Azure Network Watcher vs Kentik comparison

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Azure Network Watcher

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Executive SummaryUpdated on Oct 10, 2024

Kentik and Azure Network Watcher compete in network traffic analysis and cloud-native security. Kentik appears to have the upper hand with its superior data visualization and reporting capabilities.

Features: Kentik offers robust network traffic analysis, planning, and security features with comprehensive data visualization like NetFlow and real-time DDoS alarming. Users benefit from its data explorer and flexible reporting tools for creating detailed reports and automating workflows. Azure Network Watcher provides cloud-native security features such as application firewalls and traffic filtering, focusing on connection troubleshooting and VPN diagnostics.

Room for Improvement: Kentik could improve user security rights granularity and interface usability, while Azure Network Watcher could benefit from integrated open-source tools like Wireshark. There are also opportunities for Azure Network Watcher to become more actionable without third-party tools, and both platforms could enhance ease of setup and cost analysis capabilities.

Ease of Deployment and Customer Service: Kentik, available as an on-premises or private cloud solution, involves complex deployment compared to Azure Network Watcher's public cloud service. However, Kentik is praised for its responsive customer service with direct communication, whereas Azure Network Watcher’s support system lacks the same level of responsiveness.

Pricing and ROI: Kentik's pricing is based on devices and flow volume, offering variable costs with sector-specific discounts and providing operational efficiency through cost savings and improved insights despite a significant initial investment. Azure Network Watcher's pricing is perceived as reasonable or slightly expensive, suitable for enterprises. Both solutions challenge precise ROI quantification, but Kentik is often seen as offering better value through operational savings and enhanced visibility.

To learn more, read our detailed Azure Network Watcher vs. Kentik Report (Updated: September 2025).

Azure Network Watcher vs. Kentik

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Network Watcher

Ranking in Network Monitoring Software

47th

Average Rating

8.0

Reviews Sentiment

6.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Kentik

Ranking in Network Monitoring Software

34th

Average Rating

9.2

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Distributed Denial-of-Service (DDoS) Protection (16th)

Mindshare comparison

As of October 2025, in the Network Monitoring Software category, the mindshare of Azure Network Watcher is 0.4%, down from 0.5% compared to the previous year. The mindshare of Kentik is 0.9%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Network Monitoring Software Market Share Distribution
Product	Market Share (%)
Kentik	0.9%
Azure Network Watcher	0.4%
Other	98.7%

Network Monitoring Software

Featured Reviews

Bijoyendra Roychowdhury

Program Manager at Capgemini

Network monitoring provides comprehensive analytics while the interface requires further development

The quality of Azure Network Watcher is quite good in terms of the in-depth analysis you can create from these matrices. There are other monitoring tools such as New Relic, AppDynamics, and Dynatrace which provide very detailed network tracing. Cloud providers such as Azure or AWS do not have that kind of GUI-based capability at this point, but using PowerShell or Python, you can develop it yourself. From the GUI perspective, it still needs to evolve in terms of quality and standard, though overall, it is quite good for troubleshooting. Regarding areas for improvement, when comparing to other network tools beyond Azure Monitor or Azure Network Watcher, those tools can identify single failed packets. This level of granularity is not currently possible with cloud providers as they only go to a certain level rather than the granular level needed for deep troubleshooting, though they do provide hints with available matrices.

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ADRIANA SALDARRIAGA TOBON

Sales Manager at IFX NEtworks

Client experience and cybersecurity have improved with an easy setup

The solution is valuable for client experience, especially in the financial sector. The most important feature is cybersecurity. The pricing is good, but the functionality is the most important aspect for clients. The solution is easy to deploy and requires only one person to set up, making it easy and quick. Overall, the ease of use and the fact that it meets client expectations are major positives.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is good for monitoring device behavior."

"What I like most about Azure Network Watcher is that it's focused more on the architecture. I also like that it has a packet capture feature that tells you how the packet travels and whether it's exiting Azure, etc."

"The most valuable features I have found are typology, visualization, and capture."

"The most valuable feature of Azure Network Watcher is using the gateways with the connections. The monitoring is useful for the logs and application insights into the data. The traffic filtering issues when it comes to deploying those applications are helpful."

"It provides good visibility."

"We use the solution to monitor network services. It helps to capture any network issues."

"The stability is very good. I rate it a ten out of ten."

"The most valuable feature of Azure Network Watcher is the cloud-native application firewall. It is helpful for securing databases."

More Azure Network Watcher pros

"One of the valuable features is the intuitive nature of building out reports, and then triggering actions based on specific metrics from those reports. It has a really good UI and the ability to surface data through the reporting functions is pretty good. That's helped a lot in the security space."

"The most valuable feature is being able to pull traffic patterns; to and from destinations. We're able to understand where our traffic is going, our top talkers from an AS set, as well as where our traffic's coming from."

"It offers a simple yet powerful feature of classifying applications, going beyond basic statistics."

"In terms of the solution’s real-time visibility across our network infrastructure, I have not been able to find any other monitoring or netflow visualization tool that gives me the kind of information I get from Kentik. If I need to take a deep-dive into something that I see, it's really easy for me to do that. Whereas with most other things, I have to use five or six other tools to get that kind of data, with Kentik, I have it all in one place."

"We're also using Kentik to ingest metrics. It's a useful feature, and its response time, whenever we're pulling back the data, is higher than our on-prem solution."

"Kentik excels in telemetry within data centers and works well in multi-vendor environments."

"I really love the Data Explorer. I use it all the time to go in and craft exactly what I need to see. I'm able to then take that story and explain it to the executives. I've done that a couple of times and it is helpful."

"The most valuable features have been anything around traffic engineering: being able to determine the source or destination of a surge of traffic, whether it's DDoS-related, or a customer just happened to have a sudden uptick in traffic. Being able to tell where that's coming from or where it's going to enables us to do things based on that."

More Kentik pros

Cons

"Azure is good, however, the Fortinet GUI is more intuitive and I like it more than anything else."

"Lacks sufficient security features."

"The initial setup and deployment could be improved to be simplified."

"I would like to see in the future if we can troubleshoot as a firewall because it is equipment as a network player and some diagnostics."

"Azure Network Watcher could improve by having other built-in applications. For example, an application to log activities for in and outbound traffic."

"The solution could improve by limiting the need to clarify the logs. When the clarification is minimized, it is better for everyone involved."

"Azure Network Watcher needs to have better documentation and it needs to capture information accurately."

"User experience could be improved."

More Azure Network Watcher cons

"There is room for improvement around the usability of the API. It's a hugely complex task to call it and you need a lot of backing to be able to do it. I should say, as someone who's not in networking, maybe it's easier for people who are in networking, but for me that one part is not very user-friendly."

"In recent months, I've noticed that while the industry is trending towards AI, Kentik has room for improvement in this area."

"They're moving more in a direction where they are saying, "Hey, here's information that you may be interested in or may a need," before the question has to explicitly be asked. Continuing to move in that direction would be a good thing."

"I would like to see them explore the area of cost analysis."

"The product could strive for more improvements to become closer to perfect."

"The only downside to Kentik, something that I don't like, is that it's great that it shows you where these anomalies lie, but it's not actionable. Kentik is valuable, don't get me wrong, but if it had an actionable piece to it..."

"Sometimes, the tool has complications, so we must deal with the additional support from the tool's end."

"We had faced some issues during an outage and were not able to get the desired results from Kentik tools. It took time to resolve these issues, which is why I give them eight points."

More Kentik cons

Pricing and Cost Advice

"The price of the solution is reasonable."

"Price-wise, I have no information on how much Azure Network Watcher costs."

"The pricing is good. It's not too expensive."

"Azure Network Watcher is a little bit expensive."

"The tool is cheaply priced."

"We have an annual contract with Kentik that we renew each year for a set number of licenses. We also have some burstable licenses which we can spin up and spin down, and those are paid as they are used."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

10%

Government

University

Computer Software Company

13%

Comms Service Provider

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	8

Questions from the Community

What do you like most about Azure Network Watcher?

I like the visibility.

What is your experience regarding pricing and costs for Azure Network Watcher?

Azure Network Watcher is affordable from the perspective of basic costing. It doesn't cost too much at this point unless you are requesting customizable detailed matrices. For the default configura...

What needs improvement with Azure Network Watcher?

What is your experience regarding pricing and costs for Kentik?

I would say Kentik's pricing is not cheap. From my perspective as part of the technical team, I would not categorize it as expensive, but I know it is not cheap.

What needs improvement with Kentik?

There's always room for improvements and better relations when using any kind of product. We faced some issues with Kentik UI and alerting, which we asked them to fix, and they succeeded. They have...

What is your primary use case for Kentik?

We are using Kentik mostly for synthetic tests, and from one last year, network monitoring as well. We are using it for inter DC BGP tests and server monitoring as well.

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Product Reports

Download Azure Network Watcher product report

Azure Network Watcher

October 2025

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October 2025

Overview

Azure Network Watcher is a comprehensive network monitoring and diagnostic service offered by Microsoft Azure. It provides a range of tools and capabilities to help users monitor, diagnose, and gain insights into their Azure network infrastructure. With Network Watcher, users can capture and analyze network traffic, monitor network performance, troubleshoot connectivity issues, and gain visibility into network topology. It also offers features like packet capture, flow logs, connection monitoring, and VPN diagnostics to ensure the smooth operation of Azure networks. Network Watcher enables users to proactively identify and resolve network issues, optimize network performance, and enhance the overall reliability and security of their Azure network environment.

Microsoft

Kentik's AIOps Network Traffic Intelligence platform unifies network operations, performance, security, and business intelligence.

With a purpose-built big data engine delivered as public or private SaaS, Kentik captures a high-resolution view of actual network traffic data and enriches it with critical application and business data, so every network event or analysis can be tied to revenue & costs, customer & user experience, performance & risk.

Sample Customers

Information Not Available

Pandora, Yelp, Neustar, Box, University of Washington, Zoom, Tata, and Cogent.