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Affinity vs OneSignal comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Affinity
Ranking in CRM
39th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
OneSignal
Ranking in CRM
18th
Average Rating
8.8
Reviews Sentiment
8.2
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Affinity is 0.8%, down from 1.4% compared to the previous year. The mindshare of OneSignal is 0.4%. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.4%
Affinity0.8%
Other98.8%
CRM
 

Featured Reviews

Marcus Quinn - PeerSpot reviewer
Chief Information Officer at Business Growth & Software Development Consultancy
Open source, stable and capable of working with existing Adobe files
Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."
"The most valuable features of Affinity are the connection features it provides because you have a large database of startups."
"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."
"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."
"We are using Affinity as a very robust contact list."
"OneSignal is my main choice for push notifications because I believe it is the best option available."
"OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%."
"OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%."
"OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention."
"Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness."
"OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically."
"OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent."
 

Cons

"It would be better if it were pay-per-user instead of pay-per-account."
"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."
"Affinity could improve by adding more features."
"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."
"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."
"OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult."
"I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare."
"OneSignal can be improved by developing features faster per user requirement."
"OneSignal is somewhat expensive, especially when you have a lot of subscribers."
"OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers."
"OneSignal has a big opportunity to be overused, however."
"Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated."
 

Pricing and Cost Advice

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."
"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."
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Top Industries

By visitors reading reviews
Construction Company
18%
Manufacturing Company
8%
University
8%
Computer Software Company
7%
Construction Company
41%
Financial Services Firm
10%
Comms Service Provider
9%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Large Enterprise17
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for OneSignal?
OneSignal's pricing, setup cost, and licensing model is very cost-effective.
What needs improvement with OneSignal?
OneSignal can be improved by making it easier to create more automations and flows.I wish it were easier to create more automations and flows, and I believe they should develop features a bit faste...
What is your primary use case for OneSignal?
OneSignal is well suited for mobile app owners who want to maintain stronger connections with their user base by sending push notifications and in-app messages.We needed to send push notifications ...
 

Comparisons

 

Overview

 

Sample Customers

T3 Advisors, Cushman & Wakefield,
Information Not Available
Find out what your peers are saying about Affinity vs. OneSignal and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.