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Azure Automation vs PagerDuty Operations Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Automation
Ranking in Process Automation
25th
Average Rating
8.0
Reviews Sentiment
5.7
Number of Reviews
4
Ranking in other categories
No ranking in other categories
PagerDuty Operations Cloud
Ranking in Process Automation
6th
Average Rating
8.8
Reviews Sentiment
7.2
Number of Reviews
46
Ranking in other categories
IT Alerting and Incident Management (1st), AIOps (7th), Critical Event Management (CEM) (1st)
 

Mindshare comparison

As of January 2026, in the Process Automation category, the mindshare of Azure Automation is 1.0%, up from 0.7% compared to the previous year. The mindshare of PagerDuty Operations Cloud is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Market Share Distribution
ProductMarket Share (%)
PagerDuty Operations Cloud0.4%
Azure Automation1.0%
Other98.6%
Process Automation
 

Featured Reviews

Gökhan YENİGÜN - PeerSpot reviewer
Microsoft Azure Technical Consultant at Gsy Bilişim
Has improved workflow automation and reduced manual tasks while offering room for simpler deployment
Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks. PowerShell and Python scripting capabilities assist us significantly in developing tailored automation at 90% efficiency. I have utilized Azure Automation runbooks. We don't create new runbooks because some runbook templates simplify our business processes and tasks effectively.
NS
Senior SRE at IBM
Automated incident workflows have transformed on-call operations and improved response times
Since I host our internal services, I want more customization relating to our specific use case. The needed improvements include the configuration process, as new team members face a steep learning curve to understand the platform. With many new members, they need training to set up runbook workflows, event orchestration, and manage complex on-call schedules across 23 services, making it a challenge for new users. Additionally, I feel the web interface requires improvements. I would rate PagerDuty Operations Cloud as eight out of ten because the cons include a complex configuration process and high costs for each add-on that I try to obtain, making subscriptions costly, along with limited customization in certain incident workflows. The primary reasons for rating it an eight include the complex configuration which makes it challenging for new users, as well as their difficulty in setting up advanced runbook workflows and managing complex on-call setups. The web user interface also requires improvement. Although I receive alerts via the mobile app, which is beneficial for handling schedule maintenance, the same features should be added to the web interface. Customization issues persist, such as the inability to clone entire schedules as part of the workflows, and I want to keep incidents open for a specified duration, neither of which I can currently customize. Thus, I raised a ticket with PagerDuty Operations Cloud to address these concerns. Furthermore, the cost is high, making it one of the more expensive incident management solutions.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Azure Automation is the scripting."
"Azure Automation brings many benefits to my company and my customers' companies because many jobs can be converted automatically through an AI agent to complete tasks."
"The best features of Azure Automation help us automate tasks for the customer and eliminate a significant amount of manual work."
"The most valuable part of Azure Automation is that it is a platform providing features that can be custom-used, with very wide functionalities, and the user-friendly nature and available technology can be simply applied to different technologies."
"The solution's most valuable features are that it adds each alert as a service, has good scheduling capabilities, and includes the ability to write logic based on texts."
"The inbound integrations that PagerDuty provides with most of the DevOps tools are valuable."
"The most valuable features of PagerDuty are customization, access, policies, and different rules regarding the path of escalation. Additionally, it's easy to use and create overrides. For example, if you all are on a call for one week each, but somebody wants to go on PTO, the team needs to swap shifts in PagerDuty. This is easy to do by creating overrides to switch up the set schedules. It's very user-friendly in that aspect. It works well for monitoring and alerting."
"The most valuable feature is definitely the flexibility of the schedule. The mobile app is quite also good for what we do: for receiving alerts, acknowledging, assigning, adding new responders. It has rich features for our needs."
"PagerDuty Operations Cloud has positively impacted my organization by helping in faster incident detection and resolution with less downtime."
"The product has valuable on-call scheduling, escalation, and incident workflow management features."
"It integrates with multiple applications and is highly customizable, with policies, escalation procedures, and an event routing tool that ensures contacting the right person."
"PagerDuty Operations Cloud has positively impacted our organization by allowing us to be immediately paged when a system or service is down, enabling us to quickly respond and provide updates to the organization on issues and their resolution."
 

Cons

"Deployment with Azure Automation can be challenging at times, though sometimes it is very easy."
"The solution’s user interface could be improved."
"Sometimes when integrating with third-party tools, we cannot find the proper API and must perform manual work, which requires additional development on our end."
"PagerDuty could improve the event orchestration by enhancing features, such as easier condition setup inside the orchestration."
"This solution works best in conjunction with a proper logging system, which can be an additional cost to organizations."
"Operations are somewhat limited by their integration package. For example, integrating with Jira was problematic until they updated to a better plug-in."
"One way PagerDuty Operations Cloud could improve is through the scheduling feature, which can be tricky, especially with complex schedules."
"I would like the UI to be more intuitive. I would like to be able to group or color-code the discoveries. When you create a system, you have a listing of all the different configurations. You can list them by teams, but some additional color coding would be helpful. I would break it down by incident controls. In other words, it should be broken down it into response teams and engineering divisions."
"One suggestion for improving PagerDuty Operations Cloud is to provide more insights about incidents, such as root cause analysis or additional information, which could assist SRE teams in reducing remediation time and incident detection before jumping on a call."
"I am not a direct end user of PagerDuty. It's hard to consider its shortcomings in that sense."
"Even though PagerDuty Operations Cloud is a strong platform, many things can be improved."
 

Pricing and Cost Advice

Information not available
"Licensing costs are around $700 a month, and the only additional costs, are phone costs in some instances."
"The cost is based on the package you select."
"The pricing may be about $1,000 per user."
"The solution is paid on a monthly basis and represents about 1% of the platform's budget."
"PagerDuty has monthly and yearly licenses available, the costs of which can get quite high if you have a large number of users."
"There is a license needed to use PagerDuty."
"The price is very high."
"If you add more people, then you have to pay more, which is always a thing with the SaaS solutions."
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Insurance Company
7%
Computer Software Company
6%
Healthcare Company
6%
Performing Arts
16%
Financial Services Firm
10%
Manufacturing Company
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise14
Large Enterprise26
 

Questions from the Community

What needs improvement with Azure Automation?
Deployment with Azure Automation can be challenging at times, though sometimes it is very easy. In terms of deployment installation, it requires improvement to be less complicated.
What is your primary use case for Azure Automation?
The typical use cases for Azure Automation are business automations, workflows for virtual machines or cloud environments, and automatic triggers for workflows, which we are currently using.
What advice do you have for others considering Azure Automation?
I'm working with various products. I am familiar with Azure Marketplace and Azure Automation, including Language Understanding. It takes a couple of hours for my team to deploy the product, though ...
What is your experience regarding pricing and costs for PagerDuty?
I purchased PagerDuty Operations Cloud through AWS Marketplace while at Intel, and my experience has been positive regarding pricing, setup costs, and licensing. I had around seven users part of it...
What needs improvement with PagerDuty?
Since I host our internal services, I want more customization relating to our specific use case. The needed improvements include the configuration process, as new team members face a steep learning...
What is your primary use case for PagerDuty?
I have been working in my current field for over seven years as a DevOps and site reliability engineer, and my primary experience involves managing the reliability of infrastructure platforms hoste...
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. NBCUniversal 7. Pfizer 8. Samsung 9. Siemens 10. Toyota 11. Verizon 12. 3M 13. Accenture 14. Airbus 15. Allianz 16. American Express 17. AT&T 18. Bank of America 19. Boeing 20. Cisco 21. Dell 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. Intel 27. JPMorgan Chase 28. Microsoft (self-use) 29. Nestle 30. Procter & Gamble 31. Shell 32. Walmart
40% of the Fortune 100 TrustPagerDuty. Customers include: Slack, Intuit, Zendesk, Panasonic, Pinterest, Airbnb, eHarmony, McKesson, Comcast
Find out what your peers are saying about Azure Automation vs. PagerDuty Operations Cloud and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.