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Amazon QuickSight vs MicroStrategy vs Tableau comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Amazon QuickSight offers cost-effective returns with time savings, robust security, but ROI varies based on company usage efficiency.
Sentiment score
7.7
MicroStrategy offers cost-effective BI solutions, enhancing reporting, reducing maintenance, and providing significant ROI through tailored data management and visualization.
Sentiment score
7.1
Users see fast returns with Tableau, noting time savings and efficiency, though initial costs and adoption can be challenging.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
 

Customer Service

Sentiment score
6.6
Amazon QuickSight’s customer service experiences vary, with some praising fast support and others relying on useful documentation.
Sentiment score
6.2
MicroStrategy receives praise for its responsive customer service and knowledge base, though some experience delays with complex issues.
Sentiment score
7.1
Tableau's customer service is generally rated positively, but response time and effectiveness can vary by region and support package.
I would rate the technical support from MicroStrategy as nine out of 10.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
6.8
Amazon QuickSight is scalable but faces performance issues with large datasets, requiring careful setup for optimal performance.
Sentiment score
7.5
MicroStrategy is highly scalable, supporting many users and large data, with some performance challenges but positive overall ratings.
Sentiment score
6.7
Tableau is highly scalable, flexible, and integrates well but may face performance issues and license cost concerns.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.4
Amazon QuickSight is stable and reliable, yet less mature than Tableau or Power BI, with minor functionality challenges.
Sentiment score
7.4
Users find MicroStrategy stable, noting proper setup and newer versions' improvements, despite occasional bugs and configuration-specific performance issues.
Sentiment score
7.3
Tableau is stable but may face issues with large data sets, updates, and network infrastructure, usually resolved by support.
I would rate the stability of MicroStrategy as nine out of 10.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

Amazon QuickSight needs improvements in cost, integration, user-friendliness, features, and compatibility for enhanced competitiveness and usability.
MicroStrategy needs improved visualizations, user interface, and data integration to compete with more user-friendly platforms like Tableau and Power BI.
Tableau struggles with cost, complexity, performance, and integration, needing better analytics, interoperability, and more user-friendly features.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
MicroStrategy could learn from Power BI's user-friendly interface.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
 

Setup Cost

Amazon QuickSight offers variable cost-effective pricing, requiring careful configuration to manage usage expenses compared to competitors like Power BI.
MicroStrategy's pricing is high; negotiate for discounts, align licenses with needs, and consider potential long-term cost benefits.
Enterprise buyers should weigh Tableau's pricing models and costs against its features, ROI, and competitors like Power BI.
It is not expensive, but it is also not cheap.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
 

Valuable Features

Amazon QuickSight is favored for its ease of use, AWS integration, affordability, and powerful data visualization and security features.
MicroStrategy provides scalable analytics with customizable reports, self-service, real-time data, and mobile access for enhanced decision-making and visualization.
Tableau provides intuitive data visualization, seamless integration, and scalability, enabling easy report creation and insightful decision-making with minimal IT support.
The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
 

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of Amazon QuickSight is 6.6%, down from 9.8% compared to the previous year. The mindshare of MicroStrategy is 2.9%, down from 3.8% compared to the previous year. The mindshare of Tableau is 16.4%, down from 19.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Mohd Farhan - PeerSpot reviewer
Has seamless data filtering and visualization for client satisfaction
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Manufacturing Company
9%
Government
7%
Financial Services Firm
17%
Computer Software Company
11%
Retailer
8%
Insurance Company
7%
Educational Organization
37%
Financial Services Firm
11%
Computer Software Company
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...
What needs improvement with Amazon QuickSight?
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need ...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are we...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Also Known As

QuickSight
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools. Updated: June 2025.
857,162 professionals have used our research since 2012.