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Asana vs MoEngage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Asana
Ranking in AI Sales & Marketing
5th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
53
Ranking in other categories
Project Management Software (4th)
MoEngage
Ranking in AI Sales & Marketing
39th
Average Rating
7.6
Reviews Sentiment
7.9
Number of Reviews
2
Ranking in other categories
Marketing Automation (40th), AI Customer Experience Personalization (31st)
 

Mindshare comparison

As of April 2026, in the AI Sales & Marketing category, the mindshare of Asana is 2.0%, down from 20.0% compared to the previous year. The mindshare of MoEngage is 0.8%. It is calculated based on PeerSpot user engagement data.
AI Sales & Marketing Mindshare Distribution
ProductMindshare (%)
Asana2.0%
MoEngage0.8%
Other97.2%
AI Sales & Marketing
 

Featured Reviews

Patrick Conley - PeerSpot reviewer
Construction Superintendent at Sila Nanotechnologies Inc.
Central hub has unified cross‑department tasks and provides clear ownership and communication
The best features Asana offers, once you become familiar with the system, include clarity in view and tracking of questions. For instance, if information is requested from legal and they respond, a record is maintained to track all comments and keep everyone updated. Having that clear view and record of communication helps the team day to day by allowing management and staff to see current statuses and responsibilities. It clarifies whose responsibility it is and identifies any hold-ups with legal or engineering tasks, which keeps the organization organized. Asana has positively impacted the organization by providing clarity for everyone, allowing visibility into who is working on what, from the VP of Operations down to maintenance, ensuring necessary parts are available. It functions as a clearinghouse for all information. Collaboration has greatly improved with Asana. There is no longer a need to chase down accounting or engineering for project updates because information can be checked through comments. File attachment and messaging capabilities between different groups within Asana are helpful. Email notifications are received for updates relevant to tasks, combining Asana alerts with email for easy visibility. The interface and notifications in Asana are appreciated because it integrates with email. Updates can be received even when not logged in, which keeps you informed. Initially, it takes some time to understand the various details, but after extensive use, it feels second nature. Overall, satisfaction with Asana is high.
Vyas Shubham - PeerSpot reviewer
Product Analyst at a computer software company with 11-50 employees
Targeted lifecycle journeys have boosted engagement and have improved retention continuously
There is definitely room for improvement in MoEngage. A few challenges and pain points I have experienced include the learning curve for advanced features. Although the basic interface is user-friendly, some advanced capabilities such as complex segmentations, journey logic, and event configuration can present a steeper learning curve. Our new users require training to fully utilize the platform, and debugging complex journeys is not always intuitive. Improvement in guided workflows or more interactive onboarding would help us make better use of MoEngage. While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports. We have noted that exporting and combining data for deeper analysis sometimes requires external tools, so enhancing analytics capabilities or offering more customizable dashboards would significantly add value to the platform. Additionally, we have observed minor delays in real-time data syncing when managing large user volumes, and event-based triggers may occasionally face delays. While these are not major issues, improving real-time responsiveness would strengthen time-sensitive campaigns on our platform. One improvement would be UI/UX enhancements in campaign management because, while the UI is generally clean, managing multiple campaigns and journeys at scale can feel slightly cluttered. Navigating between campaigns and flows can be optimized, and better visualization for complex journeys would help us significantly. A more streamlined interface for large-scale operations would enhance usability. I believe one area for further development could be more advanced AI-driven automation. For example, smarter recommendations for campaign timing, audience selection, or next best actions would be beneficial. While the current predictive features are useful, further maturity would make the platform even more proactive and reduce manual optimization efforts.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We've been able to improve our time management, making our efforts more efficient."
"This solution is great, I have tried a few other work management and project management solutions and this one is the best for my requirements."
"The ability to build subtasks and break things down off of our major tasks has been very valuable."
"It has helped our departments maintain visibility."
"Since we embedded this product in our work flow it allowed us to cut tasks just from the characterization process to the immediate scopes."
"The time we are investing through departments with Asana is valuable because we are receiving requests or updates for projects without investing time in meetings or writing emails."
"It's a very useful tool because it's very easy to follow a path and its progress."
"I would highly recommend Asana as I think it's a great tool."
"MoEngage is not just a messaging tool but a strategic product growth platform that significantly enhances user engagement and retention when used effectively."
"Around 40 to 50% of my work has mentally transferred to this particular tool, helping me in more structured follow-up."
 

Cons

"We'd like the capability to be able to set up weekly reminders."
"It would be beneficial to have a native option for Asana to create tickets so we could move away from our main ticketing tool."
"They always keep the feel of being in a Beta version, and every new feature requires money."
"The mobile application of Asana has to be improved a lot because no one wants to do a complete project management task on mobile."
"There just needs to be a bit more direction on how to use it at the outset."
"It would be great if Asana could create a library for each project within the interface."
"Currently, there are only a few available options, but it would be helpful to have more control over the notifications received."
"We tried, but we haven't been successful with it. If people don't have the training, it is not easy to use. You need to make sure that the people are trained to use the system. They can provide more resources in the form of webcasts and videos that people can use to train themselves and understand how to use it."
"Though MoEngage is a really good product, as we are using it on a basic level, one area of improvement is the ease of use for some of the advanced features."
"While the platform provides solid analytics, there are limitations regarding deep customization and advanced reporting, with limited flexibility in creating highly custom reports."
 

Pricing and Cost Advice

"The price of this solution makes it quite accessible, and the plans fit my budget."
"We're on the business tier, which is $25 a month if you're on an annual contract. It's $31 if you're on a month-to-month contract. In my experience, there are no hidden costs with Asana. I know Smartsheet has these add-ons that you can buy, which is an additional cost, but Asana doesn't have any add-ons that I know of. When you're trying to scale the product and want to add users, you have to do it in buckets of five. This is also something to consider."
"There is a free version of Asana, but we use the paid version to receive all the features we want. The overall price is reasonable."
"Asana has two different types of structures: company vs workspace. Company is really best if all the users you plan to assign work to are all internal (have the same corporate domain in their user ID email address). Once one person signs up (even for a free account) with a corporate email address, Asana will automatically relate that person to that company, if it already exists. If you plan to use it for external collaboration as well as internal, then creating a workspace is a better approach."
"The cost is $25 US per unit per month."
"The price of the solution is reasonable."
"For what it brings to the table, I think Asana is fairly affordable. I would like to see the portfolio feature in our pricing plan, but other than that, it's definitely pretty good."
"I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products...In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Construction Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise8
Large Enterprise7
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Asana?
The pricing of Asana is slightly high. To add one user is expensive, which makes me cautious about upgrading or adding more users.
What needs improvement with Asana?
A rating of eight is given because a downside exists in that everyone has access and notifications are often received for projects that are not involved in, leading to quite a few emails daily, som...
What is your primary use case for Asana?
Asana is used to manage all tasks, including purchase requests, facilities requests, legal matters, and accounting. Everything is funneled through Asana so that all tasks can be tracked. A recent e...
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Uber, Vodaphone, NASA, Spotify, Lyft, Baggu, Udacity, Patreon, Flipboard, Dropbox, Intel, Samsung, Airbnb, SFMoma, Hubspot, Trivago
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