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Amplitude vs Denodo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.3
Amplitude enhances targeting and personalization, saving time and effort, but higher pricing requires careful consideration for ROI.
Sentiment score
6.5
Denodo boosts ROI by enabling rapid reporting, improving decision-making, and streamlining data integration for enhanced efficiency and customer satisfaction.
I have seen a return on investment with Amplitude, saving about 120 man hours per month for a specific report that needs to be created.
Technical Co-Founder at Crankshaft.ai
It has saved us a lot of time since I can see the analysis as quickly as possible in the dashboard, resulting in significant time and money saved.
Senior data engineer at a financial services firm with 10,001+ employees
It provides a positive return on investment for those who can connect multiple data sources and make data-driven decisions easily.
Information Technology Manager at Lockheed Martin
If you don't need to write a whole ETL to make the data virtualization, you need way fewer people to write a query instead of writing an ETL pipeline.
Senior Backend Engineer at a pharma/biotech company with 51-200 employees
I have seen a return on investment, which showed up in improved customer satisfaction scores.
Vice President at a financial services firm with 10,001+ employees
 

Customer Service

Sentiment score
5.7
Amplitude's customer service is timely with multiple channels, though technical expertise varies, complemented by an active Slack group.
Sentiment score
6.9
Denodo support is responsive and helpful, but some users face delays in bug resolution and unfriendliness in the portal.
You can pursue answers whichever way you would prefer through the normal support routes or you can source it from the community that they offer on Slack.
Data Analyst & Data Protection Officer at WeSalute
There could be live chat support for different types of charges or solutions that would be more helpful.
Data Science Engineer at BebopBee, Inc.
Amplitude customer support is responsive.
Technical Co-Founder at Crankshaft.ai
They have a good methodology for learning how to use the tool.
Data Architecture and Engineering Specialist at coprocenva
Denodo's customer support team is very competent and responsive.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
If we raise a ticket, it can be resolved or addressed within a reasonable time frame, so support is good.
Principal Architect at a manufacturing company with 10,001+ employees
 

Scalability Issues

Sentiment score
7.2
Amplitude is highly praised for its scalability, handling large data and real-time processing efficiently for millions of users.
Sentiment score
7.1
Denodo effectively scales across organizations, managing many users and data sources, but performance may vary with automation and configuration.
Amplitude's scalability is fine; I have millions of active users, tens of millions, with high throughput, and it performs great.
Technical Co-Founder at Crankshaft.ai
Amplitude is very scalable, considering that we do not have to do any manual work ourselves.
Data Analyst & Data Protection Officer at WeSalute
Amplitude is quite scalable.
Senior data engineer at a financial services firm with 10,001+ employees
For huge data requests, it cannot scale automatically; admin action is required.
Principal Architect at a manufacturing company with 10,001+ employees
Denodo's scalability comes into play specifically when there is data transfer.
Vice President at a financial services firm with 10,001+ employees
My client has almost 100 million records, and the performance was impacted in a way that required optimization.
Data Consultant at IT-Bots
 

Stability Issues

Sentiment score
8.4
Amplitude is praised for stability and speed with large datasets, though improvements in latency and error messages are suggested.
Sentiment score
7.0
Denodo is stable and reliable in production, with minor issues, praised for robustness but needs technical expertise for optimization.
I did not notice any delays or issues with Amplitude's performance and speed when handling large datasets.
Senior Business Analyst at Arcteryx
I would rate it nine out of ten because it is very reliable, always performing as expected.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
If JVM does not function properly, it may cause Denodo to fail to connect to different sources.
Technology Leader at eTCaaS
Denodo is stable and good.
Data Engineer at a consultancy with 11-50 employees
 

Room For Improvement

Users desire improved report setup, visualization, query building, tagging, data retention, support, and feature discovery for enhanced analytics.
Denodo should expand markets, improve UI and integration, address performance issues, and enhance support and documentation.
Support could be improved. Sometimes I need to create a ticket and communicate with one of their advisors via email.
Data Science Engineer at BebopBee, Inc.
Longer form time series analysis seems nearly impossible to do on this platform.
Data Analyst & Data Protection Officer at WeSalute
Reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful.
Senior Business Analyst at Arcteryx
Ensuring data caching is up to date is critical.
Director Software Engineer at a computer software company with 10,001+ employees
Denodo needs better communication on how the product can be deployed for specific solutions.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
The system has dependencies on other environments, like JVM, which can affect its performance.
Technology Leader at eTCaaS
 

Setup Cost

Amplitude's high pricing and complex billing for larger data volumes cause challenges and lengthy negotiations for users.
Denodo pricing is high, suitable for larger enterprises, with variable costs and value-enhancing features, seen as fair by many.
Pricing is often egregiously high, and the company has changed billing models on us once already.
Data Analyst & Data Protection Officer at WeSalute
We are using a free version and would upgrade to a paid version if it were cheaper.
CEO at a tech vendor with 10,001+ employees
Amplitude's pricing is good and not overpriced; it is fair for the amount of data we are extracting and the analysis we perform.
Senior data engineer at a financial services firm with 10,001+ employees
For small companies, it's not a solution that most small companies can afford.
Senior Backend Engineer at a pharma/biotech company with 51-200 employees
Denodo is considered pricey, limiting its use to large enterprises or government organizations that can afford its comprehensive setup.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
Denodo's pricing is not affordable for small companies and is more suitable for medium to large enterprises.
Technology Leader at eTCaaS
 

Valuable Features

Amplitude excels in segmentation, cohort analysis, and integration, enhancing data-driven decision-making and user experience optimization.
Denodo excels in data integration, virtualization, governance, and scalability, enhancing user experience with API and query optimizations.
Based on Amplitude charts and outcomes, our product team takes decisions, so it has improved decision-making.
Data Science Engineer at BebopBee, Inc.
Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster.
CEO at a tech vendor with 10,001+ employees
Collaboration was a significant part. What improves collaboration is the self-serve functionality, which was a big deal for PMs to have access to just that data and also the base layer of how that data is structured, which connects to clicks that every report refers to.
Senior Business Analyst at Arcteryx
Denodo's ability to connect to multiple data sources and perform extract-transform-load (ETL) operations on the fly is noteworthy.
Director Software Engineer at a computer software company with 10,001+ employees
The most valuable feature of Denodo is its uniformity of self-site data access types, which allows it to connect to almost any storage technology and feed it transparently.
Datawarehouse & BI consultant, Owner, Mananging partner at NesCon B.V.
Denodo supports SQL base, so if you want to join two tables or two views, you can use SQL, which is an advantage as most developers or business people know SQL.
Principal Architect at a manufacturing company with 10,001+ employees
 

Categories and Ranking

Amplitude
Ranking in AI Data Analysis
5th
Average Rating
8.6
Reviews Sentiment
5.3
Number of Reviews
11
Ranking in other categories
Customer Data Analysis (1st), Web Analytics (1st), Mobile Marketing and Advertising (1st), User Activity Monitoring (4th), AI Customer Experience Personalization (4th)
Denodo
Ranking in AI Data Analysis
3rd
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
42
Ranking in other categories
Data Integration (6th), Data Virtualization (1st), Cloud Data Integration (6th), Data Management Platforms (DMP) (3rd)
 

Mindshare comparison

As of March 2026, in the AI Data Analysis category, the mindshare of Amplitude is 0.5%. The mindshare of Denodo is 0.9%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Denodo0.9%
Amplitude0.5%
Other98.6%
AI Data Analysis
 

Featured Reviews

Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Empowers teams to build visualization-rich reports and make faster decisions using historical user behavior data
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years. I am not sure whether it was my organization paying for lower retention or not, but having historical data would take away the reliance on Tableau. Secondly, reconciling clickstream data with Databricks or other AWS systems could help analysts spend less time verifying the accuracy of both sources, which would be really helpful. Lastly, a more focused approach on error logs is necessary. I have found that, at least with Intuit, we used Splunk more for error logs than Amplitude. Although Amplitude had the capability, developers seemed to prefer Splunk, so if that could be improved, it would be good.
Patel-Dhulva - PeerSpot reviewer
Information Technology Manager at Lockheed Martin
Data virtualization has unified siloed sources and now supports real-time decisions
The best features Denodo offers stand out to me as the ability to develop REST web services fast and easily, create and combine new views, integrate different sources of data, and connect with other tools seamlessly. When I mention fast and easy creation of views and integration, I love the agile data provisioning and integration, where Denodo provides a comprehensive set of capabilities for implementing logical data integration, management, and delivery, which in turn enables agile data analytics and an informed decision-making process to be smooth. I also appreciate the performance optimization with AI, which improves performance optimization through the integration of artificial intelligence capabilities. Furthermore, I appreciate the unified security and governance, where it addresses the need for an organization to effectively manage security, data privacy, and data protection easily, offering a centralized platform that allows the application of governance policies and fine-grained security controls. Another feature I would add about Denodo is that it also provides a single point of control where we can establish security controls over the entire infrastructure and gain visibility into all our data assets. Denodo has positively impacted my organization as since we started using this tool, it has been very helpful because it is a huge advantage that we can connect to many different databases to provide data rapidly and accurately and also gain insights, which helps us to make data-driven decisions easily. It has proven to be a valuable environment for deploying data virtualization solutions, and its user community is active in finding and fixing issues more accurately. Through data insights from Denodo, we have been able to improve our decision making, which helps to better communication between the stakeholders thanks to the real-time experience. It also saves a lot of time.
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Top Industries

By visitors reading reviews
Insurance Company
12%
Construction Company
10%
Computer Software Company
9%
Outsourcing Company
6%
Financial Services Firm
21%
Manufacturing Company
12%
Government
7%
Energy/Utilities Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise9
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise21
 

Questions from the Community

What do you like most about Amplitude?
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
What needs improvement with Amplitude?
Amplitude can be improved by allowing more than a two-year look back window for most analyses. Usually, all they offer is that two-year look back window, and longer form time series analysis seems ...
What is your primary use case for Amplitude?
Amplitude is our main product insights system, and it allows us to view the activity on our website and quantify certain KPIs about how users interact with the site. We measure things such as month...
Does Denodo provide useful data virtualization education? Is it useful to attend their training?
If you are a Denodo user, it makes sense to undergo their training. Different types of professionals can benefit from it, including administrators, developers, and architects. If you are keen on i...
In experience, what might Denodo be lacking or need improvement on?
I like Denodo a lot. It offers quick and easy web service deployment within minutes. There are not any flaws that I think make the product less good or effective. The only thing I can point out is...
Which industries can benefit from Denodo the most?
Denodo is suitable for pretty much all sectors that deal with: Big data Cloud solutions Data governance Logical data fabric Master data management In my opinion, organizations in different fields...
 

Comparisons

 

Also Known As

ClearBrain
Denodo for AWS
 

Overview

 

Sample Customers

Nokia, Yik Yak, QuizUp, CrunchBase, Rhapsody, PlanGrid, Acquia, Patreon, SeatGeek, Etermax
Autodesk, VHA, AAA, Sumitomo Mitsui Trust Bank, Caterpillar, European Chemical Agency, Seagate, Nationwide, Time Warner Cable, Pantex, Inditex, BNSF Railways, Vodafone, CIT Group, Jazztel, Wolters Kluwer, Telefonica, TransAlta
Find out what your peers are saying about Amplitude vs. Denodo and other solutions. Updated: February 2026.
885,311 professionals have used our research since 2012.