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Bullhorn vs LeadSquared comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bullhorn
Ranking in CRM
32nd
Average Rating
7.6
Reviews Sentiment
6.2
Number of Reviews
2
Ranking in other categories
Applicant Tracking and Recruiting Software (4th)
LeadSquared
Ranking in CRM
5th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
18
Ranking in other categories
Marketing Automation (4th)
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Bullhorn is 0.6%, up from 0.2% compared to the previous year. The mindshare of LeadSquared is 0.9%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
LeadSquared0.9%
Bullhorn0.6%
Other98.5%
CRM
 

Featured Reviews

Christiane Hauk - PeerSpot reviewer
COO at RM Group (Switzerland)
Have improved workflows through automation but faced challenges with feature limitations and unclear pricing
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhorn, it's limited to the candidate, the placement, the job, and the contact entity. You cannot automate files, notes, or change requests, so it's very limited, and they also don't do any further development in this anymore since AI is on the market. When it comes to automation in Bullhorn, I would appreciate seeing that automation is possible for integrating files. For example, that you can say, show me all candidates who don't have a file or which have a file that is older than one year, or which have a file type of resume or contract. I would appreciate seeing the possibility to build automations based on change requests, where you can automate according to the status submitted or approved, which is currently not possible, or automation based on notes. When it comes to the missing features in Bullhorn, I have numerous suggestions. Recently they introduced the AI assistant, which is a chatbot within Bullhorn that can refer to candidate, contact, and job data, which is great. However, the output from your prompt can only be copied to a clipboard and not inserted into a Bullhorn field, meaning you always have to do three, four more clicks to get it over to an email or to the field that publishes the job ad. This functionality has to be developed further because there are other tools that can already do this. The prompting and formatting possibilities within the prompt are very limited as well. Regarding AI, there is no match top candidates functionality that provides results good enough to use. We are already using the Textkernel search, which is the future search Bullhorn will integrate. Additionally, we also work with Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years. We also use the Canvas reporting tool that lacks further development; there are limitations on what you can build reports on. I would appreciate seeing improvements there, and to close this circle, I would appreciate seeing a kind of avatar that can conduct a first interview with a candidate.
Soumi Ganguly - PeerSpot reviewer
Senior Project Manager at Epicor Software
Automation has strengthened lead hygiene and reporting and drives faster sales conversions
One area for further enhancement is advanced analytics and predictive insights. While the platform provides robust reporting, deeper AI-driven recommendations such as lead conversion predictions, risk identification, and next-best-action suggestions could help the sales team prioritize opportunities more effectively. Improving user experience is another area; as organizations scale and workflows become more complex, simplifying configuration and creating more customizable dashboards could enhance adoption across business users. Additionally, expanding native integrations and reducing reliance on custom configurations for certain enterprise systems could streamline implementation further. Regarding support, I feel it should be more proactive, with spontaneous responses. Whenever I raised queries, I experienced longer wait times and had to wait for proper responses that were sometimes passed between multiple people. I believe when I ask a question, it should be assigned to the right person at the right time to reduce time consumption on both ends. LeadSquared automates many sales and marketing processes effectively, and there is an opportunity to strengthen its AI capabilities in areas such as predictive lead scoring, conversion forecasting, and next-best-action recommendations. AI-powered conversion analysis from calls, emails, and WhatsApp interactions could help identify customer intent, sentiments, and common objections, providing valuable insights for both the team and managers. For compliance and governance, a proper API should be created and integration should be structured to prevent lead leakage and data manipulation, which needs to be addressed by LeadSquared. I have noticed that it often does not provide accurate data and relies more on human intervention. When AI is integrated into any kind of software, it is expected to deliver the right outcomes and analyses. However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate best about Bullhorn is its user interface, which is really nice, and I enjoy the flexibility that you have with it and how you can customize it to meet your needs."
"What I appreciate most about Bullhorn's core functionalities and ATS functionalities is that it is highly customizable, the UI is very user friendly, and it's very easy to train."
"LeadSquared provides an overall platform that significantly helps reach candidates through phone calls and follow up with them, thereby raising ROI for customers."
"LeadSquared has helped my organization to reach out to the prospects in lesser time, and the data maintenance is 100% correct and reliable."
"The ROI was multiple-fold, as I leveled up with my initial LeadSquared investment within months thanks to new nurture and lead automation campaigns driving conversions, and I previously required three team members for tasks but streamlined that to one individual, yielding significant ROI as my retention and cancellation rates improved from 12% to 27%."
"LeadSquared has positively impacted my organization by facilitating smooth communication and lead management, for which I am very grateful."
"I am not recalling all the features right now, but I can definitely say that LeadSquared is best for managing contacts and managing leads."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The most valuable feature of LeadSquared is the customization."
"From a business perspective, it improves efficiency, accountability, and conversion rates, making it one of the most valuable capabilities in LeadSquared."
 

Cons

"I think one thing that could be improved is that it's expensive."
"Bullhorn Onboarding, which is a catastrophe; it's not further developed, and they have not provided a new solution for the German-speaking market in five years."
"Currently, we use a third party for calling, and if LeadSquared had an inbuilt third-party integration such as Ameyo or Exotel for calling, or if LeadSquared improved the calling mechanism within the platform itself instead of relying on a third party, that would be an improvement."
"The notifications and workflow management can be improved in LeadSquared."
"LeadSquared can be improved on various parameters."
"I have not seen any return on investment."
"The solution's report section is not very capable and could be improved."
"However, I have seen many cases where it provides only sixty-five to seventy percent accuracy, which I believe can be significantly improved."
"I would suggest improving LeadSquared by enhancing the website part of it."
"The solution’s UI could be more user-friendly."
 

Pricing and Cost Advice

Information not available
"We have an annual renewable license for LeadSquared."
"LeadSquared is not as costly as other CRM solutions."
"The license is paid yearly, and it is about 30 euros per month per user."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
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Top Industries

By visitors reading reviews
Construction Company
23%
Comms Service Provider
14%
Financial Services Firm
11%
Outsourcing Company
8%
University
26%
Outsourcing Company
12%
Construction Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise21
 

Questions from the Community

What is your experience regarding pricing and costs for Bullhorn?
Bullhorn is expensive, and if you are looking to scale your operations, it really shines.
What needs improvement with Bullhorn?
The impact of those automation features on our operational efficiency is huge; however, what I don't appreciate about it is that it's very limited; it's limited to Bullhorn and, even within Bullhor...
What is your primary use case for Bullhorn?
We are an agency, a staffing agency, and we use Bullhorn mainly as an ATS, so we use it for reporting, onboarding, and to process our payrolling requests.
What is your experience regarding pricing and costs for LeadSquared?
Pricing depends on the account size, and the setup cost was quite minimal and it was a reasonable charge for the setup that they have done. The licenses cost is also very less as compared to other ...
What needs improvement with LeadSquared?
Everything is good and perfect with LeadSquared.
What is your primary use case for LeadSquared?
I have used LeadSquared for almost five years. It was primarily a CRM tool that we used for managing all lead data, call logs, and emails that would get logged into it. When new leads were generate...
 

Comparisons

 

Overview

 

Sample Customers

Tiro Partners, Skills Alliance, Think IT Recruitment, Mclaren Consultancy, REACH Employment Services, Aurec, FocusCore, Icon Partners, Curate Partners, Rowben Consulting, Richard Lloyd, Peoplefusion, Gemini People, Glotel
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Find out what your peers are saying about Bullhorn vs. LeadSquared and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.