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Adobe Campaign vs Alterian comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Campaign
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
3
Ranking in other categories
Marketing Management (8th)
Alterian
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Experience Management (38th)
 

Mindshare comparison

Adobe Campaign and Alterian aren’t in the same category and serve different purposes. Adobe Campaign is designed for Marketing Management and holds a mindshare of 5.7%, up 3.7% compared to last year.
Alterian, on the other hand, focuses on Customer Experience Management, holds 1.2% mindshare, down 1.4% since last year.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Adobe Campaign5.7%
Microsoft Dynamics CRM21.3%
SAP CRM18.1%
Other54.9%
Marketing Management
Customer Experience Management Market Share Distribution
ProductMarket Share (%)
Alterian1.2%
Salesforce4.9%
Genesys Cloud CX4.4%
Other89.5%
Customer Experience Management
 

Featured Reviews

SM17 - PeerSpot reviewer
Though it is good for the analytics part, it needs to be made less complex for users
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Comms Service Provider
8%
Computer Software Company
6%
Healthcare Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
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Also Known As

Neolane Campaign
No data available
 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: September 2025.
872,029 professionals have used our research since 2012.