

Avanan and BigID compete in the cybersecurity market, focusing on email security and data governance, respectively. Avanan seems to have the upper hand in email threat protection, while BigID excels in comprehensive data governance features.
Features: Avanan provides strong anti-malware protection, efficient AI detection of email threats, and integration capabilities with Microsoft 365. It offers customizable security rules for enhanced user experience. BigID stands out with its robust scanning for structured and unstructured data, data classification, and comprehensive compliance management.
Room for Improvement: Avanan could enhance integration with more SaaS platforms, reduce false positives, and refine its AI for precise threat detection. BigID needs improvements in scanning accuracy, UI navigation, and automation features, specifically focusing on data privacy tools. Enhancing scan reliability and offering more flexible deployment options would be beneficial.
Ease of Deployment and Customer Service: Avanan is easily deployable across cloud environments and on-premises, with excellent customer support and quick response times. BigID spans hybrid cloud and on-premises, but compatibility challenges may arise. Both products receive positive feedback on their responsive support teams, though Avanan's deployment is notably quick and flexible.
Pricing and ROI: Avanan offers flexible pricing models adaptable to changing needs, making it attractive for small to mid-sized enterprises with notable ROI through reduced phishing incidents. Although BigID's pricing is considered expensive, it is modular and provides value for large enterprises needing advanced data management capabilities, offering better returns with its comprehensive feature set.
We have seen returns across all three aspects: fewer employees needed, money saved, and time saved with BigID.
It is one of the best tools in the market.
I have seen a return on investment from using BigID, particularly as it is a regulatory and compliance tool that helps avoid potential penalties for non-compliance.
Even when I faced issues within the BigID environment, such as unsuccessful connections or new errors, the BigID team resolved them.
I would rate the customer support a six because you cannot directly reach out to L3 or L2 support if there's a major issue.
BigID has one of the best technical support teams.
I have added very large data sources to the BigID environment, and it remains stable.
BigID is scalable, allowing you to purchase as many scanners as you want.
BigID is generally stable, however, there is a noted issue with bulk tagging that can affect scan results.
There is also an issue with incident tagging, where all objects get tagged without an option to untag specific ones, and reverting changes is only possible through MongoDB Central, which can lead to data loss for certain periods.
I want them to focus on data mapping, assessment, automation workflow, and privacy incident management.
BigID deserves recognition for the data discovery part, which has been wonderful and quite accurate, along with the confidence level process that allows us to fine-tune results for better accuracy from the database.
The pricing is competitive in the market, however, I need to ask for the right price.
BigID might be expensive as it involves various paid services, like data retention and graphic rights management.
BigID simplifies things by integrating both data protection and data privacy in one environment, making it easier for end users.
One of the best features of BigID is its strength in data discovery and governance.
The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers.
| Product | Market Share (%) |
|---|---|
| BigID | 3.4% |
| Avanan | 1.2% |
| Other | 95.4% |


| Company Size | Count |
|---|---|
| Small Business | 7 |
| Midsize Enterprise | 8 |
| Large Enterprise | 6 |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Large Enterprise | 11 |
Avanan offers advanced threat detection for protecting against phishing and malware, utilizing strong AI algorithms and seamless integration with platforms like Office 365. Its cloud-based, customizable security rules ensure efficient data protection suitable for diverse organizational sizes.
Avanan's platform is designed for email security across cloud and on-premises environments, protecting against threats like ransomware and DDoS attacks. With features such as real-time threat detection and advanced filtering, it integrates effortlessly with Microsoft 365. Organizations appreciate its user-friendly interface that allows for easy deployment and management. While possessing cost-effective qualities, Avanan might improve in SaaS integration, AI logic, and technical support with Check Point. Some users suggest enhancements like better mobile compatibility and faster threat response. The system's documentation and querying functionalities could also see refinement, addressing concerns for SMEs.
What are Avanan's key features?In industries such as finance and healthcare, Avanan is implemented widely to protect sensitive communications and ensure compliance with data protection regulations. Its flexibility makes it suitable for sectors requiring robust security measures, leveraging cloud-based solutions for real-time threat mitigation and data leak prevention.
BigID Next offers advanced data discovery, classification, and governance tools, streamlining compliance with privacy laws while integrating seamlessly with Microsoft platforms.
BigID Next provides comprehensive data management through machine learning-enhanced capabilities, supporting data discovery and classification for both structured and unstructured data. By simplifying processes for GDPR and CCPA compliance, and facilitating data scanning and mapping across databases, it optimizes data management. Automation is central to its design, with solutions for DSAR requests, organizing data with security labels, and ensuring a holistic organizational data view. Improvements in navigation, bug fixes, and scan reliability remain essential, along with enhancing classifiers for broader region coverage.
What features does BigID Next offer?BigID Next is commonly implemented in industries needing robust data governance, such as finance and healthcare, where data privacy and compliance with regulations are critical. It aids in scanning and classifying extensive data volumes, helping businesses maintain regulatory compliance while managing data risks effectively.
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