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Aurea CX Messenger vs IBM MQ vs VMware Tanzu Data Solutions comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Message Queue (MQ) Software category, the mindshare of Aurea CX Messenger is 2.5%, up from 0.6% compared to the previous year. The mindshare of IBM MQ is 22.7%, down from 24.7% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 7.5%, up from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Message Queue (MQ) Software Mindshare Distribution
ProductMindshare (%)
IBM MQ22.7%
VMware Tanzu Data Solutions7.5%
Aurea CX Messenger2.5%
Other67.3%
Message Queue (MQ) Software
 

Featured Reviews

Radhey Rajput - PeerSpot reviewer
Sr. IT Analyst at NCR Corporation
Lightweight and efficient solution
It's very good and lightweight. But, it does not provide web service communication. But it is excellent for internal connections One valuable feature is the messaging broker. If there is a disruption, it restores the messages. And when the application is running, it delivers all the messages. The…
MK
SWIFT manager at Raiffeisen Bank Aval
Reliable payment processing is achieved with minimal disruption
Currently, we have some disadvantages; it's a bit difficult to use IBM ID to access support from the IBM site. To get nice support from IBM, we need to use IBM ID, and it's a bit complicated to integrate it with IBM support. Support can be better because sometimes we need explanations for some behaviors of the product, and it's not easy to reach the proper person in IBM support. They could add some new features into IBM MQ to make it better. A graphical user interface in addition to MQ Explorer could be useful, but we are satisfied with MQ Explorer as well.
Karthik Shivaram - PeerSpot reviewer
Sr. Manager at STI INFOTECH PVT LTD
Improved multi-cloud data management has simplified operations and supports seamless Kubernetes
From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Before this, there was a separate front-end software setup for different departments in the organization, which is now clubbed together and provides a single platform for all departments functioning on different business aspects."
"My advice to anyone considering Aurea CX Messenger is just try it; from my experience, it is very easy to deploy, very easy to develop and to implement in production."
"The Messenger Broker is a really good feature."
"ESB: Provides all kind of possibilities to resolve business needs. A lot of ready to use services plus custom Java services. I used a lot of them all."
"SDM: User-friendly tool which allows for a seamless approach to performing hotfixes, if required."
"The solution offers excellent stability."
"The solution is highly scalable, this is very important for us. It can handle a lot of messages."
"The solution's stability is excellent; it's one of the best features, and we haven't experienced any bugs or glitches that have affected its performance."
"There are a lot of valuable features, such as high availability, and workload balancing."
"Secure, safe, and very fast."
"It's a great product."
"It's highly scalable. It provides various ways to establish high availability and workloads. E.g., you can spread workloads inside of your clusters."
"Now, it's real time, where we can effectively handle millions of transactions an hour, once we implemented MQ."
"I'd advise new users to try it out as it is easy to integrate, scalable, and stable."
"The high availability and session recovery are the most valuable features because we need the solution live all day."
"Support for JMS 2.0, because we develop solutions compatible with Java EE7."
"If the use case is going to be requiring a huge data transfer and big data analytics, this is a good product to use."
"The security is great."
"We have been able to set up a messaging system that facilitates data integration between the software modules that we sell."
"The feature I find most valuable in VMware Tanzu Data Solutions is in terms of management."
"RabbitMQ helped us develop a highly scalable system by decoupling the front end and back end, easily withstanding and passing stress and load testing with more than 10K API calls while providing message queuing and a distributed environment."
"We are now able to leverage real time applications and event driven architecture."
"After almost two years' usage in our production environment, I am impressed by how stable the platform is - even when running on Windows Server 2012."
"RabbitMQ provides access to SDKs for development and the ability to raise and log tickets if we encounter issues. We can integrate RabbitMQ using various languages like Java or Python using the provided SDKs."
 

Cons

"I would definitely like to see marketing for this product."
"You should not hurry with upgrades without testing the whole product completely."
"The solution needs to improve support for new, more recent protocols on the API."
"The solution needs to improve support for new, more recent protocols on the API."
"It should include/add more services with the product as per market demand. It should include custom Java services developed by any organization or provide a platform where users/developers can share ideas/custom services, etc."
"The 2015 version was a nightmare at the beginning compared with 2013 version."
"They should not be frequently upgrading the product version."
"The improvement is that it should be on the cloud and use web services."
"If we have IBM MQ or one of the applications go down, our entire plant is down. Then sometimes, it's 2-3 hours or something before someone calls us back."
"What could be improved is the high-availability. The way MQ works is that it separates the high-availability from the workload balance. The scalability should be easier. If something happens so that the messages are not available on each node, scalability is only possible for the workload balance."
"With MQ, we always have trouble with the initial priming call failing."
"It's not always easy for applications to connect to IBM MQ, but I think it's fine in general."
"They have provided a Liberty Profile in the Web Console for administration, and that could be further enhanced. It is not fit for use by an enterprise. They have to get rid of their WebSphere process and develop a front-end on Node.js or the like."
"The barrier to success is basically the engine behind the collection of the data."
"It would be nice if we could use the cluster facilities because we are doing active/passive configuration use."
"IBM could revamp the interface. The API is huge, but some developers find it limiting because of the cost. They tend to wrap the API course into the JMS, which means they're missing out on some good features. They should work a little bit on the API exposure."
"Have more features such as being able to replay a sequence of what was received."
"Some integration with other platforms like design tools, and ETL development tools, that will enable some advanced functionality (like fully down processing, etc.) would be helpful in future releases."
"We would like to see Greenplum maintain a closer relationship with and parity to features implemented in PostgreSQL."
"It will be very useful if we could communicate with other database types from Greenplum (using a database link)."
"We would like to see Greenplum maintain a closer relationship with and parity to features implemented in PostgreSQL."
"The product is pretty hard to configure."
"VMware Tanzu Greenplum needs improvement in the memory area and improved methods for quick access to the disc. So, one of the quick goals of Greenplum must work on enhancing access to the disc by adding hints in the database."
"Session management for client tools needs work."
 

Pricing and Cost Advice

"You pay nothing for licensing, because the commercial model is a subscription. Other environments, such as QA and Development, are included in the subscription"
"The pricing is not so high."
"Much better than Oracle SOA Suite."
"IBM is expensive."
"The fee for this solution is on the higher end of the scale."
"There is real money involved here. As compared to RabbitMQ, IBM MQ is on the higher side in terms of cost."
"We have a special contract with IBM MQ that give us a certain price."
"The pricing needs improvement."
"Our costs haven't increased but they also have not improved."
"I think it's pretty reasonable, but I'm not so too sure of the current pricing strategy from IBM. We use many bundled services, and most often, we go through a service provided by some other third-party implementation. So, I can't really give an honest opinion about that."
"The licensing fees are paid quarterly and they are expensive."
"The product is available for free use since it is an open-source technology."
"It is an open-source platform. Although, we have to pay for additional features."
"It is an open-source product."
"Since the tool is an open-source product, there is no need to pay anything."
"It’s an open-source solution."
"are using the open-source version, which can be used free of cost."
"The solution's pricing is cost-effective as it does not involve significant expenses. Licensing is required only for the server, while clients do not need any licensing. Therefore, it proves to be a cost-efficient option."
"Pricing is good compared to other products. It's fine."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
27%
Computer Software Company
9%
Manufacturing Company
7%
Marketing Services Firm
6%
Financial Services Firm
12%
Construction Company
10%
Manufacturing Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise18
Large Enterprise147
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise11
Large Enterprise49
 

Questions from the Community

Ask a question
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What is MQ software?
Hi As someone with 45+ years of experience in the Transaction and Message Processing world, I have seen many "MQ" sol...
What are the differences between Apache Kafka and IBM MQ?
Apache Kafka is open source and can be used for free. It has very good log management and has a way to store the data...
How does IBM MQ compare with VMware RabbitMQ?
IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, si...
What do you like most about VMware RabbitMQ?
RabbitMQ provides access to SDKs for development and the ability to raise and log tickets if we encounter issues. We ...
What needs improvement with VMware RabbitMQ?
Implementing a circuit breaker scenario using RabbitMQ is complicated. This complexity arises because manual interven...
 

Also Known As

CX Messenger Enterprise, Aurea Sonic ESB, Aurea Sonic, Aurea Sonic MQ
WebSphere MQ
Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres
 

Overview

 

Sample Customers

Heathrow, HomeServe, Paypal, Freedom Mortgage
Deutsche Bahn, Bon-Ton, WestJet, ARBURG, Northern Territory Government, Tata Steel Europe, Sharp Corporation
General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University
Find out what your peers are saying about IBM, Apache, Amazon Web Services (AWS) and others in Message Queue (MQ) Software. Updated: March 2026.
885,376 professionals have used our research since 2012.