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Contentstack vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Contentstack
Ranking in AI Customer Experience Personalization
19th
Average Rating
8.6
Number of Reviews
16
Ranking in other categories
Digital Experience Platforms (DXP) (9th)
Gupshup
Ranking in AI Customer Experience Personalization
42nd
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Customer Communications Management (CCM) (21st), Conversation Intelligence Software (15th), AI Customer Support (39th), AI Sales & Marketing (81st)
 

Mindshare comparison

As of April 2026, in the AI Customer Experience Personalization category, the mindshare of Contentstack is 0.9%. The mindshare of Gupshup is 1.0%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Contentstack0.9%
Gupshup1.0%
Other98.1%
AI Customer Experience Personalization
 

Featured Reviews

Elizabeth  Wairimu - PeerSpot reviewer
Digital Marketing Manager at Unilever Inc.
Content teams have gained control to deliver omnichannel marketing content efficiently
The best features Contentstack offers are easy customization, a flexible platform, great support from a customer success manager, and an extensive app marketplace. Additionally, content update, content omnichannel delivery, content modeling, and an intuitive interface that is very easy to use stand out. The flexibility and app marketplace of Contentstack help a lot in communicating with our customers, allowing the business team to create and change content according to market strategy. Contentstack has positively impacted my organization because since we started using this tool, we have seen improved website response time by 50 percent. There is a great cost benefit, and Contentstack allows us to tell marketing stories effectively and efficiently. Contentstack APIs have allowed us to connect many other business critical apps easily. The impact on my marketing stories and efficiency is notable; I can execute campaigns very easily and we were able to reach out to many customers easily.
ZEESHAN ALI - PeerSpot reviewer
General Dentist at Smile Profile Dental Clinic
Automated patient reminders have freed clinical staff time and improve daily practice efficiency
The main and best feature of Gupshup is that I can easily integrate APIs and start sending automated messages to my patients via different channels such as WhatsApp and SMS. Sending timely reminders to patients about upcoming appointments and follow-ups has positively impacted my organization by reducing the intervention required by the clinical staff who work within the clinic, saving their time, as well as saving the time of the reception staff, which can be utilized more efficiently. This also helps in saving money because I can focus on my work instead of answering patient calls and SMS. I have saved a considerable amount of money since using Gupshup because all operations are now automated. I do not have to pick up calls from patients just to remind them about when they have to come or what the date is. I do not have to call patients for follow-ups as it is all done by Gupshup. This saves a significant amount of money and time, and while I cannot give the exact figure, it is a considerable amount of money and time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Contentstack has positively impacted my organization as we are able to prepare for large campaigns within a few days, which can be rolled out within a few clicks."
"A specific outcome that shows how Contentstack helped my organization is that we have observed a 30% increase in our conversion rate and also a 40% increase in our customer rate."
"We have seen an increase in customer flow, with a 50% increase in our customer count."
"Based on my experience, Contentstack delivered on all of their promises from both a service, technology, and account standpoint."
"Contentstack is a great tool; the service helped us stay on track with our headless launch and deliver on time, and we are beyond happy with the service provided and still being provided."
"Contentstack is a great tool which has improved our website response by fifty percent."
"Since adopting Contentstack, I have saved fifty to fifty-five percent of my time as it is faster and things are flowing faster in my organization."
"Based on a very positive user experience, Contentstack is recommended to others looking into using it, as it has delivered on all promises from both a service, technology, and account standpoint, with responsiveness that did not decline after becoming customers."
"Gupshup is a straightforward pay-as-you-use model and a reliable tool that really helps to increase my productivity and save time, making it necessary for any business, whether small or large."
 

Cons

"Contentstack can be improved by offering additional analytics via the API, training and examples, and updating SDKs to reflect technology changes."
"It is good, but not great. For something like eighty percent of my set of tasks, I can scale based on the background we have with Contentstack."
"Contentstack can be improved by offering additional analytics via the API and updating SDKs to reflect technology changes."
"I noticed that sometimes it takes time, and I am not sure about the server side, as it may not be responding."
"Contentstack can be improved in localization because translation management within the system is difficult and mostly manual."
"The accessibility of the user interface, especially for screen reader users, could be improved in Contentstack."
"Additionally, the support is mostly quick to answer on smaller issues, but for bigger issues that require more insights and maybe bug fixing, it can take a while between the updates, which leaves you not knowing exactly when the exact solution is made."
"The rating is an eight because license control and mobile responsiveness would have made it a ten, and it is hard to edit content on the go."
"Customer support was a little bit on the average side and could be better, as the response from customer support takes time."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Large Enterprise18
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Contentstack?
According to my experience, the pricing, setup cost, and licensing for Contentstack are very competitive and affordable.
What needs improvement with Contentstack?
To improve Contentstack, training and examples should be enhanced, and updating SDKs to reflect technology changes would be beneficial. I would highly appreciate additional analytics offering via t...
What is your primary use case for Contentstack?
Our main use case for Contentstack is to run all composable media for our site. It serves as our main CMS and works in partnership with our headless UI solution. The editable messaging is run throu...
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Overview

Find out what your peers are saying about Amazon Web Services (AWS), Sendbird, Gong and others in AI Customer Experience Personalization. Updated: April 2026.
886,077 professionals have used our research since 2012.