No more typing reviews! Try our Samantha, our new voice AI agent.

Ada vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ada
Ranking in AI Customer Experience Personalization
13th
Ranking in AI Customer Support
8th
Average Rating
7.8
Number of Reviews
6
Ranking in other categories
AI-Powered Chatbots (5th)
Gupshup
Ranking in AI Customer Experience Personalization
7th
Ranking in AI Customer Support
5th
Average Rating
8.4
Number of Reviews
13
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Sales & Marketing (6th)
 

Mindshare comparison

As of August 2026, in the AI Customer Experience Personalization category, the mindshare of Ada is 1.0%, down from 3.7% compared to the previous year. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Ada1.0%
Other98.1%
AI Customer Experience Personalization
 

Featured Reviews

Mihir Raval - PeerSpot reviewer
Senior Software Developer at Plutomen Technology
Strong typing has reduced runtime failures and supports predictable backend operations
The biggest area for improvement in Ada is ecosystem depth. While Ada itself is very solid, the library ecosystem is still thinner compared to Go and Rust, especially for newer cloud-native tooling and integrations, meaning we occasionally have to build wrappers or bindings ourselves, which adds some friction. Documentation and onboarding could be smoother, especially for developers new to Ada coming from modern ecosystems. The core docs are good, but practical examples around debugging, package patterns, and a modern deployment workflow could be more polished. We created some internal starter templates to shorten the ramp-up time, which helped, but better out-of-the-box guidance would make adoption easier.
Sanket Dofe - PeerSpot reviewer
Senior Software Engineer at Wynisco
Partner program has reduced messaging costs and now supports reliable, large scale communication
I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Ada is a very solid tool overall; it effectively handles repetitive customer questions and improves response speed."
"Ada has positively impacted my organization as I work on the provider directory by re-routing based on patient symptoms to determine which patient should go to which doctor."
"Its AI is highly accurate and reliable for understanding customer intent, answering common questions, and providing consistent responses with minimal errors."
"Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier."
"Overall, Ada delivers exactly where we need it: reliability, predictability, and long-term maintainability, and in the right use case, it is exceptionally dependable and pays off over time, making me absolutely willing to use it again for the same class of system."
"I want to mention that Ada reduced our response time by 40% and cut off repetitive tickets by around 30%, which improved customer satisfaction as we noticed."
"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
 

Cons

"Ada could be improved with better handling of highly complex conversations, more customization for AI responses, and deeper integrations with third-party business applications."
"Ada can be improved by being able to identify symptoms based on the age, and it needs to have more questionnaire options."
"I think Ada could improve with more flexibility in customizing chatbot responses to feel more natural in varied situations."
"Ada is quite a good and solid tool, but one area of improvement could be more advanced customization of the conversation flows to make it more flexible for complex scenarios."
"I would rate this product a 6."
"The biggest area for improvement in Ada is ecosystem depth."
"I would rate this product a 6."
"Gupshup could be improved by adding more selection of templates."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"The main thing the support team should do is give immediate resolution, not take a day or two or three days."
"If I suggest an improvement, I would desire to see deeper analytics."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."
report
Use our free recommendation engine to learn which AI Customer Experience Personalization solutions are best for your needs.
909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Outsourcing Company
18%
Construction Company
14%
Manufacturing Company
11%
Educational Organization
6%
Manufacturing Company
22%
Construction Company
14%
Comms Service Provider
11%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise3
Large Enterprise3
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your primary use case for Ada?
Ada is used to automate customer support, answer common inquiries, and reduce the workload on the support team. It works best for handling FAQs, order status requests, account-related queries, and ...
What advice do you have for others considering Ada?
I would recommend starting with high-volume repetitive support use cases, training Ada with quality knowledge base content, and regularly reviewing conversations to improve accuracy over time. Star...
What is your experience regarding pricing and costs for Ada?
The pricing, setup cost, and licensing for Ada were fair for the value provided. The setup was pretty smooth, and licensing was straightforward with their team guiding us.
What is your experience regarding pricing and costs for Gupshup?
Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...
What needs improvement with Gupshup?
Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...
What is your primary use case for Gupshup?
I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...
 

Comparisons

 

Overview

Find out what your peers are saying about Ada vs. Gupshup and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.