Adobe Web Experience Management vs Salesforce comparison

Adobe Web Experience Manage...

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Executive SummaryUpdated on Feb 4, 2025

Adobe Web Experience Management and Salesforce are competing products in the digital marketing and CRM space. While Adobe demonstrates strong content management capabilities, Salesforce offers superior features with an extensive range justifying its cost.

Features: Adobe Web Experience Management delivers personalized content, seamless integration across digital channels, and advanced content management tools. Salesforce provides comprehensive CRM functionalities, robust customer insights, automation tools, and integrates marketing, sales, and service processes.

Ease of Deployment and Customer Service: Salesforce employs a cloud-based deployment model recognized for speed and efficiency, and offers strong customer support. Adobe's deployment requires more customization and technical expertise, potentially extending implementation timelines. Salesforce offers accessible and responsive customer service, facilitating faster resolution times compared to Adobe.

Pricing and ROI: Adobe Web Experience Management has a higher setup cost due to complex integration needs, which can delay ROI. Salesforce's pricing is significant but balanced by faster ROI resulting from its efficient deployment and broad functionalities, suggesting better long-term value compared to Adobe.

To learn more, read our detailed Adobe Web Experience Management vs. Salesforce Report (Updated: February 2026).

Adobe Web Experience Management vs. Salesforce

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Web Experience Manage...

Ranking in Customer Experience Management

9th

Average Rating

8.0

Reviews Sentiment

4.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce

Ranking in Customer Experience Management

1st

Average Rating

7.8

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 2.1%, down from 2.2% compared to the previous year. The mindshare of Salesforce is 3.1%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Salesforce	3.1%
Adobe Web Experience Management	2.1%
Other	94.8%

Customer Experience Management

Featured Reviews

Somnath-Shelke

Tech Architect at a tech vendor with 10,001+ employees

User-friendly experience has supported static sites and personalization for multiple channels

Regarding AI-driven analytics in Adobe Web Experience Management, AI analytics is not yet used; however, since recently there was a push at a global market level to move to AI part, Adobe also introduced certain things, but currently, I have not used it. From an integration point of view, as I said, for Adobe suite products, Adobe provided it. However, mainly for the cloud one, Adobe Web Experience Management on-premises has certain restrictions from a compliance point of view. Adobe has hosted it in their environment, and now I think most clients are moving to AMS as well. However, when it comes to third-party integrations, there are certain restrictions, especially in finance organizations. For the retail sector, support provided by Adobe is pretty good but clients are still restricting themselves from moving to the cloud due to compliance issues, which I believe is not because of Adobe Web Experience Management but rather because of the cloud structure itself. Improvement-wise, I think Adobe Web Experience Management site-wise is fine, but mainly for the cloud one, it is growing. However, I have observed that certain forms need improvement, and if Adobe has any offering for clients needing private cloud solutions, that would be great. I have seen clients restricting themselves from moving to the cloud, and it depends on Adobe's awareness of this issue through surveys they may have conducted. I don't think I would suggest any additional features for Adobe Web Experience Management because case by case, the requirements may vary. Adobe has tried to provide the vanilla features that are required.

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Sara Shapiro

Leads Delivery Associate at PeerSpot

Has improved cross-team collaboration and streamlined case-based workflows

Salesforce can be improved as it runs a little slow, which can be frustrating, and there have been times where the case view page deletes items that are completed in order to make room for new items, but occasionally we still want to refer to those completed items, especially if we're working on a renewal program. So we just have to find a workaround to be able to find those cases again, but it was frustrating to not be able to have them easily accessible in that moment. I chose an eight because being able to move between cases and products more easily would improve the score, and also improving the UI on a product level would make it better for me.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Good content and digital management capabilities."

"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."

"The CRM feature is good. For me, it could be like tracking a customer's entire sales journey, and you can also record their buying behavior and make an effort to upsell on a larger scale."

"One of the best features Salesforce offers is the ability to design custom workflow processes."

"The most valuable feature of Salesforce is its convenient way to book orders."

"Salesforce is very easy to use, and anybody who is new to Salesforce can learn it very quickly."

"We use Salesforce as a CRM, and sales-related activities like order management are done through Salesforce."

"Salesforce has positively impacted our organization by allowing us to work collaboratively with other departments in order to keep track of programs so that when a salesperson closes a deal, everything that the delivery manager needs is automatically populated, which then can be linked with our internal campaigns for data management, and within all that, we can keep track of progress linked to the customer sources as well."

"The tool's most valuable feature is the lightning interface."

"One of the most impactful Salesforce features for business efficiency currently is its ability to ensure customer risk assessment throughout the sales process."

More Salesforce pros

Cons

"Unable to handle very large video files."

"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."

"More understanding from the business standpoint will help Salesforce."

"The system is not particularly easy to use, but there are no alternatives available to me."

"The initial setup of Salesforce was quite challenging for us. It initially took less than a year to deploy Salesforce, but it stretched to two years because of timeline delays."

"Salesforce gives you a lot of messages, and you don't know what the messages mean."

"Improvements to the mobile application for a more user-friendly and responsive experience would be a great addition in future releases."

"The interface is not self-explanatory."

"Price is an area of concern in the solution where improvements are required."

"There's a big learning curve on Salesforce. You have to be a power user. HubSpot was easy to use. HubSpot walks you through what you need to do to make it a successful platform."

More Salesforce cons

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."

"We need to procure a separate license for every module."

"The modules are too expensive."

"The product is neither expensive nor cheap."

"The solution's pricing is competitive."

"I looked at Salesforce for mobility purposes about five years ago, and the pricing was fairly competitive for mobile implementations at that time."

"Salesforce is a solution meant for enterprise-sized businesses because it falls under the higher pricing spectrum. For an enterprise-sized business, the product is reasonably priced."

"Though Salesforce is more expensive than the other products on the market, it does provide you with more functionalities."

"Salesforce's licensing costs are yearly. It is expensive."

More Salesforce pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Customer Experience Management solutions are best for your needs.

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Top Industries

By visitors reading reviews

No data available

Legal Firm

10%

Financial Services Firm

10%

Marketing Services Firm

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	7
Large Enterprise	18

Questions from the Community

What is your experience regarding pricing and costs for Adobe Web Experience Management?

Adobe Web Experience Management is a little bit costlier compared to other products. I would rate the pricing for Adobe Web Experience Management as a high price, probably around three or four, ind...

What needs improvement with Adobe Web Experience Management?

What is your primary use case for Adobe Web Experience Management?

My main use case for Adobe Web Experience Management is for static websites. Recently, it has been started for certain other channels for the headless content one, and it is being used.

What do you like most about Salesforce?

The solution's analytics reporting features are quite good.

What is your experience regarding pricing and costs for Salesforce?

I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.

What needs improvement with Salesforce?

I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in general, I believe it's very customizable, and you can make everythin...

Satmetrix Net Promoter vs Adobe Web Experience Management

Comparisons

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Compared 16% of the time

Genesys Cloud CX vs Adobe Web Experience Management

Compared 15% of the time

Medallia Experience Cloud vs Adobe Web Experience Management

Compared 12% of the time

Qualtrics XM Platform vs Adobe Web Experience Management

Compared 12% of the time

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Genesys Cloud CX vs Salesforce

Compared 21% of the time

Decagon vs Salesforce

Compared 18% of the time

Sprinklr vs Salesforce

Compared 11% of the time

Freshdesk vs Salesforce

Compared 10% of the time

Qualtrics XM Platform vs Salesforce

Compared 10% of the time

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Product Reports

Customer Experience Management

January 2026

Download Adobe Web Experience Management product report

Download Salesforce product report

January 2026

Overview

Adobe Web Experience Management (WEM) is a comprehensive content management system that empowers businesses to create, manage, and deliver personalized digital experiences across multiple channels. With its intuitive interface and robust features, WEM enables organizations to streamline their content creation process, enhance customer engagement, and drive conversions.

One of the key features of Adobe WEM is its powerful content-authoring capabilities. The platform provides a user-friendly interface that allows content creators to easily create and edit web pages, blogs, and other digital assets. With its drag-and-drop functionality and customizable templates, users can quickly design and publish content without the need for technical expertise.

Another standout feature of Adobe WEM is its robust personalization capabilities. The platform leverages advanced targeting and segmentation tools to deliver personalized experiences to each individual user. By analyzing user behavior and preferences, WEM enables businesses to deliver relevant content and offers, increasing customer engagement and driving conversions.

Adobe WEM also offers seamless integration with other Adobe products, such as Adobe Analytics and Adobe Target. This integration allows businesses to gain valuable insights into user behavior and preferences, enabling them to optimize their digital experiences and drive better results. Additionally, WEM's integration with Adobe Target enables businesses to run A/B tests and personalized campaigns, further enhancing the effectiveness of their marketing efforts.

Furthermore, Adobe WEM provides comprehensive content management capabilities, including version control, workflow management, and content reuse. These features enable businesses to efficiently manage their content lifecycle, ensuring consistency and accuracy across all channels.

Adobe

Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.

Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.

What are Salesforce's most important features?

Analytics Integration: Connects with analytics for ROI reporting.
User Customization: Offers user-friendly customization options.
Automated Ticketing: Provides automated ticket generation.
Intuitive Interface: Ensures ease of use for customers.
Opportunity Management: Helps in tracking and managing opportunities.

What benefits or ROI should users look for in reviews?

Enhanced Data Flow: Seamless third-party integrations improve data flow.
Sales Process Efficiency: Automates and enhances sales journey management.
Customization Flexibility: Adapts to changing business operations.
Campaign Management: Supports marketing functions with campaign analysis.
Order Management: Simplifies order booking and tracking.

Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)

Information Not Available