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Amazon Elastic Load Balancing vs Fortinet FortiADC comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Amazon Elastic Load Balancing boosts service availability and performance during peak traffic, enhancing value with low manpower requirements.
Sentiment score
5.2
Fortinet FortiADC is chosen for reliable load management, security, and support, offering moderate ROI and essential performance.
Elastic Load Balancing is a part of a total solution package.
Manager Development at BNT SOFT INC
Amazon Elastic Load Balancing requires minimal personnel for handling, which contributes to organizational value either in terms of cost savings or efficiency.
Cloud engineer at a tech services company with 11-50 employees
The alert system is efficient, sending alerts within a fraction of a second if any power issues arise.
Senior Network Engineer at SP SYSNET PTE. LTD.
 

Customer Service

Sentiment score
7.2
Amazon Elastic Load Balancing support receives mixed reviews, with praise for prompt responses but concerns over occasional resolution delays.
Sentiment score
6.2
Fortinet FortiADC customer service is praised for effective support but varies in response time and relies on ticket prioritization.
The support team has architects available.
Manager Development at BNT SOFT INC
I would rate Amazon's technical support a nine out of ten.
Cloud engineer at a tech services company with 11-50 employees
The technical support is very responsive due to the prime-level support package.
AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees
The support team is knowledgeable and efficiently assists with automation and configuration problems.
Security Network Architect at Inmac
On a scale from one to ten, the support deserves an eight.
Senior Technical Engineer at Safezone Secure Solutions Private Limited
The service is helpful yet not excellent.
Senior Network Engineer at SP SYSNET PTE. LTD.
 

Scalability Issues

Sentiment score
8.1
Amazon Elastic Load Balancing efficiently scales workloads, offering seamless integration with auto-scaling, optimizing costs, and preventing downtime.
Sentiment score
7.5
Fortinet FortiADC provides scalable solutions with virtual and cloud options, though performance varies by model and infrastructure needs.
It automatically scales up or down based on the quantity of requests, optimizing cost while efficiently managing varying workloads.
Cloud engineer at a tech services company with 11-50 employees
Managing traffic load is efficient as Auto Scaling Group can easily be connected with ALB based on the number of requests.
AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees
FortiGSLB cloud integrations provide maximum service availability and some flexible licensing options.
Senior Technical Engineer at Safezone Secure Solutions Private Limited
It is scalable for some versions, however, as components reach their end of support, upgrades are necessary to maintain scalability.
Security Network Architect at Inmac
 

Stability Issues

Sentiment score
8.1
Amazon Elastic Load Balancing is praised for stability, reliability, and efficient Auto Scaling, despite occasional performance glitches.
Sentiment score
8.2
Fortinet FortiADC is praised for stability, reliable operation, effective support, and minor issues resolved through firmware updates.
It is a stable and reliable service of AWS.
Cloud engineer at a tech services company with 11-50 employees
The support system is reliable when issues like automation or configuration arise.
Security Network Architect at Inmac
Overall, it has been good; in the past it was very good, and now it is still performing well.
Senior Technical Engineer at Safezone Secure Solutions Private Limited
 

Room For Improvement

Amazon Elastic Load Balancing needs improved integration, security, speed, and support to address user demands and performance challenges effectively.
Fortinet FortiADC needs advancements in algorithms, UI, support, documentation, scalability, features, pricing, licensing, performance, cloud, and AI integration.
The ability to directly block specific IP addresses without additional service integration would be beneficial.
AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees
Improvements could involve making Amazon Elastic Load Balancing a global service, as currently, it is region-specific.
Cloud engineer at a tech services company with 11-50 employees
For example, in India, we have just two regions at the moment, which impacts latency.
Senior technical manager at a recreational facilities/services company with 11-50 employees
Fortinet has been a pioneer for enterprise solutions, such as firewalls, SASE, ZTNA, and SD-WAN solutions, and they are in a leader quadrant.
Senior Technical Engineer at Safezone Secure Solutions Private Limited
If I need design help, they do not assist; they say it is a design issue they cannot support, and I must approach the system integrator.
Senior Network Engineer at SP SYSNET PTE. LTD.
The limitation of managing all components and the differing versions pose challenges.
Security Network Architect at Inmac
 

Setup Cost

Amazon Elastic Load Balancing offers competitive pricing with costs from $18-$30 monthly, varying by data and connection usage.
Fortinet FortiADC is affordable compared to competitors, with flexible licensing, varying costs, and potential discounts based on configurations.
Using ALB incurs a cost as opposed to the free open-source solutions like NGINX or HAProxy.
AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees
Pricing is okay, and Amazon has plans to reduce prices further.
Manager Development at BNT SOFT INC
This solution is quite expensive compared to Kemp.
Senior Network Engineer at SP SYSNET PTE. LTD.
 

Valuable Features

Amazon Elastic Load Balancing offers scalable traffic distribution, security features, AWS integration, and cost-effective pay-as-you-go pricing, enhancing user experience.
Fortinet FortiADC excels in load balancing, security, and ease of integration, offering scalable, reliable, and comprehensive traffic management solutions.
The Application Load Balancer is noteworthy due to session persistence, traffic distribution, and integration with auto-scaling, which helps manage server scaling automatically based on demand.
Cloud engineer at a tech services company with 11-50 employees
Deploy our solution in multiple availability zones, it ensures that the system is always available and does not go down.
AWS Cloud Solution Developer | DevOps | SpringBoot | Android/iOS at a computer software company with 201-500 employees
It is the de facto standard for AWS workloads and supports the AWS ecosystem seamlessly.
Manager Development at BNT SOFT INC
I use server load balancing and employ layer seven features, which provide more granular traffic shaping and detailed logs.
Senior Network Engineer at SP SYSNET PTE. LTD.
When integrated with FortiAnalyzer, it has much more significance.
Senior Technical Engineer at Safezone Secure Solutions Private Limited
FortiADC provides load-balancing capabilities needed for integration with other Fortinet platforms.
Security Network Architect at Inmac
 

Categories and Ranking

Amazon Elastic Load Balancing
Ranking in Application Delivery Controllers (ADC)
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
23
Ranking in other categories
No ranking in other categories
Fortinet FortiADC
Ranking in Application Delivery Controllers (ADC)
6th
Average Rating
7.8
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Application Delivery Controllers (ADC) category, the mindshare of Amazon Elastic Load Balancing is 1.9%, up from 1.4% compared to the previous year. The mindshare of Fortinet FortiADC is 9.8%, up from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Delivery Controllers (ADC) Market Share Distribution
ProductMarket Share (%)
Fortinet FortiADC9.8%
Amazon Elastic Load Balancing1.9%
Other88.3%
Application Delivery Controllers (ADC)
 

Featured Reviews

Syed Azhar - PeerSpot reviewer
Cloud engineer at a tech services company with 11-50 employees
Efficient traffic distribution and resource monitoring enhance operational reliability
Although I haven't faced any issues, improvements could involve making Amazon Elastic Load Balancing a global service, as currently, it is region-specific. Simplifying components required for load balancing, such as targets, target groups, listeners, and health checks, could also be beneficial. Ports or listeners present potential security vulnerabilities, so making it free of listeners may enhance security.
GANESAN K - PeerSpot reviewer
Senior Technical Engineer at Safezone Secure Solutions Private Limited
Has supported load balancing for medical applications and could benefit from more custom configuration options
Some customers need custom management for handling their applications across the servers. Instead of having a predefined solution, if we had space for custom-based algorithms to load balance the traffic, it would be better. We have faced such cases with A10, where we can leverage many custom scripts and do much more. Even though A10 primarily focuses on SMBs, they have also ventured into the enterprise market. Fortinet has been a pioneer for enterprise solutions, such as firewalls, SASE, ZTNA, and SD-WAN solutions, and they are in a leader quadrant. Therefore, they should have more options. From a pricing perspective, it is expensive.
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Top Industries

By visitors reading reviews
Computer Software Company
33%
Media Company
7%
Manufacturing Company
6%
Financial Services Firm
5%
Computer Software Company
12%
Financial Services Firm
9%
Government
8%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise5
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise4
Large Enterprise7
 

Questions from the Community

What do you like most about Amazon Elastic Load Balancing?
Amazon Elastic Load Balancing transfers the data securely from servers to users and splits the traffic based on peak times.
What needs improvement with Amazon Elastic Load Balancing?
Cost is definitely an area of improvement for Amazon. Availability can be improved through the addition of more regions. For example, in India, we have just two regions at the moment, which impacts...
What is your primary use case for Amazon Elastic Load Balancing?
We use several Amazon solutions including Lambda, S3, and EKS. Within EKS, there are various microservices, and DynamoDB is one of them in terms of databases. We also use various applications such ...
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you have to look for other ADC's like F5, Imperva, Radware, Fortinet, etc.
Do you recommend Fortinet FortiADC?
I recommend Fortinet FortiADC. My experience with Fortinet has been very positive. Our company has been using it for around five years. We mainly use FortiADC for the load balancing of application ...
What do you like most about Fortinet FortiADC?
The user interface is very easy and integrates with Sandbox easily.
 

Also Known As

No data available
FortiADC Application Delivery Controller, FortiADC
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Black Gold Regional Schools, Amadeus Hospitality, Jefferson County, Chunghwa Telecom, City of Boroondara, Dimension Data
Find out what your peers are saying about Amazon Elastic Load Balancing vs. Fortinet FortiADC and other solutions. Updated: December 2025.
879,853 professionals have used our research since 2012.