Try our new research platform with insights from 80,000+ expert users

Adobe Web Experience Management vs Salesforce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Web Experience Manage...
Ranking in Customer Experience Management
15th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Salesforce
Ranking in Customer Experience Management
1st
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
38
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 1.8%, down from 4.0% compared to the previous year. The mindshare of Salesforce is 7.4%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
 

Featured Reviews

Syed Hasan - PeerSpot reviewer
It has a lot of features, and it is very easy to learn, use, integrate, and manage
It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately. They can increase the number of components in terms of combinations. For example, if I take an image and a text component, currently, Adobe gives you just an image and text component. It should provide multiple versions, such as image, text, and video. That's because, on most of the sites, clients always come up with this combination. They want to have a video. They want to have an image, and they want to have some text. There could be options to have any of the following combinations: * The image on the left, the video on the right, and the text at the bottom. * The image on the left, the video on the right, and the text at the top. * The image in the center, the video on top, and the text at the bottom. If they can come up with such permutations and combinations, it will make the work easier. It will help us in putting out the site in a faster way, instead of us having to do the regular development every time. They can come up with some out-of-the-box components to help you drag and drop a video that will be displayed in a particular player. Currently, some of the features are not available, and we have to customize them. They can look into the top video players that are being used by most of the end-users from a location and provide out-of-the-box components. They can look into the features of YouTube, Vimeo, and other top players.
Alona Bean - PeerSpot reviewer
Automating processes saves time for strategic tasks and provides excellent support
One of the best features Salesforce offers is the ability to design custom workflow processes. This has reduced time significantly, saving hours of manual work since it is now automated via Salesforce. Automating manual processes has streamlined my work, allowing me to dedicate time to more important tasks instead of wasting time on manual data entry.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"Good content and digital management capabilities."
"The most valuable feature of the solution is that it is a user-friendly tool."
"It helps us reach a broader market or audience without sending individual emails."
"The product has made our dealings with partners and clients much more structured."
"The tool helps us take over accounts to review past opportunities and notes. One of its main advantages is associating stakeholders and activity with customer contacts, providing an overview for team members. Its most valuable feature is sharing information with team members. The tool's ability to associate a company contact with an opportunity is a good feature."
"One of the best features Salesforce offers is the ability to design custom workflow processes."
"The parameters or the different fields needed are quite good and easy for the customers to understand."
"We can produce the reports that we need easily."
"The tool's most valuable feature is the lightning interface."
 

Cons

"Unable to handle very large video files."
"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"The UI could be improved."
"My customers wanted to see more analysis, like integration with another system or a third-party system."
"The tool needs to improve its UI."
"The solution's marketing campaign management needs to be improved."
"It would be better if we could design our reports much more easily."
"Salesforce's UI design is old and slow."
"Price is an area of concern in the solution where improvements are required."
"Creating new reports more easily within Salesforce and improving the ability to associate common names of companies, especially after acquisitions, would be beneficial. I would also like to understand the administrator who has control over the data. It would be helpful when you want to implement changes or escalate issues."
 

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
"It's medium-priced. It is cheaper than Tosca."
"The license is yearly."
"Though Salesforce is more expensive than the other products on the market, it does provide you with more functionalities."
"I rate the product's price a six on a scale of one to ten, where one is extremely cheap, and ten is very expensive."
"Salesforce is expensive, and I rate it an eight out of ten."
"It's a bit expensive compared to others."
"The product is neither expensive nor cheap."
"I looked at Salesforce for mobility purposes about five years ago, and the pricing was fairly competitive for mobile implementations at that time."
report
Use our free recommendation engine to learn which Customer Experience Management solutions are best for your needs.
865,384 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Performing Arts
11%
Financial Services Firm
11%
Energy/Utilities Company
10%
Computer Software Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Salesforce?
The solution's analytics reporting features are quite good.
What is your experience regarding pricing and costs for Salesforce?
I wasn't involved in the pricing, setup costs, or licensing costs for Salesforce.
What needs improvement with Salesforce?
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped. I can't think of any specific fea...
 

Comparisons

No data available
 

Overview

 

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
Information Not Available
Find out what your peers are saying about Adobe Web Experience Management vs. Salesforce and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.