Gluu Flex vs Microsoft Entra ID comparison

Gluu Inc and Microsoft are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Gluu Inc is ranked #19 with an average rating of 8.5, while Microsoft is ranked #1 with an average rating of 8.7. Gluu Inc holds a 1.0% mindshare in IAMS, compared to Microsoft’s 26.8% mindshare. Additionally, 100% of Gluu Inc users are willing to recommend the solution, compared to 95% of Microsoft users who would recommend it.

Gluu Flex

Read 2 Gluu Flex reviews

487 Views
214 Comparison Views

100% willing to recommend

Microsoft Entra ID

Read 234 Microsoft Entra ID reviews

25,521 Views
8,167 Comparison Views

95% willing to recommend

Gluu Flex

Microsoft Entra ID

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 15, 2025

Microsoft Entra ID and Gluu Flex compete in the identity management sector. Microsoft Entra ID seems to lead in integration with Microsoft environments and ease of use, while Gluu Flex offers advantages in customization and flexibility, making it preferable for businesses needing control.

Features:Microsoft Entra ID offers seamless integration with Microsoft's suite, efficient identity management, and security integration. Gluu Flex provides rich customization, supports a variety of authentication protocols, and is favored for flexibility and extensive features.

Ease of Deployment and Customer Service:Microsoft Entra ID is noted for easy deployment in companies using Microsoft infrastructure and offers strong customer support. Gluu Flex, efficient yet requiring more technical expertise, offers supportive and knowledgeable customer service within open-source communities.

Pricing and ROI:Microsoft Entra ID has a higher initial setup cost but delivers significant ROI for businesses invested in Microsoft products. Gluu Flex offers a more affordable setup with extensive flexibility, attracting cost-sensitive organizations seeking long-term value through customization.

To learn more, read our detailed Gluu Flex vs. Microsoft Entra ID Report (Updated: June 2025).

Buyer's Guide

Gluu Flex vs. Microsoft Entra ID

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gluu Flex

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

19th

Ranking in Access Management

14th

Average Rating

8.6

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Entra ID

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

1st

Ranking in Access Management

1st

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

234

Ranking in other categories

Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Microsoft Security Suite (2nd)

Mindshare comparison

As of July 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of Gluu Flex is 1.0%, up from 0.4% compared to the previous year. The mindshare of Microsoft Entra ID is 26.8%, down from 28.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

EtienneVenter

Owner at Process2product

Facilitates improvement through feedback collection, quizzes, and event data generation

Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system. Gluu filters and displays relevant information based on the user's role in the processes. Users can set it up to view as a viewer, worker, manager, or controller of the area. The front end offers different views but provides an easy dashboard for employees. On the dashboard, users can configure it to show tasks, related work instructions, and connected processes. It's very user-friendly, allowing end-users to understand their tasks and processes without needing in-depth knowledge.

Read full review

Bahram Piri

Chief Executive Officer & Founder at IDmelon Technologies

Security focus and seamless implementation increase platform productivity

Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system."

"Most of the features are related to banking within this particular IT industry. Security and the market are also important features."

"Very stable and scalable IAM service with good SSO and authentication features."

"The features I find most valuable are conditional access, privilege management, and dynamic groups."

"The most valuable aspect of Microsoft Entra ID is its ability to integrate with other cloud applications."

"The most valuable feature is Conditional Access, and we use it extensively."

"The main valuable feature is the integration into a single console, which includes authentication service and endpoint security."

"It has been very instrumental towards a lot of services we run, especially on the single sign-on side. For example, we have 160 countries that all run their own IT but we still are able to provide users with a single sign-on experience towards global applications. So, they have a certain set of accounts that they get from their local IT department, then they use exactly the same account and credentials to sign into global services. For the user, it has been quite instrumental in that space. It is about efficiency, but also about users not having to remember multiple accounts and passwords since it is all single sign-on. Therefore, the single sign-on experience for us has been the most instrumental for the end user experience."

"Microsoft Entra ID's valuable features include integration capabilities, a simplified Active Directory approach, scalability, conditional access, and privileged identity management."

"The security features are great. They will report in advance to you in the case of suspicious activity."

More Microsoft Entra ID pros

Cons

"The tool integrates AI into the process modeling aspect. I believe this addition will significantly enhance usability. Additionally, it might be beneficial to have the capability to import content from other tools into this platform. Our platform follows its business process modeling notation standard, which differs from BPM. It uses a simpler notation, making it easier. The ability to import content from other tools could accommodate users accustomed to different standards."

"I would like to see features around federation, authentication, authorization, and AI APIs with a ChatGPT interface."

"Azure AD needs to be more in sync. The synchronization can be time-consuming."

"It would be good to have more clarity around licensing."

"The solution has not saved costs. While we’ve eliminated some tools, there are some other features that we are dependent on as admin, which are not yet integrated with Azure AD."

"The cost is one area that needs improvement."

"There should be guidance on features, especially security features, in Entra ID and whether they are sufficient on their own. The solution could become expensive when paying extra for enhanced security features, so Microsoft needs to offer better clarity on this matter."

"The conditional access rules are a little limiting. There's greater scope for the variety of rules and conditions you could put in that rules around a more factual authentication for other users. If you have an Azure AD setup, you can then connect to other people's Azure AD, but you don't have a huge amount of control in terms of what you can do. Greater control over guest users and guest access would be better. It's pretty good as it is but that could be improved."

"I would like them to improve the dashboard by presenting the raw data in a more visual way for the logs and events. That would help us understand the reports better."

"I believe it can also be integrated into other Microsoft products, as well as more integrations with other solutions."

More Microsoft Entra ID cons

Pricing and Cost Advice

"The price is reasonable."

"The tool is cheaper compared to typical German products. I rate the product’s pricing a four out of ten."

"I'm not sure about the specific costs or how they're calculated, but essentially, the costs go up based on the level of security that is required by the organization."

"The product is relatively affordable, especially compared to Okta, a pricey solution."

"It is not too expensive."

"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."

"Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."

"It's pretty good. We're using the native features. It's bundled with our Office 365 licenses. We aren't paying anything extra for Azure Active Directory. It's pretty good for us because it's complementary to Office 365. We're only paying for Office 365."

"I am not involved in the pricing or licensing, so I can't speak to that."

"We don't really have a choice. It's the one shop in town. If you want this, you have to pay for it."

More Microsoft Entra ID pricing and cost advice

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Top Industries

By visitors reading reviews

Insurance Company

39%

Government

13%

Media Company

Comms Service Provider

Computer Software Company

13%

Educational Organization

12%

Financial Services Firm

11%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Gluu?

Gluu has a mobile app catering to field workers. Normal workers use the web app, a complete cloud-based solution. They log in on any device and access the system.

See all answers

What is your experience regarding pricing and costs for Gluu?

The tool is cheaper compared to typical German products. I rate the product’s pricing a four out of ten. The cost depends on the model you choose. If you go bigger, like a thousand or more users, t...

See all answers

What needs improvement with Gluu?

The tool integrates AI into the process modeling aspect. I believe this addition will significantly enhance usability. Additionally, it might be beneficial to have the capability to import content ...

See all answers

How does Duo Security compare with Microsoft Authenticator?

We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...

See all answers

What do you like most about Azure Active Directory?

It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.

See all answers

What is your experience regarding pricing and costs for Azure Active Directory?

Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...

See all answers

Comparisons

Auth0 vs Gluu Flex

Compared 41% of the time

Amazon Cognito vs Gluu Flex

Compared 26% of the time

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Google Cloud Identity vs Microsoft Entra ID

Compared 11% of the time

Microsoft Intune vs Microsoft Entra ID

Compared 9% of the time

Okta Workforce Identity vs Microsoft Entra ID

Compared 6% of the time

Auth0 vs Microsoft Entra ID

Compared 5% of the time

Amazon Cognito vs Microsoft Entra ID

Compared 5% of the time

More Microsoft Entra ID Competitors

Product Reports

Buyer's Guide

Access Management

June 2025

Download Gluu Flex product report

Buyer's Guide

Microsoft Entra ID

June 2025

Download Microsoft Entra ID product report

Also Known As

No data available

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator

Interactive Demo

Demo not available

Gluu Inc

Microsoft

Overview

Gluu Flex is an enterprise-level tool designed for identity and access management, offering advanced security and flexibility tailored to meet demanding IT environments. Focusing on high-performance capabilities, Gluu Flex caters to complex authentication needs for businesses.

This platform provides scalable solutions for businesses looking to integrate efficient identity management. It is designed with adaptability in mind, enabling seamless integration with existing infrastructure. The core features support a robust authentication framework that ensures secure user access across IT systems. With the flexibility to handle complex configurations and provide comprehensive support, it meets the modern demands businesses face.

What are the key features of Gluu Flex?

Scalable Architecture: Easily adapts to growing business needs without compromising performance.
Advanced Authentication: Supports multifactor authentication for enhanced security.
Seamless Integration: Integrates smoothly with existing IT environments.
Comprehensive Support: Offers thorough documentation and responsive customer service.

What benefits should you expect from using Gluu Flex?

Enhanced Security: Delivers robust protection against unauthorized access.
Cost Efficiency: Reduces overhead by streamlining identity management processes.
Operational Agility: Provides faster response to evolving IT requirements.
Increased Compliance: Ensures alignment with regulatory standards for data protection.

In industries such as finance, healthcare, and manufacturing, Gluu Flex is implemented to safeguard sensitive information and streamline access management. Its ability to offer bespoke security solutions makes it a preferred choice for sectors with stringent compliance needs, allowing businesses to achieve greater efficiency and control.

Gluu Inc

Microsoft Entra ID is used for extending on-premises Active Directory to the cloud, managing application access, enabling multi-factor authentication, and single sign-on. It facilitates policy enforcement and secure access, ensuring centralized identity management across cloud and on-premises resources.

Organizations utilize Microsoft Entra ID for robust user and group management, identity synchronization, and conditional access. Its seamless integration with third-party apps, scalability, and support for remote work make it a preferred choice. The admin center streamlines identity and access tasks, enhancing efficiency and security with features like privileged identity management and audit logs.

What are the key features of Microsoft Entra ID?

Single Sign-On: Simplifies user access to multiple applications with one login.
Multifactor Authentication: Enhances security by requiring additional verification.
Conditional Access: Establishes policies that determine how users' access cloud apps.
Integration: Easily integrates with various third-party applications.
User Identity Protection: Safeguards user identities from threats.
Privileged Identity Management: Manages elevated access to sensitive resources.
Audit Logs: Provides thorough activity logs for oversight and compliance.

What benefits should users look for in Microsoft Entra ID reviews?

Enhanced Security: Offers strong multifactor authentication and identity protection.
Administrative Efficiency: Simplifies identity and access management tasks.
Scalability: Supports growing user bases and remote work environments.
Integration Capabilities: Compatible with numerous third-party applications.
User-Friendly Interface: Makes managing user identities straightforward.

Microsoft Entra ID implementation varies across industries. Tech firms leverage it for secure, scalable access management, while healthcare organizations utilize its identity protection features to safeguard patient data. Educational institutions adopt Entra ID for streamlined user management and policy enforcement, ensuring secure access for students and staff across on-premises and cloud resources.

Microsoft

Sample Customers

Dubai Municipality

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.

Buyer's Guide

Gluu Flex vs. Microsoft Entra ID

June 2025

Free Report: Gluu Flex vs. Microsoft Entra ID

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