BizTalk Server vs SnapLogic comparison

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BizTalk Server

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 17, 2024

BizTalk Server and SnapLogic are both integration platforms competing within the business integration category. SnapLogic seems to have an advantage due to its advanced features, scalability, and ease of use, which many find justifies the additional cost compared to BizTalk Server.

Features: BizTalk Server offers strong integration with Microsoft products, enhanced enterprise capabilities, and a robust integration environment using Visual Studio, XML transformations, and orchestration. SnapLogic provides a cloud-native architecture that supports easy data connectivity and transformation with minimal coding, using a wide range of connectors and a user-friendly interface for rapid integration with different systems.

Room for Improvement: BizTalk Server could improve its ease of deployment by enhancing its support for cloud-native environments and reducing setup complexity. Its integration with non-Microsoft platforms could also be expanded. Additionally, enhancing its low-code features could broaden accessibility. SnapLogic could improve its documentation for non-standard operations and expand support for more enterprise-focused services like SAP integration. Strengthening advanced security features for sensitive data handling might also be beneficial.

Ease of Deployment and Customer Service: SnapLogic’s cloud-based deployment is straightforward, offering flexibility and a fast start. Its customer service is noted for being responsive and knowledgeable, which aids in resolving issues quickly. BizTalk requires a more involved setup process due to its on-premises nature, but its integration within the Microsoft environment is highly detailed and supported, albeit with a more traditional support model.

Pricing and ROI: BizTalk Server involves higher initial costs due to on-premises infrastructure requirements and licensing fees, making it cost-effective for organizations deeply invested in the Microsoft ecosystem. SnapLogic's subscription-based pricing model helps lower initial costs, and despite higher continuous expenses, its fast deployment and modern features present a compelling ROI over time.

To learn more, read our detailed BizTalk Server vs. SnapLogic Report (Updated: June 2025).

BizTalk Server vs. SnapLogic

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

BizTalk Server

Ranking in Process Automation

14th

Average Rating

7.4

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

Business-to-Business Middleware (8th)

SnapLogic

Ranking in Process Automation

16th

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Data Integration (18th), Cloud Data Integration (12th), Integration Platform as a Service (iPaaS) (10th)

Mindshare comparison

As of June 2025, in the Process Automation category, the mindshare of BizTalk Server is 0.8%, up from 0.7% compared to the previous year. The mindshare of SnapLogic is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation

Featured Reviews

Vignesh Kumar Sekar

Senior Analyst at Sword Group

Enables message routing and provides a secure way to communicate between two systems

The AS2 communication protocol is one of the most advanced processes. It enables a handshake with the source and target systems using certificates. It is the most secure way of communicating between two systems. It is an advantage. We can do a lot of message routing. If we want to handle large data, we can put the data into different patterns to process it. We can do it through sequential convoy or parallel convoy orchestration. BizTalk comes with SQL Server. We can load temporary data in the database and use the batch process from BizTalk. It is an added advantage. Creating agreements is a manual job, but it's quite easy in BizTalk. Even a fresh college graduate can configure AS2 certificates and partner profiles and communicate with other systems. It is easy.

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VinethSuresh

Senior Data Analyst at a pharma/biotech company with 10,001+ employees

Achieves rapid results in data migration and has an intuitive user interface

I find SnapLogic to be user-friendly, especially for beginners with limited experience in data engineering or ETL. The interface is interactive, allowing me to quickly learn how to run pipelines and achieve production-ready results swiftly. This agility translates to cost savings, especially for smaller projects and proofs of concept, as less time and effort are needed to deliver results.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of BizTalk Server is that it will turn XML into flexible transactions."

"The most valuable feature is its reliability and stability. The first version of BizTalk was released in 2000, and many companies still use it. It was stable until 2013 when we had support."

"BizTalk Server offers workflow functionality that I find very effective for process automation."

"Essentially, you can do whatever you like with these systems, and you do not have to take care about the scaling because if one server is overloaded, it just forwards the message to the next server, even if it were designated to a specific server. It weeds out the messages according to the load. If you want to scale it, you just add new servers."

"We can handle a large number of messages without any issues, ensuring that everything runs smoothly."

"The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good."

"BIzTalk's integration with Visual Studio is the most valuable feature of this product."

"Compared to the current solutions I use, like Azure Logic Apps and other cloud services, BizTalk was far better and more reliable."

More BizTalk Server pros

"I found SnapLogic valuable and what I found most valuable about it was its ETL feature. I also found its automation feature valuable. It can be used for automating manual activities. It can be used as a middleware for certain transactional data processing and minimal datasets and ETL activities."

"I find SnapLogic to be user-friendly, especially for beginners with limited experience in data engineering or ETL."

"What I found most valuable in SnapLogic is the ETL feature, particularly the Transform Snap Pack, for example, any kind of reading or writing on Transform Snaps. Other than that, all the third-party connectivity tools such as the SAP Snap Pack, Salesforce Snap Pack, Workday Snap Pack, even the ServiceNow Snap Pack, I find all those are pretty useful in SnapLogic."

"SnapLogice is a low-code development tool."

"SnapLogic is a great platform for establishing integrations among various systems or patterns by using any kind of interface. If something is not supported by predefined snaps – snaps are connectors in SnapLogic – you can create them (custom snaps) or write a script."

"An important tool for building prototypes and MVPs than can seamlessly turn into production jobs"

"The product is easy to use and has many connectivity options."

"The feature I found most valuable in SnapLogic is low-code development. Low-code development has been very useful for simple processes, which is required for business users such as extracting details from a file or getting things reported by calling your web service. Calling your web service also becomes easier with SnapLogic because of the snaps available, so if you have the documentation, you can call an API. You don't have to write all those clients to call an API, so that is another feature I found very easy in SnapLogic. Configuring and managing all the file systems also become very handy with the solution."

More SnapLogic pros

Cons

"BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages."

"It's an on-premises system, requiring physical servers for deployment. This is different from Azure; you don't need any servers with Azure. If you have a subscription, you can do whatever you want. There are unit restrictions based on the environment (like non-production vs. production) in BizTalk. You need physical servers and databases. In Azure, those are not required – it's all in the cloud."

"The product's deployment can be quicker"

"Updating things in BizTalk is a headache."

"It's a complex product because you have many degrees of freedom to connect different parts together. Whether it's sensible or not, is up to you, but the machine does allow it. But because of the vast degrees of freedom, it's complex."

"BizTalk Server is an outdated legacy system that does not support messaging."

"The deployment could be simplified."

"BizTalk is in the past, Microsoft is not going to evolve it any further or add any new features."

More BizTalk Server cons

"It needs some more snaps. I would like to see some of the features be changed in some of the snaps."

"Connecting to data behind enterprise firewalls has been tricky."

"While new features are always welcome, I do not have anything else at the top of my mind currently."

"SnapLogic sits somewhere in the middle. It doesn’t offer enough easy canned integrations for its users like some of the easier to use integration apps."

"SnapLogic should have some inbuilt protocol mechanism in order to speed up."

"I am looking for more scheduling options. When it comes to scheduling, there are different tools in the market."

"The biggest issue we have faced in our company with SnapLogic is regarding the EDI format"

"The setup cost would be four or five. There would be only one point of improvement if the price could be lower."

More SnapLogic cons

Pricing and Cost Advice

"BizTalk Server is cheap. I would rate its pricing a two out of five."

"It was not cheap, but it was affordable."

"The cost will depend on the client's requirements."

"The solution is expensive."

"BizTalk Server is not freeware. There's a significant licensing cost involved. Be sure you will actually utilize its features fully."

"Based on the knowledge, it is relatively cheaper than Azure Identity Services and cloud services in general."

"The license model is based on consumption."

"The cost with SnapLogic is an annual license and better than Informatica."

"SnapLogic is not expensive. It's reasonably priced."

"SnapLogic's price is high compared to the other tools available in the market."

"By scaling the solution incrementally the cost is controlled and more beneficial to the client."

"It is a higher initial cost than other easy-to-use integration apps."

"The pricing is okay."

"I used the free trial."

More SnapLogic pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Manufacturing Company

13%

Computer Software Company

11%

Healthcare Company

Financial Services Firm

25%

Manufacturing Company

11%

Real Estate/Law Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about BizTalk Server?

The tool's most valuable feature is its integration with the banks. Its messaging and routing capabilities are good.

What needs improvement with BizTalk Server?

BizTalk Server needs improvements, especially because we use it for EDI messaging, and it would be very useful to have enhanced tracking capabilities for message tracking and archiving of messages....

What advice do you have for others considering BizTalk Server?

BizTalk Server has adapted to the changing needs of business over time with steady development, but there are new requirements, for example, on APIs, application programming interfaces. That functi...

What do you like most about SnapLogic?

Despite having no prior experience in SnapLogic, we managed to build, test, and prepare it for release in just three hours, handling heavy data efficiently.

What needs improvement with SnapLogic?

I am quite happy with the solution and do not have specific requirements at the moment. I tend to frequently communicate with SnapLogic to ask for additional features, and they have been responsive...

What is your primary use case for SnapLogic?

I mainly use it for data integration and some API tasks.

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Product Reports

Download BizTalk Server product report

BizTalk Server

June 2025

Download SnapLogic product report

May 2025

Also Known As

No data available

DataFlow

Overview

Connects systems both inside and across organizations, exchange data and orchestrate business processes across multiple systems.

Microsoft

The SnapLogic Intelligent Integration Platform uses AI-powered workflows to automate all stages of IT integration projects – design, development, deployment, and maintenance – whether on-premises, in the cloud, or in hybrid environments. The platform’s easy-to-use, self-service interface enables both expert and citizen integrators to manage all application integration, data integration, API management, B2B integration, and data engineering projects on a single, scalable platform. With SnapLogic, organizations can connect all of their enterprise systems quickly and easily to automate business processes, accelerate analytics, and drive transformation.

Sample Customers

Centrebet, Seoul National University Bundang Hospital, QualCare, Wªrth Handelsges.m.b.H, DTEK, Allscripts, United BioSource, Hogg Robinson

Adobe, ADP, BlackBerry, Bonobos, Box, Capital One, Dannon, Eero, Endo, Gensler, HCL, HP, Grovo, HIS, iRobot, Leica, Merck, Sans, Target, Verizon, Vodafone, Yelp, Yahoo!