Amazon QuickSight vs Looker Studio comparison

The compared Amazon Web Services (AWS) and Google solutions aren't in the same category. Amazon Web Services (AWS) is ranked #5 in BIT , with an average rating of 7.7, and holds a 3.7% mindshare in the category. Google is ranked #11 in RT , with an average rating of 7.6, and holds a 2.7% mindshare. Additionally, 68% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 83% of Google users who would recommend it.

Amazon QuickSight

Read 34 Amazon QuickSight reviews

6,411 Views
4,488 Comparison Views

68% willing to recommend

Looker Studio

Read 16 Looker Studio reviews

1,849 Views
869 Comparison Views

83% willing to recommend

Amazon QuickSight

Looker Studio

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Amazon QuickSight and Looker Studio based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools.

To learn more, read our detailed BI (Business Intelligence) Tools Report (Updated: January 2026).

Buyer's Guide

BI (Business Intelligence) Tools

January 2026

Download the complete report

Helped 881,282 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Amazon QuickSight

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (5th)

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (11th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Amazon QuickSight is designed for BI (Business Intelligence) Tools and holds a mindshare of 3.7%, down 7.3% compared to last year.
Looker Studio, on the other hand, focuses on Reporting, holds 2.7% mindshare, up 2.4% since last year.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	3.7%
Microsoft Power BI	9.4%
Tableau Enterprise	6.7%
Other	80.2%

BI (Business Intelligence) Tools

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	2.7%
Microsoft Power BI	18.8%
Tableau Enterprise	16.8%
Other	61.7%

Reporting

Featured Reviews

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

Can always access reports through intuitive dashboards that support diverse data connections

I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Read full review

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It works well with the AWS ecosystem."

"The query and dashboard capabilities are entirely good."

"It is fine for basic reporting."

"There is no REVIEW content provided to evaluate."

"Easily able to connect with our other services and easy to manage."

"Amazon QuickSight has an interactive dashboard that is beautiful and user-friendly, with beautiful colors and good icons that are easy to identify, allowing users to click, drag and drop, and extract data without facing complexity or a terminal-based interface."

"I like that with Amazon QuickSight, you don't need to install an app to use its services. With other BI tools, you need to install the app, so Amazon QuickSight is better for me in this area."

"Amazon QuickSight has introduced a new functionality called Q bar, which allows the user to do natural language queries and get additional insights using some built-in generative capabilities."

More Amazon QuickSight pros

"I would rate this solution eight or nine out of ten."

"The product's initial setup phase is very simple."

"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."

"The ability to integrate with a great variety of data sources."

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"I find it favorable regarding speed of development, ease of building, and flexibility."

More Looker Studio pros

Cons

"I don't want to say very positive at the moment about the pricing of Amazon QuickSight because my initial understanding is that it's not an easy one to adapt, but the choices are there."

"The product is quite expensive because the price is too close to QlikView's prices but it does not ring as well as QlikView."

"One area is that integrating data from different sources into QuickSight can be a bit tricky, especially with Amazon Connect. To get data flowing, you need to use two additional services and configure them correctly."

"One area where Amazon QuickSight could improve is its formatting features for dashboards."

"QuickSight needs to add more visuals similar to what Power BI offers."

"The number of features in the product is limited in comparison with the other tools in the market, like Power BI."

"The solution must be more user-friendly."

"It is a simple tool with limited features. Its visualization set is very limited, and it also has limited functionality. An intelligence tool should not be only for creating reports. Currently, we have to do all computational and mathematical operations outside. We should be able to do such operations in an intelligence tool like this. As an intelligence tool, it should support dynamic refresh. QuickSight currently supports the refresh at a minimum of one hour, and it is not suitable for dynamic dashboards that require frequent refreshes."

More Amazon QuickSight cons

"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."

"Stability and scalability an be improved for a full ten."

"Looker Studio did not fit our needs for scalability."

"The tool should come up with data modeling layer features that are present in other products like Power BI."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

More Looker Studio cons

Pricing and Cost Advice

"The Amazon QuickSight licensing model my company's on is pay-as-you-go, but I wouldn't be able to give the figures because that's handled by the finance department."

"It's affordable compared to other long-term contractor business tools available in the market."

"The pricing is cost-effective with a good plan."

"I wouldn't say that it is an expensive product, but to stay competitive they would need to bring down the prices."

"The product pricing is better than other vendors."

"The solution is not affordable."

"Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments."

"A highly affordable cost structure with fixed membership and timeframe basis options."

More Amazon QuickSight pricing and cost advice

"The tool is free."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

See which vendors are best for you

Use our free recommendation engine to learn which BI (Business Intelligence) Tools solutions are best for your needs.

See recommendations

881,282 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

11%

Manufacturing Company

11%

Government

Financial Services Firm

11%

Manufacturing Company

11%

Computer Software Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

See all answers

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

See all answers

What needs improvement with Amazon QuickSight?

I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I need to pass on that. At the moment, on the cloud perspective, we have Amazon majo...

See all answers

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

Comparisons

Microsoft Power BI vs Amazon QuickSight

Compared 49% of the time

Tableau Enterprise vs Amazon QuickSight

Compared 9% of the time

Qlik Sense vs Amazon QuickSight

Compared 4% of the time

QlikView vs Amazon QuickSight

Compared 3% of the time

Databricks vs Amazon QuickSight

Compared 3% of the time

More Amazon QuickSight Competitors

Microsoft Power BI vs Looker Studio

Compared 14% of the time

Tableau Enterprise vs Looker Studio

Compared 8% of the time

RStudio Connect vs Looker Studio

Compared 4% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

IBM Cognos vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Product Reports

Buyer's Guide

Amazon QuickSight

January 2026

Download Amazon QuickSight product report

Buyer's Guide

Looker Studio

January 2026

Download Looker Studio product report

Also Known As

QuickSight

Data Studio

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Genesys, Shueisha

Buyer's Guide

BI (Business Intelligence) Tools

January 2026

Download Free Report

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in BI (Business Intelligence) Tools. Updated: January 2026.

DOWNLOAD NOW

881,282 professionals have used our research since 2012.

We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.