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Automation Anywhere AI Agent vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automation Anywhere AI Agent
Ranking in AI Customer Support
42nd
Ranking in AI Sales & Marketing
14th
Average Rating
7.4
Number of Reviews
3
Ranking in other categories
AI Data Analysis (91st), AI Content Creation (8th), AI Finance & Accounting (9th)
Gupshup
Ranking in AI Customer Support
5th
Ranking in AI Sales & Marketing
6th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th)
 

Featured Reviews

KS
Account Director at a tech vendor with 10,001+ employees
Automation has transformed invoice and bank processing but still needs faster setup and better integration
Automation Anywhere AI Agent could be improved in a few ways. Since I am currently working with Salesforce and I understand that to compete Automation Anywhere as a middleware product with Mulesoft or Informatica, the implementation phase needs to be quicker. The POC is always successful, but the implementation phase has to be quicker. The business needs to understand this better. Automation Anywhere should get into the business team and focus on explainability at the business level, not just a technical thing, but in the language or discussion where the business team can understand. There is clear business reasoning missing right now. The learning is strong within the process for sure, but there is limited reuse of learning across processes, which I think is very important. Simple model governance for business users is needed so that anyone should be able to use or create bots on Automation Anywhere. Right now, consultants and partners are needed in place. Additionally, Automation Anywhere should have native integrations with core platforms such as Oracle, SAPs, Salesforce, and ServiceNow. It should have out of the box integration rather than going for APIs because the deals which are not getting closed with Automation Anywhere or UIPath are purely because these organizations do not have out-of-the-box connectors available.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I feel Automation Anywhere AI Agent is better than Blue Prism in that specific context."
"Since all three benefits are achieved—accuracy, efficiency, and cost saving—the business impact and dollar impact is really high."
"By automating repetitive processes such as data entry, report generation, and transaction processing, I reduced manual effort significantly as tasks that earlier took hours now take minutes, resulting in clear time savings."
"The return on investment has been tremendous."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
 

Cons

"The implementation cost even for a POC was very high, and that was a pain for all the customers."
"When considering weaknesses and improvements, the platform does not give us the liberty to use our own features where we can bring out creativity."
"The OCR and document understanding of Automation Anywhere AI Agent still struggle with complex and unstructured formats such as invoices with multiple layouts, poor scan quality, or handwritten fields."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
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Top Industries

By visitors reading reviews
Construction Company
35%
Outsourcing Company
12%
Manufacturing Company
12%
Comms Service Provider
9%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What needs improvement with Automation Anywhere AI Agent?
Automation Anywhere AI Agent is quite good overall, and I believe the main area for improvement is working on different OCRs to extract data properly. The OCR and document understanding of Automati...
What is your primary use case for Automation Anywhere AI Agent?
My main use case for Automation Anywhere AI Agent is to extract data from different invoices such as bills of lading, document automation, OCR extraction, and speech-to-text. In a recent project, a...
What advice do you have for others considering Automation Anywhere AI Agent?
My advice for others looking into using Automation Anywhere AI Agent is to start with a well-defined, stable process rather than a very complex one, as it works best when the process is standardize...
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Interactive Demo

Demo not available
 

Overview

Find out what your peers are saying about Automation Anywhere AI Agent vs. Gupshup and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.