Adobe Experience Manager vs IBM Watson Real-Time Personalization comparison

The compared Adobe and IBM solutions aren't in the same category. Adobe is ranked #7 in ECM , with an average rating of 8.6, and holds a 3.1% mindshare in the category. IBM is ranked #23 in CEM , and holds a 1.2% mindshare. Additionally, 95% of Adobe users are willing to recommend the solution.

Adobe Experience Manager

Read 20 Adobe Experience Manager reviews

973 Views
678 Comparison Views

95% willing to recommend

IBM Watson Real-Time Person...

113 Views
66 Comparison Views

Adobe Experience Manager

IBM Watson Real-Time Person...

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Executive Summary

We performed a comparison between Adobe Experience Manager and IBM Watson Real-Time Personalization based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, OpenText, IBM and others in Enterprise Content Management.

To learn more, read our detailed Enterprise Content Management Report (Updated: May 2025).

Buyer's Guide

Enterprise Content Management

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Enterprise Content Management (7th), Web Content Management (3rd), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

IBM Watson Real-Time Person...

Average Rating

0.0

Number of Reviews

Ranking in other categories

Customer Experience Management (23rd), Personalization Engines (15th)

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Adobe Experience Manager is designed for Enterprise Content Management and holds a mindshare of 3.1%, up 3.0% compared to last year.
IBM Watson Real-Time Personalization, on the other hand, focuses on Customer Experience Management, holds 1.2% mindshare, down 3.3% since last year.

Enterprise Content Management

Customer Experience Management

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

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Top Industries

By visitors reading reviews

Educational Organization

38%

Financial Services Firm

12%

Computer Software Company

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

See all answers

What needs improvement with Adobe Experience Manager?

While there are many aspects that could be improved, discussing them would require more time. The licensing model is opaque, and technical support could be improved, especially for smaller companies.

See all answers

What is your primary use case for Adobe Experience Manager?

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia.

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Comparisons

Adobe CQ5 vs Adobe Experience Manager

Compared 15% of the time

OpenText Extended ECM vs Adobe Experience Manager

Compared 9% of the time

OpenText TeamSite vs Adobe Experience Manager

Compared 9% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 8% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 8% of the time

More Adobe Experience Manager Competitors

No data available

Product Reports

Buyer's Guide

Adobe Experience Manager

May 2025

Download Adobe Experience Manager product report

Buyer's Guide

Customer Experience Management

April 2025

IBM Watson Real-Time Personalization report

Download IBM Watson Real-Time Personalization product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

IBM

Sample Customers

Metra

Information Not Available

Buyer's Guide

Enterprise Content Management

May 2025

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Find out what your peers are saying about Microsoft, OpenText, IBM and others in Enterprise Content Management. Updated: May 2025.

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We monitor all Enterprise Content Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.