Astute Social combines social listening, analytics, publishing, audience engagement, and ad management into a single platform. The software uses natural language processing and sentiment analysis to discern which posts are "noise" and which posts merit your attention.
Astute Social integrates with Astute's CRM, ePowerCenter, and other third-party CRM systems to enable customer service agents to provide social care using the same interface as traditional channels. Customers receive a response through their preferred channel, and interactions are tracked in the CRM. This creates a consistent customer experience while making it easier for agents to manage multiple communication channels.
The social listening functionality also surfaces customer insights, market trends, and competitor activities, and uses sentiment analysis and real-time monitoring to drive customer understanding and inform product development and campaign decisions. In addition to crawling major social networks, Astute Social's auto-discovery feature alerts users to other sites where relevant brand discussions are happening.
Oracle Customer Experience Social Cloud, integrated with Oracle and third-party systems for marketing automation, service automation, sales automation, and commerce systems. It is a scalable, enterprise-ready social relationship management solution that empowers brands to leverage the power of social media across their organizations. Social cloud tools allow brands to listen, create, and engage at the speed of social with the consistency and transparency customers expect. Social cloud tools can enhance your marketing in all kinds of ways, including listening and monitoring, one-to-one engagement, content marketing, analytics - and everything in between. Agile, cloud-based social tools can be quickly deployed to multiple groups within an organization to reduce IT costs and complexity, and include options for piping data in and out to integrate with other data systems.
