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Avanan vs BigID Next comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.4
Avanan improved email security, reduced phishing, increased user trust, enhanced mobile protection, and boosted ROI and revenue growth.
Sentiment score
7.3
BigID Next offers strong ROI through compliance, data management integration, cost savings, automation, and reduced staffing, avoiding fines.
We have seen returns across all three aspects: fewer employees needed, money saved, and time saved with BigID.
Senior Security Consultant at a consultancy with 10,001+ employees
It is one of the best tools in the market.
Senior Manager at KPMG
I have seen a return on investment from using BigID, particularly as it is a regulatory and compliance tool that helps avoid potential penalties for non-compliance.
Senior Security Consultant at a consultancy with 10,001+ employees
 

Customer Service

Sentiment score
8.1
Avanan's customer service is highly responsive, professional, and proactive, with excellent communication and extensive support staff knowledge.
Sentiment score
6.5
BigID Next's support is praised for responsiveness, efficiency, and high customer satisfaction, despite occasional delays and time-consuming initial contact.
Even when I faced issues within the BigID environment, such as unsuccessful connections or new errors, the BigID team resolved them.
Senior Security Consultant at a consultancy with 10,001+ employees
I would rate the customer support a six because you cannot directly reach out to L3 or L2 support if there's a major issue.
Senior Security Consultant at a consultancy with 10,001+ employees
BigID has one of the best technical support teams.
Senior Manager at KPMG
 

Scalability Issues

Sentiment score
8.2
Avanan integrates with Office 365 and Google, praised for scalability, admin capabilities, and efficient email protection across diverse organizations.
Sentiment score
6.7
BigID Next is scalable with mixed opinions, excelling in large environments but facing data handling and presentation challenges.
I have added very large data sources to the BigID environment, and it remains stable.
Senior Security Consultant at a consultancy with 10,001+ employees
BigID is scalable, allowing you to purchase as many scanners as you want.
Senior Security Consultant at a consultancy with 10,001+ employees
 

Stability Issues

Sentiment score
8.5
Avanan is highly praised for its stability, efficiency, security, minimal maintenance, seamless Microsoft 365 integration, and reliable AI-based scanning.
Sentiment score
7.5
BigID Next is often seen as reliable with some stability concerns but praised for data security and ease of use.
BigID is generally stable, however, there is a noted issue with bulk tagging that can affect scan results.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
 

Room For Improvement

Users feel Avanan needs improvements in Active Directory dependency, email quarantining, AI logic, training, UI, performance, pricing, mobile app, and integrations.
BigID Next needs enhancements in file access, security, automation, UI navigation, deployment, data governance, and support features.
There is also an issue with incident tagging, where all objects get tagged without an option to untag specific ones, and reverting changes is only possible through MongoDB Central, which can lead to data loss for certain periods.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
I want them to focus on data mapping, assessment, automation workflow, and privacy incident management.
Senior Manager at KPMG
BigID deserves recognition for the data discovery part, which has been wonderful and quite accurate, along with the confidence level process that allows us to fine-tune results for better accuracy from the database.
Assistant Manager - Cyber : Digital Privacy and Trust at Deloitte
 

Setup Cost

Avanan provides flexible pricing for Office 365, with straightforward setup and costs between $4 to $8 per user.
BigID Next offers premium, capacity-based pricing; valued by large enterprises for advanced features, less feasible for smaller businesses.
The pricing is competitive in the market, however, I need to ask for the right price.
Senior Manager at KPMG
BigID might be expensive as it involves various paid services, like data retention and graphic rights management.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
 

Valuable Features

Avanan provides advanced malware and phishing detection, 24/7 cloud protection, easy integration with Microsoft 365, and ensures secure communications.
BigID Next offers a user-friendly design, seamless Microsoft integration, and powerful data discovery, classification, and protection capabilities.
BigID simplifies things by integrating both data protection and data privacy in one environment, making it easier for end users.
Senior Security Consultant at a consultancy with 10,001+ employees
One of the best features of BigID is its strength in data discovery and governance.
Senior Manager at KPMG
The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers.
Senior Associate - IT Governance and Compliance at Fulcrum Digital Inc
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
28th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (16th)
BigID Next
Ranking in Data Loss Prevention (DLP)
7th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
15
Ranking in other categories
Data Governance (6th), Data Privacy Management Software (2nd), Data Security Posture Management (DSPM) (4th), AI Data Analysis (2nd)
 

Mindshare comparison

As of January 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, down from 1.3% compared to the previous year. The mindshare of BigID Next is 3.4%, down from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Market Share Distribution
ProductMarket Share (%)
BigID3.4%
Avanan1.2%
Other95.4%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
Aniruddha Nath - PeerSpot reviewer
Senior Security Consultant at a consultancy with 10,001+ employees
Data discovery has transformed compliance workflows and automation now speeds up requests and remediation
The best feature that BigID offers is data discovery and classification, which is the most powerful engine. It allows connecting to many different data sources, ranging from cloud to on-premises to structured to unstructured data. If there is no connector available, you can build your own classifiers as well. Regarding the custom classifier option, you can build custom classifiers using regular expressions, and I have done that if you know how to create regular expressions. Custom connectors are something you create to connect to a database where the connector is not available. BigID has positively impacted my organization as it's a very powerful tool, especially with the increasing regulatory compliances for different countries such as GDPR, CCPA, and India's recent DPDPA act. Having these tools in place greatly helps organizations avoid any penal charges for not being compliant with the regulatory compliances. For example, regarding compliance or reduced risks for my clients, the DSAR process I was talking about allows organizations to respond quickly to user data deletion requests under GDPR law, which traditionally has a 30-day or 60-day timeline. In larger organizations, when the number of requests is high, it becomes tedious. However, using DSAR automation with BigID, it's almost instantaneous; instead of 30 days, you can respond in just one day to what users have requested.
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Use our free recommendation engine to learn which Data Loss Prevention (DLP) solutions are best for your needs.
881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
8%
Construction Company
7%
Manufacturing Company
7%
Financial Services Firm
22%
Insurance Company
9%
Computer Software Company
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business5
Large Enterprise11
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...
What needs improvement with BigID?
One improvement I would suggest is addressing the intermittent failures of BigID scans, as there are times when some errors occur. I think the BigID team is aware of this and works on resolving iss...
What is your primary use case for BigID?
BigID's main use case is connecting to various data sources to perform the data discovery process, classify the data within those systems, and identify sensitive information across various structur...
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Find out what your peers are saying about Avanan vs. BigID Next and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.