Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #4 in BIT , with an average rating of 7.5, and holds a 4.9% mindshare in the category. Google is ranked #8 in RT , with an average rating of 7.8, and holds a 3.0% mindshare. Additionally, 66% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 81% of Google users who would recommend it.

Amazon QuickSight

Read 32 Amazon QuickSight reviews

7,238 Views
4,849 Comparison Views

66% willing to recommend

Looker Studio

Read 14 Looker Studio reviews

1,941 Views
854 Comparison Views

81% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: August 2025).

Buyer's Guide

BI (Business Intelligence) Tools

August 2025

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Helped 867,783 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (4th)

Looker Studio

Average Rating

7.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Reporting (8th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 4.9%, down 8.7% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 3.0% mindshare, up 2.4% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	4.9%
Microsoft Power BI	14.5%
Tableau Enterprise	11.0%
Other	69.6%

BI (Business Intelligence) Tools

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	3.0%
Microsoft Power BI	24.3%
Tableau Enterprise	20.6%
Other	52.099999999999994%

Reporting

Featured Reviews

Mohd Farhan

AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees

Has seamless data filtering and visualization for client satisfaction

One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.

Read full review

Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is fine for basic reporting."

"A valuable feature of Amazon QuickSight is that it's a cloud-native service provided by AWS. As all platforms within my company run on AWS, that's the leverage of Amazon QuickSight. Amazon QuickSight is also easy to use, and I find the native connectors from AWS valuable as well."

"The solution is simple to implement."

"Easily able to connect with our other services and easy to manage."

"The integration is very seamless. We stored our result CSV files in S3 and connected directly from there."

"From an analytics perspective, it's really good for self-service analytics."

"The best part about Amazon QuickSight is the filtration capability."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

More Amazon QuickSight pros

"The ability to design complex data models and equations."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"I would rate this solution eight or nine out of ten."

"The solution is free so that is a good feature."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

More Looker Studio pros

Cons

"I would like to see a feature that allows us to save a draft version before making it public and publishing it."

"Lacked connectivity with other third-party tools and data sources."

"The cost of queries is very high."

"There should be better connectors for different data sets."

"QuickSight needs to add more visuals similar to what Power BI offers."

"One area for improvement is the cost, as it's a bit expensive."

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."

More Amazon QuickSight cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"The tool should improve on live data integration for quicker data reflection."

"It's not yet a replacement for a complete BI tool."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"Panels are not as easy to use as other data extraction UIs."

More Looker Studio cons

Pricing and Cost Advice

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."

"It is simpler and cheaper than other solutions."

"Amazon QuickSight you subscribe and you use the service."

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."

"The solution's pricing is cheaper than the other products in the market."

"A highly affordable cost structure with fixed membership and timeframe basis options."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

More Amazon QuickSight pricing and cost advice

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The tool is free."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

10%

Government

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	9
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

Because I didn't use Amazon QuickSight extensively, I don't think I would be in the best position to recommend improvements. I was searching and wasn't getting the help I wanted with what I wanted ...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most u...

See all answers

What is your primary use case for Google Data Studio?

Regarding the product, I was doing research for a client in the LMS industry. I was seeing what else was out there and why certain things were pulling for certain reasons. I wouldn't say I'm techni...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 33% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 15% of the time

Qlik Sense vs Amazon QuickSight

Compared 6% of the time

Databricks vs Amazon QuickSight

Compared 5% of the time

QlikView vs Amazon QuickSight

Compared 4% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 16% of the time

Tableau Enterprise vs Looker Studio

Compared 7% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

IBM Cognos vs Looker Studio

Compared 4% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

September 2025

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

September 2025

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

August 2025

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