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ActiveCampaign vs OneSignal comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
30th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
OneSignal
Ranking in CRM
18th
Average Rating
8.8
Reviews Sentiment
8.2
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of OneSignal is 0.3%. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.3%
ActiveCampaign0.6%
Other99.1%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Head of Markting at Vanderkamp
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Targeted push campaigns have increased conversions and are driving more repeat customer purchases
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%. We have also increased our conversion rate to 30%. Additionally, OneSignal has allowed us to grow our number of subscribers organically, driving more website traffic and increasing sales engagement and campaigns from 50% to 65%. Since we are able to send more push notifications to our subscribers on their preferred device, we can reach out to them and they can see what we offer as services, enabling them to subscribe to our platform. This allows us to drive more website traffic, increase sales, enhance sales engagement, and drive more productivity. OneSignal offers the best features, including sending instant notifications without delay, providing all necessary features for testing, being highly cost-effective, handling huge volume efficiently, and providing great customer support.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically."
"OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent."
"OneSignal is my main choice for push notifications because I believe it is the best option available."
"OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."
"Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness."
"OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%."
"OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%."
"OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult."
"OneSignal is somewhat expensive, especially when you have a lot of subscribers."
"OneSignal can be improved by making it easier to create more automations and flows."
"Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated."
"OneSignal can be improved by developing features faster per user requirement."
"OneSignal can be improved by making it easier to create more automations and flows."
"OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers."
"OneSignal has a big opportunity to be overused, however."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
Information not available
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Top Industries

By visitors reading reviews
No data available
Construction Company
45%
Healthcare Company
10%
Insurance Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Large Enterprise10
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
What is your experience regarding pricing and costs for OneSignal?
The experience with OneSignal's pricing, setup cost, and licensing is that the price is affordable and the licensing is very cost-effective, making its affordability very high.
What needs improvement with OneSignal?
I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare.
What is your primary use case for OneSignal?
I have been using OneSignal for the past eight years, even in my previous roles. OneSignal is one of the best customer engagement platforms that enables developers, marketers, and product teams to ...
 

Comparisons

 

Overview

Find out what your peers are saying about ActiveCampaign vs. OneSignal and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.