BiZZdesign HoriZZon vs Visual Paradigm comparison

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BiZZdesign HoriZZon

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Executive SummaryUpdated on Nov 3, 2024

Visual Paradigm and BiZZdesign HoriZZon are competing in the enterprise modeling and architecture space. Each offers unique strengths, but BiZZdesign HoriZZon appears to have an edge due to its sophisticated enterprise architecture capabilities catering to large-scale projects.

Features: Visual Paradigm offers comprehensive diagramming tools, agile development support, and modeling plugins for collaborative workflows. It supports a wide range of languages and methodologies such as UML, BPMN, and ArchiMate. BiZZdesign HoriZZon provides advanced architectural analysis tools, extensive integration capabilities, and decision-support features. It excels with its capability to model using ArchiMate principles and offers dashboards that are beneficial for higher management.

Room for Improvement: Visual Paradigm could improve by enhancing its integration with other tools and refining user interface consistency. Expanding its repository and enhancing cloud collaboration features would be beneficial. BiZZdesign HoriZZon could focus on improving user onboarding experience, reducing complexity in setup, and expanding support for more intuitive model manipulation. Enhancing its real-time collaboration capabilities would also be advantageous.

Ease of Deployment and Customer Service: Visual Paradigm offers straightforward deployment and effective customer support, emphasizing ease of use for small to medium businesses. BiZZdesign HoriZZon provides flexible deployment options and premium customer service with dedicated training, ideal for complex implementations requiring seamless integration.

Pricing and ROI: Visual Paradigm is cost-effective with lower initial setup costs, providing a solid ROI for teams focusing on process optimizations and agile methodologies. BiZZdesign HoriZZon, while more expensive upfront, justifies the investment by enhancing decision-making for large enterprises with its rich feature set, offering substantial ROI through strategic insights for comprehensive enterprise analysis.

To learn more, read our detailed BiZZdesign HoriZZon vs. Visual Paradigm Report (Updated: September 2025).

BiZZdesign HoriZZon vs. Visual Paradigm

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BiZZdesign HoriZZon

Ranking in Business Process Design

10th

Average Rating

7.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Enterprise Architecture Management (6th)

Visual Paradigm

Ranking in Business Process Design

8th

Average Rating

8.2

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Business Process Design category, the mindshare of BiZZdesign HoriZZon is 2.6%, up from 2.0% compared to the previous year. The mindshare of Visual Paradigm is 5.1%, down from 6.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Process Design Market Share Distribution
Product	Market Share (%)
Visual Paradigm	5.1%
BiZZdesign HoriZZon	2.6%
Other	92.3%

Business Process Design

Featured Reviews

Venkat Raju Mallipudi

Group Chief of Enterprise Architecture & S/W Engineering/ CTO at Aventra Group

Easy to implement, and it's reliable but restrictions in integration capabilities

Integration definitely needs improvement. There are some restrictions. We've seen that it doesn't integrate with everything we might expect. Out of ten products we want to integrate, maybe five or six integrate easily. The other four might face challenges due to lower investment in the products or compatibility issues. It's definitely not easy to achieve seamless integration for any product. We can only test to a certain extent, and issues could arise from either BiZZdesign HoriZZon or the other product. Another point is the cost of licenses. If they were a bit lower, it would be easier for businesses to acquire more licenses... something like an enterprise or bulk license model. Maybe different pricing tiers based on the number of licenses, like significant discounts for orders over one hundred. This could help clients adopt the product.

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Angie Ibrahim Eissa

Founder & Managing Partner at BBL

A software application designed for software development teams to model business information systems and manage development processes

Setting up Visual Paradigm is easy. There's hardly any configuration needed, unlike some other tools. You just choose your method and diagram type, and you're good to go. As for improvements, integrating project management features with diagrams could be better. Viewing outputs could also be smoother, especially when working with multiple files.Deployment is quick and painless. It practically takes no time at all to set up. And because I also teach at the university, I use Visual Paradigm for my classes and case studies. It's easy to switch between products, and my students have no trouble using it on their own.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The feature I find most valuable is that the start times and loading times are short. It takes only a few seconds to load the repository and whenever I want to open diagrams, they are there almost immediately."

"The most valuable features are the application, portfolio, data, architectures, and modeling things."

"I like the flexibility of the modeling part for standards like ArchiMate and, at the same time, BPMN. It allows us to connect elements from different areas and to have a single repository and a single source of truth. It gives us one place to do analysis throughout the organization."

"The powerful editing function in teamwork project-based, common or shared modeling, based on a powerful repository and knowledge sharing in a portal are the most valuable features. These are the most important features for me. I can add the integration of individual modeling notations like Archimate plus BPMN and DMN, and so on. We travel from one location to another and the tool allows us to keep track."

"It is very easy to use. I can just click on an application component and find out if we are using this particular component. This provides us flexibility."

"The most valuable features of BiZZdesign HoriZZon include the diagrammatic representation of BPMN models, which I find good for modeling, and things such as capability maps."

"The initial setup of this solution was very straightforward."

"BiZZdesign HoriZZon is scalable, and I'd give it an eight out of ten for scalability. Our customers are enterprise level companies, but the solution is suitable for small and mid-sized companies as well."

More BiZZdesign HoriZZon pros

"The solution is the best application for data modeling. It helps to architect business processes. Its best features are pricing and functionality."

"What I found most valuable in Visual Paradigm is diagramming. I had a great user experience as diagramming in the tool is easy and convenient, even for complex diagrams or models. Visual Paradigm is the perfect tool for me, and I prefer it over Sparx Systems Enterprise Architect. Visual Paradigm is better for collaboration if you consider, for example, versioning, so this is another valuable tool feature that's simple and embedded in the solution. In Visual Paradigm, it's also easy to set up the project with team members and collaborate, and it's also a pro of the tool."

"Visual Paradigm allowed me to create UML diagrams efficiently."

"Stable design software with multiple functions and features. It's simple to install and easy to use."

"It is easy-to-use and it helps understand its data modeling structure through the intuitive user interface."

"It is a scalable solution...The initial setup was straightforward."

"It is a scalable solution since it can be used at an individual level as well as for enterprise-sized businesses."

"What I like best about Visual Paradigm is its simple GUI, especially since I'm a new user. In my two years of experience with this tool, I didn't find it complex because I was able to learn how to use it via YouTube videos. Visual Paradigm is enough for me. I also find the bridging feature in the tool valuable."

More Visual Paradigm pros

Cons

"The repository of duplicate objects is bad."

"In HoriZZon, there are different matrices. In some of the cases, there is an option to aggregate them, but in other cases, we have not done this, e.g., to see the proper costs. For example, if I have 10 different matrices, then I need to create an aggregate view out of those 10 matrices somewhere. That is where we have been struggling a bit. We have a counterpart from the HoriZZon product team with whom we have bi-weekly discussions. We have suggested to him that this can be improved."

"The ability to generate charts and deal with a use case involving Kibana was quite difficult."

"There could be simpler modelling."

"It should be more open to integrating with other existing tools. Although there has been progress in the past."

"We tested it, and we had support from BiZZdesign, including patches, but it just didn't do what we wanted."

"Scalability is a bit of a problem for BiZZdesign. There is always a possibility it will failover."

"There is room for improvement in making it more seamless between the modeling and the analysis pieces. Sometimes you have to do some work in the backend to ensure that the HoriZZon portal really gets all of the information the way you want it. They are working on the seamlessness between what they call Enterprise Studio and HoriZZon."

More BiZZdesign HoriZZon cons

"More flexibility when choosing the type of diagram would be nice."

"The user interface is not easy to navigate, so it should be made easier."

"Takes up a lot of resources."

"It's still early for me to comment since I've only been using it for two months, but the responsiveness when diagramming needs to be improved."

"Visual Paradigm is much better now. But each project has its own challenges, which is why I'm exploring different tools for my new projects. For instance, designing reports can be tough, especially with the costly intervention of professional services from vendors."

"From time to time, we experience some troubles when we work as teams."

"There is a certain inherent complexity when creating UML diagrams."

"Visual Paradigm can improve by having better process mining tools and model integration."

More Visual Paradigm cons

Pricing and Cost Advice

"The pricing model is slightly on the high side and could be more competitive for long-term partnerships."

"First and foremost within the scope of improvement for the solution would be the cost. It's very costly..."

"The price is reasonable."

"[The] Orbus... pricing model was based on every single functionality having a price. The pricing was comparable but if we wanted to scale, it would have ended up being a lot more expensive. BiZZdesign gave us one price with all of the functionality, and we could scale as much as we needed."

"We were customers and bought licenses from them. We used their remote instance initially but upgraded to the on-device version due to lag. For pricing, we paid about 2200 pounds a year per seat for the client installation at an educational rate. I'm not sure about commercial rates. I managed to get a free copy at BBC since it was for evaluation purposes."

"I haven't found any issues with the scalability and licensing parts that are access-related."

"In terms of this particular product usage, my clients currently only use per-user licenses."

"If one is very cheap and ten is expensive, I rate the product price as a seven out of ten."

"I rate Visual Paradigm's pricing a five out of ten."

"I rate the pricing a three on a scale of one to ten, where one is cheap, and ten is expensive."

"Compared to other solutions such as IBM Rational which is expensive, This solution is priced low."

"Pricing for Visual Paradigm is a four out of five for me. I'm happy with its pricing."

"You can use Paradigm on a subscription basis and you can choose from different tiers of subscription."

"Visual Paradigm's pricing is not expensive."

"Visual Paradigm costs $99 per license. I chose the cheapest option from the pricing list."

"Visual Paradigm has two models available. One of them is the educational edition, and another is the business edition. For my personal usage, I use the educational version mostly. In a project, my customers have to purchase a license."

More Visual Paradigm pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

22%

Government

10%

Manufacturing Company

10%

Energy/Utilities Company

Financial Services Firm

11%

Educational Organization

10%

Manufacturing Company

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	1
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	5
Large Enterprise	7

Questions from the Community

What do you like most about BiZZdesign HoriZZon?

This is one of the best tools, especially because of its collaborative nature. Anyone using it can access previous projects and related data. It's definitely a strong collaborative tool.

What needs improvement with BiZZdesign HoriZZon?

There is room for improvement in BiZZdesign HoriZZon. It's quite robust and has good online forums where people discuss it, though maybe the interface can improve, but I don't want to criticize it ...

What is your primary use case for BiZZdesign HoriZZon?

The typical use case with BiZZdesign HoriZZon is basically for enterprise architecture and also for business process modeling.

What do you like most about Visual Paradigm?

The solution is the best application for data modeling. It helps to architect business processes. Its best features are pricing and functionality.

What is your experience regarding pricing and costs for Visual Paradigm?

I purchased Visual Paradigm on my own, and it was competitively priced, so I was fine with the pricing.

What needs improvement with Visual Paradigm?

The product can always get better as the industry changes, however, I didn't necessarily feel it was lacking for what I did with it.

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Product Reports

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BiZZdesign HoriZZon

October 2025

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October 2025

Also Known As

HoriZZon

No data available

Overview

Make smarter decisions and optimize outcomes by unifying all your strategy, capabilities, operating models and change portfolios in a single platform.

With all the data about your business in one place you can see the big picture and make properly informed strategic decisions to drive growth. Bizzdesign Horizzon brings together strategy, IT architecture, operating models, data, capabilities, change portfolios and ideas into a single, intuitive collaborative business design platform. Real-time visibility of key metrics and trends allows you to take action more quickly. Accelerating the speed and accuracy of your operations now – and into the future.

Core Platform Capabilities:

Multi-discipline collaboration
Data Integration
Advanced analytics
Models and Roadmaps
Governance & Security
Business Insight Graph

BiZZdesign

Visual Paradigm is a UML tool. The tool is designed for a wide range of users including software engineers, system analysts, business analysts and system architects, or for anyone who is interested in reliably building large-scale software systems using an object-oriented approach. In addition, Visual Paradigm supports the latest standards of UML notation.

Sample Customers

T-Mobile, Shell, HSBC, Erasmus University, VIVAT Insurance

Adobe, Apple, at&t, Caterpillar, Intel, NASA, Nokia, Toyota