ZoomInfo Reviews

Name: ZoomInfo
Brand: ZoomInfo
Rating: 3.9 (11 reviews)

Vendor: ZoomInfo

3.9 out of 5

11 reviews
83% willing to recommend

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What is ZoomInfo?

ZoomInfo is a platform designed to get you in touch with the right people and companies.

Get the ZoomInfo Buyer's Guide and find out what your peers are saying about ZoomInfo, D&B Hoovers, DiscoverOrg and more!

ZoomInfo is the #1 ranked solution in top Predictive Sales Intelligence solutions and top Sales and Market Intelligence solutions. PeerSpot users give ZoomInfo an average rating of 7.8 out of 10. ZoomInfo is most commonly compared to D&B Hoovers: ZoomInfo vs D&B Hoovers. ZoomInfo is popular among the large enterprise segment, accounting for 46% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 19% of all views.

Helped 865,384 peers since 2012

Featured ZoomInfo reviews

Daniel Mitchell

Manager at PeerSpot

The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

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Deepak Kenguva

Senior Manager, Marketing Operations at Ethos

There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.

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UjjwalKumar2

Market Research Associate at Jasper Colin

I rate the tool's adaptation to changing data regulations around a seven-point five to eight out of ten because ZoomInfo plays a crucial role in data gathering or data extraction for a particular industry or market. Now, it's easier for people to get data easily from Google. I recommend this to my peers and colleagues because they provide good data. They are a good data source and offer a data structure. Currently, we are doing market research. So, I tell my colleagues or team that you can get data easily from ZoomInfo. It is reliable to use. That's why I recommend using it. I rate the overall solution an eight out of ten.

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ZoomInfo mindshare

Product category:

As of August 2025, the mindshare of ZoomInfo in the Sales and Market Intelligence category stands at 18.2%, down from 30.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Sales and Market Intelligence

PeerResearch reports based on ZoomInfo reviews

Type	Title	Date
Product	Reviews, tips, and advice from real users	Aug 20, 2025	Download

Title	Rating	Mindshare	Recommending
D&B Hoovers	5.0	6.7%	100%	1 interview Add to research
DiscoverOrg	0.0	4.3%	0%	0 interviews Add to research

Valuable Features

"It is a stable product."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"The technical support team has been very responsive and helpful."