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Ada vs Gupshup comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ada
Ranking in AI Customer Experience Personalization
13th
Ranking in AI Customer Support
7th
Average Rating
7.8
Number of Reviews
6
Ranking in other categories
AI-Powered Chatbots (5th)
Gupshup
Ranking in AI Customer Experience Personalization
8th
Ranking in AI Customer Support
6th
Average Rating
8.4
Number of Reviews
14
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Sales & Marketing (6th)
 

Mindshare comparison

As of October 2026, in the AI Customer Experience Personalization category, the mindshare of Ada is 0.9%, down from 3.6% compared to the previous year. The mindshare of Gupshup is 0.8%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.8%
Ada0.9%
Other98.3%
AI Customer Experience Personalization
 

Featured Reviews

Mihir Raval - PeerSpot reviewer
Senior Software Developer at Plutomen Technology
Strong typing has reduced runtime failures and supports predictable backend operations
The biggest area for improvement in Ada is ecosystem depth. While Ada itself is very solid, the library ecosystem is still thinner compared to Go and Rust, especially for newer cloud-native tooling and integrations, meaning we occasionally have to build wrappers or bindings ourselves, which adds some friction. Documentation and onboarding could be smoother, especially for developers new to Ada coming from modern ecosystems. The core docs are good, but practical examples around debugging, package patterns, and a modern deployment workflow could be more polished. We created some internal starter templates to shorten the ramp-up time, which helped, but better out-of-the-box guidance would make adoption easier.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Ada delivers exactly where we need it: reliability, predictability, and long-term maintainability, and in the right use case, it is exceptionally dependable and pays off over time, making me absolutely willing to use it again for the same class of system."
"Ada has positively impacted my organization as I work on the provider directory by re-routing based on patient symptoms to determine which patient should go to which doctor."
"Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier."
"I want to mention that Ada reduced our response time by 40% and cut off repetitive tickets by around 30%, which improved customer satisfaction as we noticed."
"Ada is a very solid tool overall; it effectively handles repetitive customer questions and improves response speed."
"Its AI is highly accurate and reliable for understanding customer intent, answering common questions, and providing consistent responses with minimal errors."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
 

Cons

"I think Ada could improve with more flexibility in customizing chatbot responses to feel more natural in varied situations."
"Ada is quite a good and solid tool, but one area of improvement could be more advanced customization of the conversation flows to make it more flexible for complex scenarios."
"The biggest area for improvement in Ada is ecosystem depth."
"Ada can be improved by being able to identify symptoms based on the age, and it needs to have more questionnaire options."
"Ada could be improved with better handling of highly complex conversations, more customization for AI responses, and deeper integrations with third-party business applications."
"I would rate this product a 6."
"I would rate this product a 6."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"Sometimes it stays in the pending part and it might not get approval from the Meta side, so that is one thing which needs to be improved."
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Top Industries

By visitors reading reviews
Outsourcing Company
19%
Construction Company
13%
Manufacturing Company
11%
Educational Organization
7%
Manufacturing Company
20%
Construction Company
13%
Comms Service Provider
12%
University
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What is your primary use case for Ada?
Ada is used to automate customer support, answer common inquiries, and reduce the workload on the support team. It works best for handling FAQs, order status requests, account-related queries, and ...
What advice do you have for others considering Ada?
I would recommend starting with high-volume repetitive support use cases, training Ada with quality knowledge base content, and regularly reviewing conversations to improve accuracy over time. Star...
What is your experience regarding pricing and costs for Ada?
The pricing, setup cost, and licensing for Ada were fair for the value provided. The setup was pretty smooth, and licensing was straightforward with their team guiding us.
What is your experience regarding pricing and costs for Gupshup?
The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.
What needs improvement with Gupshup?
One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...
What is your primary use case for Gupshup?
I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...
 

Comparisons

 

Overview

Find out what your peers are saying about Ada vs. Gupshup and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.