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Adobe Web Experience Management vs Salesforce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Web Experience Manage...
Ranking in Customer Experience Management
11th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Salesforce
Ranking in Customer Experience Management
2nd
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
38
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 1.9%, down from 4.2% compared to the previous year. The mindshare of Salesforce is 8.3%, up from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
 

Featured Reviews

Syed Hasan - PeerSpot reviewer
It has a lot of features, and it is very easy to learn, use, integrate, and manage
It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately. They can increase the number of components in terms of combinations. For example, if I take an image and a text component, currently, Adobe gives you just an image and text component. It should provide multiple versions, such as image, text, and video. That's because, on most of the sites, clients always come up with this combination. They want to have a video. They want to have an image, and they want to have some text. There could be options to have any of the following combinations: * The image on the left, the video on the right, and the text at the bottom. * The image on the left, the video on the right, and the text at the top. * The image in the center, the video on top, and the text at the bottom. If they can come up with such permutations and combinations, it will make the work easier. It will help us in putting out the site in a faster way, instead of us having to do the regular development every time. They can come up with some out-of-the-box components to help you drag and drop a video that will be displayed in a particular player. Currently, some of the features are not available, and we have to customize them. They can look into the top video players that are being used by most of the end-users from a location and provide out-of-the-box components. They can look into the features of YouTube, Vimeo, and other top players.
Alona Bean - PeerSpot reviewer
Automating processes saves time for strategic tasks and provides excellent support
One of the best features Salesforce offers is the ability to design custom workflow processes. This has reduced time significantly, saving hours of manual work since it is now automated via Salesforce. Automating manual processes has streamlined my work, allowing me to dedicate time to more important tasks instead of wasting time on manual data entry.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Good content and digital management capabilities."
"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"The tool's most valuable feature is user-friendliness."
"The solution is pretty easy to access and has good customization."
"We can produce the reports that we need easily."
"We can manage opportunities easily."
"One of the best features Salesforce offers is the ability to design custom workflow processes."
"It helps us reach a broader market or audience without sending individual emails."
"We use Salesforce as a CRM, and sales-related activities like order management are done through Salesforce."
"Salesforce provides opportunity management, including stage management. It offers basic functions to categorize opportunities as lead, qualified, or committed. I can share these opportunities with my peers and managers."
 

Cons

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"Unable to handle very large video files."
"The interface is not self-explanatory."
"The product needs to improve integration."
"The most valuable feature for me in Salesforce is the reporting functionality."
"There's a big learning curve on Salesforce. You have to be a power user. HubSpot was easy to use. HubSpot walks you through what you need to do to make it a successful platform."
"The UI could be improved."
"Salesforce is not very user-friendly, and a person won't understand it unless proper training is provided."
"The platform flow for the product could be better. It is cluttered with a lot of components."
"The initial setup of Salesforce was quite challenging for us. It initially took less than a year to deploy Salesforce, but it stretched to two years because of timeline delays."
 

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
"Salesforce is an expensive solution."
"The tool is expensive."
"Salesforce's licensing costs are yearly. It is expensive."
"Though Salesforce is more expensive than the other products on the market, it does provide you with more functionalities."
"The solution's pricing is competitive."
"It's a bit expensive compared to others."
"My company makes yearly payments towards the licensing costs attached to the solution. There is a need to pay extra charges apart from the licensing costs attached to the solution."
"The modules are too expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Computer Software Company
12%
Educational Organization
11%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce?
The solution's analytics reporting features are quite good.
What is your experience regarding pricing and costs for Salesforce?
Pricing is something I'm not directly involved with, as I'm just looking at the data competencies and how exactly things are running.
What needs improvement with Salesforce?
There isn't a particular improvement I can mention at the moment, but I would like to return to the topic later.
 

Comparisons

No data available
 

Overview

 

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
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Find out what your peers are saying about Adobe Web Experience Management vs. Salesforce and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.