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Asana vs MoEngage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.0
Asana improves productivity and reduces costs, but ROI is unclear in mature organizations needing additional reporting tools.
Sentiment score
5.1
MoEngage boosts efficiency, productivity, and revenue by automating tasks, improving communication, and enhancing marketing and CRM efforts.
There is no need to juggle multiple conversations across different platforms, and the search engine works effectively, allowing for pulling up historical data efficiently, which ensures all pertinent information is available.
Construction Superintendent at Sila Nanotechnologies Inc.
The efficiency of building the whole project has increased through team management using Asana.
Senior Data Scientist at Evolvision Technologies
However, due to its pricing, I need to be careful about adding each user and feature.
Head of Content Marketing at scion social
We also observed a 10 to 12x ROI uplift with a 40% reduction in spend for similar revenue outcomes.
Senior Quality Analyst at a consultancy with 51-200 employees
MoEngage improved my business by improving retention from 40 to 70% and activation from 9 to 33%.
Product & Growth at a financial services firm with 51-200 employees
Instead of repeatedly creating and sending campaigns, the journeys ran automatically based on user behavior, allowing the marketing and product team to focus on optimization rather than operation.
Product Manager - Associate at Greytip Software Pvt Ltd
 

Customer Service

Sentiment score
6.3
Asana's customer service is responsive and helpful, but technical support experiences vary, and community resources are less comprehensive.
Sentiment score
5.7
MoEngage's customer service is highly rated for knowledge and reliability, though some note slow responses and integration challenges.
The technical support is of high quality.
Head of Content Marketing at scion social
Both email and calling support are working perfectly.
Senior Data Scientist at Evolvision Technologies
Customer support is quick; whenever we report an issue, the response is prompt.
Sr Technical Product Manager at a tech company with 11-50 employees
They provide a dedicated account manager to streamline communication and ensure easy access to support channels.
Senior Quality Analyst at a consultancy with 51-200 employees
Whenever I had questions related to platform usage, campaign configuration, or anything else, the support team was responsive and helpful.
Product Manager - Associate at Greytip Software Pvt Ltd
Customer support for MoEngage is good and is one of the reasons we chose to go with them.
Product Manager at Multipl
 

Scalability Issues

Sentiment score
7.1
Asana is scalable for small to large teams, with seamless integration, although costs can rise with more licenses.
Sentiment score
5.5
MoEngage efficiently scales with organizational growth, supporting large data loads and campaigns across multiple channels without performance loss.
Asana's scalability is impressive, as the organization has grown from one facility in California to another in Washington State, increasing the workforce from one hundred to about four hundred fifty to five hundred people without any scalability issues throughout a four hundred million dollar construction project.
Construction Superintendent at Sila Nanotechnologies Inc.
Asana's scalability is strong because it works with tools like Microsoft Teams, Slack, Google Workspace, Outlook, Jira, Salesforce, and Power BI.
HITRUST and GRC Consultant at a consultancy with 11-50 employees
Multiple teams and multiple team members can collaborate with each other.
Senior Data Scientist at Evolvision Technologies
MoEngage is designed to manage monthly tracked users and event volumes, which makes it inherently stable as users grow.
Senior Quality Analyst at a consultancy with 51-200 employees
One of its strengths is the ability to handle large customer bases, real-time events, and high-volume campaigns executing across multiple channels.
CRM Manager at a tech vendor with 51-200 employees
It can handle millions of users and hundreds of millions of events per month, making it a robust product utilized by many top companies in the market.
Lead Engineer at IndiaMART InterMESH Limited
 

Stability Issues

Sentiment score
8.2
Asana is highly rated for reliability, with users appreciating its stability and quick resolution of occasional downtimes.
Sentiment score
8.0
MoEngage is a stable, reliable tool with minimal downtime, handling large data and providing immediate support for minor issues.
I have not experienced any stability problems with Asana.
Senior Data Scientist at a tech vendor with 10,001+ employees
Asana is quite stable; it is a tool I can trust.
Head of Content Marketing at scion social
Overall, I found it dependable for running campaigns and analyzing performance.
Product Manager - Associate at Greytip Software Pvt Ltd
The platform is designed to operate at scale with capabilities such as processing massive data volumes and maintaining around 99.9% uptime.
Senior Quality Analyst at a consultancy with 51-200 employees
I think MoEngage works around the clock and is pretty stable.
CRM Manager at a tech vendor with 51-200 employees
 

Room For Improvement

Users find Asana lacking in support, integration, customization, project management features, automation, security, and AI capabilities.
MoEngage needs improvements in usability, integrations, analytics, AI, support, response times, pricing, navigation, and training.
It would be easier if I could assign tasks directly from my email without needing to open Asana.
Head of Content Marketing at scion social
There was no Asana onboarding. They put it all on me and my boss to go through all of the Asana trainings ourselves and then figure it out.
Project Manager at ZERO TO THREE
It would be beneficial to have a native option for Asana to create tickets so we could move away from our main ticketing tool.
NOC Manager at a comms service provider with 51-200 employees
The features they launch should include training sessions to help teams grow using these developed features.
Retention & Post-Acquisition Growth with 51-200 employees
Improvements are needed for the RCS tracking metrics, template management, and unrestricted access for the cloud connector to enable more detailed insights into my campaigns.
Associate Director at a hospitality company with 201-500 employees
If MoEngage could add a feature to target anonymous users through WhatsApp, SMS, or email, this would be very impactful.
Assistant Manager, Marketing at Ethos Limited
 

Setup Cost

Asana offers competitive enterprise pricing with flexible plans, though scaling may increase costs; it's praised for ease and transparency.
MoEngage pricing depends on usage, offers tier-based access, and is affordable compared to alternatives like Salesforce Marketing Cloud.
To add one user is expensive, which makes me cautious about upgrading or adding more users.
Head of Content Marketing at scion social
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
Sr Technical Product Manager at a tech company with 11-50 employees
I had a positive impression of MoEngage's pricing because compared to the same tools, MoEngage offers the most affordable package.
Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees
My experience with pricing, setup cost, and licensing for MoEngage is that it is not so expensive.
Head Of IT at a retailer with 51-200 employees
It is not too costly or too cheap.
Vice President at a insurance company with 10,001+ employees
 

Valuable Features

Asana enhances productivity and collaboration with customizable views, integrations, AI, automation, real-time updates, and intuitive interfaces.
MoEngage enhances customer retention with personalization, automation, and integration features, improving communication, efficiency, and conversion rates.
Asana's automation allows me to automate deadlines and send notifications to the right people about approaching deadlines.
Head of Content Marketing at scion social
Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available.
Construction Superintendent at Sila Nanotechnologies Inc.
The feature that has made the biggest difference for my team is the cross-functional coordination because it allows communication between the internal team as well as the external teams that are involved in the projects.
HITRUST and GRC Consultant at a consultancy with 11-50 employees
This allows us to move beyond generic campaigns and deliver highly targeted, data-driven engagement strategies, which directly improve conversion and retention rates for our organization.
Senior Quality Analyst at a consultancy with 51-200 employees
I have seen specific outcomes, such as time saved and an increase in redemptions and payments, where using a combination of email, push notifications, SMS, and WhatsApp through MoEngage led to a two percent conversion from a notification sent to around seven thousand users.
Product Manager at Multipl
MoEngage offers various features through modules, making it possible to segment databases based on customer and geographic attributes, easily integrate with other platforms such as Marketo and Customer 360, and set up campaigns across different channels while allowing for custom threshold frequencies for targeting customers.
Campaign Specialist at a tech vendor with 501-1,000 employees
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
3rd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
57
Ranking in other categories
Project Management Software (3rd)
MoEngage
Ranking in AI Sales & Marketing
4th
Average Rating
8.2
Reviews Sentiment
5.4
Number of Reviews
23
Ranking in other categories
Marketing Automation (3rd), AI Customer Experience Personalization (6th)
 

Mindshare comparison

As of October 2026, in the AI Sales & Marketing category, the mindshare of Asana is 1.3%, down from 22.2% compared to the previous year. The mindshare of MoEngage is 0.8%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Asana1.3%
MoEngage0.8%
Other97.9%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Vyas Shubham - PeerSpot reviewer
Senior Quality Analyst at a consultancy with 51-200 employees
Targeted lifecycle journeys have boosted engagement and have improved retention continuously
There is definitely room for improvement in MoEngage. A few challenges and pain points I have experienced include the learning curve for advanced features. Although the basic interface is user-friendly, some advanced capabilities such as complex segmentations, journey logic, and event configuration can present a steeper learning curve. Our new users require training to fully utilize the platform, and debugging complex journeys is not always intuitive. Improvement in guided workflows or more interactive onboarding would help us make better use of MoEngage. While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports. We have noted that exporting and combining data for deeper analysis sometimes requires external tools, so enhancing analytics capabilities or offering more customizable dashboards would significantly add value to the platform. Additionally, we have observed minor delays in real-time data syncing when managing large user volumes, and event-based triggers may occasionally face delays. While these are not major issues, improving real-time responsiveness would strengthen time-sensitive campaigns on our platform. One improvement would be UI/UX enhancements in campaign management because, while the UI is generally clean, managing multiple campaigns and journeys at scale can feel slightly cluttered. Navigating between campaigns and flows can be optimized, and better visualization for complex journeys would help us significantly. A more streamlined interface for large-scale operations would enhance usability. I believe one area for further development could be more advanced AI-driven automation. For example, smarter recommendations for campaign timing, audience selection, or next best actions would be beneficial. While the current predictive features are useful, further maturity would make the platform even more proactive and reduce manual optimization efforts.
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Construction Company
10%
Outsourcing Company
9%
Comms Service Provider
9%
Outsourcing Company
14%
Manufacturing Company
12%
Construction Company
11%
Financial Services Firm
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise11
Large Enterprise7
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise7
Large Enterprise10
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
We took Asana on a per-person basis, specifically for 50 people, and I do not remember the exact price, but it was an Enterprise feature.
What needs improvement with Asana?
Asana can be improved, but I would need to dig more into that to give a thorough response. It would be nice if we could integrate it with Telegram or with something comparable to Open Law or Hermes...
What is your primary use case for Asana?
My main use case for Asana is exchanging tickets with customers. To exchange tickets with customers, we define the field from both sides and exchange the information or issues reported by the custo...
What needs improvement with MoEngage?
I have noticed one drawback while doing some emailers. Whenever there is a text-based emailer and I want some design to be the background, I have noticed an issue because it does not align with the...
What is your primary use case for MoEngage?
I send day-to-day campaigns and journeys through email, push, RCS, and other channels to our user base, as well as maintaining event-triggered journeys. My day-to-day tasks include sending promotio...
What advice do you have for others considering MoEngage?
I would say to go ahead and give MoEngage a try. It is actually helpful for us because it has saved our time. We have been able to create journeys in most scenarios. It was quite handy for us. I wo...
 

Comparisons

 

Overview

 

Sample Customers

Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
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Find out what your peers are saying about Asana vs. MoEngage and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.