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Azure Automation vs PagerDuty Operations Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
27th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
2
Ranking in other categories
No ranking in other categories
PagerDuty Operations Cloud
Ranking in Process Automation
13th
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
37
Ranking in other categories
IT Alerting and Incident Management (1st), AIOps (10th), Critical Event Management (CEM) (1st)
 

Mindshare comparison

As of August 2025, in the Process Automation category, the mindshare of Azure Automation is 1.1%, up from 0.3% compared to the previous year. The mindshare of PagerDuty Operations Cloud is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation
 

Featured Reviews

CL
Automation enhances task efficiency and supports innovation
I currently work with SAP, but I haven't stopped working with that vendor at all. My involvement is cross-technology, so I'm exposed to S/4HANA and other technologies, which are very different from a couple of years ago. Currently, I am working for a consultancy that is agnostic to technology, so tactically and strategically we provide implementation or knowledge on various technologies including Microsoft, Business Central, Project Operations, SAP, and Board, which are different and linked to various business areas. Mostly I am working with Microsoft solutions now. In the last recent year, Microsoft is the technology with which we have the most exposure on current implementations, including both Business Central and Project Operations. I have been working with Microsoft Business Operation for approximately a year and a half. I am working with different products on Azure, as it is the platform we use to implement various types of solutions, including automation, IPA, and artificial intelligence. Other colleagues work with Azure File Storage, Blob Storage, and App Services, as these are more related to cloud work. I am working with Azure Automation, which is a process automation tool. While we have used the alerts and scheduling functions in Azure Automation very often, I am not able to judge or review their effectiveness. Integrating Azure Automation with other Azure services is very easy because there are pre-integration tools available that can be easily integrated with different technologies. The main benefits Azure Automation provides include being useful for recurrent tasks, which help reduce manual intervention and allow people to focus on more added value tasks, enhanced by artificial intelligence for more complex duties. I rate Azure Automation an eight out of ten.
JeremyEmmett - PeerSpot reviewer
Centralized alert management with customizable routing and superior scheduling
Everything can always be better. Operations are somewhat limited by their integration package. For example, integrating with Jira was problematic until they updated to a better plug-in. The ability to build customized modules would be advantageous, allowing organizations to define their own integration modules. It would be useful to have a way to define all configurations in code that is similar to how Terraform operates.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Azure Automation is the scripting."
"PagerDuty is very stable and very reliable."
"It has scaled well for us."
"It integrates with multiple applications and is highly customizable, with policies, escalation procedures, and an event routing tool that ensures contacting the right person."
"It reduces the amount of white noise. If something comes through, then it will alert somebody. However, if it's a bit of white noise that comes through at night, then it gets dealt with the next day. Everything is visible to everybody. It's not just a single person getting an SMS, then going, "Oh, I'm not going to worry about that." The visibility to everybody on the team is one of the great things about it because it reduces the white noise."
"The most valuable features of PagerDuty are customization, access, policies, and different rules regarding the path of escalation. Additionally, it's easy to use and create overrides. For example, if you all are on a call for one week each, but somebody wants to go on PTO, the team needs to swap shifts in PagerDuty. This is easy to do by creating overrides to switch up the set schedules. It's very user-friendly in that aspect. It works well for monitoring and alerting."
"The most valuable feature is the phone app that allows us to send notifications without the additional fees when sending by SMS or phone calls."
"A cool feature is that it helps us to understand the flow of the alert. If the alert was coming to the current on-call and he didn't catch the call or didn't notice it for any reason, it starts being escalated automatically, according to the escalation schedule, or to other teammates. You can see the flow very easily on your phone or via the website, if you want to do a post-mortem."
"The most valuable feature of PagerDuty is its integration with other tools, such as Amazon AWS, to receive notifications or create automatic instances."
 

Cons

"The solution’s user interface could be improved."
"PagerDuty should be integrated with other tools, so it can import the IT roster automatically. Our other rules continue to work once they're configured, but the roster must be added manually."
"I would like to see more content in the notification messages; although, that might be a configuration on our end."
"They could include incident merging and alert grouping features in the product."
"This solution works best in conjunction with a proper logging system, which can be an additional cost to organizations."
"PagerDuty could improve the event orchestration by enhancing features, such as easier condition setup inside the orchestration."
"There is room for improvement with the time schedule. The way the schedule currently works is you assign all the team members in one schedule and it automatically spreads them around throughout the schedule... It would be better to be able to edit the schedule and place my team members where I want, or at least to have that option in addition to the automatic process."
"The solution does not code all alerts correctly so sometimes you get false positives or multiple alerts for the same issue."
"PagerDuty's webhooks need some improvement."
 

Pricing and Cost Advice

Information not available
"Licensing costs are around $700 a month, and the only additional costs, are phone costs in some instances."
"The cost is quite high. But if you want to get a full-featured application and you have a big team..."
"The cost is based on the package you select."
"The pricing may be about $1,000 per user."
"There is a license needed to use PagerDuty."
"If we wanted phone calls or additional SMSs, we would have to pitch up for those. They give us so many per month per user, then we have to pay extra if it goes over that."
"They're very good in pricing compared to the competitors in the area. I would rate them a five out of five in terms of pricing."
"The solution is paid on a monthly basis and represents about 1% of the platform's budget."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
8%
Insurance Company
8%
Healthcare Company
6%
Computer Software Company
15%
Performing Arts
11%
Financial Services Firm
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Azure Automation?
The most valuable feature of Azure Automation is the scripting.
What needs improvement with Azure Automation?
Based on feedback, Azure Automation needs to stay up-to-date with real technology game changers and include new features that meet market demands. It is essential for Azure Automation to capture ne...
What is your primary use case for Azure Automation?
My clients mainly use Azure Automation for back-office processes and operations, as the application of this product is wide-ranging. It depends on their in-house capabilities and the opportunities ...
What do you like most about PagerDuty?
The product easily integrates with other solutions.
What is your experience regarding pricing and costs for PagerDuty?
The solution was expensive, but if all its features were utilized, it was considered worth the cost. The tier-based pricing model was cumbersome, and there was a desire for a service-based catalog ...
What needs improvement with PagerDuty?
Everything can always be better. Operations are somewhat limited by their integration package. For example, integrating with Jira was problematic until they updated to a better plug-in. The ability...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
40% of the Fortune 100 TrustPagerDuty. Customers include: Slack, Intuit, Zendesk, Panasonic, Pinterest, Airbnb, eHarmony, McKesson, Comcast
Find out what your peers are saying about Azure Automation vs. PagerDuty Operations Cloud and other solutions. Updated: August 2025.
865,384 professionals have used our research since 2012.