No more typing reviews! Try our Samantha, our new voice AI agent.

Ada vs Gupshup comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ada
Ranking in AI Customer Experience Personalization
15th
Ranking in AI Customer Support
7th
Average Rating
7.6
Number of Reviews
5
Ranking in other categories
AI-Powered Chatbots (5th)
Gupshup
Ranking in AI Customer Experience Personalization
6th
Ranking in AI Customer Support
4th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Customer Communications Management (CCM) (2nd), Conversation Intelligence Software (3rd), AI Sales & Marketing (6th)
 

Mindshare comparison

As of July 2026, in the AI Customer Experience Personalization category, the mindshare of Ada is 1.0%, down from 3.7% compared to the previous year. The mindshare of Gupshup is 0.9%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Gupshup0.9%
Ada1.0%
Other98.1%
AI Customer Experience Personalization
 

Featured Reviews

Mihir Raval - PeerSpot reviewer
Senior Software Developer at Plutomen Technology
Strong typing has reduced runtime failures and supports predictable backend operations
The biggest area for improvement in Ada is ecosystem depth. While Ada itself is very solid, the library ecosystem is still thinner compared to Go and Rust, especially for newer cloud-native tooling and integrations, meaning we occasionally have to build wrappers or bindings ourselves, which adds some friction. Documentation and onboarding could be smoother, especially for developers new to Ada coming from modern ecosystems. The core docs are good, but practical examples around debugging, package patterns, and a modern deployment workflow could be more polished. We created some internal starter templates to shorten the ramp-up time, which helped, but better out-of-the-box guidance would make adoption easier.
Jaspreet k - PeerSpot reviewer
Head of development at Flash
Improving customer engagement has transformed how our AI chatbots drive conversational sales
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everything is very detailed, and I feel it is the best in this segment. I do not have any suggestions for improvement. I do see advancements of AI and ML in the upcoming years as a potential area for Gupshup to focus on further. I am witnessing new LLM and models emerging in the industry daily, so naturally, I think the AI agents could be improved. Beyond that, I do not feel anything else is needed as an improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I want to mention that Ada reduced our response time by 40% and cut off repetitive tickets by around 30%, which improved customer satisfaction as we noticed."
"Overall, Ada delivers exactly where we need it: reliability, predictability, and long-term maintainability, and in the right use case, it is exceptionally dependable and pays off over time, making me absolutely willing to use it again for the same class of system."
"Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier."
"Ada has positively impacted my organization as I work on the provider directory by re-routing based on patient symptoms to determine which patient should go to which doctor."
"Ada is a very solid tool overall; it effectively handles repetitive customer questions and improves response speed."
"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."
"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."
"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."
"In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative."
"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."
"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."
"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."
"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."
 

Cons

"Ada is quite a good and solid tool, but one area of improvement could be more advanced customization of the conversation flows to make it more flexible for complex scenarios."
"The biggest area for improvement in Ada is ecosystem depth."
"Ada can be improved by being able to identify symptoms based on the age, and it needs to have more questionnaire options."
"I would rate this product a 6."
"I would rate this product a 6."
"I think Ada could improve with more flexibility in customizing chatbot responses to feel more natural in varied situations."
"Gupshup can be improved in terms of the UI and the design of the particular model."
"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."
"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."
"If I suggest an improvement, I would desire to see deeper analytics."
"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."
"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."
"Gupshup could be improved by adding more selection of templates."
"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."
report
Use our free recommendation engine to learn which AI Customer Experience Personalization solutions are best for your needs.
902,894 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
15%
Manufacturing Company
13%
Educational Organization
7%
Healthcare Company
6%
Manufacturing Company
26%
Construction Company
16%
University
11%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise2
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What is your primary use case for Ada?
I have been using Ada for around two to three years mainly for customer support automation. I automate responses to common customer questions like order status and account troubleshooting.
What advice do you have for others considering Ada?
For using Ada, I suggest starting with small, common queries and then gradually building out more complex workflows. I also recommend involving the customer support team from the beginning so you c...
What is your experience regarding pricing and costs for Ada?
The pricing, setup cost, and licensing for Ada were fair for the value provided. The setup was pretty smooth, and licensing was straightforward with their team guiding us.
What is your experience regarding pricing and costs for Gupshup?
Regarding the metering and billing experience, I feel that Gupshup has provided me exceptional results. The payment plans and model for paying directly were not expensive at all. I am essentially a...
What needs improvement with Gupshup?
I do not feel that Gupshup needs any improvement. It is an absolute solution, and I believe they do not need improvements in UI, UX, customer support, product visibility, or learning curve. Everyth...
What is your primary use case for Gupshup?
I have been using Gupshup for the last four years in the organization for SMS API management. Gupshup serves as a provider for the API, helping us to get the OTPs and the omnichannel transactional ...
 

Comparisons

 

Overview

Find out what your peers are saying about Ada vs. Gupshup and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.