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AWS Application Migration Service vs Zerto comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Turbonomic
Sponsored
Ranking in Cloud Migration
5th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (4th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (4th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (5th)
AWS Application Migration S...
Ranking in Cloud Migration
10th
Average Rating
8.4
Reviews Sentiment
8.6
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Zerto
Ranking in Cloud Migration
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
306
Ranking in other categories
Backup and Recovery (2nd), Cloud Backup (2nd), Disaster Recovery (DR) Software (2nd)
 

Mindshare comparison

As of May 2025, in the Cloud Migration category, the mindshare of IBM Turbonomic is 4.0%, down from 5.0% compared to the previous year. The mindshare of AWS Application Migration Service is 3.5%, down from 4.2% compared to the previous year. The mindshare of Zerto is 5.3%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration
 

Featured Reviews

Keldric Emery - PeerSpot reviewer
Saves time and costs while reducing performance degradation
It's been a very good solution. The reporting has been very, very valuable as, with a very large environment, it's very hard to get your hands on the environment. Turbonomic does that work for you and really shows you where some of the cost savings can be done. It also helps you with the reporting side. Me being able to see that this machine hasn't been used for a very long time, or seeing that a machine is overused and that it might need more RAM or CPU, et cetera, helps me understand my infrastructure. The cost savings are drastic in the cloud feature in Azure and in AWS. In some of those other areas, I'm able to see what we're using, what we're not using, and how we can change to better fit what we have. It gives us the ability for applications and teams to see the hardware and how it's being used versus how they've been told it's being used. The reporting really helps with that. It shows which application is really using how many resources or the least amount of resources. Some of the gaps between an infrastructure person like myself and an application are filled. It allows us to come to terms by seeing the raw data. This aspect is very important. In the past, it was me saying "I don't think that this application is using that many resources" or "I think this needs more resources." I now have concrete evidence as well as reporting and some different analytics that I can show. It gives me the evidence that I would need to show my application owners proof of what I'm talking about. In terms of the downtime, meantime, and resolution that Turbonomic has been able to show in reports, it has given me an idea of things before things happen. That is important as I would really like to see a machine that needs resources, and get resources to it before we have a problem where we have contention and aspects of that nature. It's been helpful in that regard. Turbonomic has helped us understand where performance risks exist. Turbonomic looks at my environment and at the servers and even at the different hosts and how they're handling traffic and the number of machines that are on them. I can analyze it and it can show me which server or which host needs resources, CPU, or RAM. Even in Azure, in the cloud, I'm able to see which resources are not being used to full capacity and understand where I could scale down some in order to save cost. It is very, very helpful in assessing performance risk by navigating underlying causes and actions. The reason why it's helpful is because if there's a machine that's overrunning the CPU, I can run reports every week to get an idea of machines that would need CPU, RAM, or additional resources. Those resources could be added by Turbonomic - not so much by me - on a scheduled basis. I personally don't have to do it. It actually gives me a little bit of my life back. It helps me to get resources added without me physically having to touch each and every resource myself. Turbonomic has helped to reduce performance degradation in the same way as it's able to see the resources and see what it needs and add them before a problem occurs. It follows the trends. It sees the trends of what's happening and it's able to add or take away those resources. For example, we discuss when we need to do certain disaster recovery tests. Over the years, Turbo will be able to see, for example, around this time of year that certain people ramp up certain resources in an environment, and then it will add the resources as required. Another time of year, it will realize these resources are not being used as much, and it takes those resources away. In this way, it saves money and time while letting us know where we are. We've saved a great deal of time using this product when I consider how I'd have to multiply myself and people like me who would have to add resources to devices or take resources away. We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time. Those saved hours are across months, not years. I would consider the number of resources that Turbonomic is adding and taking away and the placement (if I had to do it all myself) would end up being hundreds of hours monthly that would be added without the help of Turbonomic. It helps us to meet SLAs mainly due to the fact that we're able to keep the servers going and to keep the servers in an environment, to keep them to where (if we need to add resources) we can add them at any given time. It will keep our SLAs where they need to be. If we were to have downtime due to the fact that we had to add resources or take resources away and it was an emergency, then that would prevent us from meeting our SLAs. We also use it to monitor Azure and to monitor our machines in terms of the resources that are out there and the cost involved. In a lot of cases, it does a better job of giving us cost information than Azure itself does. We're able to see the cost per machine. We're able to see the unattached volume and storage that we are paying for. It gives us a great level of insight. Turbonomic gives us the time to be able to focus on innovation and ongoing modernization. Some of the tasks that it does are tasks that I would not necessarily have to do. It's very helpful in that I know that the resources are there where they need to be and it gives me an idea of what changes need to be made or what suggestions it's making. Even if I don't take them, I'm able to get a good idea of some best practices through Turbonomic. One of the ways that Turbonomic does to help bring new resources to market is that we are now able to see the resources (or at least monitor the resources) before they get out to the general public within our environment. We saw immediate value from the product in the test environment. We set it up in a small test environment and we started with just placement and we could tell that the placement was being handled more efficiently than what VMware was doing. There was value for us in placement alone. Then, after we left the placement, we began to look at the resources and there were resources. We immediately began to see a change in the environment. It has made the application and performance better, mainly due to the fact that we are able to give resources and take resources away based on what the need is. Our expenses, definitely, have been in a better place based on the savings that we've been able to make in the cloud and on-prem. Turbonomic has been very helpful in that regard. We've been able to see the savings easily based on the reports in Turbonomic. That, and just seeing the machines that are not being used to capacity allows us to set everything up so it runs a bit more efficiently.
Hussain-Shabbir - PeerSpot reviewer
Enable seamless enterprise migrations with minimal downtime
AWS Application Migration Service allows us to perform migrations with minimal downtime, which is crucial for our operations. The service is provided for free by AWS, so we don't incur additional costs while using it for our clients. It supports a variety of workloads, including applications and databases, and works reliably and efficiently.
Sachin Vinay - PeerSpot reviewer
Leverage disaster recovery with reliable support and cost-effective future-proof features
Zerto is straightforward to implement because it only requires the installation of an agent on the VMs designated for migration. A service, typically a VM, must also be deployed at the disaster recovery location. This entire process is simple and can be completed within three days. Zerto's near-synchronous replication occurs every minute, allowing for highly granular recovery points. This means that even if interruptions or malware disruptions occur within that minute, Zerto can restore to the last known good state, effectively recovering the entire setup to the latest backup. This capability ensures high data security and minimizes potential data loss. One of the main benefits of implementing Zerto is its data compression, which significantly reduces the load on our IPsec VPN. Zerto compresses data by 80 percent before transmitting it across the VPN, minimizing the data transferred between geographically dispersed locations. This compression and subsequent decompression at the destination alleviate the strain on the VPN, preventing overload and ensuring efficient data synchronization. Zerto simplifies malware protection by integrating it into its disaster recovery and synchronization features. This comprehensive approach eliminates the need for separate antivirus setups in virtual machines and applications. It streamlines our security measures and removes the need for additional software or solutions, resulting in an excellent return on investment. Zerto's single-click recovery solution offers exceptional recovery speed. Through the user interface, a single click allows for a complete restoration from the most recent backup within two to three minutes, enabling rapid recovery and minimal downtime. Zerto's Recovery Time Objective is excellent. In the past, if a virtual machine crashed, we would recover it from a snapshot, which could take one to two hours. With Zerto, the recovery process takes only five minutes, and users are typically unaware of any disruption. This allows us to restore everything quickly and efficiently. Zerto has significantly reduced our downtime. When malware affects our data, Zerto immediately notifies us and helps us protect other applications, even those not yet implemented with Zerto. By monitoring these applications, we can quickly identify and address any potential malware spread, minimizing downtime across our systems. Zerto significantly reduces downtime and associated costs during disruptions. Our services are unified, so in the event of a disruption without Zerto, even a half-day disruption would necessitate offline procedures. This would lead to increased manpower, service delays, and substantial financial losses due to interrupted admissions and other critical processes. By unifying service processes, Zerto minimizes the impact of outages. Zerto streamlines our disaster recovery testing across multiple locations by enabling efficient failover testing without disrupting live services. Traditionally, DR testing required downtime of critical systems, but Zerto's replication and failover capabilities allow us to test in parallel with live operations. This non-disruptive approach ensures continuous service availability while validating our DR plan, even in scenarios like malware attacks, by creating a separate testing environment that mirrors the live setup. This comprehensive testing provides confidence in our ability to handle real-world incidents effectively. This saves us over 60 percent of the time. Zerto streamlines system administration tasks by automating many processes, thereby reducing the workload for multiple administrators. This allows them to focus on other university services that require attention and effectively reallocate support resources from automated tasks to those requiring more dedicated management. Zerto is used exclusively for our critical services, providing up to a 70 percent improvement in our IT resilience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a good holistic platform that is easy to use. It works pretty well."
"We can manage multiple environments using a single pane of glass, which is something that I really like."
"With over 2500 ESX VMs, including 1500+ XenDesktop VDI desktops, hosted over two datacentres and 80+ vSphere hosts, firefighting has become something of the past."
"In our organization, optimizing application performance is a continuous process that is beyond human scale. We would not be able to do the number of actions that Turbonomic takes on a daily, weekly, and monthly basis. It is humanly impossible with the little micro adjustments that it can make. That is a huge differentiator. If you just figure each action could take anywhere very conservatively from five to 10 minutes to act upon, then you multiply that out by thousands of actions every month, it is easily something where you could say, "I am saving a couple of FTEs.""
"The most valuable features are the cluster utilization reports and the resource capacity planning. We can simulate how much capacity we can add to the current resources. The individual DM reports and VM-facing recommendations report are also helpful."
"It has automated a lot of things. We have saved 30 to 35 percent in human resource time and cost, which is pretty substantial. We don't have a big workforce here, so we have to use all the automation we can get."
"I like the analytics that help us optimize compatibility. Whereas Azure Advisor tells us what we have to do, Turbonomic has automation which actually does those things. That means we don't have to be present to get them done and simplifies our IT engineers' jobs."
"Turbonomic can show us if we're not using some of our storage volumes efficiently in AWS. For example, if we've over-provisioned one of our virtual machines to have dedicated IOPs that it doesn't need, Turbonomic will detect that and tell us."
"AWS Application Migration Service allows us to perform migrations with minimal downtime, which is crucial for our operations."
"The product is reasonably priced."
"Stability-wise, I rate the solution a ten out of ten...Scalability-wise, I rate the solution a ten out of ten...I rate the solution's support a ten out of ten."
"The most valuable feature is the live, block-to-block replication."
"The CloudEndure feature is most valuable because it is user friendly and very simple."
"Live Migration's best feature is that it's free."
"It is pretty easy to use. The interface is intuitive and easy to use. Once you set it up, it just works. So, it is great."
"If we lost our data center and had to recover it, Zerto would save us a great deal of time. In our testing, we have found that recovering the entire data center would be completed within a day."
"We are in the process of switching over our production data center and Zerto has been a true time-saver that has cost us zero downtime."
"Moving the VPGs from one location to another is a valuable feature. You just click on it and move it and it's done."
"I would absolutely recommend Zerto."
"Its user interface is excellent, and when it comes to data duplication, Zerto is very fast."
"Most of the time, this is at least a two person job. We used to have three people doing it. Previously, when we had a disaster recovery drill, the way it worked was 12 of us would show up in the office on a Friday night and work overnight from 12:00 AM on Friday night to 8:00 AM in the morning on Saturday. Then, three of us would be working for four hours out of those eight or nine hours just getting applications up and running in Arizona. Now, for the disaster recovery drill, I just stay onsite to help and assist anybody else as they need during that time frame and my work is done in about a 30-minute time frame. This is compared to the four or five hours it used to take for the three of us to do it."
"Their support is very good."
 

Cons

"It sometimes does get false positives. Sometimes, it'll move something when it really wasn't a performance metric. I've seen it do that, but it's pretty much an automated tool for performance. We've only got about 500 virtual machines, so lots of times, I'm able to manage it physically, but it's definitely a nice tool for a larger enterprise that might be managing 2,000 or 3,000 virtual machines."
"I would love to see Turbonomic analyze backup data. We have had people in the past put servers into daily full backups with seven-year retention and where the disk size is two terabytes. So, every single day, there is a two terabyte snapshot put into a Blob somewhere. I would love to see Turbonomic say, "Here are all your backups along with the age of them," to help us manage the savings by not having us spend so much on the storage in Azure. That would be huge."
"I like the detail I get in the old user interface and will miss some of that in the new interface when we perform our planned upgrade soon."
"Turbonomic can modernize the look and feel, making it more user-friendly to access and obtain information."
"There is room for improvement [with] upgrades. We have deployed the newer version, version 8 of Turbonomic. The problem is that there is no way to upgrade between major Turbonomic versions. You can upgrade minor versions without a problem, but when you go from version 6 to version 7, or version 7 to version 8, you basically have to deploy it new and let it start gathering data again. That is a problem because all of the data, all of the savings calculations that had been done on the old version, are gone. There's no way to keep track of your lifetime savings across versions."
"Additional interfaces would be helpful."
"I do not like Turbonomic's new licensing model. The previous model was pretty straightforward, whereas the new model incorporates what most of the vendors are doing now with cores and utilization. Our pricing under the new model will go up quite a bit. Before, it was pretty straightforward, easy to understand, and reasonable."
"The old interface was not the clearest UI in some areas, and could be quite intimidating when first using the tool."
"I do not see any improvements required for the CloudEndure."
"One drawback to using CloudEndure is that the default is to give one small, lightweight server, which is created in the cloud."
"Live Migration has some issues with target setups."
"I think it is important to have more logs, and more details would be great because we have just logged on the client's side, but there weren't many details on the cloud."
"There are some features in the Migration Factory that could be integrated directly into AWS Application Migration Service."
"We would like to have a disaster recovery feature included in this solution."
"The mission critical apps, like the ERP system or any casino software, are areas that I always hope to improve."
"My input would be to have their sales engineers not overpromise and then have the product underdeliver because we were scoped not-appropriately sized target hardware."
"I want Zerto to add support for Proxmox."
"Zerto needs to improve its documentation."
"When I have a technical question, it sometimes takes a while for tech support to respond."
"We have had some issues with trying to get certain parts of the backup or restore functionality to work."
"They should not make it so expensive so that I can buy more of it."
"It is crucial for Zerto to collaborate closely with VMware in order to promptly test updates."
 

Pricing and Cost Advice

"I have not seen Turbonomic's new pricing since IBM purchased it. When we were looking at it in my previous company before IBM's purchase, it was compatible with other tools."
"I don't know the current prices, but I like how the licensing is based on the number of instances instead of sockets, clusters, or cores. We have some VMs that are so heavy I can only fit four on one server. It's not cost-effective if we have to pay more for those. When I move around a VM SQL box with 30 cores and a half-terabyte of RAM, I'm not paying for an entire socket and cores where people assume you have at least 10 or 20 VMs on that socket for that pricing."
"Price is a big one. VMTurbo was very competitively priced."
"We see ROI in extended support agreements (ESA) for old software. Migration activities seem to be where Turbonomic has really benefited us the most. It's one click and done. We have new machines ready to go with Turbonomic, which are properly sized instead of somebody sitting there with a spreadsheet and guessing. So, my return on investment would certainly be on currency, from a software and hardware perspective."
"It is an endpoint type license, which is fine. It is not overly expensive."
"It was an annual buy-in. You basically purchase it based on your host type stuff. The buy-in was about 20K, and the annual maintenance is about $3,000 a year."
"We felt the pricing was very fair for the product. It is in no way prohibitive for larger deployments, unlike other similar product on the market."
"In the last year, Turbonomic has reduced our cloud costs by $94,000."
"For me, the price of the tool is cheap and very good. It is flexible pricing since you pay just for what you use."
"Live Migration's price is good."
"Its price can be better, but it is not bad. Most small-scale organizations can afford it, but they can come up with more customer-friendly packages."
"It is very expensive. It is overpriced. No doubt. What held us up for many years from committing to buying it was always the cost. That's also why we only have 10 licenses."
"I wouldn't say I like the licensing pricing structure. Every year, it increases exponentially, which bothers me a little. It's worth it in terms of the value, but I worry the price will increase even more often after the Zerto merger. I still think it's worth it and that the solution is cheaper than the others."
"Zerto is more expensive than competitors, making the price difference pretty high. While it is very expensive, it's very powerful and good at what it does. The cost is why we are not leveraging it for everything in the organization. If it was dirt cheap, we would have LTR and DR on everything because it would just make sense to use it."
"It's very equitable, otherwise you wouldn't do it. It's something that we utilize for the licenses per core as far as what we're backing up. Therefore, it's very cost-efficient as far as the licensing goes. For the amount of stuff that we're backing up and what we're utilizing it for, the licensing is not very expensive at all."
"Everyone knows Zerto is a little on the expensive side, but what else is there on the market that does the same thing?"
"The solution is expensive, but it's worth the price."
"If you are an IT person and you think that DR is too expensive then the cloud option from Zerto is good because anyone can afford to use it, as far as getting one or two of their criticals protected."
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Comparison Review

it_user159711 - PeerSpot reviewer
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Manufacturing Company
9%
Insurance Company
7%
No data available
Computer Software Company
23%
Financial Services Firm
11%
Manufacturing Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting...
What do you like most about CloudEndure Live Migration?
Stability-wise, I rate the solution a ten out of ten...Scalability-wise, I rate the solution a ten out of ten...I rat...
What needs improvement with CloudEndure Live Migration?
There are some features in the AWS Cloud Migration Factory solution that could be integrated directly into AWS Applic...
What is your primary use case for CloudEndure Live Migration?
We generally help enterprise customers who want to move from on-premise data centers to the cloud. We use AWS Applica...
What advice do you have for others considering Oracle Data Guard?
Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie ...
What do you like most about Zerto?
Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You...
What is your experience regarding pricing and costs for Zerto?
The setup is somewhat expensive. I'd rate the pricing seven out of ten.
 

Also Known As

Turbonomic, VMTurbo Operations Manager
CloudEndure Live Migration
Zerto Virtual Replication
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
Agio, Cloud Nation, Limelight Networks
United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
Find out what your peers are saying about AWS Application Migration Service vs. Zerto and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.