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Amazon QuickSight vs MicroStrategy vs Tableau comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.5
Amazon QuickSight offers cost-effective returns with time savings, robust security, but ROI varies based on company usage efficiency.
Sentiment score
7.7
MicroStrategy boosts business efficiency with robust features, reducing development time and costs, enhancing reporting and accelerating market readiness.
Sentiment score
7.1
Tableau improves decision-making and efficiency, offering quick adoption and high ROI, especially when replacing outdated systems.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
 

Customer Service

Sentiment score
6.6
Amazon QuickSight’s customer service experiences vary, with some praising fast support and others relying on useful documentation.
Sentiment score
6.1
MicroStrategy's customer service is generally well-regarded, but satisfaction varies due to mixed technical support and regional differences.
Sentiment score
7.1
Tableau's customer and sales support is praised for responsiveness, with technical assistance valued but needing improvement in some areas.
They provide quick email and phone responses and have Thai-speaking personnel.
The technical support for Tableau is quite good.
I find Tableau's technical support to be good with elite support, but it struggles with usual, general support.
 

Scalability Issues

Sentiment score
6.8
Amazon QuickSight is scalable but faces performance issues with large datasets, requiring careful setup for optimal performance.
Sentiment score
7.5
MicroStrategy is scalable and handles large data, but performance may depend on architecture and associated costs.
Sentiment score
6.7
Tableau's scalability is influenced by server setup, workbook design, and is improved with new releases, despite pricing concerns.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.4
Amazon QuickSight is stable and reliable, yet less mature than Tableau or Power BI, with minor functionality challenges.
Sentiment score
7.3
MicroStrategy is generally stable and reliable, with recent updates improving issues; infrastructure setup can affect stability.
Sentiment score
7.3
Tableau is generally stable, with improvements in newer versions, but issues may occur with heavy loads or poor infrastructure.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

Amazon QuickSight needs improvements in cost, integration, user-friendliness, features, and compatibility for enhanced competitiveness and usability.
MicroStrategy needs better dashboards, simpler tools, improved support, flexible layouts, easier customization, and cost-effective options.
Tableau needs enhanced data integration, advanced analytics, cost-effective licensing, and improved enterprise features for user experience and performance.
MicroStrategy could learn from Power BI's user-friendly interface.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
 

Setup Cost

Amazon QuickSight offers variable cost-effective pricing, requiring careful configuration to manage usage expenses compared to competitors like Power BI.
MicroStrategy's high upfront costs offer licensing flexibility; evaluate needs, negotiate discounts, and explore cost-saving for better scalability.
Enterprise buyers should consider Tableau's varied licensing, higher costs, and flexible options compared to alternatives like Power BI.
It is not expensive, but it is also not cheap.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
The cost for viewer rights is around $60, but it can vary based on the business and is usually for a year.
 

Valuable Features

Amazon QuickSight is favored for its ease of use, AWS integration, affordability, and powerful data visualization and security features.
MicroStrategy provides scalable BI solutions with advanced features including mobile BI, data visualization, robust security, and performance.
Tableau offers a user-friendly interface, dynamic visualizations, and integrates diverse data sources for effective, real-time data analysis.
The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
 

Mindshare comparison

As of May 2025, in the BI (Business Intelligence) Tools category, the mindshare of Amazon QuickSight is 6.7%, down from 10.2% compared to the previous year. The mindshare of MicroStrategy is 3.0%, down from 3.6% compared to the previous year. The mindshare of Tableau is 17.1%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Mohd Farhan - PeerSpot reviewer
Has seamless data filtering and visualization for client satisfaction
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Manufacturing Company
9%
Government
7%
Financial Services Firm
17%
Computer Software Company
12%
Retailer
8%
Insurance Company
7%
Educational Organization
43%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...
What needs improvement with Amazon QuickSight?
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need ...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
MicroStrategy could learn from Power BI's user-friendly interface. I find the user interface lacking when compared to...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Also Known As

QuickSight
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools. Updated: March 2025.
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