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Adobe Web Experience Management vs Salesforce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Web Experience Manage...
Ranking in Customer Experience Management
15th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Salesforce
Ranking in Customer Experience Management
1st
Average Rating
7.8
Reviews Sentiment
7.8
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 1.9%, down from 3.3% compared to the previous year. The mindshare of Salesforce is 4.9%, up from 4.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Market Share Distribution
ProductMarket Share (%)
Salesforce4.9%
Adobe Web Experience Management1.9%
Other93.2%
Customer Experience Management
 

Featured Reviews

Syed Hasan - PeerSpot reviewer
It has a lot of features, and it is very easy to learn, use, integrate, and manage
It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately. They can increase the number of components in terms of combinations. For example, if I take an image and a text component, currently, Adobe gives you just an image and text component. It should provide multiple versions, such as image, text, and video. That's because, on most of the sites, clients always come up with this combination. They want to have a video. They want to have an image, and they want to have some text. There could be options to have any of the following combinations: * The image on the left, the video on the right, and the text at the bottom. * The image on the left, the video on the right, and the text at the top. * The image in the center, the video on top, and the text at the bottom. If they can come up with such permutations and combinations, it will make the work easier. It will help us in putting out the site in a faster way, instead of us having to do the regular development every time. They can come up with some out-of-the-box components to help you drag and drop a video that will be displayed in a particular player. Currently, some of the features are not available, and we have to customize them. They can look into the top video players that are being used by most of the end-users from a location and provide out-of-the-box components. They can look into the features of YouTube, Vimeo, and other top players.
JG Lee - PeerSpot reviewer
Has helped manage opportunities but limits flexibility for users with technical skills
I lead the Vertica team in APAC and manage the team members. I am a light user primarily viewing the current status of existing opportunities and generating reports to monitor team activities. The solution is provided by Salesforce, and I simply use what is available. As a very light user, I may not be the best person to provide comprehensive advice about the solution. On a scale of 1-10, I rate this solution a 6.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"Good content and digital management capabilities."
"The most valuable feature of the solution is the ability that the solution provides to store information related to our company's promotional campaigns."
"One of the most impactful Salesforce features for business efficiency currently is its ability to ensure customer risk assessment throughout the sales process."
"I can get live reports on our traffic every day. I log into the dashboard of Salesforce."
"The tool's most valuable feature is the lightning interface."
"The most valuable feature of the solution is that it is a user-friendly tool."
"The solution's analytics reporting features are quite good."
"We can produce the reports that we need easily."
"One of the best features Salesforce offers is the ability to design custom workflow processes."
 

Cons

"Unable to handle very large video files."
"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"Salesforce's UI design is old and slow."
"Improvements to the mobile application for a more user-friendly and responsive experience would be a great addition in future releases."
"In order to use Salesforce, we have to have a tailor-made program. Because sometimes, mainly in the pharmaceutical sector, it's difficult to obtain the right layout without paying extra for a tailor-made system. This is something that Salesforce could improve."
"The solution’s performance could be improved."
"Our customers wants more enterprise-level capabilities. Currently, we specialize in Salesforce, but many customers want us to support other platforms like SAP."
"The most valuable feature for me in Salesforce is the reporting functionality."
"Though Salesforce's customer support is good, something is amiss with it. We faced some challenges in the ticket generation system, and I had to directly connect with our third-party vendor from whom we purchased the product."
"The tool must provide better reporting and dashboard capabilities."
 

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
"The product is neither expensive nor cheap."
"The product is pretty expensive."
"It's a bit expensive compared to others."
"Salesforce is an expensive solution."
"My company makes yearly payments towards the licensing costs attached to the solution. There is a need to pay extra charges apart from the licensing costs attached to the solution."
"The modules are too expensive."
"We need to procure a separate license for every module."
"Salesforce is a solution meant for enterprise-sized businesses because it falls under the higher pricing spectrum. For an enterprise-sized business, the product is reasonably priced."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
13%
Performing Arts
10%
Energy/Utilities Company
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise7
Large Enterprise18
 

Questions from the Community

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What do you like most about Salesforce?
The solution's analytics reporting features are quite good.
What is your experience regarding pricing and costs for Salesforce?
I wasn't involved in the pricing, setup costs, or licensing costs for Salesforce.
What needs improvement with Salesforce?
If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our experience wasn't as smooth as hoped. I can't think of any specific fea...
 

Comparisons

No data available
 

Overview

 

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
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Find out what your peers are saying about Adobe Web Experience Management vs. Salesforce and other solutions. Updated: September 2025.
869,202 professionals have used our research since 2012.