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Alteryx vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Alteryx users report high ROI and efficiency improvements within months, with faster workflows and cost savings over alternatives.
Sentiment score
7.1
Informatica IDMC enhances data quality, efficiency, and analytics, offering secure integration and reduced cloud migration costs for businesses.
Alteryx helps familiarize managers with artificial intelligence-driven possibilities.
We see return on investment from this solution in terms of time; time reduction or cost benefits is what we are getting very good results from.
 

Customer Service

Sentiment score
7.3
Alteryx offers responsive customer service and valuable community support, though some users note longer response times and premium service pushes.
Sentiment score
6.9
Informatica's customer service is praised for quick, knowledgeable support, though response times can vary with customization and membership levels.
I contacted customer support once or twice, and they were quick to respond.
The customer service was not good because we weren't premium support users.
Customer support is good since I've had no issues and can easily contact representatives who respond promptly.
Due to the tool's maturity limitations, solutions are not always simple and often require workarounds.
The response time is pretty good because we have someone in-house, who is an expert from Informatica, in our team who can help us with any sort of queries usually.
If they are unsure how to resolve an issue, they keep customers informed, providing updates about progress and ensuring communication with the product team to deliver accurate responses.
 

Scalability Issues

Sentiment score
7.2
Alteryx is praised for smooth scalability, efficient data management, integration flexibility despite noted high scaling costs by some.
Sentiment score
7.3
Informatica IDMC delivers scalable, flexible data management across cloud and on-premise environments, accommodating diverse enterprise needs efficiently.
Alteryx is scalable, and I would give it eight out of ten.
As a SaaS platform, IDMC is quite scalable and provides complete flexibility.
I find Informatica Intelligent Data Management Cloud (IDMC) to be a sustainable and scalable solution.
 

Stability Issues

Sentiment score
7.9
Alteryx is praised for stability and speed with minor issues, excelling in data processing over competitors but needing cloud improvements.
Sentiment score
7.7
Informatica Cloud is highly rated for stability, despite occasional issues; support effectively resolves any reported bugs.
I didn't need to reach out to Alteryx for support because available documents usually provide enough information to resolve issues.
I have not encountered any lagging, crashing, or instability in the system during these three months of usage.
Stability is crucial because IDMC holds business-critical data, and it needs to be available all the time for business users.
 

Room For Improvement

Alteryx should enhance visualization, integration, pricing, and support to improve accessibility and usability for non-technical users.
Informatica IDMC requires improvements in integration, user interface, performance, support consistency, connectivity, automation, data tagging, and pricing.
The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections.
The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system.
It would be beneficial if Alteryx could lower its price or introduce a loyalty program for individual consultants and freelancers like me.
The tool needs to mature in terms of category-specific attributes or dynamic attributes.
I also want to see integration with other Informatica products, such as IICS, to leverage the metadata from EDC.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
 

Setup Cost

Alteryx's high pricing, ranging from $5,000 to $80,000 annually, offers discounts for multi-year subscriptions and justifiable ROI for larger firms.
Informatica IDMC, a costly solution for large enterprises, offers extensive features and flexibility, justifying its premium pricing.
Alteryx is more cost-effective compared to Informatica licenses, offering savings.
It has a fair price when considering a larger-scale implementation.
Alteryx is expensive.
It ranges from a quarter million to a couple of million a year.
The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview.
I think the costs are reasonable for the kinds of features that Informatica Intelligent Data Management Cloud (IDMC) has.
 

Valuable Features

Alteryx provides user-friendly drag-and-drop analytics, supporting complex data tasks with strong integration and advanced features for diverse industries.
Informatica IDMC excels in data management with strong integration, AI-driven analytics, and a flexible user interface.
Alteryx not only represents data but also supports decision-making by suggesting the next steps.
Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter.
The tool's flexibility in saving processes and using a vast amount of available memory has been extremely helpful.
The platform's ability to pull in data from other platforms without the need for an additional integration tool enhances its appeal.
Informatica Intelligent Data Management Cloud (IDMC) can connect to pretty much any application, including Oracle Analytics and Power BI, and it works quite seamlessly.
In on-premise, we call it EDC for metadata management, while in cloud-based technologies, it is known as the Metadata Command Center, which serves the same purpose as EDC concerning CDGC.
 

Categories and Ranking

Alteryx
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
82
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (5th), Data Preparation Tools (1st)
Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (11th), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

While both are Database Services solutions, they serve different purposes. Alteryx is designed for Predictive Analytics and holds a mindshare of 15.0%, down 25.1% compared to last year.
Informatica Intelligent Data Management Cloud (IDMC), on the other hand, focuses on Data Management Platforms (DMP), holds 14.1% mindshare, up 13.3% since last year.
Predictive Analytics Market Share Distribution
ProductMarket Share (%)
Alteryx15.0%
Anaplan13.8%
SAP Analytics Cloud12.8%
Other58.4%
Predictive Analytics
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.9%
Adobe Audience Manager6.2%
Other53.8%
Data Management Platforms (DMP)
 

Featured Reviews

Theresa McLaughlin - PeerSpot reviewer
Quick development enables seamless data processing despite occasional support issues
There were times when the product would fail during development without an apparent reason. The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system. Licensing negotiations were problematic, affecting our product usage. For instance, our licenses were temporarily lost during negotiations when an agreement couldn't be reached.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Manufacturing Company
9%
Computer Software Company
9%
Retailer
6%
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise14
Large Enterprise51
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
The Travel Company, Carbonite
Find out what your peers are saying about Alteryx, Altair, SAP and others in Predictive Analytics. Updated: August 2025.
866,561 professionals have used our research since 2012.