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C3 AI vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

C3 AI
Ranking in AI Customer Experience Personalization
21st
Ranking in AI Sales & Marketing
10th
Average Rating
7.2
Number of Reviews
4
Ranking in other categories
AI Data Analysis (19th), AI Content Creation (12th), AI Procurement & Supply Chain (4th)
Gupshup
Ranking in AI Customer Experience Personalization
6th
Ranking in AI Sales & Marketing
6th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (4th)
 

Mindshare comparison

As of July 2026, in the AI Customer Experience Personalization category, the mindshare of C3 AI is 1.1%. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
C3 AI1.1%
Other98.0%
AI Customer Experience Personalization
 

Featured Reviews

reviewer2795349 - PeerSpot reviewer
Group Head of Data Strategy & Enterprise Governance at a consumer goods company with 10,001+ employees
Struggled to justify enterprise adoption but have valued broader developer accessibility
If I could change or add anything to improve C3 AI, I would suggest making it not just an AI platform, but a data and AI combined platform, as bringing in data management elements, governance, and cloud features is critical. The real AI and modeling represent only 20 percent of what is needed; there is over 80 percent in the rest of the world that should be addressed. Given Tom Siebel's deep understanding of corporate work and his network, integrating C3 AI with other ERP solutions such as Oracle, SAP, or Microsoft is essential. If C3 AI can be an enterprise platform, embedding more data elements and ensuring seamless integration with other ERP solutions would significantly enhance its capabilities and attractiveness. If someone told me that they have SAP, and C3 AI can seamlessly integrate the data and perform action calls between SAP, allowing me to operate on C3 AI as I would on SAP, that would be a killer feature for me. I would suggest avoiding traditional licensing sales as it is too expensive; the starting price is too high. Considering a subscription model or a pay-per-use model is the best business structure for AI or data solution vendors. The pay-per-use model benefits usage, as the more you use, the more successful you become with the platform.
Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"In the first phase alone, there was approximately $90 million in savings, which reduced about 5% of inventory."
"I have noticed improvements in efficiency, reduced downtime, and time saved for my team, as it is quite integrated through the source ML pipeline to report to general customer UI, functioning as one platform that takes care of everything, thus improving efficiency, optimization, and increasing project deliverables."
"One of the best features C3 AI offers is that you do not need to learn Python or any specific machine learning programming language; you can use C3 AI with JavaScript."
"The biggest strength of C3 AI is how much it handles in one platform: data integration, model deployment, governance, monitoring, and application development."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
 

Cons

"However, I sometimes hear from colleagues that hallucination is an issue."
"The reason I chose eight out of ten is that as a user of C3 AI, I found the operational aspect not easy to understand; it is a bit tricky, and you should have more core knowledge to navigate C3 AI."
"We even failed to open any doors for C3 AI; there are no smaller wins, learning opportunities, or process improvements, even if the main goals were not met."
"C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"Gupshup could be improved by adding more selection of templates."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"If I suggest an improvement, I would desire to see deeper analytics."
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Top Industries

By visitors reading reviews
Construction Company
31%
Manufacturing Company
11%
Energy/Utilities Company
11%
Comms Service Provider
10%
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise3
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for C3 AI?
The pricing for C3 AI was quite high compared to other smaller AI platforms and open-source alternatives we had explored. Initially, we were cautious due to the significant investment involved.
What needs improvement with C3 AI?
C3 AI can feel very enterprise-heavy. For smaller teams, it may feel excessive. Some workflows also feel more complex than they need to be. Overall, it is a good product, but the platform can feel ...
What is your primary use case for C3 AI?
I have been using C3 AI for roughly eight to ten months as part of a small engineering team working on operational analytics. We primarily use it for predictive maintenance and some newer generativ...
What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
 

Comparisons

 

Overview

Find out what your peers are saying about C3 AI vs. Gupshup and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.