Known As

Crownpeak DXM

No data available

Overview

With Crownpeak's Digital Experience Management platform, build and manage omni-channel experiences from a single SaaS platform with built-in quality assurance. Everything you need to deliver high-quality, contextual experiences across hundreds of touchpoints anywhere in the world.

Crownpeak

Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.

Optimizely

Sample Customers

Combined Insurance

Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong

Buyer's Guide

Digital Experience Platforms (DXP)

March 2026

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