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BigQuery vs SAP Business Warehouse comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BigQuery
Ranking in Cloud Data Warehouse
3rd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
No ranking in other categories
SAP Business Warehouse
Ranking in Cloud Data Warehouse
15th
Average Rating
7.8
Reviews Sentiment
6.1
Number of Reviews
26
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Cloud Data Warehouse category, the mindshare of BigQuery is 7.4%, down from 7.6% compared to the previous year. The mindshare of SAP Business Warehouse is 2.4%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Warehouse Mindshare Distribution
ProductMindshare (%)
BigQuery7.4%
SAP Business Warehouse2.4%
Other90.2%
Cloud Data Warehouse
 

Featured Reviews

Mikah Sellers - PeerSpot reviewer
Principal at Sgt Suds
Has supported detailed policy and education analysis with low-code data exploration
I do not use AWS as my main cloud provider within the company and am not currently using it with AWS. My company did not buy it through the AWS Marketplace as I'm the founder of the company. I do not use BigQuery's integration with Google Analytics for custom behavior analysis. I have not utilized the geospatial analysis capabilities with BigQuery as I'm doing mostly human capital work, so geospatial wouldn't make sense. I would rate their service on a scale of one to 10 for Google as ten. I would rate BigQuery as nine out of 10. My experience with the pricing for BigQuery was through a grant from Google. Their pricing is fairly priced and pretty comparable to Microsoft's offering. I haven't had direct experience, but I did look at the pricing of the Microsoft offering and it's pretty similar. I do not deal with Google AI tools such as Vertex.
VishnuReddy2 - PeerSpot reviewer
Consulting Enterprise Architect at R2V2.ai
Have encountered complexity with programming language while working on large-scale data integration and have experienced improved governance and reporting
The only complexity I find with the product is the programming language; people find it harder, but once you know the language, it's not that difficult. Regarding the future of SAP Business Warehouse, I would to see added features that simplify the product very well now. They are coming up with a terminology called SAP BDC where they are consolidating their tools, SAP Data Sphere for integration and SAP BW for the ETL and warehousing parts, and SAP Analytics Cloud. They are packaging these three features and calling it Business Data Cloud; they are fully coming on the cloud. We have to wait and watch; they have been speaking about BW/4HANA for quite some time now, but the customers or clients I work with are not finding great interest and it was seen as a candidate for evaluation. I have seen people looking at the latest technologies who are already on cloud who started building from scratch on cloud, such as Snowflake or Databricks, which can process very huge amounts of data and also address unstructured data, where SAP lags behind in cases where there is a need to bring in unstructured data. I have worked with SAP Data Intelligence, which earlier used to be called SAP Data Hub. The unstructured data is not greatly handled in SAP at this point in time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup process is easy."
"Using BigQuery has positively impacted our organization by really increasing our ability to query the data efficiently."
"BigQuery is a powerful tool for managing and analyzing large datasets. The versatility of BigQuery extends to its compatibility with external data visualization tools like Power BI and Tableau. This means you not only get query results but can also seamlessly integrate and visualize your data for better insights."
"The product is serverless. We only need to write SQL queries to analyze the data. We need to pay based on the number of queries. The retrieval time is very less. Even if you write large queries, the tool is able to bring back data in a few seconds."
"The product’s most valuable feature is its ability to manage the database on the cloud."
"It's a stable, reliable solution."
"BigQuery's querying capabilities are very optimized for large datasets."
"The solution's reporting, dashboard, and out-of-the-box capabilities match exactly our requirements."
"The fact that it can integrate with Microsoft Excel is the solution's most valuable feature."
"The key element in this solution is its rapid response, because if you have a question about prices, buyers, customers, providers, or services, you need the answer in a minute or two, and that is the key benefit for us that a solution like BW gives us."
"The real-time information is great."
"What I like most about SAP Business Warehouse is its ability to feed data into new, multiple systems in various formats. It can open its data to any system over gateway services or a portal or application that needs to consume and analyze data."
"With the technical support, the response has been pretty good from the SAP side."
"I like that it integrates to open-source."
"The most valuable feature of SAP Business Warehouse is transformation, where I extract data from different sources, particularly the raw data. Then I do some transformations and store that in a format that allows me to do reporting easily."
"The best features of SAP Business Warehouse that I am fond of are how this technology handles navigational attributes and the hierarchy; these are two interesting features."
 

Cons

"An area for improvement in BigQuery is its UI because it's not working very well. Pricing for the solution is also very high."
"The primary hurdle in this migration lies in the initial phase of moving substantial volumes of data to cloud-based platforms."
"There is a limitation when copying data directly from BigQuery; it only supports up to ten MB when copying data to the clipboard."
"It would be helpful if they could provide some dashboards where you can easily view charts and information."
"As a product, BigQuery still requires a lot of maturity to accommodate other use cases and to be widely acceptable across other organizations."
"There are areas that could be improved with BigQuery, such as more bolt-on capabilities and the ability to use more bolt-ons for APIs."
"With other columnar databases like Snowflake, you can actually increase your VM size or increase your machine size, and you can buy more memory and it will start working faster, but that's not available in BigQuery. You have to actually open a ticket and then follow it up with Google support."
"It would be beneficial to integrate additional tools, particularly from a business intelligence perspective."
"It's a product that is at the end of life so they will not improve it anymore."
"SAP Business Warehouse could improve by having more out-of-the-box use cases to cover more business types or operations."
"The solution could offer better connectivity with other databases."
"There is room for improvement from a technical perspective."
"I would for sure like to see a different end solution in order to read the data and attract internal users."
"One of our requirements is the ability to easily get answers regarding trends and exceptions. In BW, it is not that easy to get such information. I expect better trend and exception detection, better pattern detection."
"People are getting frustrated as they have to spend lots of time - 10 minutes to 15 minutes - generating the report."
"Integration with SAP Business Warehouse's ETL tools is not straightforward."
 

Pricing and Cost Advice

"The solution's pricing is cheaper compared to other solutions."
"The pricing is good and there are no additional costs involved."
"Its cost structure operates on a pay-as-you-go model."
"We are above the free threshold, so we are paying around 40 euros per month for BigQuery."
"BigQuery pricing can increase quickly. It's a high-priced solution."
"Price-wise, I think that is very reasonable."
"The pricing is adaptable, ensuring that organizations can tailor their usage and costs based on their specific requirements and configurations within the Google Cloud Platform."
"The price is a bit high but the technology is worth it."
"It's quite pricey. SAP changed its pricing policy, so they give you one engine and then you have to buy everything next to it, like MSS, the BPC licenses, and everything else."
"It's moderately expensive, but definitely has its branding and price value for it."
"The license for SAP Business Warehouse is paid yearly, and there's no extra cost in addition to the standard licensing fees."
"I would not recommend it to small-scale companies. The price is too much."
"SAP Business Warehouse licensing is a bit expensive compared to other products in the market."
"Overall, the pricing is not fixed and is expensive."
"The licensing cost for SAP Business Warehouse depends on your revenue. Its licensing structure is a little bit complicated. The more your revenue is, the higher the price, but SAP does have different pricing structures for various companies. For small businesses, licensing isn't based on revenue, but for big companies, it's revenue-based. There's some agreement regarding pricing for huge companies, so it's different, and SAP Business Warehouse pricing isn't fixed. On a scale of one to ten, I'm rating the licensing cost for SAP Business Warehouse as five because it's very high. As your revenue grows, your licensing cost also increases, so you have to factor that in when calculating your cost."
"The solution is quite expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Outsourcing Company
14%
Media Company
10%
Construction Company
7%
Manufacturing Company
12%
Construction Company
11%
Outsourcing Company
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise10
Large Enterprise20
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

What is your experience regarding pricing and costs for BigQuery?
I believe the cost of BigQuery is competitive versus the alternatives in the market, but it can become expensive if the tool is not used properly. It is on a per-consumption basis, the billing, so ...
What needs improvement with BigQuery?
The queries that BigQuery provides are not optimized at a greater level. For simple tasks it is good, but if I want to write complex analyzing queries, it doesn't give the queries up to the mark, s...
What is your primary use case for BigQuery?
My main use case for BigQuery is the analysis of our data, creating dashboards from large datasets, and querying the databases that we have, including both structured and unstructured data imported...
What is your experience regarding pricing and costs for SAP Business Warehouse?
The pricing for SAP Business Warehouse is on the expensive side. I am not sure about the current costing model as such. In my experience on cloud, I did not use BW HANA Cloud. I used the cloud prod...
What needs improvement with SAP Business Warehouse?
The only complexity I find with the product is the programming language; people find it harder, but once you know the language, it's not that difficult. Regarding the future of SAP Business Warehou...
What is your primary use case for SAP Business Warehouse?
I am using SAP Business Warehouse in my organization for data warehousing as well as an ETL tool. Integration with SAP Business Warehouse's ETL tools is not straightforward. Integration with SAP ER...
 

Also Known As

BQ
No data available
 

Overview

 

Sample Customers

Information Not Available
Medtronic, Cirque du Soleil, Antarc, B&G Manufacturing, EarlySense, eBay, Ferrero, James Austin Company, Lenovo, Sagem, RAK Ceramics, Vodafone
Find out what your peers are saying about BigQuery vs. SAP Business Warehouse and other solutions. Updated: September 2026.
914,262 professionals have used our research since 2012.