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Adobe Campaign vs Alterian comparison

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Adobe Campaign

Read 1 Adobe Campaign review
1,160 views|899 comparisons
100% willing to recommend
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Alterian

56 views|51 comparisons
Comparison Buyer's Guide
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Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between Adobe Campaign and Alterian based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
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Featured Review
SM17
Though it is good for the analytics part, it needs to be made less complex for users
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Questions from the Community
What do you like most about Adobe Campaign?
Top Answer:Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
Top Answer:The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our… more »
What is your primary use case for Adobe Campaign?
Top Answer:It was one of the complex products used in our company earlier. My company has stopped using Adobe Campaign, and moved to another marketing software for distribution. I will not be able to comment on… more »
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Earn 20 points

Ranking
7th
out of 30 in Marketing Management
Views
1,160
Comparisons
899
Reviews
1
Average Words per Review
510
Rating
7.0
19th
out of 66 in Customer Experience Management
Views
56
Comparisons
51
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Also Known As
Neolane Campaign
Learn More
Adobe
SDL
Overview

It's a set of solutions that help you personalize and deliver campaigns across all of your online and offline channels.

- Simplify campaign management

Manage your data and monitor the performance of your cross-channel campaigns from one place.

- Deliver engaging email

Use personalized, contextual and real-time email messages to deliver a compelling customer experience.

- Automate campaigns

Use marketing automation to increase your campaign productivity and reduce your time to market.

Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.
Sample Customers
Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
Agfa Healthcare, Aruba Tourism Authority, COPA-DATA, Belgacom, Belkin, Bosch, Burt's Bees, Canon
Top Industries
VISITORS READING REVIEWS
Educational Organization19%
Financial Services Firm19%
Insurance Company9%
Computer Software Company9%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business7%
Midsize Enterprise30%
Large Enterprise63%
No Data Available
Buyer's Guide
Marketing Management
April 2024
Download Free Report
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
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768,924 professionals have used our research since 2012.

Adobe Campaign is ranked 7th in Marketing Management with 1 review while Alterian is ranked 19th in Customer Experience Management. Adobe Campaign is rated 7.0, while Alterian is rated 0.0. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Alterian is most compared with Salesforce Marketing Cloud.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.