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Adobe Analytics vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Analytics
Ranking in Web Analytics
8th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Web Analytics
15th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (13th)
 

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Adobe Analytics is 5.0%, down from 8.1% compared to the previous year. The mindshare of Optimizely is 3.5%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Market Share Distribution
ProductMarket Share (%)
Adobe Analytics5.0%
Optimizely3.5%
Other91.5%
Web Analytics
 

Featured Reviews

Use Adobe Analytics?
Share your opinion
it_user623373 - PeerSpot reviewer
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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867,349 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Retailer
10%
Comms Service Provider
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Comparisons

 

Overview

 

Sample Customers

Philips, WestJet
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: September 2025.
867,349 professionals have used our research since 2012.