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Amazon QuickSight vs Looker Studio comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon QuickSight
Average Rating
7.2
Reviews Sentiment
6.4
Number of Reviews
34
Ranking in other categories
BI (Business Intelligence) Tools (4th)
Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (12th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.7%, down 7.3% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.7% mindshare, up 2.5% since last year.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Amazon QuickSight3.7%
Microsoft Power BI8.9%
Tableau Enterprise6.2%
Other81.2%
BI (Business Intelligence) Tools
Reporting Market Share Distribution
ProductMarket Share (%)
Looker Studio2.7%
Microsoft Power BI17.3%
Tableau Enterprise15.6%
Other64.4%
Reporting
 

Featured Reviews

SN
IT Infrastructure Support Specialist at Olam Agri
Can always access reports through intuitive dashboards that support diverse data connections
I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Amazon QuickSight is its connectivity with other Amazon services."
"QuickSight makes it easy to provision, create, and publish dashboards."
"It helped the managers to visualize the data activities."
"There is no REVIEW content provided to evaluate."
"Amazon QuickSight is a data visualization tool that is a major component in business intelligence to extract insights from the data warehouse, enabling senior managers to have a clear vision about the data, clients, and organization to make major business decisions or strategic decisions about improving the business."
"The query and dashboard capabilities are entirely good."
"Amazon QuickSight has introduced a new functionality called Q bar, which allows the user to do natural language queries and get additional insights using some built-in generative capabilities."
"Easily able to connect with our other services and easy to manage."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The ability to integrate with a great variety of data sources."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"I would rate this solution eight or nine out of ten."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"The solution is free so that is a good feature."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
 

Cons

"Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections."
"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."
"Amazon QuickSight has minimal features. The feature set can be improved to allow you to create good production-ready dashboards. This does not happen with QuickSite, it needs to mature to be used in production."
"The solution must be more user-friendly."
"Compared to Power BI, I felt QuickSight lacks some features, like delayed drill-downs. Drill-downs were the main area where we found QuickSight lacking."
"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."
"There is room for improvement in terms of the number of visualizations and dashboards that are available."
"The number of features in the product is limited in comparison with the other tools in the market, like Power BI."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The tool should improve on live data integration for quicker data reflection."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Looker Studio did not fit our needs for scalability."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Stability and scalability an be improved for a full ten."
 

Pricing and Cost Advice

"I'm using a paid version of Amazon QuickSight, paying about $22 monthly. As I have yet to learn about the pricing for other tools, such as Power BI, I won't be able to compare."
"The product pricing is better than other vendors."
"I rate the price of Amazon QuickSight a four on a scale of one to ten, where one is a low price, and ten is a high price."
"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."
"Amazon QuickSight you subscribe and you use the service."
"The standard edition is free to use for exploration purposes while the enterprise edition needs to be paid for. The pricing for this solution is very reasonable."
"The pricing is cost-effective with a good plan."
"A highly affordable cost structure with fixed membership and timeframe basis options."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
11%
Manufacturing Company
11%
Government
6%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise10
Large Enterprise16
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.
What needs improvement with Amazon QuickSight?
I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I need to pass on that. At the moment, on the cloud perspective, we have Amazon majo...
What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
 

Also Known As

QuickSight
Data Studio
 

Overview

 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Genesys, Shueisha
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