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Adobe Analytics vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Analytics
Ranking in Web Analytics
6th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Web Analytics
12th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (13th), Feature Management (4th)
 

Mindshare comparison

As of April 2026, in the Web Analytics category, the mindshare of Adobe Analytics is 3.2%, down from 7.5% compared to the previous year. The mindshare of Optimizely is 3.7%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Adobe Analytics3.2%
Optimizely3.7%
Other93.1%
Web Analytics
 

Featured Reviews

BharatR - PeerSpot reviewer
Product Marketing Manager at a educational organization with 201-500 employees
Has supported marketing decisions by providing insights into web performance
Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to Adobe Analytics as it does not have it at the moment. This would be a very useful addition.
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is definitely a return on investment in terms of how Adobe Analytics is bringing in new revenue, new customers, and tracking your campaign."
"Optimizely is a great product that has inspired a great community and is the standard for A/B testing."
"Optimizely can work for a lot more things than only testing; it is a pretty easy yet powerful tool."
"Customer service is wonderful."
"Customer service is excellent!"
"Customer service is the best in the testing industry; transparent support along with a very strong community."
"ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)"
"Dead simple A/B testing with no code knoweldge needed."
 

Cons

"Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things."
"There were previously issues with experiments saving as expected in Classic."
"Does not allow multipage variants (i.e. allows only variants in elements inside one page)."
"When testing images or anything involving JavaScript or more than text, they can really slow down the load performance of a page."
"Exporting statistics provide more statistical data."
"Better communication with 3rd party implementation"
"Verifying goals could be easier."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
11%
Outsourcing Company
10%
Comms Service Provider
10%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for Adobe Analytics?
Unfortunately, I do not know about pricing. It is purchased at a company level, but I assume it is pretty reasonably priced.
What needs improvement with Adobe Analytics?
Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to...
What is your primary use case for Adobe Analytics?
I am a user of Adobe Analytics. Oracle buys the software for us. I use Adobe Analytics for marketing and web analytics to understand more about how my web page performs. I use the tool for web page...
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Comparisons

 

Overview

 

Sample Customers

Philips, WestJet
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: March 2026.
885,667 professionals have used our research since 2012.