Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #5 in BIT , with an average rating of 7.7, and holds a 3.7% mindshare in the category. Google is ranked #11 in RT , with an average rating of 7.6, and holds a 2.7% mindshare. Additionally, 68% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

Amazon QuickSight

Read 34 Amazon QuickSight reviews

6,411 Views
4,488 Comparison Views

68% willing to recommend

Looker Studio

Read 16 Looker Studio reviews

1,849 Views
869 Comparison Views

83% willing to recommend

Amazon QuickSight

Looker Studio

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Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: January 2026).

Buyer's Guide

BI (Business Intelligence) Tools

January 2026

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Helped 881,036 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (5th)

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (11th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.7%, down 7.3% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.7% mindshare, up 2.4% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	3.7%
Microsoft Power BI	9.4%
Tableau Enterprise	6.7%
Other	80.2%

BI (Business Intelligence) Tools

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	2.7%
Microsoft Power BI	18.8%
Tableau Enterprise	16.8%
Other	61.7%

Reporting

Featured Reviews

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

Can always access reports through intuitive dashboards that support diverse data connections

I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Read full review

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of Amazon QuickSight is its connectivity with other Amazon services."

"It is fine for basic reporting."

"Amazon QuickSight can provide insights from the available data. It supports various rule types. We get the options of machine learning and insights, which are not available in other intelligence tools. It is easier to use, more stable, and cheaper than other solutions."

"From an analytics perspective, it's really good for self-service analytics."

"The most valuable feature I have found is the low-level securities are very easy to use."

"QuickSight is a great savior in terms of row level security, providing almost equivalent value to Tableau and Power BI."

"It is notably fast in handling large data set refreshes, making it efficient for data analysis."

"QuickSight makes it easy to provision, create, and publish dashboards."

More Amazon QuickSight pros

"The solution is free so that is a good feature."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"I would rate this solution eight or nine out of ten."

"The ability to design complex data models and equations."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

More Looker Studio pros

Cons

"Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections."

"An area for improvement in Amazon QuickSight is storage. Data cleanup also needs improvement because I'm experiencing errors when cleaning the data. Amazon QuickSight needs video tutorials showing its different functions and purposes."

"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."

"I just want a few more features to be added."

"It can be made more user-friendly as some users might find this solution hard to implement. Qlik Sense, for example, is very user-friendly."

"QuickSight needs to add more visuals similar to what Power BI offers."

"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."

"It should support integration with Python or R."

More Amazon QuickSight cons

"The tool should improve on live data integration for quicker data reflection."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"It's not yet a replacement for a complete BI tool."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"Stability and scalability an be improved for a full ten."

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

More Looker Studio cons

Pricing and Cost Advice

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

"The solution is not affordable."

"The product pricing is better than other vendors."

"It is simpler and cheaper than other solutions."

"The pricing is cost-effective with a good plan."

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"A highly affordable cost structure with fixed membership and timeframe basis options."

More Amazon QuickSight pricing and cost advice

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The tool is free."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

11%

Manufacturing Company

11%

Government

Financial Services Firm

11%

Manufacturing Company

11%

Computer Software Company

11%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I need to pass on that. At the moment, on the cloud perspective, we have Amazon majo...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 48% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 9% of the time

Qlik Sense vs Amazon QuickSight

Compared 4% of the time

QlikView vs Amazon QuickSight

Compared 3% of the time

Databricks vs Amazon QuickSight

Compared 3% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 14% of the time

Tableau Enterprise vs Looker Studio

Compared 8% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

IBM Cognos vs Looker Studio

Compared 3% of the time

Databricks vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

January 2026

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

January 2026

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

January 2026

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