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Amplitude vs Denodo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.3
Amplitude enhances targeting and personalization, saving time and effort, but higher pricing requires careful consideration for ROI.
Sentiment score
6.0
Denodo boosts efficiency with reduced data interface time, improved KPIs, lower churn, and enhanced satisfaction within six months.
I have seen a return on investment with Amplitude, saving about 120 man hours per month for a specific report that needs to be created.
Technical Co-Founder at Crankshaft.ai
It has saved us a lot of time since I can see the analysis as quickly as possible in the dashboard, resulting in significant time and money saved.
Senior data engineer at a financial services firm with 10,001+ employees
If you don't need to write a whole ETL to make the data virtualization, you need way fewer people to write a query instead of writing an ETL pipeline.
Senior Backend Engineer at a pharma/biotech company with 51-200 employees
I have seen a return on investment, which showed up in improved customer satisfaction scores.
Vice President at a financial services firm with 10,001+ employees
 

Customer Service

Sentiment score
5.7
Amplitude's customer service is timely with multiple channels, though technical expertise varies, complemented by an active Slack group.
Sentiment score
6.9
Denodo support excels in responsiveness and expertise, though some face delays; comprehensive documentation aids user implementation.
You can pursue answers whichever way you would prefer through the normal support routes or you can source it from the community that they offer on Slack.
Data Analyst & Data Protection Officer at WeSalute
There could be live chat support for different types of charges or solutions that would be more helpful.
Data Science Engineer at BebopBee, Inc.
Amplitude customer support is responsive.
Technical Co-Founder at Crankshaft.ai
They have a good methodology for learning how to use the tool.
Data Architecture and Engineering Specialist at coprocenva
Denodo's customer support team is very competent and responsive.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
If we raise a ticket, it can be resolved or addressed within a reasonable time frame, so support is good.
Principal Architect at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
7.2
Amplitude is highly praised for its scalability, handling large data and real-time processing efficiently for millions of users.
Sentiment score
7.1
Denodo supports enterprise scaling with reliable cloud use, despite manual scaling challenges; highly rated for integration and load balancing.
Amplitude's scalability is fine; I have millions of active users, tens of millions, with high throughput, and it performs great.
Technical Co-Founder at Crankshaft.ai
Amplitude is very scalable, considering that we do not have to do any manual work ourselves.
Data Analyst & Data Protection Officer at WeSalute
Amplitude is quite scalable.
Senior data engineer at a financial services firm with 10,001+ employees
For huge data requests, it cannot scale automatically; admin action is required.
Principal Architect at a manufacturing company with 10,001+ employees
Denodo's scalability comes into play specifically when there is data transfer.
Vice President at a financial services firm with 10,001+ employees
While the solution scales well on a single machine, I have doubts about its scalability when deployed as part of a Java component cluster.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
 

Stability Issues

Sentiment score
8.4
Amplitude is praised for stability and speed with large datasets, though improvements in latency and error messages are suggested.
Sentiment score
7.1
Denodo is praised for stability and performance, with minor issues quickly resolved and excellent production reliability.
I did not notice any delays or issues with Amplitude's performance and speed when handling large datasets.
Senior Business Analyst at Arcteryx
I would rate it nine out of ten because it is very reliable, always performing as expected.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
If JVM does not function properly, it may cause Denodo to fail to connect to different sources.
Technology Leader at eTCaaS
Denodo is stable and good.
Data Engineer at a consultancy with 11-50 employees
 

Room For Improvement

Users desire improved report setup, visualization, query building, tagging, data retention, support, and feature discovery for enhanced analytics.
Users seek improvements in Denodo's data catalog, integration, performance, security, scalability, documentation, and support resources.
Support could be improved. Sometimes I need to create a ticket and communicate with one of their advisors via email.
Data Science Engineer at BebopBee, Inc.
Longer form time series analysis seems nearly impossible to do on this platform.
Data Analyst & Data Protection Officer at WeSalute
Reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful.
Senior Business Analyst at Arcteryx
Ensuring data caching is up to date is critical.
Director Software Engineer at a computer software company with 10,001+ employees
Denodo needs better communication on how the product can be deployed for specific solutions.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
The system has dependencies on other environments, like JVM, which can affect its performance.
Technology Leader at eTCaaS
 

Setup Cost

Amplitude's high pricing and complex billing for larger data volumes cause challenges and lengthy negotiations for users.
Denodo's pricing is costly yet fair, complex, suitable for larger enterprises, with potential discounts and educational trials available.
Pricing is often egregiously high, and the company has changed billing models on us once already.
Data Analyst & Data Protection Officer at WeSalute
We are using a free version and would upgrade to a paid version if it were cheaper.
CEO at a tech vendor with 10,001+ employees
Amplitude's pricing is good and not overpriced; it is fair for the amount of data we are extracting and the analysis we perform.
Senior data engineer at a financial services firm with 10,001+ employees
For small companies, it's not a solution that most small companies can afford.
Senior Backend Engineer at a pharma/biotech company with 51-200 employees
Denodo is considered pricey, limiting its use to large enterprises or government organizations that can afford its comprehensive setup.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
Denodo's pricing is not affordable for small companies and is more suitable for medium to large enterprises.
Technology Leader at eTCaaS
 

Valuable Features

Amplitude excels in segmentation, cohort analysis, and integration, enhancing data-driven decision-making and user experience optimization.
Denodo offers exceptional data virtualization, rapid access, strong security, efficient integration, and user-friendly features for seamless data management.
Based on Amplitude charts and outcomes, our product team takes decisions, so it has improved decision-making.
Data Science Engineer at BebopBee, Inc.
Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster.
CEO at a tech vendor with 10,001+ employees
Collaboration was a significant part. What improves collaboration is the self-serve functionality, which was a big deal for PMs to have access to just that data and also the base layer of how that data is structured, which connects to clicks that every report refers to.
Senior Business Analyst at Arcteryx
Denodo's ability to connect to multiple data sources and perform extract-transform-load (ETL) operations on the fly is noteworthy.
Director Software Engineer at a computer software company with 10,001+ employees
The most valuable feature of Denodo is its uniformity of self-site data access types, which allows it to connect to almost any storage technology and feed it transparently.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
Denodo supports SQL base, so if you want to join two tables or two views, you can use SQL, which is an advantage as most developers or business people know SQL.
Principal Architect at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Amplitude
Ranking in AI Data Analysis
5th
Average Rating
8.6
Reviews Sentiment
5.3
Number of Reviews
11
Ranking in other categories
Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (4th), AI Customer Experience Personalization (5th)
Denodo
Ranking in AI Data Analysis
4th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
40
Ranking in other categories
Data Integration (8th), Data Virtualization (1st), Cloud Data Integration (5th), Data Management Platforms (DMP) (3rd)
 

Mindshare comparison

As of January 2026, in the AI Data Analysis category, the mindshare of Amplitude is 0.5%. The mindshare of Denodo is 1.0%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Market Share Distribution
ProductMarket Share (%)
Denodo1.0%
Amplitude0.5%
Other98.5%
AI Data Analysis
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
Douglas Camargo - PeerSpot reviewer
Senior Backend Engineer at a pharma/biotech company with 51-200 employees
Has simplified multi-database querying and accelerated solution delivery with minimal setup
Denodo offers a great query language, the VQL, which was very easy to understand for someone that only knows SQL. It was easy to work with, and it was easy to integrate various types of databases in general. The usability of the platform is very great. The federated queries were also a feature that I used a lot. The easy usability of Denodo helped my work and made things easier for productivity. We were able to ship code faster than if we needed to use another type of data visualization tool or even an ETL. When we have multiple databases, the standard or common approach is just to have an ETL that matches the data, and we need to write this whole ETL. With Denodo, we can simplify this whole work to a few queries or setups in the databases and just make a few queries. This was actually easier, and it was faster to deliver a solution for a client instead of building a whole ETL pipeline or simply backfilling one database in another. Denodo simplifies your work and helps you ship code or ship solutions in a faster way. I really like the UI that Denodo has on the web app version. It was very simple and actually very beautiful to see. For a complicated program, it was very easy to understand how it works, even for someone who is just approaching the data engineering career or side of the programming language.
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Insurance Company
7%
Financial Services Firm
6%
Comms Service Provider
6%
Financial Services Firm
23%
Manufacturing Company
12%
Computer Software Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise9
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise6
Large Enterprise20
 

Questions from the Community

What do you like most about Amplitude?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
Does Denodo provide useful data virtualization education? Is it useful to attend their training?
If you are a Denodo user, it makes sense to undergo their training. Different types of professionals can benefit from it, including administrators, developers, and architects. If you are keen on i...
In experience, what might Denodo be lacking or need improvement on?
I like Denodo a lot. It offers quick and easy web service deployment within minutes. There are not any flaws that I think make the product less good or effective. The only thing I can point out is...
Which industries can benefit from Denodo the most?
Denodo is suitable for pretty much all sectors that deal with: Big data Cloud solutions Data governance Logical data fabric Master data management In my opinion, organizations in different fields...
 

Comparisons

 

Also Known As

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Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Autodesk, VHA, AAA, Sumitomo Mitsui Trust Bank, Caterpillar, European Chemical Agency, Seagate, Nationwide, Time Warner Cable, Pantex, Inditex, BNSF Railways, Vodafone, CIT Group, Jazztel, Wolters Kluwer, Telefonica, TransAlta
Find out what your peers are saying about Amplitude vs. Denodo and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.