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Adobe Web Experience Management vs Salesforce comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Web Experience Manage...
Ranking in Customer Experience Management
8th
Average Rating
8.2
Reviews Sentiment
4.4
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Salesforce
Ranking in Customer Experience Management
1st
Average Rating
7.8
Reviews Sentiment
6.3
Number of Reviews
44
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 2.2%, up from 2.0% compared to the previous year. The mindshare of Salesforce is 2.6%, down from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Mindshare Distribution
ProductMindshare (%)
Salesforce2.6%
Adobe Web Experience Management2.2%
Other95.2%
Customer Experience Management
 

Featured Reviews

Somnath Shelke - PeerSpot reviewer
Tech Architect at IBM
Content as a service has improved omnichannel delivery but deployment and debugging still need work
There is room for improvement in Adobe Web Experience Management, particularly concerning single-page applications. It has certain aspects that need improvement regarding content exposure. While content as a service has been introduced, there are some difficulties when implementing it, as customizations are required, which are not out-of-the-box features or APIs provided. Additionally, the deployment strategy employed for Adobe Cloud Services has room for improvement, particularly in the time taken for deployment and debugging. Developers find it challenging to debug issues in the environment, as previous on-premises versions provided more visibility. This aspect definitely needs improvement. Normally, for the cloud, deployment takes around thirty to forty-five minutes, but I have seen situations where it takes more than one hour, sometimes even one and a half hours. For the production environment, at least half an hour may be acceptable, but one and a half hours is not acceptable. This contrasts with the on-premises version, which has a different architecture for deployment. This should be improved, and they need to look into it because one and a half hours for deployment is too much.
Roman Ryvlin - PeerSpot reviewer
Subject Matter Expert at a tech vendor with 5,001-10,000 employees
Using a unified cloud workspace has improved managing customer data, pipelines, and projects
Sometimes I would prefer Salesforce to run a little bit more quickly. My tasks are relatively easy, and I am not the person responsible for the company. There are some gaps that people responsible should address with ideas on how to improve. My role is not a leading point; I am a very basic user of Salesforce. My tasks are not complex, and I do not have a big problem with that. Salesforce could improve its speed. I would prefer not to analyze it in detail because it generally works well. I cannot say that I spend a lot of time waiting for a response from Salesforce, which would not be suitable for work. For me, this mostly works. There may be more experienced users with wider tasks who experience more problems. I am not in the details of how this works. We have a separate service department responsible for business automation, and those people know the details of how to estimate complexity, comfort level, and expense. I am just aware that Salesforce is running some integrations for us. All integrations are very important, but I am not in the details of this. If there are limitations, problems, or requirements with regard to integrations, I am not aware of them. With regard to setup, I feel informed because I am not setting this up. What can I complain about? It is pain-free. If you want, you can mention that sometimes my business would be great if Salesforce runs a little bit quicker in a soft manner. I do not have a strong component with regard to speed. Cloud-based software runs on different resources. The GUI might sometimes be a little bit slow. Salesforce is good for me. I am clicking on a link and catching it. There is nothing to install, and it is running. I think Salesforce is perfectly scalable because it runs very big datasets for many years and serves thousands of customers. I think it is perfectly scalable from my point of view as a customer. I think approximately 1,000 to 3,000 users are working with Salesforce in my company at the moment. Salesforce is a huge universe, and I cannot tell what should be improved because it has so many capabilities. Probably I am not aware of the majority of those capabilities. This is rather static for big systems, as customers are not aware of the majority of such big system features. I cannot say that I experience some lack of specific functionality. Usually, everything is in place, but I need to have the right permissions. So I cannot answer the question, as I am fine currently. Sometimes I feel the reporting could be more sophisticated and even AI-enabled. For today, the reporting is a good one but a classical one, and I need to build a report. I need to mention the data I want to run on, the filters to apply, and the commands to choose. Sometimes I have much more complex tasks. Generally speaking, I collect the data and know that the data is in the system. If one day they introduce an elaborated AI capability for me to tell Salesforce that I need to get this kind of data and then perform this kind of comparisons and checks to get this kind of result in that form, my ability would be very good.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"This product is very efficient at managing end-to-end content publishing flows."
"The user interface of Adobe Web Experience Management is user-friendly, and that is the main reason most clients are moving to Adobe from other vendors."
"When new clients come for a requirement of a new site, we suggest Adobe Experience Manager because this is one of the best content management systems; it is easy to author, easy to manage, and easy to maintain."
"Overall, I find this product to be good because it is a hundred percent Java-based tool and supports the integration of other frameworks seamlessly, providing visibility for developers while offering considerable feasibility to integrate different frameworks comfortably."
"Good content and digital management capabilities."
"The tool's most valuable feature is the lightning interface."
"Salesforce helps to track and record the buying behavior of customers."
"Salesforce provides opportunity management, including stage management. It offers basic functions to categorize opportunities as lead, qualified, or committed. I can share these opportunities with my peers and managers."
"The product is quite user-friendly."
"The product has made our dealings with partners and clients much more structured."
"The most valuable feature of the solution is the ability that the solution provides to store information related to our company's promotional campaigns."
"The tool's most valuable feature is performance."
"The parameters or the different fields needed are quite good and easy for the customers to understand."
 

Cons

"Sometimes, they take a good amount of time to react to the issues."
"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"This product is unable to handle very large video files and related elements."
"From a technical support point of view for Adobe Web Experience Management, I would rate them a five. They attempt to resolve issues promptly, but response times can vary, and sometimes clients need to wait at least a month for more complex queries related to product parts as the support team has to consult with the core product team, which can take time."
"Additionally, the deployment strategy employed for Adobe Cloud Services has room for improvement, particularly in the time taken for deployment and debugging."
"Price is an area of concern in the solution where improvements are required."
"My customers wanted to see more analysis, like integration with another system or a third-party system."
"I think sometimes it's just cosmetic features that can be improved, including the way information is displayed and speeding up navigation, but on the whole, I think Salesforce is a great user-friendly software."
"It would be better if we could design our reports much more easily."
"The product is not integrated with WhatsApp."
"The solution’s performance could be improved."
"Salesforce has no integration with social media platforms except Facebook and WhatsApp."
"There's a big learning curve on Salesforce. You have to be a power user. HubSpot was easy to use. HubSpot walks you through what you need to do to make it a successful platform."
 

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
"The product is pretty expensive."
"It's a bit expensive compared to others."
"Salesforce is overpriced."
"Salesforce is an expensive solution."
"The tool is expensive."
"We need to procure a separate license for every module."
"It's medium-priced. It is cheaper than Tosca."
"Salesforce is expensive, and I rate it an eight out of ten."
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902,988 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
13%
Construction Company
11%
Manufacturing Company
9%
Legal Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise7
Large Enterprise20
 

Questions from the Community

What is your experience regarding pricing and costs for Adobe Web Experience Management?
Adobe Web Experience Management is a little bit costlier compared to other products. I would rate the pricing for Adobe Web Experience Management as a high price, probably around three or four, ind...
What needs improvement with Adobe Web Experience Management?
There is room for improvement in Adobe Web Experience Management, particularly concerning single-page applications. It has certain aspects that need improvement regarding content exposure. While co...
What is your primary use case for Adobe Web Experience Management?
Adobe Web Experience Management is mainly used for static websites where frequent content changes occur. The tool is utilized in parallel for websites where content is configured in one place and c...
What is your experience regarding pricing and costs for Salesforce?
I'm not involved in the pricing, setup cost, or licensing, so I couldn't tell you about that.
What needs improvement with Salesforce?
The UX/UI of Salesforce is a bit problematic. A lot of times there is a learning curve and even over three years I was not able to completely feel comfortable with using it. The search and the keyw...
What is your primary use case for Salesforce?
My main use case for Salesforce is customer support through cases, item repairment, item malfunction, and day-to-day communication with customers who are experiencing either issues, technical issue...
 

Overview

 

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
Information Not Available
Find out what your peers are saying about Adobe Web Experience Management vs. Salesforce and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.