No more typing reviews! Try our Samantha, our new voice AI agent.

Azul Zing vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azul Zing
Ranking in AI Customer Experience Personalization
34th
Average Rating
9.6
Reviews Sentiment
8.2
Number of Reviews
9
Ranking in other categories
Application Infrastructure (16th)
Gupshup
Ranking in AI Customer Experience Personalization
7th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Support (5th), AI Sales & Marketing (6th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Azul Zing is 0.9%, down from 16.0% compared to the previous year. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Azul Zing0.9%
Other98.2%
AI Customer Experience Personalization
 

Featured Reviews

it_user500349 - PeerSpot reviewer
CTO at a financial services firm with 51-200 employees
It has helped us improve our latency performance drastically
As a large scale high performance trading platform serving the high frequency trading community, latency has always been critical for our clients. Before using Azul Zing JVM, we would have had to spend a lot of effort tuning our JVM GC and profiling our application to minimize latency, which is…
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Performance of the JVM, especially the C4 Pauseless Garbage Collection, for continuous application execution is the most valuable feature."
"Zing has completely solved the garbage collection problem for us."
"No other JVM on the market even comes close to competing with the Azul Zing."
"With minimal effort, Zing has helped us improve our latency performance drastically."
"With Zing, we've now been able to re-allocate those tuning resources to general product development."
"The non-stop garbage collector (C4 - Continuously Concurrent Compacting Collector) is the most valuable feature."
"GC Pause times are maintained in low milliseconds, which is beneficial for applications with high volume, high memory allocation rate, and a high memory footprint, and it also increases throughput by approximately 20-25% as compared to Oracle Java Development Kit based on some tests that I have done with real applications."
"With minimal effort, Zing has helped us improve our latency performance dramatically."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
 

Cons

"However, like every other great product, there is always something that can be improved."
"The licensing over non-production environments considerably affects the cost of our solution as a software vendor."
"It is extremely expensive."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"The profiling tools included with Zing lag behind those available for Oracle's Java implementation."
"We have encounter stability issues and that has been a source of frustration at times."
"Although Azul claims to have a fast warmup, we still experience higher latency for the first trade when our system starts up on Sundays."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
report
Use our free recommendation engine to learn which AI Customer Experience Personalization solutions are best for your needs.
909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
24%
Manufacturing Company
14%
Construction Company
12%
Outsourcing Company
8%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise2
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Comparisons

 

Overview

 

Sample Customers

Priceline, RBS, Credit Suisse, ING, Creditex, Nielsen, Workday, Saks Fifth Avenue, Entergy, Quotix, Puma and many more.  Visit azul.com for more.
Information Not Available
Find out what your peers are saying about Azul Zing vs. Gupshup and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.