The solution is simple for people from a viewing perspective, not a coding perspective. It's very easy to use for people who don't understand the technology. You need to know what you're doing with Power BI and Tableau. Mode Analytics would show up as a URL, so it's just there when you open it up. You don't need to understand any technology, so it doesn't matter what the guy at the company's top knows technologically. You can just send him a link, and he'll be able to understand everything. I found that very good. And obviously, the parameterization abilities were quite fun to work with and broadened what I could do with it. However, I don't think Mode is the only one that does that, so I don't think that separates them. The solution was just very intuitive to use.