Adobe Experience Manager vs IBM Watson Content Hub comparison

Adobe and IBM are both solutions in the Web Content Management category. Adobe is ranked #3 with an average rating of 8.6, while IBM is ranked #26. Adobe holds a 13.0% mindshare in WCM, compared to IBM’s 0.2% mindshare. Additionally, 95% of Adobe users are willing to recommend the solution.

Adobe Experience Manager

Read 20 Adobe Experience Manager reviews

2,047 Views
1,416 Comparison Views

95% willing to recommend

IBM Watson Content Hub

148 Views
39 Comparison Views

Adobe Experience Manager

IBM Watson Content Hub

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Experience Manager and IBM Watson Content Hub based on real PeerSpot user reviews.

Find out what your peers are saying about Wordpress, Microsoft, Adobe and others in Web Content Management.

To learn more, read our detailed Web Content Management Report (Updated: May 2025).

Buyer's Guide

Web Content Management

May 2025

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Helped 850,747 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Web Content Management

3rd

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Enterprise Content Management (7th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)

IBM Watson Content Hub

Ranking in Web Content Management

26th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 13.0%, down from 14.4% compared to the previous year. The mindshare of IBM Watson Content Hub is 0.2%, down from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

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Top Industries

By visitors reading reviews

Educational Organization

38%

Financial Services Firm

12%

Computer Software Company

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

See all answers

What needs improvement with Adobe Experience Manager?

While there are many aspects that could be improved, discussing them would require more time. The licensing model is opaque, and technical support could be improved, especially for smaller companies.

See all answers

What is your primary use case for Adobe Experience Manager?

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia.

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Comparisons

Adobe CQ5 vs Adobe Experience Manager

Compared 15% of the time

OpenText Extended ECM vs Adobe Experience Manager

Compared 9% of the time

OpenText TeamSite vs Adobe Experience Manager

Compared 9% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 8% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 8% of the time

More Adobe Experience Manager Competitors

No data available

Product Reports

Buyer's Guide

Adobe Experience Manager

May 2025

Download Adobe Experience Manager product report

Buyer's Guide

Web Content Management

May 2025

Download IBM Watson Content Hub product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud

IBM Web Content Manager, Watson Content Hub

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

The Watson Content Hub gives business owners the power to create iconic, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email, including those delivered by IBM Campaign Automation and IBM Digital Commerce.

IBM

Sample Customers

Metra

Factor-y S.r.l., Cochlear Limited, Amadori Group, Superior Group, Department of Justice

Buyer's Guide

Web Content Management

May 2025

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Find out what your peers are saying about Wordpress, Microsoft, Adobe and others in Web Content Management. Updated: May 2025.

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850,747 professionals have used our research since 2012.

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We monitor all Web Content Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.