C3 AI vs Gupshup comparison

C3 AI and Gupshup are both solutions in the AI Customer Experience Personalization category. C3 AI is ranked #20 with an average rating of 7.3, while Gupshup is ranked #7 with an average rating of 8.5. C3 AI holds a 1.0% mindshare in ACEP, compared to Gupshup’s 0.9% mindshare. Additionally, 80% of C3 AI users are willing to recommend the solution, compared to 100% of Gupshup users who would recommend it.

C3 AI

Read 4 C3 AI reviews

3,105 Views
528 Comparison Views

80% willing to recommend

Gupshup

Read 13 Gupshup reviews

1,496 Views
583 Comparison Views

100% willing to recommend

C3 AI

Gupshup

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between C3 AI and Gupshup based on real PeerSpot user reviews.

Find out in this report how the two AI Customer Experience Personalization solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed C3 AI vs. Gupshup Report (Updated: June 2026).

Buyer's Guide

C3 AI vs. Gupshup

June 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

C3 AI

Ranking in AI Customer Experience Personalization

20th

Ranking in AI Sales & Marketing

13th

Average Rating

7.2

Number of Reviews

Ranking in other categories

AI Data Analysis (20th), AI Content Creation (12th), AI Procurement & Supply Chain (4th)

Gupshup

Ranking in AI Customer Experience Personalization

7th

Ranking in AI Sales & Marketing

6th

Average Rating

8.4

Number of Reviews

Ranking in other categories

Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th)

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of C3 AI is 1.0%. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.

AI Customer Experience Personalization Mindshare Distribution
Product	Mindshare (%)
Gupshup	0.9%
C3 AI	1.0%
Other	98.1%

AI Customer Experience Personalization

Featured Reviews

reviewer2795349

Group Head of Data Strategy & Enterprise Governance at a consumer goods company with 10,001+ employees

Struggled to justify enterprise adoption but have valued broader developer accessibility

If I could change or add anything to improve C3 AI, I would suggest making it not just an AI platform, but a data and AI combined platform, as bringing in data management elements, governance, and cloud features is critical. The real AI and modeling represent only 20 percent of what is needed; there is over 80 percent in the rest of the world that should be addressed. Given Tom Siebel's deep understanding of corporate work and his network, integrating C3 AI with other ERP solutions such as Oracle, SAP, or Microsoft is essential. If C3 AI can be an enterprise platform, embedding more data elements and ensuring seamless integration with other ERP solutions would significantly enhance its capabilities and attractiveness. If someone told me that they have SAP, and C3 AI can seamlessly integrate the data and perform action calls between SAP, allowing me to operate on C3 AI as I would on SAP, that would be a killer feature for me. I would suggest avoiding traditional licensing sales as it is too expensive; the starting price is too high. Considering a subscription model or a pay-per-use model is the best business structure for AI or data solution vendors. The pay-per-use model benefits usage, as the more you use, the more successful you become with the platform.

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Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"In the first phase alone, there was approximately $90 million in savings, which reduced about 5% of inventory."

"I have noticed improvements in efficiency, reduced downtime, and time saved for my team, as it is quite integrated through the source ML pipeline to report to general customer UI, functioning as one platform that takes care of everything, thus improving efficiency, optimization, and increasing project deliverables."

"The biggest strength of C3 AI is how much it handles in one platform: data integration, model deployment, governance, monitoring, and application development."

"One of the best features C3 AI offers is that you do not need to learn Python or any specific machine learning programming language; you can use C3 AI with JavaScript."

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."

"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."

"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."

"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."

More Gupshup pros

Cons

"We even failed to open any doors for C3 AI; there are no smaller wins, learning opportunities, or process improvements, even if the main goals were not met."

"C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive."

"The reason I chose eight out of ten is that as a user of C3 AI, I found the operational aspect not easy to understand; it is a bit tricky, and you should have more core knowledge to navigate C3 AI."

"However, I sometimes hear from colleagues that hallucination is an issue."

"Gupshup can be improved in terms of the UI and the design of the particular model."

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"Gupshup could be improved by adding more selection of templates."

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

More Gupshup cons

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Top Industries

By visitors reading reviews

Construction Company

28%

Manufacturing Company

11%

Comms Service Provider

11%

Energy/Utilities Company

10%

Manufacturing Company

22%

Construction Company

14%

Comms Service Provider

11%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for C3 AI?

The pricing for C3 AI was quite high compared to other smaller AI platforms and open-source alternatives we had explored. Initially, we were cautious due to the significant investment involved.

See all answers

What needs improvement with C3 AI?

C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive. Some workflows also feel more complex than they need to be. Overall, it is a good product, but the platform can feel ...

See all answers

What is your primary use case for C3 AI?

I have been using C3 AI for roughly eight to ten months as part of a small engineering team working on operational analytics. We primarily use it for predictive maintenance and some newer generativ...

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What is your experience regarding pricing and costs for Gupshup?

Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...

See all answers

What needs improvement with Gupshup?

Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...

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What is your primary use case for Gupshup?

I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...

See all answers

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Product Reports

Buyer's Guide

C3 AI

August 2026

Download C3 AI product report

Buyer's Guide

Gupshup

August 2026

Download Gupshup product report

Overview

C3 AI leverages advanced AI to optimize supply chains, predict demand, and integrate data for improved decision-making. Real-time dashboards and alerts support quick actions, requiring JavaScript and machine learning expertise.

C3 AI empowers enterprises by enhancing operational efficiency through AI-driven insights. Users gain an edge by identifying pricing anomalies and tracking delivery and supplier health. With JavaScript as the primary interface, accessibility broadens, fostering implementation across platforms. C3 AI’s robust architecture, connectivity, and sourcing optimizations translate into significant savings, showcasing its reliability and diverse AI libraries. However, the need for a more streamlined deployment, better onboarding processes, and transparent AI recommendations remains essential for maximized use.

What are the main features of C3 AI?

Supply Chain Optimization: Uses AI for enhanced supply chain management and demand prediction.
Data Integration: Consolidates information from various sources for comprehensive analytics.
Real-Time Dashboards: Provides immediate data visualization and actionable insights.
Alerts and Notifications: Enables proactive decision-making through customized alerts.
Diverse AI Libraries: Enhances functionality with a wide range of AI tools and models.

What benefits should users look for when evaluating C3 AI?

AI-Driven Insights: Offers strategic data analysis for better decision-making.
Cost Savings: Demonstrated capability of generating millions in savings through optimization.
Scalable Operations: Facilitates scaling by integrating multiple ERP systems.
Predictive Maintenance: Reduces equipment downtime through precise failure predictions.
Automation: Streamlines sourcing and inventory management through automated processes.

Industries incorporate C3 AI for predictive maintenance, financial fraud detection, and operational scaling. Tech consultancies enable enterprise AI adoption using JavaScript, simplifying implementations without needing deep machine learning expertise. The platform’s comprehensive analytics are valued across sectors.

C3 AI

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Free Report: C3 AI vs. Gupshup

Find out what your peers are saying about C3 AI vs. Gupshup and other solutions. Updated: June 2026.

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