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Amazon QuickSight vs Looker vs Microsoft Power BI comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #4 in BIT , with an average rating of 7.5, and holds a 4.9% mindshare in the category. Google is ranked #6 in EBT , with an average rating of 8.0, and holds a 8.2% mindshare. Additionally, 67% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 80% of Google users who would recommend it.
Amazon QuickSight
Read 33 Amazon QuickSight reviews
  • 7,238 Views
  • 4,849 Comparison Views
67% willing to recommend
Looker
Read 19 Looker reviews
  • 2,819 Views
  • 930 Comparison Views
80% willing to recommend
Microsoft Power BI
Read 326 Microsoft Power BI reviews
  • 23,400 Views
  • 14,274 Comparison Views
93% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Amazon QuickSight, Looker, and Microsoft Power BI based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

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To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: September 2025).
Buyer's Guide
BI (Business Intelligence) Tools
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Amazon QuickSight4.9%
Microsoft Power BI14.5%
Tableau Enterprise11.0%
Other69.6%
BI (Business Intelligence) Tools
Embedded BI Market Share Distribution
ProductMarket Share (%)
Looker8.2%
Tableau Enterprise27.4%
Qlik Sense12.0%
Other52.400000000000006%
Embedded BI
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Microsoft Power BI14.5%
Tableau Enterprise11.0%
Amazon QuickSight4.9%
Other69.6%
BI (Business Intelligence) Tools
 

Featured Reviews

Mohd Farhan - PeerSpot reviewer
Has seamless data filtering and visualization for client satisfaction
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.
Read full review
Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Read full review
Shoury Priyanshu - PeerSpot reviewer
Facilitates seamless data aggregation with some outdated visual elements hindering user appeal
Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Compared to other reporting tools, it is very effective but does require an understanding of certain concepts in QuickSight. This understanding is crucial for creating dimensions, changing metrics, and visualizing reports."
"From an analytics perspective, it's really good for self-service analytics."
"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."
"Amazon QuickSight can provide insights from the available data. It supports various rule types. We get the options of machine learning and insights, which are not available in other intelligence tools. It is easier to use, more stable, and cheaper than other solutions."
"It helped the managers to visualize the data activities."
"It works well with the AWS ecosystem."
"The integration is very seamless. We stored our result CSV files in S3 and connected directly from there."
"The query and dashboard capabilities are entirely good."
More Amazon QuickSight pros
"With Looker, I have experienced benefits in terms of usability and shareability."
"The product is easy to use."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"It is a pretty stable solution because it is a cloud-based product."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"We can centralize all our data models."
More Looker pros
"The main feature I find valuable is the possibility to work with an extensive amount of data."
"Power BI is more powerful than other tools because it is new for us. Each new version has more capabilities, and we're expecting AI and ML features in the next version."
"Its visualization capabilities are pretty good. It is very easy to use. You can easily make your dashboard."
"It is very well integrated with other Microsoft products, including PowerApps and Excel, as well as Access, so it fits well into our workflow."
"Microsoft BI allows us to connect to any database or any dataset."
"The fact that you can visualize items is great."
"As it was my first time using Power BI, I can say that it was fairly easy to learn, especially if you already know BI-type tools."
"We found the initial setup to be straightforward."
More Microsoft Power BI pros
 

Cons

"Amazon QuickSight's visualization could be improved."
"Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections."
"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."
"AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS."
"The cost of queries is very high."
"It's not ideal for reports that are more complex."
"QuickSight needs to add more visuals similar to what Power BI offers."
"The product has some storage and SPICE data issues."
More Amazon QuickSight cons
"Stability needs improvement."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The visualization capability of the product is limited."
"The product does not have documented material."
"Integrations with other BI tools could be better."
"The integration with different databases must be improved."
"It needs to be more user-friendly."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"We face multiple issues, and the connection drops off multiple times while integrating Microsoft Power BI with OAC and pulling in the data."
"More connections with other systems should be added, which would allow for other integrations."
"There are some limitations in Power BI; you have to work in the Power BI base. However, if you want something not out-of-the-box and you want something custom, you have to do a lot of work."
"If you have to pull multiple data sources performance is somewhat lacking."
"​It needs more analytic tools."
"Microsoft has made a lot of progress with Power BI in the past couple of years, but there is still some room for improvement. For example, Integration is one area they could work on. They are adding more integration with other Microsoft tools, but I would like it if they sped up the process."
"The accounting data needs improvement."
"I believe the price should be degressive, and we should have a lower, or better unit price if we have more users."
More Microsoft Power BI cons
 

Pricing and Cost Advice

"The solution is not affordable."
"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."
"Amazon QuickSight you subscribe and you use the service."
"The solution's pricing is cheaper than the other products in the market."
"It is simpler and cheaper than other solutions."
"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."
"The pricing is cost-effective with a good plan."
"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."
More Amazon QuickSight pricing and cost advice
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"Licensing is on a monthly basis, but I am not sure."
"Microsoft BI is very cost-effective and this is why we use it."
"Power BI premium is really expensive for our market. A lot of small and medium companies would like to purchase it, but they can't afford it."
"We have enterprise licenses and some of the other tools or features come as a package and others you have to purchase separately."
"We have a professional license for Microsoft BI and the price is fair."
"The price of the solution can be expensive if you want to synchronize your data more."
"I would rate the pricing an eight out of ten, with one being cheap and ten being expensive."
"Power BI is cheaper than Tableau and Cognos."
More Microsoft Power BI pricing and cost advice
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
Read full review
 

Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
10%
Government
6%
Financial Services Firm
14%
Computer Software Company
12%
Retailer
7%
Manufacturing Company
6%
Financial Services Firm
12%
Computer Software Company
9%
Manufacturing Company
9%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise10
Large Enterprise14
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise6
By reviewers
Company SizeCount
Small Business134
Midsize Enterprise57
Large Enterprise165
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
See all answers
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...
See all answers
What needs improvement with Amazon QuickSight?
Because I didn't use Amazon QuickSight extensively, I don't think I would be in the best position to recommend improv...
See all answers
What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
See all answers
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If adva...
See all answers
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more...
See all answers
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
See all answers
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
See all answers
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
See all answers
 

Comparisons

Tableau Enterprise vs Amazon QuickSight Logo
Tableau Enterprise vs Amazon QuickSight
Compared 15% of the time
Looker Studio vs Amazon QuickSight Logo
Looker Studio vs Amazon QuickSight
Compared 14% of the time
Qlik Sense vs Amazon QuickSight Logo
Qlik Sense vs Amazon QuickSight
Compared 6% of the time
Databricks vs Amazon QuickSight Logo
Databricks vs Amazon QuickSight
Compared 4% of the time
ThoughtSpot vs Amazon QuickSight Logo
ThoughtSpot vs Amazon QuickSight
Compared 1% of the time
More Amazon QuickSight Competitors
Databricks vs Looker Logo
Databricks vs Looker
Compared 15% of the time
Tableau Enterprise vs Looker Logo
Tableau Enterprise vs Looker
Compared 11% of the time
Qlik Sense vs Looker Logo
Qlik Sense vs Looker
Compared 9% of the time
IBM Cognos vs Looker Logo
IBM Cognos vs Looker
Compared 8% of the time
SAP BusinessObjects Business Intelligence Platform vs Looker Logo
SAP BusinessObjects Business Intelligence Platform vs Looker
Compared 5% of the time
More Looker Competitors
Tableau Enterprise vs Microsoft Power BI Logo
Tableau Enterprise vs Microsoft Power BI
Compared 13% of the time
Databricks vs Microsoft Power BI Logo
Databricks vs Microsoft Power BI
Compared 7% of the time
Domo vs Microsoft Power BI Logo
Domo vs Microsoft Power BI
Compared 7% of the time
KNIME Business Hub vs Microsoft Power BI Logo
KNIME Business Hub vs Microsoft Power BI
Compared 4% of the time
Oracle OBIEE vs Microsoft Power BI Logo
Oracle OBIEE vs Microsoft Power BI
Compared 3% of the time
More Microsoft Power BI Competitors
 

Product Reports

Buyer's Guide
Amazon QuickSight
September 2025
Amazon QuickSight reportDownload Amazon QuickSight product report
Buyer's Guide
Looker
September 2025
Looker reportDownload Looker product report
Buyer's Guide
Microsoft Power BI
September 2025
Microsoft Power BI reportDownload Microsoft Power BI product report
 

Also Known As

QuickSight
No data available
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft
 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Buyer's Guide
BI (Business Intelligence) Tools
September 2025
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