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Azul Zulu vs Gupshup comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azul Zulu
Ranking in AI Customer Experience Personalization
26th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Application Infrastructure (10th), AI Content Creation (12th)
Gupshup
Ranking in AI Customer Experience Personalization
8th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (6th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of October 2026, in the AI Customer Experience Personalization category, the mindshare of Azul Zulu is 0.8%, down from 13.8% compared to the previous year. The mindshare of Gupshup is 0.8%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.8%
Azul Zulu0.8%
Other98.4%
AI Customer Experience Personalization
 

Featured Reviews

BasilJiji - PeerSpot reviewer
System engineer at a retailer with 10,001+ employees
Standardized our Java estate and have reduced licensing costs while maintaining strong support
Azul Zulu's ability to allow us to standardize our Java estate on a single and well-supported platform stands out as one of its best features. This standardization simplifies our compliance audits and ensures all our applications receive timely security updates.Azul Zulu positively impacts our organization by providing a platform that allows us to standardize Java on a well-supported platform. Without the high cost associated with other proprietary vendors, Azul Zulu provides an excellent platform for running our applications.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We achieved specific outcomes from using Azul Zulu by reducing our Java licensing and support costs by approximately 70% when compared to our previous Oracle contract."
"We've had no issues with stability."
"I joined this project which had already been underway for approximately six months, and in two months, I refactored the whole project and wrote it, and it is functional."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"I believe Gupshup has made the process of integrating WhatsApp for customers more agile."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
 

Cons

"It needs a better update daemon. At this time the process is manual and could be an issue on multiple desktop deployments."
"Improvements for Azul Zulu could include more automated tools for unused code visibility integrated directly into the standard portal to help further optimize our cloud footprints."
"I think Azul Zulu can be improved by always thinking about productivity, as most languages tend to evolve in that direction."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"If I suggest an improvement, I would desire to see deeper analytics."
"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
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Top Industries

By visitors reading reviews
Financial Services Firm
27%
Construction Company
13%
Manufacturing Company
10%
Government
8%
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What needs improvement with Azul Zulu?
I think Azul Zulu can be improved by always thinking about productivity, as most languages tend to evolve in that direction. I have two projects that I am working on in parallel, one using Angular ...
What is your primary use case for Azul Zulu?
My main use case for Azul Zulu in the current project is developing the archiving and unarchiving system. I use Azul Zulu on the back end when I created a REST API, which I use together with Java S...
What advice do you have for others considering Azul Zulu?
My advice to others who are thinking about using Azul Zulu is to try to explore as much as possible what it offers, getting away from the conventional paradigm. I would rate this review as a nine o...
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Comparisons

 

Overview

 

Sample Customers

Microsoft, Kyocera, OKI, Alcatel-Lucent Enterprise, Voya Financial
Information Not Available
Find out what your peers are saying about Azul Zulu vs. Gupshup and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.